Airbnb market data · 202612 months to June 2026
Taunton, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Taunton brought in $17,487 over the 12 months through June 2026, across just 25 active listings, so a single property can move that figure.
AirROI's latest figures for Taunton run through June 2026.
The short answer
Taunton Airbnb Market at a Glance
Listings averaged $167 a night and were booked on 41% of available nights.
July, the best month, brought in about 83% more per listing than February, the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Taunton is the 102nd-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Taunton Airbnb market See Every Taunton ListingRevenue
How Much Do Airbnb Hosts Make in Taunton?
Gross bookings per Taunton listing averaged $17,487 over the 12 months to June 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Taunton listing brought in $3,100 in July, its best month, and $1,690 in February, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Taunton's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,490+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn $3,300 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $1,670 a month.
- Entry-level properties (bottom 25%) earn $985 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.8 times what February did
Average revenue per active listing, by month
Taunton Airbnb Data by Month
Latest 12 months in the June 2026 data.
July led on revenue. Nightly rates peaked in June and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | $3,097 | 57.5% | $153 | $100 | 44 days | 6.2 nights |
| Aug 2025 | $3,065 | 58.2% | $152 | $99 | 29 days | 6 nights |
| Sep 2025 | $2,570 | 51.0% | $152 | $86 | 32 days | 5.6 nights |
| Oct 2025 | $2,392 | 51.4% | $151 | $77 | 27 days | 3.7 nights |
| Nov 2025 | $1,860 | 30.0% | $150 | $62 | 33 days | 3.8 nights |
| Dec 2025 | $2,150 | 35.5% | $152 | $69 | 28 days | 5.2 nights |
| Jan 2026 | $2,587 | 39.0% | $151 | $83 | 29 days | 4.3 nights |
| Feb 2026 | $1,689 | 29.8% | $160 | $60 | 17 days | 6.6 nights |
| Mar 2026 | $1,830 | 32.3% | $159 | $59 | 22 days | 8.2 nights |
| Apr 2026 | $2,656 | 50.0% | $160 | $89 | 55 days | 8.7 nights |
| May 2026 | $2,228 | 35.1% | $173 | $72 | 49 days | 2.6 nights |
| Jun 2026 | $2,915 | 38.0% | $228 | $97 | 82 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Taunton listing earns about $1,670 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Taunton Profitable?
Yes, when it's run well. The average Taunton Airbnb took in $17,487 in the 12 months to June 2026, and run by its owner at everyday costs, about $1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
Cleaning it yourself keeps the $1,470 a year guests pay in cleaning fees, for about $1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Taunton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,017 | $31,760 |
| Cleaning fees guests pay8% of Taunton bookings | $1,470 | $2,910 |
| Gross bookings | $17,487 | $34,670 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 52% of Taunton listings on Simplified Pricing, 3% for the rest | −$1,660 | −$3,290 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,470 | −$2,910 |
| Utilities and internetAbout 5% of bookings | −$870 | −$1,730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$350 | −$690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$520 | −$1,040 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$5,130 | −$9,920 |
| Left for housing costs, then profit | $12,357about $1,030 a month | $24,750about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Taunton Airbnb Profit
The estimate starts from Taunton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Taunton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Taunton's Top Earners Get There
- More nights booked. The busiest quarter of Taunton listings are booked on 59% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $205 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,600 a year.
- Open for the busy months. July brought the average listing about $3,100, against $1,690 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Taunton listings average 4.84 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,890 a month, against $1,460 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Taunton?
Taunton listings were booked on 41% of the nights they were open over the past year, 3 percentage points below the Massachusetts average (44%) and in line with the U.S. average. Occupancy swings from 30% in February to 58% in August.
Across Taunton's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August was the busiest month in Taunton, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Taunton?
The average nightly rate in Taunton, known as ADR (average daily rate), was $167 over the past year, about 59% below the Massachusetts average of $405 and about 50% below the U.S. average of $335. Rates swing with the seasons, from about $150 in January and November to about $230 in June.
Across Taunton's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $270+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge $205 or more, about $65 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about three-quarters of the median.
June rates ran 52% above November's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Taunton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Taunton it averaged $73 over the past year, from about $59 in March to about $100 in July.
Across Taunton's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $128+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $90 or more, about $35 a night above the median.
- Typical properties (median) earn about $56 per open night.
- Entry-level properties (bottom 25%) earn $37 or less, about two-thirds of the median.
July RevPAR was about 1.7 times March's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $73 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Taunton
With only 25 active listings, the monthly pattern in Taunton is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Taunton?
Guests book Taunton stays 36 days ahead on average (about five weeks). June stays are booked furthest out, about 82 days ahead, and February stays closest to arrival, about 17 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Taunton
None of the 25 active listings in Taunton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Taunton.
Neighborhoods
Best Neighborhoods for Airbnb in Taunton
AirROI's area guide picks eight Taunton neighborhoods that draw short-term rental guests, led by Downtown Taunton, Taunton State Hospital Area and Lakeville. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Taunton | The heart of Taunton, offering a mix of historical sites and modern amenities. Ideal for guests looking to explore local culture and dining options. | Taunton City Hall, Taunton Green, Freetown-Fall River State Forest, Myers Park, Taunton Public Library |
| Taunton State Hospital Area | A quieter area, with proximity to green spaces and parks. A good choice for families and those looking for a peaceful stay. | Taunton State Hospital grounds, Myrtle Street Park, Warren Park, Lakeside Family Park |
| Lakeville | Nearby Lakeville offers beautiful waterfront views and outdoor activities. Attracts those seeking nature and relaxation. | Lakeville Lake, Long Pond, Town Forest, Lakeville Athletic Fields, Dodgeville Nature Trail |
| Dighton | Quaint small town vibe with rural charm. Attractive for guests wanting to escape the hustle and bustle of city life. | Dighton Rock State Park, Berkley-Dighton Bridge, Swansea Town Beach, The Old Jail House |
| Raynham | Close to major highways and shopping areas, Raynham is convenient for travelers and business professionals alike. | Raynham Flea Market, Old Raynham Center, Campanelli Stadium, The Raynham House Museum |
| Berkley | A charming, small community close to Taunton with rural landscapes. Great for a tranquil Airbnb experience. | Berkley Park, Berkley Town Beach, Berkley Common, Historic District |
| Bridgewater | A nearby town that offers a blend of history, culture, and amenities. Suitable for guests looking for a balanced stay. | Bridgewater State University, Hobbreland Park, Historic Bridgewater Village, Happy Wheels Skate Park |
| Middleborough | Offers scenic views and historical attractions. Attractive for tourists who want a unique stay experience. | Middleborough Historic District, The Olde Towne Meeting House, Lakeside Park, Poquoy Brook |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Taunton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Barrington (26 km away, 33 listings) earned the most per listing, about 3.5 times as much as Taunton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Brockton 21 km | 30 | $17,966 | $176 | 35% |
| Foxborough 22 km | 44 | $29,225 | $363 | 22% |
| Pawtucket 24 km | 54 | $23,313 | $208 | 45% |
| Warren 25 km | 52 | $34,760 | $298 | 45% |
| East Providence 25 km | 40 | $26,107 | $235 | 47% |
| Barrington 26 km | 33 | $60,497 | $485 | 51% |
| Providence 28 km | 863 | $34,173 | $269 | 46% |
| Bristol 29 km | 115 | $47,633 | $383 | 47% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to Taunton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Taunton:
- Baltimore Airbnb data MD · $168/night · 41.1%
- City of Syracuse Airbnb data NY · $162/night · 41.3%
- Zephyrhills Airbnb data FL · $165/night · 42.0%
- Rochester Airbnb data NY · $163/night · 41.0%
- Caguas Airbnb data PR · $162/night · 41.6%
- Wilmington Airbnb data DE · $169/night · 40.7%
FAQ
Taunton Airbnb FAQ
How much do Airbnb hosts make in Taunton?
An active Taunton Airbnb grossed $17,487 on average in the 12 months to June 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,300 or more in a typical month.
How much can I make on Airbnb in Taunton?
It depends most on the home's size, location and how it's run. The middle half of Taunton listings earn between $985 and $3,300 in a typical month, and the top tenth $5,490 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Taunton?
Listings in Taunton were booked on 41% of available nights over the past year. That compares with 44% for the Massachusetts average. August was the busiest month.
How much does an Airbnb cost per night in Taunton?
The average booked night in Taunton cost $167 before fees. Half of listings charge between $100 and $205, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Taunton?
None of the active Taunton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Taunton?
Yes, when it's run well. The average Taunton Airbnb grossed $17,487 in the 12 months to June 2026, 61% below the Massachusetts average of $44,621, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,357 a year (about $1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Taunton?
July paid best over the past year, at $3,100 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Taunton?
Each night a Taunton listing was open to book earned $73 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $128 or more.
How far in advance do guests book Airbnbs in Taunton?
Taunton stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Taunton?
The average Taunton Airbnb stay lasted 6.3 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Taunton rated?
Guests rate Taunton Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Taunton?
Downtown Taunton, Taunton State Hospital Area and Lakeville draw the most short-term rental interest in Taunton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Taunton?
AirROI counted 25 active Airbnb listings in Taunton as of June 2026. The closest tracked market is Brockton, 21 km away.
How much are Airbnb cleaning fees in Taunton?
In Taunton, about three-quarters of listings add a cleaning fee. The median fee is $99, but a minority of much higher fees lifts the average to $280, so the median is the better guide.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Taunton from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.