Seaside townsNew Jersey2026
Seaside Towns in New Jersey
Atlantic City, Wildwood and Lower Township were the most booked of the 19 seaside towns in New Jersey on Airbnb in the 12 months to October 2026, with an estimated 18,977, 15,370 and 15,347 stays. August is the busiest month across them, and the typical stay is 4.6 nights.
Figures are AirROI estimates. How they are made
Among the 11 towns with 200+ homes
- Most booked of these 11
- Atlantic City 18,977 stays
- Highest revenue per home of these 11
- Cape May $62,230 a year
- Highest rated of these 11
- Lower Township and Brigantine 4.90 out of 5
- Lowest nightly rate of these 11
- Atlantic City $362 a night
- Longest typical stay of these 11
- Ventnor City 5.6 nights
Ranking
Seaside Towns in New Jersey Ranked by Airbnb Stays
Every one of the seaside and coastal towns in New Jersey with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Atlantic City | 18,977 | $362 |
|---|---|---|---|
| 2 | Wildwood | 15,370 | $393 |
| 3 | Lower Township. Includes Villas and North Cape May. | 15,347 | $446 |
| 4 | Ocean City | 12,177 | $491 |
| 5 | Cape May | 10,163 | $581 |
| 6 | Seaside Heights | 9,653 | $417 |
| 7 | Brigantine | 7,260 | $464 |
| 8 | Wildwood Crest | 6,842 | $382 |
| 9 | North Wildwood | 5,843 | $389 |
| 10 | Neptune Township. Includes Ocean Grove. | 4,801 | $434 |
| 11 | Ventnor City | 3,327 | $436 |
| 12 | Asbury Park | 3,297 | $497 |
| 13 | Belmar | 2,558 | $491 |
| 14 | Point Pleasant Beach | 2,387 | $642 |
| 15 | Toms River | 2,109 | $559 |
| 16 | Beach Haven | 2,068 | $651 |
| 17 | Seaside Park | 1,885 | $461 |
| 18 | Long Beach Township. Includes Harvey Cedars. | 1,762 | $871 |
| 19 | Sea Isle City | 1,553 | $555 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Lower Township and rows like it cover several towns.
Town by town
Where the Top Towns Stand Out
6 of 8 are busiest in August. Wildwood and Wildwood Crest peak in July. Among guests who left a review, Philadelphia is the top home city in 5 of the 8. Houses are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Atlantic City
Of the 11 seaside towns in New Jersey with 200 or more homes, Atlantic City had the lowest nightly rate, at $362, in the 12 months to October 2026. Among guests who left a review, New York was the top home city for Atlantic City, at 14%.
- Wildwood
Of the 11 seaside towns in New Jersey with 200 or more homes, Wildwood had the most Airbnb homes, at 874, in the 12 months to October 2026. Apartments and condos were the largest home type in Wildwood, at 60% of homes.
- Lower Township
Of the 11 seaside towns in New Jersey with 200 or more homes, Lower Township had the highest occupancy, at 44%, and had the biggest share of houses, at 89%, in the 12 months to October 2026.
- 4Ocean City
Of the 11 seaside towns in New Jersey with 200 or more homes, Ocean City had the biggest share of homes that sleep 8 or more, at 55%, in the 12 months to October 2026. Apartments and condos were the largest home type in Ocean City, at 50% of homes.
- 5Cape May
Of the 11 seaside towns in New Jersey with 200 or more homes, Cape May had the highest nightly rate, at $581, and was booked furthest ahead, about 82 days before arrival, in the 12 months to October 2026.
- 6Seaside Heights
In the 12 months to October 2026, among guests who left a review, New York was the top home city for Seaside Heights, New Jersey, at 10%.
- 8Wildwood Crest
In the 12 months to October 2026, apartments and condos were the largest home type in Wildwood Crest, New Jersey, at 63% of homes. Among guests who left a review, New York was the top home city for Wildwood Crest, at 7.9%.
When to go
Busiest and Quietest Months
August, July and June rank as the busiest months for Airbnb nights across the seaside towns in New Jersey, and January and February as the quietest. August is the busiest month in 15 of the 19, while Wildwood, Wildwood Crest and North Wildwood peak in July. Across the 19 towns, nightly rates run lowest in March, at about $410, and highest in July, at about $564. Across the 19 towns, stays run longest in July, at 6.4 nights, and shortest in September, at 3.2 nights.
August ranks first, February last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 4.8 nights | $556 |
| 2 | July | 6.4 nights | $564 |
| 3 | June | 4.7 nights | $530 |
| 4 | September | 3.2 nights | $464 |
| 5 | May | 4.0 nights | $458 |
| 6 | October | 3.5 nights | $428 |
| 7 | December | 3.7 nights | $419 |
| 8 | November | 3.8 nights | $416 |
| 9 | April | 4.8 nights | $418 |
| 10 | March | 4.4 nights | $410 |
| 11 | January | 4.7 nights | $416 |
| 12 | February | 3.8 nights | $416 |
Who comes
Where Guests Come From
Among guests who left a review, 97.4% come from within the United States. The top home cities among those guests are New York, Philadelphia and Pennsylvania. Neptune Township draws the most from abroad, at 4.7%, among towns with 200 or more homes.
Top home cities
Among guests who left a review
97.4% from within the United States
The money view
Revenue, Occupancy and Nightly Rate
Among the 11 towns with 200 or more Airbnb homes, Cape May has the highest estimated revenue per home, at $62,230 a year. Of those 11, Lower Township has the highest occupancy, at 44%, and Atlantic City has the lowest nightly rate on Airbnb, at $362. The most booked of the 19, Atlantic City, earns about $36,479 per home.
Highest revenue per home of these 11
A year, AirROI estimate
- Cape May $62,230
- Lower Township $56,357
- Brigantine $44,757
- Neptune Township $42,209
- Ocean City $40,880
Highest occupancy of these 11
Nights booked, AirROI estimate
- Lower Township 44%
- Wildwood Crest 42%
- Cape May 41%
- Neptune Township 39%
- Seaside Heights 38%
Lowest nightly rate of these 11
On Airbnb, AirROI estimate
- Atlantic City $362
- Wildwood Crest $382
- North Wildwood $389
- Wildwood $393
- Seaside Heights $417
FAQ
Frequently Asked Questions
What is the most popular seaside town in New Jersey?
By AirROI's estimates, Atlantic City is the most booked of the 19 seaside towns in New Jersey, with 18,977 Airbnb stays in the 12 months to October 2026. Wildwood is second, with 15,370. This counts Airbnb bookings only.
What is the most affordable seaside town in New Jersey?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among seaside towns in New Jersey with 200 or more homes, the lowest are Atlantic City ($362), Wildwood Crest ($382) and North Wildwood ($389). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small seaside towns in New Jersey?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 19 seaside towns it lists in New Jersey are Sea Isle City (105), Beach Haven (110) and Belmar (134). AirROI's list starts at 100 homes, so smaller places are not on it.
What seaside towns in New Jersey offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among seaside towns in New Jersey with 200 or more homes, the highest are Cape May ($62,230), Lower Township ($56,357) and Brigantine ($44,757). Among the same towns, Lower Township has the highest occupancy, at 44%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 334,863 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.