Airbnb market data · 202512 months to March 2025
White Rock, NM Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in White Rock brought in $13,853 over the 12 months through March 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for White Rock run through March 2025.
The short answer
White Rock Airbnb Market at a Glance
Listings averaged $117 a night and were booked on 43% of available nights.
Timing matters: in January, the best month, the average listing earned about 2.6 times as much as in March, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, White Rock is the 58th-largest of 58 New Mexico markets AirROI tracks.
Browse the live White Rock Airbnb market See Every White Rock ListingRevenue
How Much Do Airbnb Hosts Make in White Rock?
Gross bookings per White Rock listing averaged $13,853 over the 12 months to March 2025 (New Mexico average: $29,323), before cleaning, platform and management costs and taxes.
The average White Rock listing brought in $2,690 in January, its best month, and $1,020 in March, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across White Rock's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,980+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $2,520 or more, roughly $1,000 a month above the median.
- Typical properties (median) earn about $1,480 a month.
- Entry-level properties (bottom 25%) earn $788 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 2.6 times what March did
Average revenue per active listing, by month
White Rock Airbnb Data by Month
Latest 12 months in the March 2025 data.
January led on revenue. Nightly rates peaked in February and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Apr 2024 | $2,006 | 25.6% | $103 | 18 days |
| May 2024 | $2,047 | 55.6% | $105 | 60 days |
| Jun 2024 | $1,804 | 39.4% | $105 | 119 days |
| Jul 2024 | $2,177 | 49.4% | $106 | 149 days |
| Aug 2024 | $2,667 | 66.6% | $105 | 79 days |
| Sep 2024 | $1,618 | 40.3% | $106 | 40 days |
| Oct 2024 | $1,961 | 45.8% | $105 | 14 days |
| Nov 2024 | $1,513 | 43.0% | $116 | 19 days |
| Dec 2024 | $1,550 | 29.8% | $117 | 78 days |
| Jan 2025 | $2,692 | 47.1% | $117 | 17 days |
| Feb 2025 | $2,344 | 45.7% | $118 | 51 days |
| Mar 2025 | $1,024 | 31.2% | $117 | 40 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical White Rock listing earns about $1,480 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in White Rock Profitable?
Yes, when it's run well. The average White Rock Airbnb took in $13,853 in the 12 months to March 2025, and run by its owner at everyday costs, about $840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,450 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
White Rock Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $13,853 | $23,590 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,150 | −$3,660 |
| Utilities and internetAbout 5% of bookings | −$690 | −$1,180 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$280 | −$470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$420 | −$710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$140 | −$140 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,750 | −$6,230 |
| Left for housing costs, then profit | $10,103about $840 a month | $17,360about $1,450 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own White Rock Airbnb Profit
The estimate starts from White Rock's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one White Rock home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How White Rock's Top Earners Get There
- More nights booked. The busiest quarter of White Rock listings are booked on 62% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $83 adds about $834 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $125 a night or more, against a median of $83. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,390 a year.
- Open for the busy months. January brought the average listing about $2,690, against $1,020 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,970 a month, against $1,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in White Rock?
White Rock listings were booked on 43% of the nights they were open over the past year, 2 percentage points above the New Mexico average (41%) and 2 points above the U.S. average (41%). Occupancy swings from 26% in April to 67% in August.
Across White Rock's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
August was the busiest month in White Rock, April the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in White Rock?
The average nightly rate in White Rock, known as ADR (average daily rate), was $117 over the past year, about 55% below the New Mexico average of $260 and about 63% below the U.S. average of $320. Rates peak in February and December at about $120 and bottom out in April and May at about $105.
Across White Rock's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $220+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge $125 or more, about $40 above the median.
- Typical properties (median) charge about $83 a night.
- Entry-level properties (bottom 25%) charge $74 or less, about 11% below the median.
February rates ran 14% above April's
Average nightly rate (ADR), by month
The 12-month ADR of $117 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in White Rock
With only 17 active listings, the monthly pattern in White Rock is noisy, since a few long or pricey stays can lift a month; revenue peaked in January and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in White Rock?
Guests book White Rock stays 56 days ahead on average (about eight weeks). July stays are booked furthest out, about 149 days ahead, and October stays closest to arrival, about 14 days. A typical July booking is made in mid-February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in White Rock
None of the 17 active listings in White Rock display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in White Rock.
Neighborhoods
Best Neighborhoods for Airbnb in White Rock
AirROI's area guide picks eight White Rock neighborhoods that draw short-term rental guests, led by Downtown White Rock, Eagle Rock Lake and Los Alamos Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown White Rock | The heart of White Rock, offering easy access to local shops, cafes, and essential services. A vibrant community space where visitors can enjoy the local culture and cuisine. | White Rock Municipal Parks, Local Farmers Market, Cafes and Diners, Shops and Boutiques |
| Eagle Rock Lake | A picturesque area featuring a tranquil lake with recreational activities. Perfect for families and nature lovers who want to enjoy outdoor fun and relaxation. | Eagle Rock Lake, Hiking Trails, Picnic Areas, Fishing Spots |
| Los Alamos Historic District | Just a short drive from White Rock, Los Alamos offers a rich history, unique shops, and is a gateway to science and exploration at the nearby labs. | Bradbury Science Museum, Los Alamos History Museum, Pajarito Mountain Ski Area, Local Breweries |
| White Rock Overlook Park | A scenic viewpoint offering stunning views of the Rio Grande and surrounding landscapes. A great spot for tourists and photographers looking to capture the beauty of New Mexico. | Overlook Trails, Photography Spots, Picnic Areas |
| Canyon Road | A beautiful area known for its dramatic canyons and outdoor activities. Attracts outdoor enthusiasts and nature seekers. | Hiking Trails, Mountain Biking, Scenic Drives |
| Santa Fe Trail | This area is rich in history and culture, attracts visitors interested in learning about the historic trail and local heritage. | Historical Sites, Local Arts and Crafts, Cultural Events |
| Highway 84 Access | Convenient access route to popular destinations in northern New Mexico and a good spot for travelers needing to explore the wider area. | Roadside Attractions, Scenic Views, Easy Access to Nearby Towns |
| Local Art and Culture District | Home to various galleries and cultural sites, perfect for art lovers and those wanting to experience local culture and events. | Art Galleries, Cultural Performances, Local Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
White Rock vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 76 km, Santa Fe (29 km away) earned the most per listing, about 3.4 times as much as White Rock. Abiquiu was the busiest, booked on 49% of nights against 43% in White Rock.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Los Alamos 11 km | 34 | $22,461 | $163 | 45% |
| Santa Fe 29 km | 1,787 | $47,140 | $337 | 47% |
| Jemez Springs 42 km | 47 | $29,921 | $217 | 43% |
| Abiquiu 45 km | 40 | $33,962 | $229 | 49% |
| Pecos 53 km | 35 | $22,207 | $185 | 39% |
| Placitas 61 km | 35 | $29,948 | $242 | 44% |
| Rio Rancho 74 km | 129 | $23,278 | $242 | 41% |
| Corrales 76 km | 57 | $24,859 | $272 | 41% |
Other Airbnb Markets in New Mexico
- Albuquerque Airbnb data 1,919 listings
- Ruidoso Airbnb data 1,214 listings
- Angel Fire Airbnb data 716 listings
- Las Cruces Airbnb data 501 listings
- Red River Airbnb data 395 listings
- Taos Airbnb data 320 listings
- El Prado Airbnb data 232 listings
- Cloudcroft Airbnb data 205 listings
See all 58 New Mexico Airbnb markets
Markets Similar to White Rock
Markets elsewhere in the United States with a similar nightly rate and occupancy to White Rock:
- Peoria Airbnb data IL · $115/night · 42.0%
- Wichita Falls Airbnb data TX · $128/night · 42.6%
- Green Valley Airbnb data AZ · $124/night · 45.0%
- El Paso Airbnb data TX · $127/night · 42.2%
- Gaithersburg Airbnb data MD · $118/night · 39.9%
- West Valley City Airbnb data UT · $137/night · 43.0%
FAQ
White Rock Airbnb FAQ
How much do Airbnb hosts make in White Rock?
An active White Rock Airbnb grossed $13,853 on average in the 12 months to March 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,520 or more in a typical month.
How much can I make on Airbnb in White Rock?
It depends most on the home's size, location and how it's run. The middle half of White Rock listings earn between $788 and $2,520 in a typical month, and the top tenth $3,980 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in White Rock?
Listings in White Rock were booked on 43% of available nights over the past year. That compares with 41% for the New Mexico average. August was the busiest month.
How much does an Airbnb cost per night in White Rock?
The average booked night in White Rock cost $117 before fees. Half of listings charge between $74 and $125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in White Rock?
None of the active White Rock listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in White Rock?
Yes, when it's run well. The average White Rock Airbnb grossed $13,853 in the 12 months to March 2025, 53% below the New Mexico average of $29,323, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,103 a year (about $840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,450 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in White Rock?
January paid best over the past year, at $2,690 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in White Rock?
White Rock stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in White Rock?
Downtown White Rock, Eagle Rock Lake and Los Alamos Historic District draw the most short-term rental interest in White Rock. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in White Rock?
AirROI counted 17 active Airbnb listings in White Rock as of March 2025. The closest tracked market is Los Alamos, 11 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in White Rock from April 2024 to March 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.