Rockville, Utah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rockville, Utah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $54,789 per year — at a $503 nightly rate, 32.4% occupancy, and a $188 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Rockville is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rockville?
In Rockville, the headline Airbnb metrics are $54,789 in average annual revenue,32.4% occupancy, $503 ADR, and $188 in RevPAR, and guests book about 110 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rockville?
Understanding the monthly revenue variations for Airbnb listings in Rockville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockville is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $21,369+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,892 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $935, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockville
What Is the Monthly Airbnb Occupancy Rate in Rockville?
Maximize your bookings by understanding the Rockville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockville:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockville
What Is the Average Airbnb Nightly Rate in Rockville?
Effective short term rental pricing strategy in Rockville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockville typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $820+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $202 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Rockville
What Is the RevPAR for Airbnb in Rockville?
RevPAR in Rockville is currently $188. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $406 RevPAR.
Average Monthly RevPAR Trend in Rockville
RevPAR Insights for Rockville
- The average RevPAR in Rockville is $188. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($406) and bottom 25% ($31) is $375, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rockville benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rockville?
Rockville's peak Airbnb season falls in May, July, June, while the softest stretch is March, August, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, July, June)
- Revenue averages $12,018 per month
- Occupancy rates average 41.9%
- Daily rates average $504
Shoulder Season
- Revenue averages $4,403 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $451
Low Season (March, August, September)
- Revenue drops to average $3,519 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $519
Seasonality Insights for Rockville
- Airbnb seasonality in Rockville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rockville's highest earning potential, with monthly revenues climbing to $13,242, occupancy reaching 55.1%, and ADRs peaking at $539.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,336, occupancy could drop to 19.4%, and ADRs may adjust to $387.
- Lower occupancy paired with meaningful seasonality means hosts in Rockville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rockville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rockville?
Low regulation and minimal registration activity in Rockville, Utah, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rockville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rockville?
With a compact short-term rental market, Rockville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zion National Park | A stunning national park known for its breathtaking sandstone cliffs and diverse ecosystems. Popular among hikers and nature lovers, making it ideal for travelers seeking adventure and the great outdoors. | Zion Canyon, Angels Landing, The Narrows, Observation Point, Zion Nature Center, Zion Human History Museum |
| Sand Hollow State Park | A beautiful state park featuring a large reservoir, red rock formations, and sandy beaches. Great for water sports, boating, and family outings, attracting visitors looking for lakeside relaxation and recreation. | Sand Hollow Reservoir, ATV riding trails, Hiking trails, Scenic overlooks, Water activities, Beach areas |
| Bryce Canyon National Park | Renowned for its unique hoodoo rock formations and stunning vistas. A favorite destination for photographers and those who enjoy hiking and stargazing, drawing visitors from all over. | Bryce Amphitheater, Navajo Loop Trail, Queen's Garden Trail, Sunrise Point, Stargazing events, Visitor Center |
| St. George | A vibrant city known for its warm climate and proximity to several national parks. It offers a mix of outdoor and urban experiences, attracting tourists and snowbirds year-round. | St. George Dinosaur Discovery Site, Red Cliffs Desert Reserve, Historic Downtown, Snow Canyon State Park, Tuacahn Amphitheatre, St. George Art Museum |
| Hurricane | A charming small town that serves as a gateway to multiple recreational sites. Popular for its local charm and access to outdoor activities, ideal for budget travelers and families. | Sand Hollow Golf Course, Hurricane Canal Trail, Grandpa's Pond, Pioneer Park, Local shops and eateries, Annual local festivals |
| Springdale | Adjacent to Zion National Park, Springdale is the perfect base for visitors wanting to explore the park. It boasts a scenic setting with local eateries, shops, and art galleries, appealing to tourists seeking a cozy atmosphere. | Zion Shuttle Service, Gallery Mojave, Springdale Convention Center, Zion National Park Visitor Center, Local dining options, Scenic viewpoints |
| Kolob Canyons | A lesser-known section of Zion National Park that features stunning canyons and fewer crowds. Ideal for visitors seeking tranquility and natural beauty, attracting nature enthusiasts and photographers. | Taylor Creek Trail, Timber Creek Overlook, Kolob Canyons Viewpoint, Hiking trails, Wildlife viewing, Photography spots |
| Cedar City | Known for its rich history and outdoor activities, Cedar City hosts cultural events like the Shakespeare Festival. Great for travelers interested in arts and nature, offering a unique blend of experiences. | Utah Shakespeare Festival, Southern Utah Museum of Art, Scenic Byway 14, Cedar Breaks National Monument, Local dining and shopping, Hiking and biking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rockville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rockville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockville
- The Rockville Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockville, Hotel/Boutique properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- The presence of 72.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Rockville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockville
- The dominant room capacity in Rockville is 1 bedroom listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 36.3% of the active Airbnb listings in Rockville, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockville.
Rockville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockville
- The most common guest capacity trend in Rockville vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rockville STR market, accounting for 31.8% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockville.
- On average, properties in Rockville are equipped to host 2.5 guests.
How Do Listings in Rockville Compare on Quality?
Listing quality in Rockville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rockville
- At 28.5 photos per listing on average, Rockville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rockville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rockville?
Amenity Prevalence
Amenity Insights for Rockville
- Essential amenities in Rockville that guests expect include: Heating, Air conditioning, Wifi, Free parking on premises, Smoke alarm, Shampoo, Fire extinguisher, Essentials, Carbon monoxide alarm, Hangers. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockville: Heating, Air conditioning, Wifi, Free parking on premises, Smoke alarm, Shampoo, Fire extinguisher, Essentials, Carbon monoxide alarm, Hangers.
- Prioritize adding missing essentials: Heating, Smoke alarm, Shampoo, Fire extinguisher, Essentials, Carbon monoxide alarm, Hangers.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockville to stay competitive.
Which Airbnb Amenities Boost Revenue in Rockville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rockville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 54.5% | $90,482 | $11,957 | 656.7% |
Cooking basics | 54.5% | $90,482 | $11,957 | 656.7% |
Kitchen | 59.1% | $84,068 | $12,496 | 572.7% |
Washer | 45.5% | $99,950 | $17,155 | 482.6% |
Pool | 27.3% | $112,030 | $33,323 | 236.2% |
Outdoor dining area | 59.1% | $73,844 | $27,264 | 170.8% |
Indoor fireplace | 22.7% | $99,149 | $41,742 | 137.5% |
Fire pit | 68.2% | $65,728 | $31,348 | 109.7% |
Blender | 45.5% | $75,210 | $37,772 | 99.1% |
Dishwasher | 31.8% | $79,964 | $43,041 | 85.8% |
Revenue Impact Insights for Rockville
- BBQ grill tops the revenue impact list with a 656.7% uplift — listings with this amenity earn $90,482 vs. $11,957 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rockville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rockville
- The typical guest profile for Airbnb in Rockville consists of primarily domestic travelers (78%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 78.3% of guests.
- Key international markets include United States (78.3%) and Germany (4.3%).
- Top languages spoken are English (56.4%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rockville?
Listings in Rockville average 4.93 out of 5 overall, with about 74.8 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rockville
- With an overall rating of 4.93, Rockville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.97), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rockville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockville
- The most common availability pattern in Rockville falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockville (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rockville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockville
- The overall average booking lead time for vacation rentals in Rockville is 110 days.
- Guests book furthest in advance for stays during May (average 157 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (128 days avg.) sees the longest lead times, while Winter (79 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (110 days) as a baseline for your pricing and availability strategy in Rockville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 128 days) to capture early planners.
- Monitor your own booking lead times against these Rockville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rockville?
Guests in Rockville stay about 2.7 nights on average, generating roughly 579 reservations and 26.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rockville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rockville
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 26.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (3.7 nights) and shorten in Oct (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rockville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
12 listings
54.5% of total
3 Nights
1 listings
4.5% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rockville is 2 Nights, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.2%) of the Rockville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Rockville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.5% of Rockville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockville.
Rockville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
18.2% of total
Super Strict 60 Days
1 listings
4.5% of total
Flexible
2 listings
9.1% of total
Moderate
4 listings
18.2% of total
Firm
8 listings
36.4% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Rockville
- The prevailing Airbnb cancellation policy trend in Rockville is Firm, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (27.3%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Rockville.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockville.
How Much Are Airbnb Cleaning Fees in Rockville?
Cleaning fees in Rockville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rockville
- About 68.2% of Rockville listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($198) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rockville median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rockville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ZION Villa wedding, reunion, retreat, ect slps 58
Entire Place • 11 bedrooms
Zion Oasis-Retreat,Reunion,Weddings, pool slps 56
Entire Place • 8 bedrooms
Zion Chalet - 6BD, Reunion,Wedding slps 22 spa
Entire Place • 6 bedrooms
Zion's Heller House on Main
Entire Place • 4 bedrooms
Enjoy Zion Canyon's 2 Cranes Inn all to yourselves
Entire Place • 4 bedrooms
ZION'S MODERN B&B - Heller House Inn - Master
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rockville?
Learn from the best! This table showcases top-performing Airbnb hosts in Rockville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 2 | $444,843 | 57 | 4.97/5.0 |
| Andrea | 1 | $327,197 | 3 | 5.00/5.0 |
| Lezlie | 4 | $198,838 | 628 | 4.96/5.0 |
| Lisa And Lizette | 5 | $114,903 | 575 | 4.95/5.0 |
| Garth | 4 | $49,369 | 35 | 4.96/5.0 |
| Neil | 4 | $48,075 | 168 | 4.86/5.0 |
| M. | 2 | $22,130 | 179 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockville.
Who Are the Airbnb Hosts in Rockville?
Rockville has a relatively balanced host base.
Host Profile Insights for Rockville
- A 45.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 18.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Rockville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rockville
These are the highest-grossing professional property management operations in Rockville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Neil | 4 | $48,075 | $228 | 25.9% | 4.86/5 |
Management Company Insights for Rockville
- The leading management company, Neil, operates 4 listings with $48,075 in gross revenue — a useful benchmark for what scale looks like in Rockville.
- Top managers average 4 properties each, suggesting professional management in Rockville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 18.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rockville's Airbnb Market Compare to Nearby Cities?
How does the Rockville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Verkin, Rockville has 18 percentage points lower occupancy and about $290 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,402 | $473.73 | 45% |
| Santa Clara | 281 | $3,879 | $447.23 | 35% |
| Hurricane | 727 | $3,875 | $342.66 | 44% |
| St. George | 83 | $3,367 | $400.26 | 34% |
| Orderville | 256 | $3,266 | $328.24 | 37% |
| Ivins | 92 | $3,170 | $385.06 | 41% |
| Washington | 720 | $3,072 | $310.80 | 39% |
| Alton | 45 | $3,018 | $289.93 | 43% |
| Virgin | 112 | $2,968 | $300.14 | 39% |
| La Verkin | 192 | $2,945 | $212.65 | 50% |
Frequently Asked Questions About Airbnb in Rockville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rockville.
How much do Airbnb hosts make in Rockville?
Rockville hosts earn about $54,789 per year on average, with an average nightly rate of $503 and RevPAR of $188. Those figures describe the typical revenue environment for active listings in Rockville, Utah, not the ceiling for the best operators. Source: AirROI 2026 data, Rockville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rockville?
The average Airbnb occupancy rate in Rockville is 32.4%. May is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rockville?
Listings in Rockville average $503 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rockville?
Rockville currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rockville?
AirROI currently classifies the short-term rental regulation level in Rockville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rockville?
RevPAR in Rockville is about $188. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rockville?
Occupancy of 32.4% means Rockville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $54,789, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rockville?
The average booking lead time in Rockville is about 110 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rockville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rockville include Zion National Park, Sand Hollow State Park, Bryce Canyon National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rockville?
private_room listings make up 59.1% of the active supply in Rockville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rockville compare to nearby Airbnb markets?
Among neighboring markets, Springdale posts $64,819 in average annual revenue with 45.5% occupancy, compared to Rockville's $54,789 and 32.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rockville?
The average Airbnb stay length in Rockville is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rockville?
Airbnb listings in Rockville average 4.93 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rockville?
BBQ grill and Cooking basics are among the strongest revenue-linked amenities in Rockville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rockville?
Yes. About 68.2% of active Airbnb listings in Rockville charge a cleaning fee, and the average fee is $198. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rockville?
A 45.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.