Lacey, Washington Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lacey, Washington? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,455 per year — at a $208 nightly rate, 48.2% occupancy, and a $103 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 45 active listings, Lacey is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 66.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Lacey?
In Lacey, the headline Airbnb metrics are $28,455 in average annual revenue,48.2% occupancy, $208 ADR, and $103 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lacey?
Understanding the monthly revenue variations for Airbnb listings in Lacey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lacey is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lacey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,059 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lacey
What Is the Monthly Airbnb Occupancy Rate in Lacey?
Maximize your bookings by understanding the Lacey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lacey:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lacey
What Is the Average Airbnb Nightly Rate in Lacey?
Effective short term rental pricing strategy in Lacey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lacey typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Lacey
What Is the RevPAR for Airbnb in Lacey?
RevPAR in Lacey is currently $103. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $86 RevPAR.
- Strong performers (Top 25%) earn $138 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Lacey
RevPAR Insights for Lacey
- The average RevPAR in Lacey is $103. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($51) is $146, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lacey benchmarks. If your RevPAR falls below the median of $86, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $138+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Lacey Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Lacey?
Lacey's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,897 per month
- Occupancy rates average 63.7%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,763 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $187
Low Season (January, February, November)
- Revenue drops to average $2,236 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $201
Seasonality Insights for Lacey
- Airbnb seasonality in Lacey is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Lacey's highest earning potential, with monthly revenues climbing to $5,243, occupancy reaching 66.6%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,199, occupancy could drop to 39.3%, and ADRs may adjust to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lacey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Lacey, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Lacey?
Low regulation and minimal registration activity in Lacey, Washington, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lacey to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Lacey?
With a compact short-term rental market, Lacey gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Woodland Creek Community Park | A popular destination for families and nature lovers, offering trails, wildlife, and recreational activities. Ideal for visitors seeking outdoor adventures close to their accommodation. | Trails, Picnic Areas, Playgrounds, Wildlife Viewing |
| Harmon Park | Located near residential neighborhoods, this park is perfect for guests looking for a relaxed atmosphere with green spaces. Great for families and local events. | Playgrounds, Sports Fields, Community Events |
| Lacey historical district | Rich in history and charm, this area provides visitors with a glimpse into the past. Perfect for tourists interested in local culture and history. | Lacey Museum, Historic Homes, Local Shops |
| Hawk's Prairie | A growing suburb known for its access to major roads and amenities. Attractive for business travelers and families looking for convenience. | Golf Courses, Shopping Centers, Restaurants |
| Marsh Lake | A serene area surrounded by nature, ideal for visitors looking for a peaceful retreat with beautiful views and outdoor activities. | Fish and Kayak, Nature Trails, Picnicking |
| Lacey Town Center | The hub for shopping, dining, and entertainment in Lacey, this area attracts tourists looking for convenience and various options. | Shopping Malls, Restaurants, Cultural Events |
| Rainier Vista Community Park | A family-friendly park that hosts a variety of events and activities. Good for guests who want to be part of community life. | Playgrounds, Walking Trails, Community Events |
| Nisqually National Wildlife Refuge | A beautiful nature area that attracts visitors interested in wildlife and photography. Great for nature enthusiasts looking for tranquility. | Bird Watching, Trails, Photography Opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Lacey offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Lacey?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lacey
- The Lacey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.6% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lacey, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Lacey Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lacey
- The dominant room capacity in Lacey is 3 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.9% of the active Airbnb listings in Lacey, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lacey.
Lacey Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lacey
- The most common guest capacity trend in Lacey vacation rentals is listings accommodating 6 guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Lacey STR market, accounting for 44.4% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lacey.
- On average, properties in Lacey are equipped to host 4.4 guests.
How Do Listings in Lacey Compare on Quality?
Listing quality in Lacey can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lacey
- At 26.1 photos per listing on average, Lacey hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lacey averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lacey?
Amenity Prevalence
Amenity Insights for Lacey
- Essential amenities in Lacey that guests expect include: Free parking on premises, Heating, Wifi, Smoke alarm, Hot water, Bed linens, Hair dryer, Hangers, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lacey: Free parking on premises, Heating, Wifi, Smoke alarm, Hot water, Bed linens, Hair dryer, Hangers, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Heating, Smoke alarm, Hot water, Bed linens, Hair dryer, Hangers, Dishes and silverware.
- Consider adding popular differentiators like Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lacey to stay competitive.
Which Airbnb Amenities Boost Revenue in Lacey?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lacey, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 80.0% | $33,445 | $8,494 | 293.7% |
Cooking basics | 88.9% | $30,823 | $9,508 | 224.2% |
Iron | 88.9% | $30,798 | $9,705 | 217.3% |
Kayak | 22.2% | $59,249 | $19,657 | 201.4% |
Boat slip | 13.3% | $64,951 | $22,840 | 184.4% |
Hot tub | 11.1% | $65,932 | $23,770 | 177.4% |
Dishwasher | 75.6% | $33,556 | $12,687 | 164.5% |
Beach essentials | 17.8% | $57,902 | $22,088 | 162.1% |
Carbon monoxide alarm | 88.9% | $30,548 | $11,706 | 161.0% |
Shampoo | 84.4% | $31,394 | $12,499 | 151.2% |
Revenue Impact Insights for Lacey
- Air conditioning tops the revenue impact list with a 293.7% uplift — listings with this amenity earn $33,445 vs. $8,494 without it.
- Cooking basics, Iron, Carbon monoxide alarm, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lacey STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lacey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLacey Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lacey
- The typical guest profile for Airbnb in Lacey consists of primarily domestic travelers (95%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (1%).
- Top languages spoken are English (74.6%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Olympia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lacey?
Listings in Lacey average 4.85 out of 5 overall, with about 73.1 reviews per active listing and 46.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lacey
- With an overall rating of 4.85, Lacey listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Lacey Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lacey
- The most common availability pattern in Lacey falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lacey (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lacey?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lacey
- The overall average booking lead time for vacation rentals in Lacey is 49 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Lacey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Lacey averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lacey?
Guests in Lacey stay about 6.8 nights on average, generating roughly 1,094 reservations and 24.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Lacey
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lacey
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (7.2 nights) and shorten in Oct (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lacey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
33.3% of total
2 Nights
12 listings
26.7% of total
3 Nights
5 listings
11.1% of total
4-6 Nights
2 listings
4.4% of total
7-29 Nights
3 listings
6.7% of total
30+ Nights
8 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lacey is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Lacey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Lacey hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lacey.
Lacey Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.2% of total
Limited
2 listings
4.4% of total
Flexible
11 listings
24.4% of total
Moderate
12 listings
26.7% of total
Firm
14 listings
31.1% of total
Strict
5 listings
11.1% of total
Cancellation Policy Insights for Lacey
- The prevailing Airbnb cancellation policy trend in Lacey is Firm, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.1%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.1% market standard in Lacey.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lacey.
How Much Are Airbnb Cleaning Fees in Lacey?
Cleaning fees in Lacey are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lacey
- 91.1% of listings charge a cleaning fee, making it standard practice in Lacey. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $120 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lacey median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lacey Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laceybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous Long Lake Home w/ Dock, Kayak, SUP & More
Entire Place • 3 bedrooms
Live the Dream-Long Lake Waterfront
Entire Place • 5 bedrooms
Lakeside Lacey Gem w/ Sauna + Private Dock
Entire Place • 4 bedrooms
Long Lake Retreat
Entire Place • 3 bedrooms
Luxe Lakeside Retreat- Hot Tub S'mores Watersports
Entire Place • 1 bedroom
The Lake Cottage at Camp Midles
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lacey?
Learn from the best! This table showcases top-performing Airbnb hosts in Lacey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $188,373 | 95 | 4.95/5.0 |
| Josh | 1 | $95,455 | 181 | 4.91/5.0 |
| Nora | 1 | $66,030 | 33 | 4.94/5.0 |
| Laney Collection | 1 | $62,603 | 65 | 4.97/5.0 |
| Mary | 1 | $56,274 | 335 | 4.96/5.0 |
| Amy | 1 | $55,554 | 20 | 5.00/5.0 |
| Sarah | 2 | $55,414 | 917 | 4.83/5.0 |
| Deanna | 2 | $51,828 | 32 | 4.93/5.0 |
| Troy | 1 | $50,618 | 15 | 4.93/5.0 |
| Richard | 1 | $49,350 | 62 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lacey.
Who Are the Airbnb Hosts in Lacey?
Lacey is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Lacey
- With 57.8% Superhosts, Lacey has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Lacey averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Lacey
These are the highest-grossing professional property management operations in Lacey, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $188,373 | $527 | 51.9% | 4.95/5 |
| Julie | 1 | $24,739 | $227 | 37.9% | 4.94/5 |
| Vacasa Arizona | 1 | $22,306 | $298 | 24.8% | 4.82/5 |
| Lisa | 1 | $17,708 | $256 | 75.0% | 5.00/5 |
Management Company Insights for Lacey
- The leading management company, Evolve, operates 2 listings with $188,373 in gross revenue — a useful benchmark for what scale looks like in Lacey.
- Top managers average 1 properties each, suggesting professional management in Lacey still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Lacey's Airbnb Market Compare to Nearby Cities?
How does the Lacey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with North Bend, Lacey has 8 percentage points lower occupancy and about $156 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,075 | $384.18 | 51% |
| Verlot | 10 | $5,122 | $342.98 | 51% |
| North Bend | 51 | $5,073 | $363.67 | 56% |
| Olalla | 13 | $4,950 | $332.28 | 52% |
| Sudden Valley | 63 | $4,870 | $337.39 | 50% |
| Sultan | 16 | $4,780 | $317.75 | 51% |
| Ronald | 149 | $4,730 | $473.89 | 34% |
| Warm Beach | 10 | $4,705 | $333.60 | 41% |
| Canyon Creek | 13 | $4,599 | $352.86 | 50% |
| Amanda Park | 11 | $4,484 | $458.19 | 42% |
Frequently Asked Questions About Airbnb in Lacey
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lacey.
How much do Airbnb hosts make in Lacey?
Lacey hosts earn about $28,455 per year on average, with an average nightly rate of $208 and RevPAR of $103. Those figures describe the typical revenue environment for active listings in Lacey, Washington, not the ceiling for the best operators. Source: AirROI 2026 data, Lacey market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lacey?
The average Airbnb occupancy rate in Lacey is 48.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lacey?
Listings in Lacey average $208 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lacey?
Lacey currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lacey?
AirROI currently classifies the short-term rental regulation level in Lacey as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lacey?
RevPAR in Lacey is about $103. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lacey?
At 48.2% occupancy, Lacey can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,455, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lacey?
The average booking lead time in Lacey is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lacey?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lacey include Woodland Creek Community Park, Harmon Park, Lacey historical district. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lacey?
entire_home listings make up 75.6% of the active supply in Lacey. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lacey compare to nearby Airbnb markets?
Among neighboring markets, Erlands Point-Kitsap Lake posts $72,895 in average annual revenue with 51.2% occupancy, compared to Lacey's $28,455 and 48.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lacey?
The average Airbnb stay length in Lacey is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lacey?
Airbnb listings in Lacey average 4.85 out of 5 overall. About 46.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lacey?
Air conditioning and Cooking basics are among the strongest revenue-linked amenities in Lacey. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lacey?
Yes. About 91.1% of active Airbnb listings in Lacey charge a cleaning fee, and the average fee is $120. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lacey?
A 57.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.