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Airbnb market data · 202612 months to October 2026

Firenzuola, Italy Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
24
Avg. booking lead time
61 days
Listings showing a permit
92%
Peak revenue month
August
Lowest revenue month
February

The short answer

Firenzuola Airbnb Market at a Glance

Rates and bookings both trail the Tuscany average. Listings averaged €123 a night and were booked on 33% of available nights, against €210 and 39% for the Tuscany average.

Timing matters: in August, usually the best month, the average listing earns about 14.5 times as much as in February, usually the slowest. With only 24 active listings, a few bookings can reorder the months.

With 24 active listings, Firenzuola is the 242nd-largest of 281 Tuscany markets AirROI tracks.

Map of Airbnb listings in Firenzuola Browse the live Firenzuola Airbnb market See Every Firenzuola Listing

Revenue

How Much Do Airbnb Hosts Make in Firenzuola?

Gross bookings per Firenzuola listing averaged €8,989 over the 12 months to October 2026 (Tuscany average: €19,638), before cleaning, platform and management costs and taxes.

In a typical year, the average Firenzuola listing brings in €2,990 in August, its best month, and €205 in February, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.

Across Firenzuola's 24 active listings, monthly revenue by tier:

  • Best-in-class properties (top 10%) earn €1,970+ a month, about 2.8 times the typical property.
  • Strong performers (top 25%) earn €1,160 or more, roughly €450 a month above the median.
  • Typical properties (median) earn about €709 a month.
  • Entry-level properties (bottom 25%) earn €340 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 14.5 times what February does

Average revenue per active listing, by month, October 2024 to September 2026

The dashed line is the average of the months shown, €1,270. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Firenzuola Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

August 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Firenzuola, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025€1,47832.0%€114€4847 days3.1 nights
Nov 2025€53130.0%€113€1833 days5.3 nights
Dec 2025€42317.8%€113€1426 days5 nights
Jan 2026€24411.8%€115€862 days3 nights
Feb 2026€27214.3%€115€1016 days1 night
Mar 2026€60226.3%€115€1965 days5.4 nights
Apr 2026€94928.7%€119€3274 days3.4 nights
May 2026€1,78536.4%€122€5885 days3.1 nights
Jun 2026€1,53530.3%€125€5158 days2.5 nights
Jul 2026€2,82441.7%€126€9160 days4.4 nights
Aug 2026€3,58369.1%€133€11681 days7 nights
Sep 2026€83234.9%€115€2831 days2.8 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Firenzuola listing earns about €709 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Firenzuola Profitable?

Yes, when it's run well. The average Firenzuola Airbnb took in €8,989 in the 12 months to October 2026, and run by its owner at everyday costs, about €490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €810 a month.

Cleaning it yourself keeps the €960 a year guests pay in cleaning fees, for about €570 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €420 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Firenzuola Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Firenzuola Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings€8,029€13,150
Cleaning fees guests pay11% of Firenzuola bookings€960€1,570
Gross bookings€8,989€14,720
Running costs
Airbnb's feeAbout 12%: 15.5% for the 75% of Firenzuola listings on Simplified Pricing, 3% for the rest−€1,110−€1,820
Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself−€960−€1,570
Utilities and internetAbout 5% of bookings−€450−€740
Guest suppliesToiletries, coffee, paper goods: about 2%−€180−€290
Repairs and upkeepIncluding linens and small replacements: about 3%−€270−€440
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−€90−€90
Permit and registrationWhere one is required−€40−€40
Management€0 when you run it; co-hosts charge from about 10% of nightly bookings€0€0
Pricing and messaging toolsOptional; Airbnb's own tools are free€0€0
Lodging taxesAdded to the guest's bill and passed on€0€0
Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee−€3,100−€4,990
Left for housing costs, then profit€5,889about €490 a month€9,730about €810 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Firenzuola Airbnb Profit

The estimate starts from Firenzuola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Firenzuola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Firenzuola's Top Earners Get There

  • More nights booked. The busiest quarter of Firenzuola listings are booked on 43% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of €94 adds about €942 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge €115 a night or more, against a median of €94. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €800 a year.
  • Open for the busy months. In a typical year, August brings the average listing about €2,990, against €205 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Firenzuola listings average 4.80 stars, and 8% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,230 a month, against €750 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Firenzuola?

Firenzuola listings were booked on 33% of the nights they were open over the past year, 6 percentage points below the Tuscany average (39%) and 6 points below the Italy average (39%). In a typical year, occupancy swings from 12% in February to 58% in August.

Across Firenzuola's 24 active listings, the share of open nights booked by tier:

  • Best-in-class properties (top 10%) are booked 60%+ of open nights, 34 points above the median.
  • Strong performers (top 25%) fill 43% or more, roughly three nights a week.
  • Typical properties (median) fill about 26% of open nights.
  • Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.

August is usually the busiest month in Firenzuola, February the quietest

Share of open nights booked, by month, October 2024 to September 2026

The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Firenzuola?

The average nightly rate in Firenzuola, known as ADR (average daily rate), was €123 over the past year, about 41% below the Tuscany average of €210 and about 34% below the Italy average of €185. In a typical year, rates peak in August at about €135 and bottom out in February at about €110.

Across Firenzuola's 24 active listings, nightly rates by tier:

  • Best-in-class properties (top 10%) charge €185+ a night, about twice the median.
  • Strong performers (top 25%) charge €115 or more, about €20 above the median.
  • Typical properties (median) charge about €94 a night.
  • Entry-level properties (bottom 25%) charge €71 or less, about three-quarters of the median.

August rates run 21% above February's

Average nightly rate (ADR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, €119.

What Is the RevPAR for Airbnb in Firenzuola?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Firenzuola it averaged €51 over the past year, from about €7 in a typical February to about €96 in a typical August.

Across Firenzuola's 24 active listings, RevPAR by tier:

  • Best-in-class properties (top 10%) earn €75+ per open night, about 2.5 times the median.
  • Strong performers (top 25%) earn €38 or more, about €8 a night above the median.
  • Typical properties (median) earn about €30 per open night.
  • Entry-level properties (bottom 25%) earn €21 or less, about three-quarters of the median.

August RevPAR is about 13.1 times February's

Revenue per open night (RevPAR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, €42. The 12-month RevPAR of €51 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Firenzuola

With only 24 active listings, the monthly pattern in Firenzuola is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.

February 2026 is left out of these averages as a one-off: listings earned about 33% more than they did in February 2025. It still counts in the 12-month figures at the top of the page.

Average revenue by month in Firenzuola

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, €1,260.

Revenue by month in Firenzuola in numbers
Average monthly revenue per active listing in Firenzuola, by calendar month
MonthRevenue per listing
January€244
February€205
March€801
April€955
May€1,450
June€1,470
July€2,340
August€2,990
September€1,190
October€1,920
November€1,090
December€451

How Far in Advance Do Guests Book Airbnb in Firenzuola?

Guests book Firenzuola stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 78 days ahead, and December stays closest to arrival, about 19 days. A typical August booking is made in late May.

August stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2024 to September 2026

The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Firenzuola

92% of the 24 active listings in Firenzuola display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Firenzuola.

Neighborhoods

Best Neighborhoods for Airbnb in Firenzuola

AirROI's area guide picks six Firenzuola neighborhoods that draw short-term rental guests, led by Firenzuola Historic Center, Mugello Valley and Monte Giovi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Firenzuola
AreaWho it suitsLandmarks nearby
Firenzuola Historic CenterCharming medieval village center with beautiful architecture and a rich history. Ideal for travelers interested in culture and local traditions.Piazza della Libertà, San Bartolomeo Church, Firenzuola Castle, Tavernelle Valley, Local markets
Mugello ValleyScenic area known for its natural beauty and outdoor activities such as hiking, biking, and horseback riding. Great for nature lovers and adventure seekers.Lake Bilancino, Borgo San Lorenzo, Giotto's Birthplace, Mugello Circuit, Villa Medici
Monte GioviStunning mountain area offering breathtaking views and peaceful retreats. Attracts visitors seeking tranquility and nature exploration.Monte Giovi Peak, Hiking trails, Picnic areas, Wildlife spotting, Local flora
Castagno d'AndreaQuaint village famous for its artistic heritage and proximity to the Casentino Forests. A perfect retreat for art and nature enthusiasts.Museum of the Casentino, Eremo di Camaldoli, Historical sites, Nature walks, Local festivals
Palazzuolo sul SenioCharming town located in the northern part of Tuscany with a serene atmosphere and a perfect base for exploring the surrounding nature.Senio River, Local cuisine, Historic buildings, Hiking trails, Agritourism
Vaglio di MontaioneA peaceful village set amidst the Tuscan hills, ideal for relaxing getaways and wine tourism, attracting visitors seeking the Tuscan lifestyle.Wine vineyards, Local wineries, Nature trails, Scenic views, Traditional cuisine

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Nearby markets

Firenzuola vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 29 km, Borgo San Lorenzo (19 km away, 83 listings) earned the most per listing, about twice as much as Firenzuola.

Airbnb markets near Firenzuola: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
San Benedetto Val di Sambro 12 km34€8,572€12725%
Scarperia e San Piero 16 km84€13,152€25727%
Barberino di Mugello 16 km55€11,151€17831%
Borgo San Lorenzo 19 km83€17,792€22834%
Vicchio 22 km91€17,770€32031%
Vaglia 28 km31€17,726€39635%
Dicomano 29 km75€11,425€23626%
Pianoro 29 km39€8,332€11928%

Other Airbnb Markets in Tuscany

See all 281 Tuscany Airbnb markets

Markets Similar to Firenzuola

Markets elsewhere in Italy with a similar nightly rate and occupancy to Firenzuola:

FAQ

Firenzuola Airbnb FAQ

How much do Airbnb hosts make in Firenzuola?

An active Firenzuola Airbnb grossed €8,989 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,160 or more in a typical month.

How much can I make on Airbnb in Firenzuola?

It depends most on the home's size, location and how it's run. The middle half of Firenzuola listings earn between €340 and €1,160 in a typical month, and the top tenth €1,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Firenzuola?

Listings in Firenzuola were booked on 33% of available nights over the past year. That compares with 39% for the Tuscany average. August is usually the busiest month.

How much does an Airbnb cost per night in Firenzuola?

The average booked night in Firenzuola cost €123 before fees. Half of listings charge between €71 and €115; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Firenzuola?

In Firenzuola, 92% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Firenzuola?

Yes, when it's run well. The average Firenzuola Airbnb grossed €8,989 in the 12 months to October 2026, 54% below the Tuscany average of €19,638, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,889 a year (about €490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €810 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Firenzuola?

August usually pays best, averaging €2,990 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Firenzuola?

Each night a Firenzuola listing was open to book earned €51 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €75 or more.

How far in advance do guests book Airbnbs in Firenzuola?

Firenzuola stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Firenzuola?

The average Firenzuola Airbnb stay lasted 3.8 nights over the past year. A listing took 9 reservations over the year on average.

How are Airbnbs in Firenzuola rated?

Guests rate Firenzuola Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Firenzuola?

Firenzuola Historic Center, Mugello Valley and Monte Giovi draw the most short-term rental interest in Firenzuola. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Firenzuola?

AirROI counted 24 active Airbnb listings in Firenzuola as of October 2026. The closest tracked market is San Benedetto Val di Sambro, 12 km away.

How much are Airbnb cleaning fees in Firenzuola?

In Firenzuola, nearly four in ten listings add a cleaning fee. The median fee is €50, but a minority of much higher fees lifts the average to €133, so the median is the better guide.

How many tourists visit Firenzuola, Italy?

All of Tuscany had 15 million tourist arrivals in 2024, Regione Toscana reports. AirROI estimates 211 Airbnb stays in Firenzuola, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Tuscany tourism statistics.

Method

About This Data

Figures on this page cover 24 active Airbnb listings in Firenzuola from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.