Purmerend, North Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Purmerend, North Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,825 per year — at a $140 nightly rate, 47.6% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 66 active listings, Purmerend is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 40.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Purmerend?
In Purmerend, the headline Airbnb metrics are $21,825 in average annual revenue,47.6% occupancy, $140 ADR, and $70 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Purmerend?
Understanding the monthly revenue variations for Airbnb listings in Purmerend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Purmerend is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Purmerend across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Purmerend
What Is the Monthly Airbnb Occupancy Rate in Purmerend?
Maximize your bookings by understanding the Purmerend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Purmerend:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Purmerend
What Is the Average Airbnb Nightly Rate in Purmerend?
Effective short term rental pricing strategy in Purmerend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Purmerend typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Purmerend
What Is the RevPAR for Airbnb in Purmerend?
RevPAR in Purmerend is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Purmerend
RevPAR Insights for Purmerend
- The average RevPAR in Purmerend is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($27) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Purmerend benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Purmerend?
Purmerend's peak Airbnb season falls in August, June, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $2,750 per month
- Occupancy rates average 58.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,292 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $1,409 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $158
Seasonality Insights for Purmerend
- Airbnb seasonality in Purmerend is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Purmerend's highest earning potential, with monthly revenues climbing to $3,009, occupancy reaching 65.5%, and ADRs peaking at $161.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,231, occupancy could drop to 28.7%, and ADRs may adjust to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Purmerend.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Purmerend, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Purmerend?
Low regulation and minimal registration activity in Purmerend, North Holland, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Purmerend to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Purmerend?
Purmerend is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Purmerend, offering excellent shopping, dining, and cultural experiences. Its proximity to transport links makes it a prime location for both tourists and business travelers. | Purmerends Museum, Plein Purmerend, Culinaire Verleiding, Park de Regenboog, Theater de Purmaryn |
| Purmerend North | A quiet residential area that offers more spacious accommodations and a local vibe. Ideal for families and travelers looking for a serene environment while being close to the city center. | Zuidderpolder, Vogelevlei, De Speelkraam, Noorderresort, Natuurmuseum |
| Overwhere | A growing suburb known for its parks and outdoor activities. Attracts tourists looking for nature and tranquility without being far from urban amenities. | Park Veldgoed, Westrand, Fort bij Edam, Recreational area Drecht, Bovenkerkerpolder |
| De Koog | A vibrant neighborhood with a mix of modern apartments and traditional Dutch architecture. Close to local markets and cafes, and offers a unique experience for guests. | Kooghaven, De Didam, Museum van Purmerend, Weekly Markets, Purmerend Shopping Center |
| Purmerend East | This area is known for its local charm and affordable accommodations. It provides easy access to public transport, ideal for those planning to explore surrounding cities. | Purmerend Railway Station, Local parks, Historic houses, Nearby cycling routes, Cafes and bakeries |
| Kwadijk | A small village atmosphere with a rural feel. Great for guests who appreciate nature and the countryside while still being close to Purmerend's amenities. | Kwadijkermeer, Farmlands, Local farms, Nature trails, Community events |
| Groot Schermer | Charming rural area that offers guests a glimpse into Dutch agricultural life. Perfect for those looking for a peaceful retreat from city life. | Windmills of Schermerhorn, Cycle routes, Scenic landscapes, Local cheese farms, Artisanal shops |
| Purmerend South | Lively neighborhood with various parks and a vibrant community feel. Attracts guests who enjoy local culture and outdoor activities. | Park Polderhout, Nature Reserve”t Zwarte Water, Local eateries, Community events and fairs, Bike paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Purmerend offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Purmerend?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Purmerend
- The Purmerend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.6% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Purmerend, Apartment/Condo properties are the most common (39.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 22.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Purmerend Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Purmerend
- The dominant room capacity in Purmerend is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Purmerend, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Purmerend.
Purmerend Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Purmerend
- The most common guest capacity trend in Purmerend vacation rentals is listings accommodating 2 guests (21.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Purmerend STR market, accounting for 39.4% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Purmerend.
- On average, properties in Purmerend are equipped to host 2.5 guests.
How Do Listings in Purmerend Compare on Quality?
Listing quality in Purmerend can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Purmerend
- The average of 19.1 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 34.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Purmerend averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Purmerend?
Amenity Prevalence
Amenity Insights for Purmerend
- Essential amenities in Purmerend that guests expect include: Wifi, Smoke alarm, Heating, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Purmerend: Wifi, Smoke alarm, Heating, Bed linens.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Bed linens.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Purmerend to stay competitive.
Which Airbnb Amenities Boost Revenue in Purmerend?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Purmerend, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 89.4% | $23,690 | $6,108 | 287.9% |
Kitchen | 63.6% | $28,798 | $9,623 | 199.3% |
TV | 74.2% | $26,323 | $8,860 | 197.1% |
Cooking basics | 62.1% | $28,885 | $10,248 | 181.9% |
Hot water kettle | 63.6% | $28,485 | $10,171 | 180.1% |
Refrigerator | 66.7% | $27,516 | $10,444 | 163.5% |
Sound system | 16.7% | $44,723 | $17,246 | 159.3% |
Essentials | 72.7% | $26,167 | $10,247 | 155.4% |
Dishes and silverware | 65.2% | $27,465 | $11,281 | 143.5% |
Coffee maker | 66.7% | $27,095 | $11,286 | 140.1% |
Revenue Impact Insights for Purmerend
- Hot water tops the revenue impact list with a 287.9% uplift — listings with this amenity earn $23,690 vs. $6,108 without it.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Purmerend STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Purmerend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPurmerend Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Purmerend
- The typical guest profile for Airbnb in Purmerend consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.6% of guests.
- Key international markets include France (18.6%) and Germany (14%).
- Top languages spoken are English (41.7%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Purmerend?
Listings in Purmerend average 4.73 out of 5 overall, with about 111.6 reviews per active listing and 30.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Purmerend
- An average rating of 4.73 places Purmerend in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Purmerend Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Purmerend
- The most common availability pattern in Purmerend falls within the 91-180 days range, representing 31.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Purmerend (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Purmerend?
Average Booking Lead Time by Month
Booking Lead Time Insights for Purmerend
- The overall average booking lead time for vacation rentals in Purmerend is 54 days.
- Guests book furthest in advance for stays during April (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (66 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Purmerend.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Purmerend averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Purmerend?
Guests in Purmerend stay about 4.4 nights on average, generating roughly 2,204 reservations and 33.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Purmerend
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Purmerend
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.3 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Purmerend Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
39.4% of total
2 Nights
15 listings
22.7% of total
3 Nights
4 listings
6.1% of total
4-6 Nights
3 listings
4.5% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
17 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Purmerend is 1 Night, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Purmerend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Purmerend, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.4% of Purmerend hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Purmerend.
Purmerend Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
10.6% of total
Flexible
21 listings
31.8% of total
Moderate
17 listings
25.8% of total
Firm
15 listings
22.7% of total
Strict
6 listings
9.1% of total
Cancellation Policy Insights for Purmerend
- The prevailing Airbnb cancellation policy trend in Purmerend is Flexible, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (31.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.8% market standard in Purmerend.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Purmerend.
How Much Are Airbnb Cleaning Fees in Purmerend?
Cleaning fees in Purmerend are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Purmerend
- About 69.7% of Purmerend listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $62 is close to the median ($57), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Purmerend median of $57. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Purmerend Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Purmerendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Country House near Amsterdam
Entire Place • 4 bedrooms
New Large home near Amsterdam
Entire Place • 5 bedrooms
Beautiful well located country house (No party's)
Entire Place • 6 bedrooms
Heart of Purmerend | Close to Amsterdam& the Beach
Entire Place • 2 bedrooms
Local Tulip City Apartment 18 mins from Amsterdam
Entire Place • 2 bedrooms
Brand New Apartment near Amsterdam 2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Purmerend?
Learn from the best! This table showcases top-performing Airbnb hosts in Purmerend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 4 | $192,274 | 118 | 4.79/5.0 |
| Martin | 6 | $145,026 | 1387 | 4.81/5.0 |
| Jody | 1 | $128,342 | 38 | 4.84/5.0 |
| Dexter | 3 | $102,552 | 288 | 4.89/5.0 |
| Purmerent | 2 | $92,861 | 131 | 4.96/5.0 |
| Jean-Paul | 1 | $66,688 | 178 | 4.89/5.0 |
| Muk | 1 | $56,884 | 88 | 4.88/5.0 |
| Ac | 3 | $48,816 | 505 | 4.83/5.0 |
| Martijn | 1 | $41,745 | 43 | 4.84/5.0 |
| Stefan | 1 | $39,824 | 368 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Purmerend.
Who Are the Airbnb Hosts in Purmerend?
Purmerend has a relatively balanced host base.
Host Profile Insights for Purmerend
- A 48.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Purmerend averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Purmerend
These are the highest-grossing professional property management operations in Purmerend, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| City Trip | 7 | $23,745 | $40 | 20.6% | 4.22/5 |
Management Company Insights for Purmerend
- The leading management company, City Trip, operates 7 listings with $23,745 in gross revenue — a useful benchmark for what scale looks like in Purmerend.
- Top managers average 7 properties each, suggesting professional management in Purmerend still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.22/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Purmerend's Airbnb Market Compare to Nearby Cities?
How does the Purmerend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Purmerend has 14 percentage points lower occupancy and about $64 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Purmerend
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Purmerend.
How much do Airbnb hosts make in Purmerend?
Purmerend hosts earn about $21,825 per year on average, with an average nightly rate of $140 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Purmerend, North Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Purmerend market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Purmerend?
The average Airbnb occupancy rate in Purmerend is 47.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Purmerend?
Listings in Purmerend average $140 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Purmerend?
Purmerend currently has about 66 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Purmerend?
AirROI currently classifies the short-term rental regulation level in Purmerend as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Purmerend?
RevPAR in Purmerend is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Purmerend?
At 47.6% occupancy, Purmerend can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,825, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Purmerend?
The average booking lead time in Purmerend is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Purmerend?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Purmerend include City Center, Purmerend North, Overwhere. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Purmerend?
entire_home listings make up 57.6% of the active supply in Purmerend. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Purmerend compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Purmerend's $21,825 and 47.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Purmerend?
The average Airbnb stay length in Purmerend is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Purmerend?
Airbnb listings in Purmerend average 4.73 out of 5 overall. About 30.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Purmerend?
Hot water and Kitchen are among the strongest revenue-linked amenities in Purmerend. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Purmerend?
Yes. About 69.7% of active Airbnb listings in Purmerend charge a cleaning fee, and the average fee is $62. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Purmerend?
A 48.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.