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Beach townsThailand2026

Thailand Beach Towns

Pattaya City, Patong and Rawai were the most booked of the 44 beach towns in Thailand on Airbnb in the 12 months to October 2026, with an estimated 81,595, 35,022 and 26,662 stays. January is the busiest month across them, and the typical stay is 8.0 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 32 towns with 200+ homes

Most booked of these 32: Pattaya City 81,595 stays
Highest revenue per home of these 32: Baan Chaweng Noi ฿1,267,599 a year
Highest rated of these 32: Wichit and Sakhu 4.79 out of 5
Lowest nightly rate of these 32: Nong Prue ฿2,539 a night
Longest typical stay of these 32: Tambon Nong Kae 12.0 nights

Ranking

Thailand Beach Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Thailand with 100 or more Airbnb homes and recent stays, most booked first.

Thailand Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Pattaya City, Chon Buri	81,595	7,609	10.0 nights	January	฿3,451	38%	฿258,937	4.68
2	Patong, Phuket	35,022	2,303	6.2 nights	January	฿5,827	39%	฿579,532	4.62
3	Rawai, Phuket	26,662	2,491	9.0 nights	January	฿7,325	41%	฿586,987	4.77
4	Choeng Thale, Phuket	25,134	2,427	8.6 nights	January	฿8,692	40%	฿670,456	4.77
5	Kamala, Phuket	19,968	1,395	7.6 nights	January	฿9,506	43%	฿847,812	4.69
6	Karon, Phuket	15,678	1,198	7.7 nights	January	฿6,185	41%	฿577,774	4.72
7	Ao Nang, Krabi	15,098	1,352	5.1 nights	February	฿4,134	33%	฿271,047	4.54
8	Ko Samui, Surat Thani	15,028	961	7.9 nights	January	฿11,752	43%	฿1,198,291	4.78
9	Hua Hin, Prachuap Khiri Khan	12,304	1,092	11.3 nights	January	฿3,353	42%	฿313,465	4.75
10	Ko Tao, Surat Thani	12,300	884	4.8 nights	August	฿4,134	32%	฿382,643	4.55
11	Bo Phut, Surat Thani	12,102	773	7.7 nights	January	฿7,455	45%	฿766,784	4.76
12	Ko Pha-ngan, Surat Thani	11,050	790	7.3 nights	January	฿5,795	43%	฿596,199	4.76
13	Ban Ao Nang, Krabi	9,059	422	5.2 nights	February	฿3,483	41%	฿427,601	4.72
14	Wichit, Phuket	7,847	624	9.2 nights	January	฿4,688	44%	฿480,925	4.79
15	Tambon Nong Kae, Chang Wat Prachuap Khiri Khan	6,525	678	12.0 nights	January	฿2,572	43%	฿257,016	4.78
16	Sakhu, Phuket	6,254	639	7.3 nights	January	฿4,623	37%	฿299,500	4.79
17	Baan Chaweng Noi, Surat Thani	5,950	307	6.6 nights	January	฿9,994	44%	฿1,267,599	4.77
18	Mae Nam, Surat Thani	4,998	332	8.2 nights	January	฿7,911	45%	฿743,703	4.77
19	Maret, Surat Thani	4,922	344	8.7 nights	January	฿4,590	50%	฿585,164	4.77
20	Baan Lamai, Surat Thani	4,382	287	9.9 nights	January	฿4,558	48%	฿641,515	4.74
21	Baan Sri Thanu, Surat Thani	4,337	258	6.7 nights	January	฿6,902	40%	฿770,560	4.75
22	Baan Bang Rak, Surat Thani	4,167	248	8.1 nights	January	฿8,366	45%	฿1,003,421	4.78
23	Baan Tai, Surat Thani	3,622	257	7.3 nights	January	฿6,348	40%	฿644,673	4.77
24	Mai Khao, Phuket	3,067	411	8.1 nights	January	฿3,483	38%	฿268,703	4.76
25	Ban Tai, Surat Thani	3,054	278	6.2 nights	August	฿4,362	34%	฿302,918	4.70
26	Ban Klong Haeng, Krabi	3,053	184	5.3 nights	January	฿3,744	39%	฿385,150	4.66
27	Sala Dan, Krabi	2,975	300	7.2 nights	January	฿3,776	40%	฿335,309	4.78
28	Baan Plai Laem, Surat Thani	2,967	243	8.9 nights	January	฿12,175	41%	฿1,007,783	4.77
29	Baan Wang Ta Kien, Surat Thani	2,882	181	7.3 nights	January	฿9,864	42%	฿906,995	4.79
30	Na Chom Thian, Chon Buri	2,608	292	6.5 nights	January	฿4,916	31%	฿289,929	4.69
31	Nong Prue, Chang Wat Chon Buri	2,543	283	8.3 nights	December	฿2,539	35%	฿167,948	4.70
32	Baan Chaweng, Surat Thani	2,435	203	8.7 nights	January	฿5,111	38%	฿521,064	4.67
33	Baan Thong Po, Surat Thani	2,351	125	6.8 nights	January	฿13,445	45%	฿1,663,036	4.81
34	Choeng Mon, Surat Thani	2,288	183	7.7 nights	February	฿13,705	37%	฿1,119,477	4.80
35	Baan Hin Kong, Surat Thani	2,009	106	8.6 nights	January	฿6,023	50%	฿959,766	4.82
36	Amphoe Thalang, Chang Wat Phuket. Includes Bang Tao and Nai Yang.	1,831	218	8.6 nights	January	฿7,260	39%	฿519,827	4.77
37	Cha-am, Phetchaburi	1,800	224	8.9 nights	February	฿3,776	32%	฿215,672	4.78
38	Haad Phra Ae, Krabi	1,603	169	7.5 nights	February	฿3,711	38%	฿299,239	4.73
39	Baan Chaloklum, Surat Thani	1,588	97	7.4 nights	January	฿5,860	42%	฿541,964	4.84
40	Krabi	1,565	139	4.6 nights	January	฿2,149	29%	฿122,274	4.68
41	Baan Klong Son, Trat	1,372	122	5.7 nights	February	฿7,260	31%	฿481,250	4.76
42	Bang Sare, Chon Buri	1,328	126	8.4 nights	February	฿5,664	36%	฿303,113	4.76
43	Khuekkhak, Phang-nga	1,059	100	8.0 nights	January	฿3,581	44%	฿294,714	4.86
44	Sunthonphu, Rayong	671	102	7.4 nights	February	฿3,158	29%	฿186,080	4.77

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Amphoe Thalang and rows like it cover several towns.

Money figures on this page are in Thai baht, converted from US dollars at ฿32.6 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Thailand Beach Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Phuket	8	139,632	Patong
Surat Thani	19	102,432	Ko Samui
Chon Buri	3	85,531	Pattaya City
Krabi	6	33,353	Ao Nang
Prachuap Khiri Khan	1	12,304	Hua Hin
Chang Wat Prachuap Khiri Khan	1	6,525	Tambon Nong Kae
Chang Wat Chon Buri	1	2,543	Nong Prue
Chang Wat Phuket	1	1,831	Amphoe Thalang
Phetchaburi	1	1,800	Cha-am
Trat	1	1,372	Baan Klong Son
Phang-nga	1	1,059	Khuekkhak
Rayong	1	671	Sunthonphu

Town by town

Where the Top Towns Stand Out

7 of 8 are busiest in January. Ao Nang peaks in February. Among guests who left a review, the United States is the top home country in 6 of the 8. Apartments and condos are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Pattaya City, Chon Buri
Of the 32 beach towns in Thailand with 200 or more homes, Pattaya City (Chon Buri) had the most Airbnb homes, at 7,609, in the 12 months to October 2026.
Rawai, Phuket
In the 12 months to October 2026, houses were the largest home type in Rawai, Phuket, at 51% of homes.
7
Ao Nang, Krabi
In the 12 months to October 2026, boutiques and hotels were the largest home type in Ao Nang, Krabi, at 38% of homes. Among guests who left a review, France was the top home country for Ao Nang, at 16%.
8
Ko Samui, Surat Thani
In the 12 months to October 2026, houses were the largest home type in Ko Samui, Surat Thani, at 77% of homes. Among guests who left a review, Germany was the top home country for Ko Samui, at 18%.

When to go

Busiest and Quietest Months

January, February and December rank as the busiest months for Airbnb nights across the beach towns in Thailand, and June and May as the quietest. January is the busiest month in 33 of the 44, while Ao Nang and Ban Ao Nang peak in February, and Ko Tao in August. Across the 44 towns, nightly rates run lowest in September, at about ฿4,948, and highest in January, at about ฿6,934. Across the 44 towns, stays run longest in January, at 9.6 nights, and shortest in September, at 6.1 nights.

January ranks first, May last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Thailand by rank
Rank	Month	Typical stay	Nightly rate
1	January	9.6 nights	฿6,934
2	February	8.6 nights	฿6,609
3	December	9.1 nights	฿6,478
4	March	7.5 nights	฿6,185
5	November	8.2 nights	฿5,860
6	August	6.7 nights	฿5,371
7	July	7.7 nights	฿5,371
8	April	7.1 nights	฿5,795
9	September	6.1 nights	฿4,948
10	October	7.6 nights	฿5,469
11	June	7.3 nights	฿5,111
12	May	7.0 nights	฿5,502

Who comes

Where Guests Come From

Among guests who left a review, 97% come from abroad. Among those guests, the largest groups from abroad come from the United States, Germany and the United Kingdom. The top home cities among those guests are London, Bangkok and Paris.

Top countries abroad

Among guests who left a review

United States 15%
Germany 11%
United Kingdom 11%
France 7.2%
Australia 3.6%
India 2.4%

Top home cities

Among guests who left a review

97% from abroad

London 2.6%
Bangkok 1.6%
Paris 1.3%

The money view

Revenue, Occupancy and Nightly Rate

Among the 32 towns with 200 or more Airbnb homes, Baan Chaweng Noi has the highest estimated revenue per home, at ฿1,267,599 a year. Of those 32, Maret has the highest occupancy, at 50%, and Nong Prue has the lowest nightly rate on Airbnb, at ฿2,539. The most booked of the 44, Pattaya City, earns about ฿258,937 per home.

Highest revenue per home of these 32

A year, AirROI estimate

Baan Chaweng Noi ฿1,267,599
Surat Thani
Ko Samui ฿1,198,291
Surat Thani
Baan Plai Laem ฿1,007,783
Surat Thani
Baan Bang Rak ฿1,003,421
Surat Thani
Kamala ฿847,812
Phuket

Highest occupancy of these 32

Nights booked, AirROI estimate

Maret 50%
Surat Thani
Baan Lamai 48%
Surat Thani
Bo Phut 45%
Surat Thani
Mae Nam 45%
Surat Thani
Baan Bang Rak 45%
Surat Thani

Lowest nightly rate of these 32

On Airbnb, AirROI estimate

Nong Prue ฿2,539
Chang Wat Chon Buri
Tambon Nong Kae ฿2,572
Chang Wat Prachuap Khiri Khan
Hua Hin ฿3,353
Prachuap Khiri Khan
Pattaya City ฿3,451
Chon Buri
Ban Ao Nang ฿3,483
Krabi

FAQ

Frequently Asked Questions

What is the most popular beach town in Thailand?

By AirROI's estimates, Pattaya City (Chon Buri) is the most booked of the 44 beach towns in Thailand, with 81,595 Airbnb stays in the 12 months to October 2026. Patong is second, with 35,022. This counts Airbnb bookings only.

What is the most affordable beach town in Thailand?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Thailand with 200 or more homes, the lowest are Nong Prue (Chang Wat Chon Buri) (฿2,539), Tambon Nong Kae (Chang Wat Prachuap Khiri Khan) (฿2,572) and Hua Hin (Prachuap Khiri Khan) (฿3,353). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Thailand?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 44 beach towns it lists in Thailand are Baan Chaloklum (Surat Thani) (97), Khuekkhak (Phang-nga) (100) and Sunthonphu (Rayong) (102). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Thailand offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Thailand with 200 or more homes, the highest are Baan Chaweng Noi (Surat Thani) (฿1,267,599), Ko Samui (Surat Thani) (฿1,198,291) and Baan Plai Laem (Surat Thani) (฿1,007,783). Among the same towns, Maret (Surat Thani) has the highest occupancy, at 50%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 735,390 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.