Braemar, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Braemar, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,256 per year — at a $313 nightly rate, 46.2% occupancy, and a $121 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 33 active listings, Braemar is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 32.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Braemar?
In Braemar, the headline Airbnb metrics are $33,256 in average annual revenue,46.2% occupancy, $313 ADR, and $121 in RevPAR, and guests book about 115 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Braemar?
Understanding the monthly revenue variations for Airbnb listings in Braemar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Braemar is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Braemar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,659+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,331 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Braemar
What Is the Monthly Airbnb Occupancy Rate in Braemar?
Maximize your bookings by understanding the Braemar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Braemar:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Braemar
What Is the Average Airbnb Nightly Rate in Braemar?
Effective short term rental pricing strategy in Braemar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Braemar typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $668+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $396 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Braemar
What Is the RevPAR for Airbnb in Braemar?
RevPAR in Braemar is currently $121. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $82 RevPAR.
- Typical properties (Median) generate $110 RevPAR.
- Strong performers (Top 25%) earn $137 RevPAR.
- Best-in-class (Top 10%) achieve $231 RevPAR.
Average Monthly RevPAR Trend in Braemar
RevPAR Insights for Braemar
- The average RevPAR in Braemar is $121. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($231) and bottom 25% ($82) is $149, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Braemar benchmarks. If your RevPAR falls below the median of $110, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $137+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Braemar?
Braemar's peak Airbnb season falls in July, June, August, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $4,820 per month
- Occupancy rates average 65.0%
- Daily rates average $301
Shoulder Season
- Revenue averages $3,579 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $313
Low Season (January, March, November)
- Revenue drops to average $2,499 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $345
Seasonality Insights for Braemar
- Airbnb seasonality in Braemar is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Braemar's highest earning potential, with monthly revenues climbing to $5,159, occupancy reaching 65.3%, and ADRs peaking at $366.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,203, occupancy could drop to 32.1%, and ADRs may adjust to $282.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Braemar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Braemar, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Braemar, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Braemar?
Braemar, Scotland, United Kingdom has a high regulation classification, yet only 30% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Braemar to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 30% licensed listings)
What Are the Best Neighborhoods for Airbnb in Braemar?
With a compact short-term rental market, Braemar gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Braemar Village | Charming village in the heart of the Scottish Highlands, known for its picturesque scenery and historical significance. A popular base for outdoor activities like hiking and mountain biking. | Braemar Castle, The Braemar Gathering, The Old Packhorse Bridge, Loch Callater, Clova Hill, Royal Lochnagar Distillery |
| Cairngorms National Park | Scotland's largest national park, offering stunning landscapes and diverse wildlife. A hotspot for nature lovers, outdoor enthusiasts, and those seeking tranquility in nature. | Loch Morlich, Cairn Gorm Mountain, Avon Valley, Rothiemurchus Estate, Highland Wildlife Park, The Speyside Way |
| Glenshee Ski Centre | One of Scotland's top locations for skiing and snowboarding. Attracts winter sports enthusiasts and provides year-round outdoor activities. | Glenshee Ski Centre, The UK’s largest ski area, Various ski slopes and trails, Walking and hiking paths in summer |
| Mar Lodge Estate | A stunning natural estate with beautiful landscapes and rich wildlife. Ideal for hiking and enjoying the secluded beauty of the Highlands. | Mar Lodge, The River Dee, Wildlife watching, Cairngorms hiking trails |
| Royal Deeside | Famous for its scenic beauty and royal connections, this area is perfect for visitors interested in history and nature. | Balmoral Castle, The Dee River, Dinnet National Nature Reserve, Aboyne Castle |
| Deeside Railway Line | A historic railway path that has been transformed into a walking and cycling route. Great for leisure activities and exploring the picturesque Deeside area. | Deeside Railway Path, Panoramic views of the surrounding countryside, Wildlife and nature watching |
| Ballater | A charming village close to Braemar, known for its Victorian architecture and whisky distilleries. A gateway to exploring the Cairngorms. | Ballater Highland Games, Victorian heritage buildings, Loch Muick, Craigendarroch Hill Viewpoint |
| Tomintoul | Known as Scotland's highest village, it offers a unique highland experience with access to beautiful landscapes and outdoor adventures. | Tomintoul Distillery, Glenshee, Wildlife trails, Local arts and crafts shops |
Because Braemar has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Braemar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Braemar
- The Braemar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Braemar, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
Braemar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Braemar
- The dominant room capacity in Braemar is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.5% of the active Airbnb listings in Braemar, indicating a high concentration in these sizes.
- A significant 42.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Braemar.
Braemar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Braemar
- The most common guest capacity trend in Braemar vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Braemar STR market, accounting for 51.5% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Braemar.
- On average, properties in Braemar are equipped to host 4.7 guests.
How Do Listings in Braemar Compare on Quality?
Listing quality in Braemar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Braemar
- At 32.3 photos per listing on average, Braemar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Braemar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Braemar?
Amenity Prevalence
Amenity Insights for Braemar
- Essential amenities in Braemar that guests expect include: Pets allowed, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Braemar: Pets allowed, Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Pets allowed, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Braemar to stay competitive.
Which Airbnb Amenities Boost Revenue in Braemar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Braemar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Essentials | 84.8% | $37,201 | $11,160 | 233.4% |
Cooking basics | 60.6% | $45,159 | $14,942 | 202.2% |
Backyard | 69.7% | $40,917 | $15,635 | 161.7% |
Hair dryer | 69.7% | $40,866 | $15,752 | 159.4% |
Refrigerator | 78.8% | $38,178 | $14,974 | 155.0% |
Dishes and silverware | 78.8% | $38,178 | $14,974 | 155.0% |
Indoor fireplace | 45.5% | $49,715 | $19,539 | 154.4% |
Private entrance | 45.5% | $48,484 | $20,566 | 135.7% |
Clothing storage | 33.3% | $53,758 | $23,005 | 133.7% |
Cleaning products | 24.2% | $58,599 | $25,146 | 133.0% |
Revenue Impact Insights for Braemar
- Essentials tops the revenue impact list with a 233.4% uplift — listings with this amenity earn $37,201 vs. $11,160 without it.
- Essentials — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Braemar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Braemar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBraemar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Braemar
- The typical guest profile for Airbnb in Braemar consists of primarily domestic travelers (72%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 72.1% of guests.
- Key international markets include United Kingdom (72.1%) and United States (8%).
- Top languages spoken are English (59.7%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Braemar?
Listings in Braemar average 4.82 out of 5 overall, with about 112 reviews per active listing and 42.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Braemar
- With an overall rating of 4.82, Braemar listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.97), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Braemar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Braemar
- The most common availability pattern in Braemar falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Braemar (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Braemar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Braemar
- The overall average booking lead time for vacation rentals in Braemar is 115 days.
- Guests book furthest in advance for stays during June (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (139 days avg.) sees the longest lead times, while Spring (91 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (115 days) as a baseline for your pricing and availability strategy in Braemar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 139 days) to capture early planners.
- Monitor your own booking lead times against these Braemar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Braemar?
Guests in Braemar stay about 4.7 nights on average, generating roughly 980 reservations and 29.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Braemar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Braemar
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5 nights) and shorten in Jan (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Braemar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.1% of total
2 Nights
3 listings
9.1% of total
3 Nights
1 listings
3% of total
4-6 Nights
3 listings
9.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
21 listings
63.6% of total
Key Insights
- The most prevalent minimum stay requirement in Braemar is 30+ Nights, adopted by 63.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (63.6%) caters to monthly stays (30+ nights) in Braemar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 63.6% of Braemar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 63.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Braemar.
Braemar Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
15.2% of total
Flexible
3 listings
9.1% of total
Moderate
5 listings
15.2% of total
Firm
17 listings
51.5% of total
Strict
3 listings
9.1% of total
Cancellation Policy Insights for Braemar
- The prevailing Airbnb cancellation policy trend in Braemar is Firm, used by 51.5% of listings.
- A majority (60.6%) of hosts in Braemar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.5% market standard in Braemar.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Braemar.
How Much Are Airbnb Cleaning Fees in Braemar?
Cleaning fees in Braemar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Braemar
- 78.8% of listings charge a cleaning fee, making it standard practice in Braemar. Guests expect it and factor it into their booking decisions.
- The gap between the average ($320) and median ($110) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Braemar median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Braemar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Braemarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grampian Cottage
Entire Place • 4 bedrooms
Traditional and modern cottage in Royal Deeside
Entire Place • 4 bedrooms
Dunwoodie, Braemar 3 Bedroom Home with a View
Entire Place • 3 bedrooms
Derrywood
Entire Place • 3 bedrooms
Kontiki Lodge
Entire Place • 3 bedrooms
Bruachdryne Braemar Accommodation
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Braemar?
Learn from the best! This table showcases top-performing Airbnb hosts in Braemar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 4 | $144,452 | 90 | 4.54/5.0 |
| Jenny And Fergus | 1 | $108,183 | 150 | 4.98/5.0 |
| Gail | 1 | $84,616 | 75 | 4.96/5.0 |
| Nicola | 1 | $65,578 | 103 | 4.99/5.0 |
| Miep | 1 | $57,381 | 477 | 4.93/5.0 |
| Elaine | 1 | $50,520 | 132 | 4.96/5.0 |
| Mark | 1 | $50,147 | 33 | 4.82/5.0 |
| Richard & Marilyn | 2 | $47,283 | 231 | 4.88/5.0 |
| Mark And Lesley | 1 | $47,137 | 347 | 4.72/5.0 |
| Julie | 1 | $46,080 | 209 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Braemar.
Who Are the Airbnb Hosts in Braemar?
Braemar has a relatively balanced host base.
Host Profile Insights for Braemar
- A 48.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Braemar averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Braemar
These are the highest-grossing professional property management operations in Braemar, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sykes Holiday Cottages Limited | 4 | $28,615 | $834 | 13.6% | 4.54/5 |
| Cottages | 1 | $27,183 | $471 | 60.8% | N/A |
Management Company Insights for Braemar
- The leading management company, Sykes Holiday Cottages Limited, operates 4 listings with $28,615 in gross revenue — a useful benchmark for what scale looks like in Braemar.
- Top managers average 3 properties each, suggesting professional management in Braemar still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.54/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Braemar's Airbnb Market Compare to Nearby Cities?
How does the Braemar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Braemar has 16 percentage points lower occupancy and about $49 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.12 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
| Acharn | 11 | $4,807 | $293.19 | 57% |
Frequently Asked Questions About Airbnb in Braemar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Braemar.
How much do Airbnb hosts make in Braemar?
Braemar hosts earn about $33,256 per year on average, with an average nightly rate of $313 and RevPAR of $121. Those figures describe the typical revenue environment for active listings in Braemar, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Braemar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Braemar?
The average Airbnb occupancy rate in Braemar is 46.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Braemar?
Listings in Braemar average $313 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Braemar?
Braemar currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Braemar?
AirROI currently classifies the short-term rental regulation level in Braemar as High. The dataset also shows about 30.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Braemar?
RevPAR in Braemar is about $121. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Braemar?
At 46.2% occupancy, Braemar can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,256, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Braemar?
The average booking lead time in Braemar is about 115 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Braemar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Braemar include Braemar Village, Cairngorms National Park, Glenshee Ski Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Braemar?
entire_home listings make up 90.9% of the active supply in Braemar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Braemar compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Braemar's $33,256 and 46.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Braemar?
The average Airbnb stay length in Braemar is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Braemar?
Airbnb listings in Braemar average 4.82 out of 5 overall. About 42.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Braemar?
Essentials and Cooking basics are among the strongest revenue-linked amenities in Braemar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Braemar?
Yes. About 78.8% of active Airbnb listings in Braemar charge a cleaning fee, and the average fee is $320. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Braemar?
A 48.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.