Grampian Cottage Entire home · 4 bedrooms Rated 4.98 - Revenue
- £96,155
- Occupancy
- 65.1%
- Daily rate
- £371
Airbnb market data · 202612 months to October 2026
The average Airbnb in Braemar brought in £28,237 over the 12 months through October 2026, in line with the Scotland average of £28,841.
The short answer
Rates in Braemar run ahead of the Scotland average, with bookings close to it. Listings averaged £254 a night and were booked on 48% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 2.5 times as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Braemar is the 143rd-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings shrank 6%.
Browse the live Braemar Airbnb market See Every Braemar ListingRevenue
Gross bookings per Braemar listing averaged £28,237 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Braemar listing brings in £4,260 in August, its best month, and £1,740 in January, its slowest. July runs within 4% of August, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.5 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,910. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £3,099 | 55.4% | £242 | £100 | 115 days | 4 nights |
| Nov 2025 | £2,149 | 41.8% | £240 | £72 | 83 days | 3.1 nights |
| Dec 2025 | £2,292 | 39.1% | £252 | £74 | 125 days | 4.5 nights |
| Jan 2026 | £1,807 | 32.1% | £265 | £58 | 108 days | 3.9 nights |
| Feb 2026 | £2,232 | 44.0% | £274 | £80 | 75 days | 3.5 nights |
| Mar 2026 | £1,998 | 39.7% | £271 | £64 | 49 days | 4.7 nights |
| Apr 2026 | £3,044 | 52.5% | £283 | £101 | 80 days | 5 nights |
| May 2026 | £3,303 | 58.1% | £274 | £107 | 122 days | 4.6 nights |
| Jun 2026 | £3,664 | 68.0% | £291 | £122 | 123 days | 4.8 nights |
| Jul 2026 | £4,073 | 56.3% | £293 | £131 | 122 days | 6.7 nights |
| Aug 2026 | £4,813 | 62.5% | £298 | £155 | 106 days | 4.8 nights |
| Sep 2026 | £4,433 | 67.2% | £287 | £148 | 125 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Braemar market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Braemar Airbnb took in £28,237 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,110 a month.
Cleaning it yourself keeps the £2,340 a year guests pay in cleaning fees, for about £1,730 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,320 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £25,897 | £35,430 |
| Cleaning fees guests pay8% of Braemar bookings | £2,340 | £3,200 |
| Gross bookings | £28,237 | £38,630 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Braemar listings on Simplified Pricing, 3% for the rest | −£4,270 | −£5,840 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,340 | −£3,200 |
| Utilities and internetAbout 5% of bookings | −£1,410 | −£1,930 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£560 | −£770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£850 | −£1,160 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£280 | −£280 |
| Permit and registrationWhere one is required | −£140 | −£140 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£9,850 | −£13,320 |
| Left for housing costs, then profit | £18,387about £1,530 a month | £25,310about £2,110 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Braemar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Braemar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,220 a month, against £2,350 for the average one.
Occupancy
Braemar listings were booked on 48% of the nights they were open over the past year, in line with the Scotland average and 7 percentage points above the U.K. average (41%). In a typical year, occupancy swings from 32% in January to 67% in June.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
June is usually the busiest month in Braemar, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Braemar, known as ADR (average daily rate), was £254 over the past year, about 24% above the Scotland average of £205 and about 30% above the U.K. average of £195. In a typical year, rates peak in August and September at about £270 and bottom out in October and November at about £210.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
August rates run 27% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £246.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Braemar it averaged £100 over the past year, from about £56 in a typical January to about £137 in a typical August.
Per open night, by tier:
August RevPAR is about 2.5 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £96.
Seasonality
With only 32 active listings, the monthly pattern in Braemar is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Braemar
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,910.
| Month | Revenue per listing |
|---|---|
| January | £1,740 |
| February | £1,970 |
| March | £1,830 |
| April | £3,120 |
| May | £3,220 |
| June | £3,750 |
| July | £4,110 |
| August | £4,260 |
| September | £3,930 |
| October | £2,800 |
| November | £1,940 |
| December | £2,300 |
Guests book Braemar stays 101 days ahead on average (about three and a half months), so guests here plan well ahead. June stays are booked furthest out, about 133 days ahead, and March stays closest to arrival, about 57 days. A typical June booking is made in early February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
34% of the 32 active listings in Braemar display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Braemar.
Neighborhoods
AirROI's area guide picks six Braemar neighborhoods that draw short-term rental guests, led by Braemar Village, Cairngorms National Park and Glenshee Ski Centre. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Braemar Village | Charming village in the heart of the Scottish Highlands, known for its picturesque scenery and historical significance. A popular base for outdoor activities like hiking and mountain biking. | Braemar Castle, The Braemar Gathering, The Old Packhorse Bridge, Loch Callater, Clova Hill, Royal Lochnagar Distillery |
| Cairngorms National Park | Scotland's largest national park, offering stunning landscapes and diverse wildlife. A hotspot for nature lovers, outdoor enthusiasts, and those seeking tranquility in nature. | Loch Morlich, Cairn Gorm Mountain, Avon Valley, Rothiemurchus Estate, Highland Wildlife Park, The Speyside Way |
| Glenshee Ski Centre | One of Scotland's top locations for skiing and snowboarding. Attracts winter sports enthusiasts and provides year-round outdoor activities. | Glenshee Ski Centre, The UK’s largest ski area, Various ski slopes and trails, Walking and hiking paths in summer |
| Mar Lodge Estate | A stunning natural estate with beautiful landscapes and rich wildlife. Ideal for hiking and enjoying the secluded beauty of the Highlands. | Mar Lodge, The River Dee, Wildlife watching, Cairngorms hiking trails |
| Royal Deeside | Famous for its scenic beauty and royal connections, this area is perfect for visitors interested in history and nature. | Balmoral Castle, The Dee River, Dinnet National Nature Reserve, Aboyne Castle |
| Deeside Railway Line | A historic railway path that has been transformed into a walking and cycling route. Great for leisure activities and exploring the picturesque Deeside area. | Deeside Railway Path, Panoramic views of the surrounding countryside, Wildlife and nature watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Braemar are entire homes (91%), with private rooms at 9%. Houses are the most common property type at 66%, about 5 times the share of cabins and other outdoor stays (13%).
Nearly all listings rent the whole place
Braemar Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.6% | 29 |
| Private room | 9.4% | 3 |
Listings by property type
Braemar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 65.6% | 21 |
| Cabin/Outdoor | 12.5% | 4 |
| Hotel/Boutique | 12.5% | 4 |
| Apartment/Condo | 6.3% | 2 |
| Others | 3.1% | 1 |
The most common size among Braemar's 27 entire homes with a bedroom count is two bedrooms (9 homes).
Braemar entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 18.5% | 5 |
| 2 bedrooms | 33.3% | 9 |
| 3 bedrooms | 22.2% | 6 |
| 4 bedrooms | 18.5% | 5 |
| 5+ bedrooms | 7.4% | 2 |
The most common capacity in Braemar is four guests (31% of listings), and 45% of listings sleep six or more. Shares are of the 29 listings with a guest capacity on file (91% of the market).
Braemar listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.7% | 6 |
| 4 guests | 31.0% | 9 |
| 5 guests | 3.4% | 1 |
| 6 guests | 17.2% | 5 |
| 7 guests | 6.9% | 2 |
| 8+ guests | 20.7% | 6 |
Braemar hosts set up an average of 3.9 beds per listing. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Braemar: 50% of listings have one, and 94% offer free parking on site.
Share of Braemar listings with each common amenity
Guests
Most Braemar guests are domestic, but a sizeable minority come from abroad: 32% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 59%, followed by French and German.
68% of Braemar guests are domestic
Where guests who left reviews live
Where Braemar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 8.0% |
| London | 4.8% |
| Aberdeen | 3.8% |
Where Braemar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 67.6% |
| United States | 9.4% |
| Germany | 5.0% |
| Canada | 4.1% |
| Australia | 3.8% |
Languages spoken by Braemar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 58.7% |
| French | 14.0% |
| German | 12.6% |
| Spanish | 7.7% |
| Dutch | 2.1% |
Braemar Airbnbs average 4.85 stars, and 59% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.98 for location. Listings here carry long review histories, about 126 reviews each on average.
Location scores highest in Braemar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.84 |
| Communication | 4.86 |
| Location | 4.98 |
| Check-in | 4.91 |
| Value | 4.72 |
Booking patterns
About six in ten Braemar listings are open to guests more than 180 days a year, and 41% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Braemar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 34.4% | 11 |
| 181-270 days | 25.0% | 8 |
| 91-180 days | 21.9% | 7 |
| 31-90 days | 18.8% | 6 |
Days a year Braemar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 18.8% | 6 |
| 181-270 days | 21.9% | 7 |
| 91-180 days | 28.1% | 9 |
| 31-90 days | 15.6% | 5 |
| 1-30 days | 15.6% | 5 |
The average Braemar booking lasts 4.4 nights, longest in July and shortest in October. Listings took about 31 bookings each over the year. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Braemar
Average nights per booking, by month of stay
Two-year average by calendar month.
44% of listings in Braemar accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Braemar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Braemar, used by 53% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 25% on Flexible or Moderate.
Cancellation policies of Braemar listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Braemar listings charge a cleaning fee. The typical fee is £85, but a minority of much higher fees lifts the average to £185, so the median is the better guide. Spread over the average stay of 4.4 nights, that adds roughly £19 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Braemar, a four-bedroom home, took in £96,200 over the past year, about 3.4 times the city's average of £28,200.
Grampian Cottage Entire home · 4 bedrooms Rated 4.98
Morrone: Large House & Cottage - extensive grounds Entire home · 6 bedrooms Rated 4.40
Dunwoodie, Braemar 3 Bedroom Home with a View Entire home · 3 bedrooms Rated 4.99
Derrywood Entire home · 3 bedrooms Rated 4.93
Bruachdryne Braemar Accommodation Entire home · 2 bedrooms Rated 4.79
Glenmore Lodge Braemar | Former Listing Entire home Rated 4.95 Only 6% of Braemar listings are classed as professionally managed, though 25% of listings have a co-host. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 39 km, Nethy Bridge (32 km away, 49 listings) earned the most per listing, about 38% more than Braemar. Aviemore was the busiest, booked on 52% of nights against 48% in Braemar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ballater 23 km | 62 | £27,221 | £211 | 46% |
| Tomintoul 28 km | 35 | £15,288 | £153 | 34% |
| Nethy Bridge 32 km | 49 | £38,945 | £215 | 51% |
| Aviemore 33 km | 201 | £35,880 | £217 | 52% |
| Kirkmichael 34 km | 47 | £25,148 | £176 | 45% |
| Boat of Garten 34 km | 47 | £23,080 | £164 | 46% |
| Grantown-on-Spey 39 km | 53 | £20,399 | £192 | 46% |
| Kingussie 39 km | 41 | £30,763 | £272 | 40% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Braemar:
FAQ
An active Braemar Airbnb grossed £28,237 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,670 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Braemar listings earn between £1,630 and £3,670 in a typical month, and the top tenth £5,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Braemar were booked on 48% of available nights over the past year. That compares with 49% for the Scotland average. June is usually the busiest month.
The average booked night in Braemar cost £254 before fees. Half of listings charge between £125 and £330, so bedroom count and location move the price more than the average suggests.
In Braemar, 34% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Braemar Airbnb grossed £28,237 in the 12 months to October 2026, in line with the Scotland average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £18,387 a year (about £1,530 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,110 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £4,260 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Braemar listing was open to book earned £100 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £146 or more.
Braemar stays were booked 101 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Braemar Airbnb stay lasted 4.4 nights over the past year. A listing took 31 reservations over the year on average.
Guests rate Braemar Airbnbs 4.85 out of 5 on average. Guests score location highest and value lowest.
Braemar Village, Cairngorms National Park and Glenshee Ski Centre draw the most short-term rental interest in Braemar. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Braemar as of October 2026. The closest tracked market is Ballater, 23 km away.
In Braemar, nearly eight in ten listings add a cleaning fee. The median fee is £85, but a minority of much higher fees lifts the average to £185, so the median is the better guide.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 967 Airbnb stays in Braemar, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 32 active Airbnb listings in Braemar from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.