East Lothian, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in East Lothian, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,399 per year — at a $213 nightly rate, 39.7% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 43 active listings, East Lothian is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 514.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in East Lothian?
In East Lothian, the headline Airbnb metrics are $22,399 in average annual revenue,39.7% occupancy, $213 ADR, and $90 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in East Lothian?
Understanding the monthly revenue variations for Airbnb listings in East Lothian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Lothian is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Lothian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,936+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,814 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,053, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Lothian
What Is the Monthly Airbnb Occupancy Rate in East Lothian?
Maximize your bookings by understanding the East Lothian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Lothian:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Lothian
What Is the Average Airbnb Nightly Rate in East Lothian?
Effective short term rental pricing strategy in East Lothian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Lothian typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in East Lothian
What Is the RevPAR for Airbnb in East Lothian?
RevPAR in East Lothian is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $123 RevPAR.
- Best-in-class (Top 10%) achieve $158 RevPAR.
Average Monthly RevPAR Trend in East Lothian
RevPAR Insights for East Lothian
- The average RevPAR in East Lothian is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($158) and bottom 25% ($45) is $113, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these East Lothian benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $123+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in East Lothian?
East Lothian's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,649 per month
- Occupancy rates average 52.6%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,473 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $216
Low Season (February, March, May)
- Revenue drops to average $1,389 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $220
Seasonality Insights for East Lothian
- Airbnb seasonality in East Lothian is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases East Lothian's highest earning potential, with monthly revenues climbing to $3,858, occupancy reaching 61.4%, and ADRs peaking at $253.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,249, occupancy could drop to 22.7%, and ADRs may adjust to $191.
- Lower occupancy paired with meaningful seasonality means hosts in East Lothian need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like East Lothian, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in East Lothian?
With 16% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in East Lothian. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for East Lothian to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 16% licensed listings)
What Are the Best Neighborhoods for Airbnb in East Lothian?
With a compact short-term rental market, East Lothian gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Berwick | A picturesque seaside town known for its stunning beaches and golf courses. Popular with tourists seeking relaxation and outdoor activities, especially families and beachgoers. | North Berwick Beach, Scottish Sea Bird Centre, Golf courses (including West Links and North Berwick Law), Creation Centre - Arts and Crafts, North Berwick Harbour |
| Dunbar | A historic market town with beautiful coastal scenery and rich history. It attracts visitors interested in historical sites and natural beauty, including surfers and outdoor enthusiasts. | Dunbar Castle, John Muir Country Park, Belhaven Beach, Dunbar Harbour, East Links Family Park |
| Haddington | The county town of East Lothian with charming streets and historical architecture. Great for visitors interested in culture and history, along with easy access to nature. | St Mary's Church, Haddington's medieval streets, Linn Botanic Gardens, The River Tyne, The Haddington Town Trail |
| Gullane | Known for its beautiful beaches and golf courses, Gullane is a popular destination for outdoor enthusiasts and sports lovers, particularly golfers. | Gullane Beach, Gullane Golf Club, East Lothian Coast, Nature reserves, Local eateries |
| Cockenzie and Port Seton | These coastal villages are known for their historic harbours and scenic coastline, appealing to those seeking tranquility and maritime vistas. | Port Seton Harbour, Cockenzie Power Station, Seaside boardwalks, Local seafood restaurants, Fisherman's Path |
| Tranent | A town rich in history, providing a mix of modern convenience and historical attractions. It's ideal for visitors who want to explore East Lothian's heritage. | Tranent Church, The Battle of Prestonpans site, Local nature walks, Modern shopping facilities, Historic sites |
| East Linton | A charming village with a rural atmosphere close to various outdoor activities. Attracts those seeking a quiet countryside retreat. | Tyne Waterfront, Historic village architecture, Outdoor walking paths, Local shops and cafes, Cultural landmarks |
| Musselburgh | Close to Edinburgh, Musselburgh offers a mix of city convenience and coastal charm. Great for those looking to explore both the city and the seaside. | Musselburgh Beach, The Esk River, Local golf courses, Musselburgh Racecourse, Historic buildings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, East Lothian offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in East Lothian?
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Lothian
- The East Lothian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.1% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in East Lothian, House properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 46.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
East Lothian Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Lothian
- The dominant room capacity in East Lothian is 3 bedrooms listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 46.5% of the active Airbnb listings in East Lothian, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Lothian.
East Lothian Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Lothian
- The most common guest capacity trend in East Lothian vacation rentals is listings accommodating 6 guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the East Lothian STR market, accounting for 37.3% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Lothian.
- On average, properties in East Lothian are equipped to host 3.1 guests.
How Do Listings in East Lothian Compare on Quality?
Listing quality in East Lothian can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for East Lothian
- At 30.1 photos per listing on average, East Lothian hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 60.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the East Lothian averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in East Lothian?
Amenity Prevalence
Amenity Insights for East Lothian
- Essential amenities in East Lothian that guests expect include: Carbon monoxide alarm, Smoke alarm, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Lothian: Carbon monoxide alarm, Smoke alarm, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Carbon monoxide alarm, Smoke alarm, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Lothian to stay competitive.
Which Airbnb Amenities Boost Revenue in East Lothian?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in East Lothian, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 44.2% | $31,645 | $15,080 | 109.9% |
Backyard | 27.9% | $34,688 | $17,642 | 96.6% |
Pets allowed | 16.3% | $35,979 | $19,759 | 82.1% |
Outdoor dining area | 20.9% | $34,535 | $19,187 | 80.0% |
Wine glasses | 20.9% | $33,950 | $19,342 | 75.5% |
Children’s dinnerware | 11.6% | $36,021 | $20,607 | 74.8% |
High chair | 11.6% | $34,202 | $20,846 | 64.1% |
Outdoor furniture | 18.6% | $32,656 | $20,055 | 62.8% |
Essentials | 65.1% | $25,838 | $15,980 | 61.7% |
Board games | 14.0% | $32,616 | $20,742 | 57.2% |
Revenue Impact Insights for East Lothian
- Private entrance tops the revenue impact list with a 109.9% uplift — listings with this amenity earn $31,645 vs. $15,080 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced East Lothian STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Lothian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Lothian Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for East Lothian
- The typical guest profile for Airbnb in East Lothian consists of primarily domestic travelers (67%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 66.7% of guests.
- Key international markets include United Kingdom (66.7%) and United States (9.6%).
- Top languages spoken are English (58.5%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in East Lothian?
Listings in East Lothian average 4.71 out of 5 overall, with about 29.1 reviews per active listing and 20.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for East Lothian
- An average rating of 4.71 places East Lothian in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
East Lothian Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Lothian
- The most common availability pattern in East Lothian falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in East Lothian (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in East Lothian?
Average Booking Lead Time by Month
Booking Lead Time Insights for East Lothian
- The overall average booking lead time for vacation rentals in East Lothian is 35 days.
- Guests book furthest in advance for stays during September (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in East Lothian.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these East Lothian averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in East Lothian?
Guests in East Lothian stay about 4.3 nights on average, generating roughly 1,024 reservations and 23.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in East Lothian
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for East Lothian
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (11 nights) and shorten in Aug (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
East Lothian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.7% of total
2 Nights
7 listings
16.3% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
33 listings
76.7% of total
Key Insights
- The most prevalent minimum stay requirement in East Lothian is 30+ Nights, adopted by 76.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (76.7%) caters to monthly stays (30+ nights) in East Lothian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 76.7% of East Lothian hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 76.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Lothian.
East Lothian Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
4.7% of total
Flexible
5 listings
11.6% of total
Moderate
11 listings
25.6% of total
Firm
18 listings
41.9% of total
Strict
7 listings
16.3% of total
Cancellation Policy Insights for East Lothian
- The prevailing Airbnb cancellation policy trend in East Lothian is Firm, used by 41.9% of listings.
- A majority (58.2%) of hosts in East Lothian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.9% market standard in East Lothian.
- Regularly review your cancellation policy against competitors and market demand shifts in East Lothian.
How Much Are Airbnb Cleaning Fees in East Lothian?
Cleaning fees in East Lothian are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for East Lothian
- 83.7% of listings charge a cleaning fee, making it standard practice in East Lothian. Guests expect it and factor it into their booking decisions.
- The gap between the average ($160) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the East Lothian median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in East Lothian Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Lothianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Bed in North Berwick (oc-c32073)
Entire Place • 3 bedrooms
Over Hailes Holiday Cottages - The Stables
Entire Place • 3 bedrooms
Modern 4-Bed Home, Tranent.
Entire Place • 4 bedrooms
3Bedroom Caravan Seton Sands-by Holiday Homes
Entire Place • 3 bedrooms
3 Bedroom Luxury Caravan-by Holiday Homes
Entire Place • 3 bedrooms
Spacious Family-Friendly Home with Garden & Office
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in East Lothian?
Learn from the best! This table showcases top-performing Airbnb hosts in East Lothian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mystayinn Limited | 14 | $180,048 | 72 | 4.58/5.0 |
| Holiday Homes | 6 | $152,790 | 126 | 4.44/5.0 |
| Tara | 3 | $113,069 | 174 | 4.87/5.0 |
| Original Cottages - Northumber | 1 | $69,531 | 1 | Not Rated |
| Kate | 2 | $60,692 | 356 | 4.88/5.0 |
| Scott | 1 | $48,121 | 26 | 4.58/5.0 |
| Barry | 1 | $39,873 | 10 | 4.90/5.0 |
| Jadwiga | 1 | $39,377 | 5 | 4.80/5.0 |
| Rebecca | 2 | $38,901 | 18 | 5.00/5.0 |
| Alan | 1 | $36,393 | 19 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Lothian.
Who Are the Airbnb Hosts in East Lothian?
East Lothian leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for East Lothian
- Only 23.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 48.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 67.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these East Lothian averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in East Lothian
These are the highest-grossing professional property management operations in East Lothian, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mystayinn Limited | 14 | $180,048 | $151 | 26.5% | 4.58/5 |
| Holiday Homes | 6 | $152,790 | $208 | 48.3% | 4.44/5 |
| Original Cottages - Northumber | 1 | $69,531 | $740 | 44.9% | N/A |
| Barry | 1 | $39,873 | $307 | 45.4% | 4.90/5 |
| Rebecca | 2 | $38,901 | $310 | 49.6% | 5.00/5 |
| Nicola | 1 | $18,190 | $169 | 34.6% | 5.00/5 |
| Caroline | 1 | $17,725 | $616 | 15.9% | 5.00/5 |
Management Company Insights for East Lothian
- The leading management company, Mystayinn Limited, operates 14 listings with $180,048 in gross revenue — a useful benchmark for what scale looks like in East Lothian.
- Top managers average 4 properties each, suggesting professional management in East Lothian still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does East Lothian's Airbnb Market Compare to Nearby Cities?
How does the East Lothian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Edinburgh, East Lothian has 20 percentage points lower occupancy and about $88 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Malham | 10 | $5,723 | $362.84 | 55% |
| Dalkeith | 10 | $5,473 | $493.43 | 52% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Buttermere | 13 | $4,747 | $444.74 | 47% |
| City of Edinburgh | 3,993 | $4,618 | $301.05 | 60% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Ellingham | 10 | $4,498 | $356.08 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
Frequently Asked Questions About Airbnb in East Lothian
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for East Lothian.
How much do Airbnb hosts make in East Lothian?
East Lothian hosts earn about $22,399 per year on average, with an average nightly rate of $213 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in East Lothian, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, East Lothian market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in East Lothian?
The average Airbnb occupancy rate in East Lothian is 39.7%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in East Lothian?
Listings in East Lothian average $213 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in East Lothian?
East Lothian currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in East Lothian?
AirROI currently classifies the short-term rental regulation level in East Lothian as Moderate. The dataset also shows about 16.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in East Lothian?
RevPAR in East Lothian is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in East Lothian?
Occupancy of 39.7% means East Lothian is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,399, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in East Lothian?
The average booking lead time in East Lothian is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in East Lothian?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in East Lothian include North Berwick, Dunbar, Haddington. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in East Lothian?
entire_home listings make up 58.1% of the active supply in East Lothian. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does East Lothian compare to nearby Airbnb markets?
Among neighboring markets, Bridge of Cally posts $71,006 in average annual revenue with 44.4% occupancy, compared to East Lothian's $22,399 and 39.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in East Lothian?
The average Airbnb stay length in East Lothian is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in East Lothian?
Airbnb listings in East Lothian average 4.71 out of 5 overall. About 20.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in East Lothian?
Private entrance and Backyard are among the strongest revenue-linked amenities in East Lothian. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in East Lothian?
Yes. About 83.7% of active Airbnb listings in East Lothian charge a cleaning fee, and the average fee is $160. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in East Lothian?
At 23.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.