Airbnb market data · 202612 months to May 2026
Portsoy, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Portsoy brought in £18,252 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Portsoy run through May 2026.
The short answer
Portsoy Airbnb Market at a Glance
Listings averaged £160 a night and were booked on 45% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.4 times as much as in March, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Portsoy is the 257th-largest of 326 Scotland markets AirROI tracks.
Browse the live Portsoy Airbnb market See Every Portsoy ListingRevenue
How Much Do Airbnb Hosts Make in Portsoy?
Gross bookings per Portsoy listing averaged £18,252 over the 12 months to May 2026 (Scotland average: £28,892), before cleaning, platform and management costs and taxes.
The average Portsoy listing brought in £3,860 in August, its best month, and £1,140 in March, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Portsoy's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,920+ a month, about twice the typical property.
- Strong performers (top 25%) earn £3,100 or more, roughly £1,200 a month above the median.
- Typical properties (median) earn about £1,880 a month.
- Entry-level properties (bottom 25%) earn £1,210 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.4 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,320. Dashed: May left out, as the latest month's data looks incomplete.
Portsoy Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £3,141 | 67.0% | £152 | £105 | 95 days | 4.3 nights |
| Jul 2025 | £3,229 | 70.0% | £152 | £104 | 91 days | 4.4 nights |
| Aug 2025 | £3,865 | 74.7% | £154 | £125 | 88 days | 5.1 nights |
| Sep 2025 | £2,461 | 56.9% | £148 | £82 | 69 days | 4.3 nights |
| Oct 2025 | £2,157 | 49.1% | £144 | £70 | 90 days | 5.1 nights |
| Nov 2025 | £1,735 | 45.1% | £141 | £58 | 48 days | 6.3 nights |
| Dec 2025 | £1,719 | 38.0% | £142 | £55 | 85 days | 3.9 nights |
| Jan 2026 | £2,338 | 41.3% | £156 | £75 | 54 days | 6.8 nights |
| Feb 2026 | £1,668 | 40.4% | £161 | £60 | 29 days | 3.2 nights |
| Mar 2026 | £1,145 | 26.7% | £170 | £37 | 33 days | 4 nights |
| Apr 2026 | £2,043 | 42.8% | £182 | £68 | 73 days | 3.8 nights |
| May 2026* | £1,958 | 35.2% | £189 | £63 | 106 days | 7.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Portsoy listing earns about £1,880 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Portsoy Profitable?
Yes, when it's run well. The average Portsoy Airbnb took in £18,252 in the 12 months to May 2026, and run by its owner at everyday costs, about £940 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,570 a month.
Cleaning it yourself keeps the £2,510 a year guests pay in cleaning fees, for about £1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Portsoy Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £15,742 | £25,970 |
| Cleaning fees guests pay14% of Portsoy bookings | £2,510 | £4,130 |
| Gross bookings | £18,252 | £30,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Portsoy listings on Simplified Pricing, 3% for the rest | −£2,370 | −£3,910 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,510 | −£4,130 |
| Utilities and internetAbout 5% of bookings | −£910 | −£1,510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£370 | −£600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£550 | −£900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£180 | −£180 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −£6,980 | −£11,320 |
| Left for housing costs, then profit | £11,272about £940 a month | £18,780about £1,570 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Portsoy Airbnb Profit
The estimate starts from Portsoy's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Portsoy home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Portsoy's Top Earners Get There
- More nights booked. The busiest quarter of Portsoy listings are booked on 67% or more of their nights, against 46% for the median listing. Ten more booked nights a year at the median rate of £130 adds about £1,310 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £175 a night or more, against a median of £130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,570 a year.
- Open for the busy months. August brought the average listing about £3,860, against £1,140 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Portsoy listings average 4.91 stars, and 60% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,510 a month, against £1,520 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Portsoy?
Portsoy listings were booked on 45% of the nights they were open over the past year, 4 percentage points below the Scotland average (49%) and 4 points above the U.K. average (41%). Occupancy swings from 27% in March to 75% in August.
Across Portsoy's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 46% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August was the busiest month in Portsoy, March the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Portsoy?
The average nightly rate in Portsoy, known as ADR (average daily rate), was £160 over the past year, about 22% below the Scotland average of £205 and about 18% below the U.K. average of £195. Rates peak in April at about £180 and bottom out in November and December at about £140.
Across Portsoy's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £240+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge £175 or more, about £45 above the median.
- Typical properties (median) charge about £130 a night.
- Entry-level properties (bottom 25%) charge £110 or less, about 15% below the median.
April rates ran 30% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £155. Dashed: May data incomplete.
What Is the RevPAR for Airbnb in Portsoy?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Portsoy it averaged £68 over the past year, from about £37 in March to about £125 in August.
Across Portsoy's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £116+ per open night, about twice the median.
- Strong performers (top 25%) earn £93 or more, about £35 a night above the median.
- Typical properties (median) earn about £58 per open night.
- Entry-level properties (bottom 25%) earn £41 or less, about two-thirds of the median.
August RevPAR was about 3.4 times March's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £76. Dashed: May data incomplete. The 12-month RevPAR of £68 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Portsoy
With only 20 active listings, the monthly pattern in Portsoy is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Portsoy?
Guests book Portsoy stays 66 days ahead on average (about two months), so guests here plan well ahead. June stays are booked furthest out, about 95 days ahead, and February stays closest to arrival, about 29 days. A typical June booking is made in mid-March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete.
Permits
Airbnb Permits and Registration in Portsoy
35% of the 20 active listings in Portsoy display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Portsoy.
Neighborhoods
Best Neighborhoods for Airbnb in Portsoy
AirROI's area guide picks eight Portsoy neighborhoods that draw short-term rental guests, led by Harbour Area, Curly Hill and Portsoy Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Harbour Area | Portsoy's picturesque harbour is a charming spot with stunning sea views that attracts tourists and boat enthusiasts alike. It's perfect for guests looking to explore coastal Scotland and enjoy local seafood restaurants. | Portsoy Harbour, The Scottish Traditional Boat Festival, Portsoy Ice Creams, Local seafood eateries |
| Curly Hill | This area offers breathtaking views of the countryside and the coast, making it ideal for those who appreciate nature and hiking. It is a short distance from the amenities of Portsoy and provides a peaceful retreat. | Curly Hill viewpoints, Walking trails, St. John's Church |
| Portsoy Beach | A beautiful sandy beach perfect for families and beachgoers. Portsoy Beach attracts visitors looking for relaxation, swimming, and beach sports. | Portsoy Beach, Water sports activities, Beach picnics |
| The Old Town | Full of historical character and charming buildings, the Old Town of Portsoy offers a glimpse into the town's rich history. A great spot for guests interested in Scottish heritage. | Old Portsoy Church, Local museums, Historical walking tours |
| Portsoy Castle | The remnants of the historic castle provide interesting sightseeing opportunities and are a favorite among history enthusiasts and photographers. | Portsoy Castle ruins, Guided historic tours, Scenic photography spots |
| The Boat Shed | A unique spot for fishing enthusiasts and visitors looking for a more hands-on experience. The Boat Shed area is known for fishing tours and boat rentals. | Fishing tours, Boat rental services, Local fish markets |
| Nearby Spey Bay | A short drive from Portsoy, Spey Bay is known for its stunning landscapes and is a great spot for whale watching and nature walks, attracting eco-tourists. | Spey Bay Dolphin Watching, Nature walks, Explore local wildlife |
| The Portsoy Distillery | The local distillery offers tours and tastings of traditional Scottish whisky, making it a popular area for whisky lovers and tourists looking for authentic local experiences. | Distillery tours, Whisky tastings, Local pubs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Portsoy vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 54 km, Cullen (8 km away, 36 listings) earned the most per listing, about 38% more than Portsoy.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cullen 8 km | 36 | £25,107 | £185 | 43% |
| Banff 10 km | 31 | £11,972 | £151 | 33% |
| Moray 34 km | 76 | £23,025 | £237 | 44% |
| Lossiemouth 36 km | 61 | £16,882 | £151 | 44% |
| Dufftown 37 km | 30 | £23,882 | £200 | 45% |
| Elgin 37 km | 47 | £19,470 | £154 | 47% |
| Aberdeenshire 40 km | 138 | £19,186 | £191 | 41% |
| Findhorn 54 km | 53 | £20,477 | £153 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 326 Scotland Airbnb markets
Markets Similar to Portsoy
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Portsoy:
- Worthing Airbnb data UK · £162/night · 44.2%
- St Davids Airbnb data UK · £164/night · 44.0%
- Chester Airbnb data UK · £169/night · 44.9%
- Harborough Airbnb data UK · £166/night · 45.4%
- Shrewsbury Airbnb data UK · £148/night · 44.9%
- Surrey Airbnb data UK · £162/night · 43.1%
FAQ
Portsoy Airbnb FAQ
How much do Airbnb hosts make in Portsoy?
An active Portsoy Airbnb grossed £18,252 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,100 or more in a typical month.
How much can I make on Airbnb in Portsoy?
It depends most on the home's size, location and how it's run. The middle half of Portsoy listings earn between £1,210 and £3,100 in a typical month, and the top tenth £3,920 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Portsoy?
Listings in Portsoy were booked on 45% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Portsoy?
The average booked night in Portsoy cost £160 before fees. Half of listings charge between £110 and £175, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Portsoy?
In Portsoy, 35% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Portsoy?
Yes, when it's run well. The average Portsoy Airbnb grossed £18,252 in the 12 months to May 2026, 37% below the Scotland average of £28,892, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £11,272 a year (about £940 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,570 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Portsoy?
August paid best over the past year, at £3,860 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Portsoy?
Each night a Portsoy listing was open to book earned £68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £116 or more.
How far in advance do guests book Airbnbs in Portsoy?
Portsoy stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Portsoy?
The average Portsoy Airbnb stay lasted 4.9 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Portsoy rated?
Guests rate Portsoy Airbnbs 4.91 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Portsoy?
Harbour Area, Curly Hill and Portsoy Beach draw the most short-term rental interest in Portsoy. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Portsoy?
AirROI counted 20 active Airbnb listings in Portsoy as of May 2026. The closest tracked market is Cullen, 8 km away.
How much are Airbnb cleaning fees in Portsoy?
In Portsoy, about seven in ten listings add a cleaning fee. The median fee is £85, and some higher fees lift the average to £119.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Portsoy from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.