Airbnb market data · 202612 months to May 2026
Salen, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Salen brought in £18,835 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Salen run through May 2026.
The short answer
Salen Airbnb Market at a Glance
Listings averaged £144 a night and were booked on 47% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.5 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Salen is the 248th-largest of 330 Scotland markets AirROI tracks.
Browse the live Salen Airbnb market See Every Salen ListingRevenue
How Much Do Airbnb Hosts Make in Salen?
Gross bookings per Salen listing averaged £18,835 over the 12 months to May 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Salen listing brought in £2,940 in August, its best month, and £1,160 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Salen's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,220+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn £2,520 or more, roughly £800 a month above the median.
- Typical properties (median) earn about £1,720 a month.
- Entry-level properties (bottom 25%) earn £1,050 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.5 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,110.
Salen Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue. Nightly rates peaked in May and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £2,864 | 67.2% | £151 | £95 | 109 days | 5.3 nights |
| Jul 2025 | £2,785 | 58.6% | £150 | £90 | 100 days | 3.6 nights |
| Aug 2025 | £2,945 | 57.2% | £156 | £95 | 112 days | 3.2 nights |
| Sep 2025 | £2,722 | 58.4% | £149 | £91 | 134 days | 3.8 nights |
| Oct 2025 | £1,630 | 39.5% | £144 | £53 | 124 days | 3.3 nights |
| Nov 2025 | £1,228 | 34.0% | £140 | £41 | 45 days | 3.6 nights |
| Dec 2025 | £1,187 | 21.6% | £145 | £38 | 44 days | 2.3 nights |
| Jan 2026 | £1,163 | 19.8% | £142 | £38 | 92 days | 8.5 nights |
| Feb 2026 | £1,906 | 43.7% | £142 | £68 | 43 days | 3.9 nights |
| Mar 2026 | £1,193 | 28.7% | £144 | £38 | 32 days | 5.9 nights |
| Apr 2026 | £2,816 | 55.0% | £156 | £94 | 89 days | 4.3 nights |
| May 2026 | £2,939 | 62.0% | £164 | £95 | 104 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Salen address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Salen Profitable?
Yes, when it's run well. The average Salen Airbnb took in £18,835 in the 12 months to May 2026, and run by its owner at everyday costs, about £1,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,670 a month.
Cleaning it yourself keeps the £490 a year guests pay in cleaning fees, for about £1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £980 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Salen Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,345 | £26,900 |
| Cleaning fees guests pay3% of Salen bookings | £490 | £710 |
| Gross bookings | £18,835 | £27,610 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Salen listings on Simplified Pricing, 3% for the rest | −£2,580 | −£3,790 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£490 | −£710 |
| Utilities and internetAbout 5% of bookings | −£940 | −£1,380 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£380 | −£550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£570 | −£830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£5,240 | −£7,540 |
| Left for housing costs, then profit | £13,595about £1,130 a month | £20,070about £1,670 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Salen Airbnb Profit
The estimate starts from Salen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salen home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Salen's Top Earners Get There
- More nights booked. The busiest quarter of Salen listings are booked on 65% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of £130 adds about £1,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £160 a night or more, against a median of £130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,830 a year.
- Open for the busy months. August brought the average listing about £2,940, against £1,160 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Salen listings average 4.89 stars, and 57% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,300 a month, against £1,570 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Salen?
Salen listings were booked on 47% of the nights they were open over the past year, 2 percentage points below the Scotland average (49%) and 6 points above the U.K. average (41%). Occupancy swings from 20% in January to 67% in June.
Across Salen's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
June was the busiest month in Salen, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Salen?
The average nightly rate in Salen, known as ADR (average daily rate), was £144 over the past year, about 30% below the Scotland average of £205 and about 26% below the U.K. average of £195. Rates peak in May at about £165 and bottom out in January and November at about £140.
Across Salen's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £200+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge £160 or more, about £30 above the median.
- Typical properties (median) charge about £130 a night.
- Entry-level properties (bottom 25%) charge £105 or less, about 17% below the median.
May rates ran 17% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £149.
What Is the RevPAR for Airbnb in Salen?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salen it averaged £68 over the past year, from about £38 in January to about £95 in June.
Across Salen's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £90+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn £79 or more, about £25 a night above the median.
- Typical properties (median) earn about £56 per open night.
- Entry-level properties (bottom 25%) earn £43 or less, about three-quarters of the median.
June RevPAR was about 2.5 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £70.
Seasonality
Best and Worst Months for Airbnb in Salen
With only 21 active listings, the monthly pattern in Salen is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Salen?
Guests book Salen stays 86 days ahead on average (about three months), so guests here plan well ahead. September stays are booked furthest out, about 134 days ahead, and March stays closest to arrival, about 32 days. A typical September booking is made in early May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Salen
43% of the 21 active listings in Salen display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Salen.
Neighborhoods
Best Neighborhoods for Airbnb in Salen
AirROI's area guide picks seven Salen neighborhoods that draw short-term rental guests, led by Salen Village, Dervaig and Calgary. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Salen Village | A picturesque village known for its stunning scenery and proximity to the Isle of Mull's attractions. A tranquil place for tourists looking to experience the beauty of the Scottish Highlands. | Salen Bay, Loch Na Keal, Isle of Mull Wildlife, Salen Craft Centre, Calgary Bay |
| Dervaig | A charming village offering a peaceful retreat with rolling hills and nearby beaches. Great for families and nature lovers seeking a quiet escape in the Scottish countryside. | Dervaig Chocolate Company, Bunessan Bay, Aros Park, Wildlife watching opportunities |
| Calgary | Known for its beautiful beach and scenic views, Calgary attracts visitors looking for outdoor adventures and relaxation by the sea. | Calgary Beach, Calgary Farm, Balcraig Castle, Scenic walking trails |
| Iona | A small island with rich history and stunning landscapes, Iona attracts spiritual seekers and those interested in Scottish history and heritage. | Iona Abbey, Iona Heritage Centre, St. Oran's Chapel |
| Staffa | Home to the famous Fingal's Cave, this uninhabited island is a magnet for nature lovers and those interested in unique geological formations. | Fingal's Cave, Staffa Tours, Puffin watching |
| Fishnish | A lovely ferry terminal area with access to the Isle of Mull, making it a popular stopping point for travelers and an excellent location for short-term rentals. | Fishnish Pier, Loch Don, Scenic coastal views |
| Bunessan | A small village with proximity to beautiful beaches and the scenic countryside, Bunessan is well-suited for tourists seeking an authentic Scottish experience. | Bunessan Beach, Traigh Dhúth, Local pubs and eateries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Salen vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 45 km, Onich (44 km away, 53 listings) earned the most per listing, about twice as much as Salen. Benderloch was the busiest, booked on 52% of nights against 47% in Salen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tarbert 11 km | 31 | £20,741 | £160 | 45% |
| Tobermory 13 km | 70 | £29,168 | £189 | 50% |
| Benderloch 31 km | 34 | £22,297 | £259 | 52% |
| Oban 31 km | 288 | £24,546 | £175 | 47% |
| Connel 34 km | 37 | £17,866 | £164 | 44% |
| Taynuilt 44 km | 48 | £32,611 | £243 | 44% |
| Onich 44 km | 53 | £39,070 | £274 | 43% |
| Morar 45 km | 33 | £20,934 | £175 | 47% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Stirling Airbnb data 280 listings
See all 330 Scotland Airbnb markets
Markets Similar to Salen
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Salen:
- Salisbury Airbnb data UK · £147/night · 46.4%
- Oxford Airbnb data UK · £146/night · 46.1%
- Gloucester Airbnb data UK · £150/night · 46.2%
- Fareham Airbnb data UK · £156/night · 46.7%
- Truro Airbnb data UK · £148/night · 45.2%
- Ludlow Airbnb data UK · £151/night · 47.8%
FAQ
Salen Airbnb FAQ
How much do Airbnb hosts make in Salen?
An active Salen Airbnb grossed £18,835 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,520 or more in a typical month.
How much can I make on Airbnb in Salen?
It depends most on the home's size, location and how it's run. The middle half of Salen listings earn between £1,050 and £2,520 in a typical month, and the top tenth £4,220 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Salen?
Listings in Salen were booked on 47% of available nights over the past year. That compares with 49% for the Scotland average. June was the busiest month.
How much does an Airbnb cost per night in Salen?
The average booked night in Salen cost £144 before fees. Half of listings charge between £105 and £160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Salen?
In Salen, 43% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Salen?
Yes, when it's run well. The average Salen Airbnb grossed £18,835 in the 12 months to May 2026, 35% below the Scotland average of £28,841, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,595 a year (about £1,130 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,670 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Salen?
August paid best over the past year, at £2,940 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Salen?
Each night a Salen listing was open to book earned £68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £90 or more.
How far in advance do guests book Airbnbs in Salen?
Salen stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Salen?
The average Salen Airbnb stay lasted 4.8 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Salen rated?
Guests rate Salen Airbnbs 4.89 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Salen?
Salen Village, Dervaig and Calgary draw the most short-term rental interest in Salen. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Salen?
AirROI counted 21 active Airbnb listings in Salen as of May 2026. The closest tracked market is Tarbert, 11 km away.
How much are Airbnb cleaning fees in Salen?
In Salen, about two in ten listings add a cleaning fee, and the typical fee is about £15.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Salen from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.