Ullapool, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ullapool, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,926 per year — at a $170 nightly rate, 58.3% occupancy, and a $105 RevPAR that reflects strong rate-to-revenue efficiency across the market.
At 70 active listings, Ullapool is a boutique market where solid booking activity throughout the year. Supply grew 27.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ullapool?
In Ullapool, the headline Airbnb metrics are $26,926 in average annual revenue,58.3% occupancy, $170 ADR, and $105 in RevPAR, and guests book about 107 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ullapool?
Understanding the monthly revenue variations for Airbnb listings in Ullapool is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ullapool is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ullapool across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,935 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,753, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ullapool
What Is the Monthly Airbnb Occupancy Rate in Ullapool?
Maximize your bookings by understanding the Ullapool STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ullapool:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ullapool
What Is the Average Airbnb Nightly Rate in Ullapool?
Effective short term rental pricing strategy in Ullapool involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ullapool typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Ullapool
What Is the RevPAR for Airbnb in Ullapool?
RevPAR in Ullapool is currently $105. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $79 RevPAR.
- Typical properties (Median) generate $98 RevPAR.
- Strong performers (Top 25%) earn $122 RevPAR.
- Best-in-class (Top 10%) achieve $167 RevPAR.
Average Monthly RevPAR Trend in Ullapool
RevPAR Insights for Ullapool
- The average RevPAR in Ullapool is $105. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($167) and bottom 25% ($79) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ullapool benchmarks. If your RevPAR falls below the median of $98, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $122+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ullapool?
Ullapool's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,229 per month
- Occupancy rates average 75.2%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,948 per month
- Occupancy maintains around 58.0%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,751 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $166
Seasonality Insights for Ullapool
- Airbnb seasonality in Ullapool is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ullapool's highest earning potential, with monthly revenues climbing to $4,547, occupancy reaching 77.3%, and ADRs peaking at $184.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,521, occupancy could drop to 34.1%, and ADRs may adjust to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ullapool.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Ullapool, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ullapool, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ullapool?
Ullapool, Scotland, United Kingdom has a high regulation classification, yet only 43% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ullapool to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 43% licensed listings)
What Are the Best Neighborhoods for Airbnb in Ullapool?
Ullapool is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harbour Area | Ullapool's picturesque harbor area is a focal point for both locals and tourists. It offers stunning views, easy access to boat trips and fishing, and is central to the village's amenities. | Ullapool Harbour, Ullapool Museum, Ferry to Stornoway, Sea fishing trips, Scenic views of Loch Broom |
| Main Street | The vibrant Main Street is the heart of Ullapool, dotted with shops, cafes, and restaurants. It’s an ideal spot for visitors wanting to explore the local culture and cuisine. | The Bone Caves, An Talla Solais Gallery, Local shops and boutiques, Restaurants and pubs, Ullapool Arts Festival |
| The Wester Ross Coastal Trail | This stunning coastal route attracts tourists who are eager to explore the natural beauty of the Scottish Highlands. It offers access to walking paths and breathtaking seaside views. | Coastal walking trails, Wildlife watching, Photography spots, Canoeing opportunities, Scenic picnic spots |
| Loch Broom | Known for its scenic beauty and outdoor activities, Loch Broom is perfect for nature lovers. Fishing, kayaking, and hiking are popular activities among visitors. | Kayaking on Loch Broom, Fishing excursions, Walking trails around the loch, Wildlife spotting, Stunning landscapes |
| Nearby Mountains | The surrounding mountains offer hiking opportunities and breathtaking views. Attracts adventure seekers and outdoor enthusiasts all year round. | Hiking trails, Viewpoints, Winter sports opportunities, Nature photography, Flora and fauna |
| Ullapool Golf Club | This golf club offers a unique experience with stunning scenery and a challenging course. It's popular with tourists looking for leisure activities. | Golf course with sea views, Clubhouse and restaurant, Golf tournaments, Relaxed atmosphere, Community events |
| Corrieshalloch Gorge | A short drive from Ullapool, this natural wonder is popular for hiking and experiencing the dramatic gorge and waterfall. Attracts nature lovers and photographers. | Corrieshalloch Falls, Walking trails, Spectacular viewpoints, Visitor center, Picnic areas |
| Scourie | A short trip from Ullapool, Scourie features beautiful beaches and is a gateway to some of Scotland's wildest nature, beautiful for relaxation and outdoor activities. | Scourie Beach, Wildlife watching, Climbing and hiking, Scenic coastal views, Peaceful small village atmosphere |
Because Ullapool has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Ullapool?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ullapool
- The Ullapool Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ullapool, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Ullapool Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ullapool
- The dominant room capacity in Ullapool is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Ullapool, indicating a high concentration in these sizes.
Ullapool Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ullapool
- The most common guest capacity trend in Ullapool vacation rentals is listings accommodating 2 guests (41.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ullapool STR market, accounting for 57.1% of listings.
- A significant 41.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ullapool.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ullapool.
- On average, properties in Ullapool are equipped to host 2.4 guests.
How Do Listings in Ullapool Compare on Quality?
Listing quality in Ullapool can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ullapool
- At 20.5 photos per listing on average, Ullapool hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ullapool averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ullapool?
Amenity Prevalence
Amenity Insights for Ullapool
- Essential amenities in Ullapool that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ullapool: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ullapool to stay competitive.
Which Airbnb Amenities Boost Revenue in Ullapool?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ullapool, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Essentials | 85.7% | $28,188 | $19,354 | 45.6% |
Bathtub | 24.3% | $32,031 | $25,288 | 26.7% |
Breakfast | 15.7% | $32,199 | $25,943 | 24.1% |
Sound system | 12.9% | $32,292 | $26,134 | 23.6% |
Gym | 20.0% | $31,292 | $25,834 | 21.1% |
Ethernet connection | 12.9% | $31,324 | $26,277 | 19.2% |
Coffee maker | 34.3% | $30,114 | $25,263 | 19.2% |
Room-darkening shades | 34.3% | $30,040 | $25,301 | 18.7% |
Pets allowed | 51.4% | $29,048 | $24,679 | 17.7% |
Shower gel | 32.9% | $29,918 | $25,462 | 17.5% |
Revenue Impact Insights for Ullapool
- Essentials tops the revenue impact list with a 45.6% uplift — listings with this amenity earn $28,188 vs. $19,354 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ullapool STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ullapool. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUllapool Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ullapool
- The typical guest profile for Airbnb in Ullapool consists of a mix of domestic (56%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 55.6% of guests.
- Key international markets include United Kingdom (55.6%) and United States (8.5%).
- Top languages spoken are English (52.6%) followed by French (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ullapool?
Listings in Ullapool average 4.93 out of 5 overall, with about 185.9 reviews per active listing and 74.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ullapool
- With an overall rating of 4.93, Ullapool listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 74.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ullapool Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ullapool
- The most common availability pattern in Ullapool falls within the 91-180 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ullapool (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ullapool?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ullapool
- The overall average booking lead time for vacation rentals in Ullapool is 107 days.
- Guests book furthest in advance for stays during September (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (107 days) as a baseline for your pricing and availability strategy in Ullapool.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Ullapool averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ullapool?
Guests in Ullapool stay about 4.9 nights on average, generating roughly 2,269 reservations and 32.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ullapool
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ullapool
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.1 nights) and shorten in Sep (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ullapool Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
41.4% of total
2 Nights
4 listings
5.7% of total
3 Nights
5 listings
7.1% of total
4-6 Nights
5 listings
7.1% of total
7-29 Nights
7 listings
10% of total
30+ Nights
20 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ullapool is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Ullapool, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Ullapool hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ullapool.
Ullapool Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
2.9% of total
Super Strict 30 Days
1 listings
1.4% of total
Flexible
14 listings
20% of total
Moderate
15 listings
21.4% of total
Firm
29 listings
41.4% of total
Strict
9 listings
12.9% of total
Cancellation Policy Insights for Ullapool
- The prevailing Airbnb cancellation policy trend in Ullapool is Firm, used by 41.4% of listings.
- A majority (54.3%) of hosts in Ullapool utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.4% market standard in Ullapool.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ullapool.
How Much Are Airbnb Cleaning Fees in Ullapool?
Cleaning fees in Ullapool are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ullapool
- Only 20.0% of listings charge a cleaning fee, suggesting that most hosts in Ullapool bundle cleaning costs into the nightly rate.
- The gap between the average ($60) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ullapool median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ullapool Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ullapoolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique Ullapool cottage with superb sea views
Entire Place • 3 bedrooms
ORAN - bungalow in Ullapool village
Entire Place • 3 bedrooms
Number 27, Ullapool
Entire Place • 2 bedrooms
Linneraineach - Loch Room
Private Room • N/A
Cosy and contemporary king room - sea view
Private Room • 1 bedroom
Superking Double En-suite with Shower
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ullapool?
Learn from the best! This table showcases top-performing Airbnb hosts in Ullapool based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sheila | 4 | $126,201 | 158 | 4.94/5.0 |
| Julian | 3 | $100,580 | 97 | 4.99/5.0 |
| Rosie | 3 | $91,791 | 10 | 5.00/5.0 |
| Kathleen | 2 | $89,205 | 231 | 4.92/5.0 |
| Fiona | 2 | $73,476 | 239 | 4.80/5.0 |
| Corrine | 2 | $69,977 | 63 | 4.98/5.0 |
| Angus | 1 | $66,521 | 40 | 4.98/5.0 |
| Denise | 1 | $58,663 | 223 | 4.83/5.0 |
| Dawn | 3 | $58,041 | 1081 | 4.95/5.0 |
| Dawn | 3 | $57,937 | 1858 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ullapool.
Who Are the Airbnb Hosts in Ullapool?
Ullapool is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ullapool
- With 81.4% Superhosts, Ullapool has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Ullapool averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ullapool
These are the highest-grossing professional property management operations in Ullapool, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Julian | 3 | $100,580 | $198 | 58.0% | 4.99/5 |
| Kathleen | 2 | $89,205 | $160 | 60.8% | 4.92/5 |
| Moira | 3 | $46,279 | $166 | 44.0% | 5.00/5 |
| Sam | 1 | $17,928 | $224 | 23.9% | 5.00/5 |
| Helga | 1 | $3,669 | $215 | 16.6% | 5.00/5 |
Management Company Insights for Ullapool
- The leading management company, Julian, operates 3 listings with $100,580 in gross revenue — a useful benchmark for what scale looks like in Ullapool.
- Top managers average 2 properties each, suggesting professional management in Ullapool still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.98/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ullapool's Airbnb Market Compare to Nearby Cities?
How does the Ullapool Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Stein, Ullapool has 10 percentage points lower occupancy and about $157 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.12 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Hallin | 11 | $5,534 | $409.19 | 66% |
| Port Failthe | 15 | $5,472 | $330.65 | 57% |
| Stein | 14 | $5,341 | $326.46 | 68% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Camuscross | 13 | $5,132 | $359.46 | 58% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
Frequently Asked Questions About Airbnb in Ullapool
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ullapool.
How much do Airbnb hosts make in Ullapool?
Ullapool hosts earn about $26,926 per year on average, with an average nightly rate of $170 and RevPAR of $105. Those figures describe the typical revenue environment for active listings in Ullapool, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Ullapool market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ullapool?
The average Airbnb occupancy rate in Ullapool is 58.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ullapool?
Listings in Ullapool average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ullapool?
Ullapool currently has about 70 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ullapool?
AirROI currently classifies the short-term rental regulation level in Ullapool as High. The dataset also shows about 42.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ullapool?
RevPAR in Ullapool is about $105. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ullapool?
At 58.3% occupancy, Ullapool can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,926, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ullapool?
The average booking lead time in Ullapool is about 107 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ullapool?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ullapool include Harbour Area, Main Street, The Wester Ross Coastal Trail. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ullapool?
entire_home listings make up 64.3% of the active supply in Ullapool. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ullapool compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Ullapool's $26,926 and 58.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ullapool?
The average Airbnb stay length in Ullapool is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ullapool?
Airbnb listings in Ullapool average 4.93 out of 5 overall. About 74.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ullapool?
Essentials and Bathtub are among the strongest revenue-linked amenities in Ullapool. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ullapool?
Yes. About 20.0% of active Airbnb listings in Ullapool charge a cleaning fee, and the average fee is $60. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ullapool?
A 81.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.