Coonawarra Entire home · 4 bedrooms Rated 4.95 - Revenue
- A$72,958
- Occupancy
- 43.0%
- Daily rate
- A$623
Airbnb market data · 202612 months to October 2026
The average Airbnb in Penola brought in A$35,591 over the 12 months through October 2026, about 19% less than the South Australia average of A$43,851.
The short answer
Rates and bookings both trail the South Australia average. Listings averaged A$303 a night and were booked on 38% of available nights, against A$345 and 43% for the South Australia average.
March, usually the best month, brings in about 76% more per listing than August, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Penola is the 43rd-largest of 82 South Australia markets AirROI tracks.
Browse the live Penola Airbnb market See Every Penola ListingRevenue
Gross bookings per Penola listing averaged A$35,591 over the 12 months to October 2026 (South Australia average: A$43,851), before cleaning, platform and management costs and taxes.
In a typical year, the average Penola listing brings in A$3,950 in March, its best month, and A$2,240 in August, its slowest. January runs within 4% of March, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about 1.8 times what August does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$3,190. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in January 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, March is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | A$3,258 | 46.6% | A$283 | A$105 | 88 days | 2.1 nights |
| Nov 2025 | A$2,508 | 37.1% | A$281 | A$84 | 77 days | 2 nights |
| Dec 2025 | A$3,829 | 43.8% | A$283 | A$124 | 49 days | 2.7 nights |
| Jan 2026 | A$4,135 | 49.6% | A$277 | A$133 | 55 days | 2.3 nights |
| Feb 2026 | A$2,316 | 32.9% | A$272 | A$83 | 63 days | 2 nights |
| Mar 2026 | A$4,057 | 46.6% | A$289 | A$131 | 64 days | 1.9 nights |
| Apr 2026 | A$3,660 | 44.5% | A$296 | A$122 | 48 days | 2 nights |
| May 2026 | A$3,254 | 37.9% | A$297 | A$105 | 78 days | 3.5 nights |
| Jun 2026 | A$3,752 | 44.2% | A$315 | A$125 | 45 days | 2.6 nights |
| Jul 2026 | A$4,174 | 37.0% | A$315 | A$135 | 34 days | 3.6 nights |
| Aug 2026 | A$2,512 | 25.2% | A$312 | A$81 | 49 days | 2 nights |
| Sep 2026 | A$2,924 | 31.7% | A$311 | A$97 | 38 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Penola listing earns about A$2,890 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Penola Airbnb took in A$35,591 in the 12 months to October 2026, and run by its owner at everyday costs, about A$1,790 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$2,830 a month.
Cleaning it yourself keeps the A$4,670 a year guests pay in cleaning fees, for about A$2,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,530 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$30,921 | A$48,540 |
| Cleaning fees guests pay13% of Penola bookings | A$4,670 | A$7,330 |
| Gross bookings | A$35,591 | A$55,870 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Penola listings on Simplified Pricing, 3% for the rest | −A$5,370 | −A$8,430 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$4,670 | −A$7,330 |
| Utilities and internetAbout 5% of bookings | −A$1,780 | −A$2,790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$710 | −A$1,120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,070 | −A$1,680 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$360 | −A$360 |
| Permit and registrationWhere one is required | −A$180 | −A$180 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −A$14,140 | −A$21,890 |
| Left for housing costs, then profit | A$21,451about A$1,790 a month | A$33,980about A$2,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Penola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Penola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$4,660 a month, against A$2,970 for the average one.
Occupancy
Penola listings were booked on 38% of the nights they were open over the past year, 5 percentage points below the South Australia average (43%) and 5 points below the Australia average (43%). In a typical year, occupancy swings from 27% in August to 52% in March.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
March is usually the busiest month in Penola, August the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Penola, known as ADR (average daily rate), was A$303 over the past year, about 12% below the South Australia average of A$345 and about 25% below the Australia average of A$405. Averaged month by month over the past two years, rates peak in June and July at about A$300 and bottom out in October and November at about A$245.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
June rates run 22% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$276. The 12-month ADR of A$303 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Penola it averaged A$109 over the past year, from about A$72 in a typical August to about A$128 in a typical March.
Per open night, by tier:
March RevPAR is about 1.8 times August's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$105.
Seasonality
With only 31 active listings, the monthly pattern in Penola is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in March and bottom out in August.
Average revenue by month in Penola
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$3,190.
| Month | Revenue per listing |
|---|---|
| January | A$3,820 |
| February | A$2,770 |
| March | A$3,950 |
| April | A$3,710 |
| May | A$2,830 |
| June | A$3,280 |
| July | A$3,780 |
| August | A$2,240 |
| September | A$2,740 |
| October | A$3,170 |
| November | A$2,550 |
| December | A$3,460 |
Guests book Penola stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 84 days ahead, and July stays closest to arrival, about 39 days. A typical October booking is made in late July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 31 active listings in Penola display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Penola.
Neighborhoods
AirROI's area guide picks six Penola neighborhoods that draw short-term rental guests, led by Coonawarra, Penola and Naracoorte. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Coonawarra | Renowned wine region famous for its red wines, especially Cabernet Sauvignon. Attracts wine enthusiasts and tourists looking for unique vineyard experiences and wine tastings. | Coonawarra Wine Region, Katnook Estate, Parker Coonawarra Estate, Winery tours and tastings, Coonawarra Trail |
| Penola | Historic township with rich heritage and arts scene, known for its association with legendary author Mary MacKillop. Offers a peaceful countryside vibe with art galleries and heritage walks. | Mary MacKillop Centre, Penola's Heritage Walk, local arts and crafts, Penola Market, Coonawarra wineries |
| Naracoorte | Home to the Naracoorte Caves National Park, a World Heritage site, attracting nature lovers and spelunkers. Excellent for family and adventure tourism. | Naracoorte Caves, Wetlands, local wildlife, Naracoorte Golf Club, Caves Road |
| Millicent | A small town offering access to natural attractions and outdoor activities, such as kayaking and hiking in nearby parks, appealing to nature adventurers and those looking for quiet retreats. | Lake McIntyre, Millicent Golf Course, local art galleries, walking trails, Glencoe Woolshed |
| Limestone Coast | A broader region encompassing natural wonders, perfect for tourists keen on outdoor adventures like hiking, cycling, and enjoying the region’s stunning landscapes. | Cliff Top Walks, Mount Gambier, Beachport, Coastal reserves, local wildlife experiences |
| Sandy Creek | A picturesque area known for its quaint countryside scenery. Great for those seeking a relaxing rural experience close to nature and outdoor activities. | Sandy Creek conservation park, rural landscapes, hiking and biking trails, local farms, small artisan markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Penola is an entire home: all 31 listings rent the whole place. Houses are the most common property type at 55%, about 2.4 times the share of cabins and other outdoor stays (23%).
Every listing rents the whole place
Penola Airbnb listings by room type
Listings by property type
Penola Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 54.8% | 17 |
| Cabin/Outdoor | 22.6% | 7 |
| Apartment/Condo | 16.1% | 5 |
| Hotel/Boutique | 3.2% | 1 |
| Others | 3.2% | 1 |
The most common size among Penola's 29 entire homes with a bedroom count is one bedroom (14 homes).
Penola entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.4% | 1 |
| 1 bedroom | 48.3% | 14 |
| 2 bedrooms | 20.7% | 6 |
| 3 bedrooms | 17.2% | 5 |
| 4 bedrooms | 6.9% | 2 |
| 5+ bedrooms | 3.4% | 1 |
Most Penola listings are sized for couples and small families: 68% sleep four guests or fewer, and just 13% take eight or more.
Penola listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 32.3% | 10 |
| 3 guests | 6.5% | 2 |
| 4 guests | 29.0% | 9 |
| 5 guests | 3.2% | 1 |
| 6 guests | 16.1% | 5 |
| 8+ guests | 12.9% | 4 |
Penola hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Penola: 45% of listings have one, and 90% offer free parking on site.
Share of Penola listings with each common amenity
Guests
Penola draws mostly domestic guests: 92% of those who left reviews live in Australia. Adelaide alone accounts for 12% of reviews. Of the 8% from abroad, the largest groups come from the United Kingdom and the United States.
92% of Penola guests are domestic
Where guests who left reviews live
Where Penola guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Adelaide | 12.2% |
| Melbourne | 9.4% |
Where Penola guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 91.8% |
| United Kingdom | 2.0% |
| United States | 2.0% |
| New Zealand | 1.2% |
| Netherlands | 0.8% |
Languages spoken by Penola guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 69.7% |
| Chinese | 5.0% |
| French | 3.4% |
| German | 3.4% |
| Italian | 2.5% |
Penola Airbnbs average 4.81 stars, and 58% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.73, against 4.91 for check-in.
Check-in scores highest in Penola; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.83 |
| Communication | 4.89 |
| Location | 4.89 |
| Check-in | 4.91 |
| Value | 4.73 |
Booking patterns
About seven in ten Penola listings are open to guests more than 180 days a year, but only 29% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Penola listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.5% | 11 |
| 181-270 days | 35.5% | 11 |
| 91-180 days | 29.0% | 9 |
Days a year Penola listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 29.0% | 9 |
| 91-180 days | 38.7% | 12 |
| 31-90 days | 29.0% | 9 |
| 1-30 days | 3.2% | 1 |
The average Penola booking lasts 2.3 nights, longest in July and shortest in October. Listings took about 37 bookings each over the year, some 1,120 in all. About two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Penola
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Penola accept stays of one or two nights.
Minimum stay set by Penola listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Penola, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 32% on Firm or stricter ones.
Cancellation policies of Penola listings, from most to least flexible
Share of listings by the policy they use
Nearly a quarter of Penola listings charge a cleaning fee. The typical fee is about A$118. Spread over the average stay of 2.3 nights, that adds roughly A$50 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Penola, a four-bedroom home, took in A$73,000 over the past year, about twice the city's average of A$35,600. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Coonawarra Entire home · 4 bedrooms Rated 4.95
The Blue Wren - Two Bedroom Entire home · 1 bedroom Rated 5.00
Mr Wilson’s on Petticoat Lane Entire home · 2 bedrooms Rated 4.97
THE WHITE HOUSE luxury villa embedded in history Entire home · 3 bedrooms Rated 4.95
Luxurious On-Farm Retreat - The Brolga Entire home · 1 bedroom Rated 5.00
Air's Cottage Penola AC/fire Wifi Spa dog friendly Entire home · 2 bedrooms Rated 4.92 Only 6% of Penola listings are classed as professionally managed. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the six nearby markets in the table, all within 98 km, Robe (98 km away) earned the most per listing, about 7% more than Penola. Mount Gambier was the busiest, booked on 49% of nights against 38% in Penola.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wattle Range Council 15 km | 30 | A$6,480 | A$207 | 12% |
| Mount Gambier 49 km | 126 | A$37,467 | A$250 | 49% |
| The District Council of Grant 61 km | 38 | A$33,974 | A$238 | 42% |
| Beachport 75 km | 39 | A$25,720 | A$328 | 30% |
| Port MacDonnell 75 km | 33 | A$31,061 | A$252 | 43% |
| Robe 98 km | 287 | A$37,976 | A$357 | 38% |
See all 82 South Australia Airbnb markets
Markets elsewhere in Australia with a similar nightly rate and occupancy to Penola:
FAQ
An active Penola Airbnb grossed A$35,591 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$4,540 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Penola listings earn between A$1,700 and A$4,540 in a typical month, and the top tenth A$6,280 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Penola were booked on 38% of available nights over the past year. That compares with 43% for the South Australia average. March is usually the busiest month.
The average booked night in Penola cost A$303 before fees. Half of listings charge between A$185 and A$315, so bedroom count and location move the price more than the average suggests.
None of the active Penola listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Penola Airbnb grossed A$35,591 in the 12 months to October 2026, 19% below the South Australia average of A$43,851. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$21,451 a year (about A$1,790 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$2,830 a month. Check a specific home in the Airbnb calculator.
March usually pays best, averaging A$3,950 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Penola listing was open to book earned A$109 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$180 or more.
Penola stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Penola Airbnb stay lasted 2.3 nights over the past year. A listing took 37 reservations over the year on average.
Guests rate Penola Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
Coonawarra, Penola and Naracoorte draw the most short-term rental interest in Penola. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Penola as of October 2026. The closest tracked market is Wattle Range Council, 15 km away.
In Penola, nearly a quarter of listings add a cleaning fee, and the typical fee is about A$118.
All of South Australia had 439,000 international visitors in 2023, the South Australian Tourism Commission reports. AirROI estimates 1,119 Airbnb stays in Penola, SA in the 12 months to October 2026, which counts bookings and not tourists. See South Australia tourism statistics.
Method
Figures on this page cover 31 active Airbnb listings in Penola from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.