Scone, New South Wales Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Scone, New South Wales? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $21,989 per year — at a $209 nightly rate, 37.2% occupancy, and a N/A RevPAR.
With just 16 active listings, Scone is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 94% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Scone?
In Scone, the headline Airbnb metrics are $21,989 in average annual revenue,37.2% occupancy, $209 ADR, and $0 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Scone?
Understanding the monthly revenue variations for Airbnb listings in Scone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scone is typically September, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,010, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scone
What Is the Monthly Airbnb Occupancy Rate in Scone?
Maximize your bookings by understanding the Scone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scone:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scone
What Is the Average Airbnb Nightly Rate in Scone?
Effective short term rental pricing strategy in Scone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scone typically peaks in November and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Scone
What Is the RevPAR for Airbnb in Scone?
RevPAR in Scone is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Scone
RevPAR Insights for Scone
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Scone benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Scone?
Scone's peak Airbnb season falls in September, October, March, while the softest stretch is May, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, October, March)
- Revenue averages $3,275 per month
- Occupancy rates average 49.0%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,642 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $226
Low Season (May, June, July)
- Revenue drops to average $1,845 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $245
Seasonality Insights for Scone
- Airbnb seasonality in Scone is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Scone's highest earning potential, with monthly revenues climbing to $3,368, occupancy reaching 50.0%, and ADRs peaking at $248.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,433, occupancy could drop to 25.4%, and ADRs may adjust to $212.
- Lower occupancy paired with meaningful seasonality means hosts in Scone need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Scone, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Scone, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Scone?
Yes, Scone, New South Wales, Australia enforces high STR regulations and 94% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Scone to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 94% licensed listings)
What Are the Best Neighborhoods for Airbnb in Scone?
With a compact short-term rental market, Scone gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scone Town Centre | The heart of Scone, offering a blend of local shops, cafes, and restaurants. It's ideal for visitors wanting to explore the local culture and history. | Scone Heritage Walk, Scone Racecourse, Scone Court House, St Luke's Anglican Church |
| Scone Park | A large local park providing recreational facilities, making it attractive for families and travelers looking for green spaces. | Scone Park playground, Picnic areas, Walking trails |
| Muswellbrook Road Area | This area is close to the main thoroughfare and provides convenient access for travelers, including those visiting nearby attractions. | Nearby wineries, Scone Golf Club, Local markets |
| The Upper Hunter Wine Region | A short drive from Scone, this region is famed for its wineries and vineyards, attracting wine lovers and tourists. | Wineries and cellar doors, Vineyard tours, Wine tasting events |
| Scone Racecourse area | Known for its horse racing events, this area attracts visitors during race days and events throughout the year. | Horse racing events, Equestrian activities, Local festivals |
| Denman Road | This area leads to attractions in the surrounding Hunter Valley, making it a good location for tourists visiting both Scone and the valley. | Hunter Valley gardens, Winery tours, Scenic drives |
| Walcha Road | This area provides scenic views and is popular among nature lovers and travelers looking for outdoor experiences. | Nearby national parks, Nature trails, Wildlife experiences |
| Bunnan | A scenic village near Scone known for its beautiful landscapes and rural charm, attracting those looking for a quieter stay. | Bunnan Nature Reserve, Scenic drives, Local farms and markets |
Because Scone has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Scone?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scone
- The Scone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 16 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scone, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Scone Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scone
- The dominant room capacity in Scone is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.3% of the active Airbnb listings in Scone, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scone.
Scone Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scone
- The most common guest capacity trend in Scone vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Scone STR market, accounting for 68.8% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scone.
- On average, properties in Scone are equipped to host 5.0 guests.
What Amenities Do Airbnb Guests Expect in Scone?
Amenity Prevalence
Amenity Insights for Scone
- Essential amenities in Scone that guests expect include: Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Iron, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scone: Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scone to stay competitive.
Dive Deeper: Advanced Scone STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScone Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Scone
- The typical guest profile for Airbnb in Scone consists of primarily domestic travelers (95%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Australia (94.8%) and United Kingdom (1.9%).
- Top languages spoken are English (74.6%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Scone Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scone
- The most common availability pattern in Scone falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Scone (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Scone?
Average Booking Lead Time by Month
Booking Lead Time Insights for Scone
- The overall average booking lead time for vacation rentals in Scone is 48 days.
- Guests book furthest in advance for stays during May (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Scone.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Scone averages to identify opportunities for dynamic pricing adjustments.
Scone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
26.7% of total
2 Nights
8 listings
53.3% of total
30+ Nights
3 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Scone is 2 Nights, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Scone Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Scone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.3% of Scone hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scone.
Scone Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
33.3% of total
Moderate
8 listings
53.3% of total
Firm
1 listings
6.7% of total
Strict
1 listings
6.7% of total
Cancellation Policy Insights for Scone
- The prevailing Airbnb cancellation policy trend in Scone is Moderate, used by 53.3% of listings.
- The market strongly favors guest-friendly terms, with 86.6% of listings offering Flexible or Moderate policies. This suggests guests in Scone may expect booking flexibility.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Scone.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Scone.
What Do the Top Airbnb Listings in Scone Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sconebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Llarrom Cottage | Gorgeous Country Home With Pool
Entire Place • 4 bedrooms
The Willows - Country Cottage
Entire Place • 3 bedrooms
"The Cedars"
Entire Place • 3 bedrooms
Philomena's 60s cottage in Scone
Entire Place • 2 bedrooms
THE DEVONSHIRE a luxury cottage with a difference
Entire Place • 4 bedrooms
Newly renovated historic country cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Scone?
Learn from the best! This table showcases top-performing Airbnb hosts in Scone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jo And Kodie | 2 | $73,493 | 110 | 5.00/5.0 |
| Liz | 1 | $72,363 | 31 | 4.97/5.0 |
| Jocelin | 1 | $32,637 | 11 | 4.82/5.0 |
| Tom & Liz | 1 | $28,155 | 65 | 5.00/5.0 |
| Katherine | 1 | $23,406 | 35 | 5.00/5.0 |
| Jacqueline | 1 | $21,527 | 20 | 4.85/5.0 |
| Katherine | 1 | $20,110 | 111 | 4.97/5.0 |
| Jenine | 1 | $17,996 | 80 | 4.61/5.0 |
| Acey | 1 | $14,749 | 38 | 4.95/5.0 |
| Mary | 1 | $12,750 | 122 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scone.
How Does Scone's Airbnb Market Compare to Nearby Cities?
How does the Scone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dora Creek, Scone has 7 percentage points lower occupancy and about $170 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nulkaba | 37 | $4,199 | $529.11 | 30% |
| Singleton Council | 152 | $4,130 | $517.45 | 32% |
| Broke | 58 | $3,839 | $452.25 | 31% |
| Dora Creek | 16 | $3,839 | $378.87 | 44% |
| Cessnock | 481 | $3,679 | $417.67 | 35% |
| Branxton | 17 | $3,643 | $397.03 | 32% |
| Millfield | 28 | $3,435 | $388.42 | 35% |
| Cessnock City Council | 126 | $3,412 | $441.00 | 34% |
| Morisset Park | 18 | $3,080 | $414.74 | 36% |
| Lithgow City Council | 134 | $3,069 | $288.77 | 40% |
Frequently Asked Questions About Airbnb in Scone
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Scone.
How much do Airbnb hosts make in Scone?
Scone hosts earn about $21,989 per year on average, with an average nightly rate of $209 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Scone, New South Wales, not the ceiling for the best operators. Source: AirROI 2025 data, Scone market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Scone?
The average Airbnb occupancy rate in Scone is 37.2%. September is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Scone?
Listings in Scone average $209 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Scone?
Scone currently has about 16 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Scone?
AirROI currently classifies the short-term rental regulation level in Scone as High. The dataset also shows about 93.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Scone?
RevPAR in Scone is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Scone?
Occupancy of 37.2% means Scone is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,989, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Scone?
The average booking lead time in Scone is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Scone?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Scone include Scone Town Centre, Scone Park, Muswellbrook Road Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Scone?
entire_home listings make up 100.0% of the active supply in Scone. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Scone compare to nearby Airbnb markets?
Among neighboring markets, Nulkaba posts $50,389 in average annual revenue with 29.7% occupancy, compared to Scone's $21,989 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Scone?
September is the highest-revenue month in Scone, while May is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.