Airbnb market data · 202612 months to April 2026
Maybole, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Maybole brought in £17,896 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Maybole run through April 2026.
The short answer
Maybole Airbnb Market at a Glance
Listings averaged £221 a night and were booked on 38% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.2 times as much as in November, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Maybole is the 312th-largest of 330 Scotland markets AirROI tracks.
Browse the live Maybole Airbnb market See Every Maybole ListingRevenue
How Much Do Airbnb Hosts Make in Maybole?
Gross bookings per Maybole listing averaged £17,896 over the 12 months to April 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Maybole listing brought in £3,710 in August, its best month, and £1,150 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Maybole's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,040+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn £2,560 or more, roughly £1,000 a month above the median.
- Typical properties (median) earn about £1,530 a month.
- Entry-level properties (bottom 25%) earn £632 or less, about 41% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.2 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,020.
Maybole Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue. Nightly rates peaked in April and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £2,023 | 46.4% | £214 | £65 | 49 days | 2.5 nights |
| Jun 2025 | £2,201 | 45.4% | £210 | £73 | 90 days | 3.4 nights |
| Jul 2025 | £2,333 | 44.2% | £217 | £75 | 94 days | 3.5 nights |
| Aug 2025 | £3,708 | 47.3% | £210 | £120 | 88 days | 3.3 nights |
| Sep 2025 | £1,951 | 40.2% | £213 | £65 | 70 days | 3.5 nights |
| Oct 2025 | £1,959 | 50.1% | £206 | £63 | 66 days | 4.3 nights |
| Nov 2025 | £1,149 | 33.9% | £202 | £38 | 31 days | 2.6 nights |
| Dec 2025 | £1,660 | 36.6% | £218 | £54 | 76 days | 4.7 nights |
| Jan 2026 | £1,991 | 37.4% | £206 | £64 | 40 days | 8.1 nights |
| Feb 2026 | £1,535 | 40.1% | £207 | £55 | 29 days | 2.7 nights |
| Mar 2026 | £1,843 | 44.8% | £213 | £59 | 27 days | 3.6 nights |
| Apr 2026 | £1,862 | 45.8% | £249 | £62 | 45 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Maybole home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Maybole Profitable?
Yes, when it's run well. The average Maybole Airbnb took in £17,896 in the 12 months to April 2026, and run by its owner at everyday costs, about £1,010 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,710 a month.
Cleaning it yourself keeps the £1,140 a year guests pay in cleaning fees, for about £1,110 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £870 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Maybole Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £16,756 | £27,940 |
| Cleaning fees guests pay6% of Maybole bookings | £1,140 | £1,900 |
| Gross bookings | £17,896 | £29,840 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Maybole listings on Simplified Pricing, 3% for the rest | −£2,530 | −£4,210 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,140 | −£1,900 |
| Utilities and internetAbout 5% of bookings | −£890 | −£1,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£360 | −£600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£540 | −£900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£180 | −£180 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£5,730 | −£9,370 |
| Left for housing costs, then profit | £12,166about £1,010 a month | £20,470about £1,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Maybole Airbnb Profit
The estimate starts from Maybole's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Maybole home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Maybole's Top Earners Get There
- More nights booked. The busiest quarter of Maybole listings are booked on 62% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of £130 adds about £1,290 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £150 a night or more, against a median of £130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,680 a year.
- Open for the busy months. August brought the average listing about £3,710, against £1,150 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Maybole listings average 4.78 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,490 a month, against £1,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Maybole?
Maybole listings were booked on 38% of the nights they were open over the past year, 11 percentage points below the Scotland average (49%) and 3 points below the U.K. average (41%). Occupancy climbs to 50% in October and falls to 34% in November.
Across Maybole's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
October was the busiest month in Maybole, November the quietest
Share of open nights booked, by month
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Maybole?
The average nightly rate in Maybole, known as ADR (average daily rate), was £221 over the past year, about 8% above the Scotland average of £205 and about 13% above the U.K. average of £195. Rates peak in April at about £250 and bottom out in January and November at about £200.
Across Maybole's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £440+ a night, about 3.4 times the median.
- Strong performers (top 25%) charge £150 or more, about £20 above the median.
- Typical properties (median) charge about £130 a night.
- Entry-level properties (bottom 25%) charge £110 or less, about 16% below the median.
April rates ran 23% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £214.
What Is the RevPAR for Airbnb in Maybole?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Maybole it averaged £76 over the past year, from about £38 in November to about £120 in August.
Across Maybole's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £142+ per open night, about three times the median.
- Strong performers (top 25%) earn £77 or more, about £30 a night above the median.
- Typical properties (median) earn about £48 per open night.
- Entry-level properties (bottom 25%) earn £34 or less, about three-quarters of the median.
August RevPAR was about 3.1 times November's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £66. The 12-month RevPAR of £76 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Maybole
With only 18 active listings, the monthly pattern in Maybole is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Maybole?
Guests book Maybole stays 63 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 94 days ahead, and March stays closest to arrival, about 27 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Maybole
22% of the 18 active listings in Maybole display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Maybole.
Neighborhoods
Best Neighborhoods for Airbnb in Maybole
AirROI's area guide picks eight Maybole neighborhoods that draw short-term rental guests, led by Maybole Town Centre, Culzean Castle and Country Park and Brunston Castle Golf Club. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Maybole Town Centre | The main hub of Maybole with local shops, restaurants, and historical sites. Attracts visitors interested in exploring local culture and history with easy access to amenities. | Maybole Castle, The Auld Kirk, Local shops and cafes, Maybole Heritage Centre |
| Culzean Castle and Country Park | A stunning coastal park with a historic castle, this area draws nature lovers and history buffs alike. Perfect for those looking for a scenic getaway. | Culzean Castle, Culzean Country Park, Walking trails, Beach access |
| Brunston Castle Golf Club | A prime area for golf enthusiasts, offering beautiful green landscapes and a relaxed atmosphere. Ideal for visitors looking for leisure and sports activities. | Brunston Castle Golf Course, Clubhouse amenities, Scenic countryside views |
| Majesty of Maybole | Known for its rich heritage and scenic views, this area attracts history enthusiasts and those seeking a quiet getaway with picturesque settings. | Historical buildings, Strolls along rural paths, Local wildlife |
| Nearby Girvan | A neighboring coastal town with beautiful beaches and pier, it's perfect for those who want to stay near Maybole but enjoy more seaside activities. | Girvan Beach, Girvan Harbour, The Girvan Golf Club, Culzean Country Park access |
| Carrick Hills | Offering hiking and outdoor activities, this scenic area is great for nature lovers and those seeking adventure in the hills and landscapes. | Hiking trails, Scenic viewpoints, Wildlife spotting |
| Turnberry | A luxurious coastal area known for its golf courses and stunning views of the Firth of Clyde. Ideal for visitors looking for a premium experience. | Turnberry Golf Course, Turnberry Lighthouse, Beachfront views |
| Dailly Village | A small village near Maybole that provides a charm of rural Scotland. Attracts visitors looking for tranquility and a taste of local village life. | Local village shops, Beautiful countryside, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Maybole vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Whiting Bay (32 km away, 34 listings) earned the most per listing, about 54% more than Maybole. Lamlash was the busiest, booked on 54% of nights against 38% in Maybole.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Alloway 9 km | 32 | £20,690 | £235 | 35% |
| South Ayrshire 11 km | 82 | £17,663 | £186 | 42% |
| Ayr 13 km | 115 | £15,388 | £150 | 35% |
| Prestwick 17 km | 41 | £18,057 | £181 | 40% |
| Troon 22 km | 68 | £21,105 | £173 | 43% |
| Whiting Bay 32 km | 34 | £27,487 | £173 | 49% |
| Lamlash 36 km | 51 | £25,539 | £187 | 54% |
| North Ayrshire 43 km | 43 | £18,429 | £171 | 52% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Maybole
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Maybole:
- Causeway Coast and Glens Airbnb data UK · £222/night · 37.0%
- Looe Airbnb data UK · £217/night · 37.7%
- Shanklin Airbnb data UK · £227/night · 37.7%
- South Hams Airbnb data UK · £226/night · 38.3%
- Dover Airbnb data UK · £231/night · 37.7%
- Gwynedd Airbnb data UK · £231/night · 37.3%
FAQ
Maybole Airbnb FAQ
How much do Airbnb hosts make in Maybole?
An active Maybole Airbnb grossed £17,896 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,560 or more in a typical month.
How much can I make on Airbnb in Maybole?
It depends most on the home's size, location and how it's run. The middle half of Maybole listings earn between £632 and £2,560 in a typical month, and the top tenth £4,040 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Maybole?
Listings in Maybole were booked on 38% of available nights over the past year. That compares with 49% for the Scotland average. October was the busiest month.
How much does an Airbnb cost per night in Maybole?
The average booked night in Maybole cost £221 before fees. Half of listings charge between £110 and £150; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Maybole?
In Maybole, 22% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Maybole?
Yes, when it's run well. The average Maybole Airbnb grossed £17,896 in the 12 months to April 2026, 38% below the Scotland average of £28,841, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,166 a year (about £1,010 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,710 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Maybole?
August paid best over the past year, at £3,710 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Maybole?
Each night a Maybole listing was open to book earned £76 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £142 or more.
How far in advance do guests book Airbnbs in Maybole?
Maybole stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Maybole?
The average Maybole Airbnb stay lasted 3.9 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Maybole rated?
Guests rate Maybole Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Maybole?
Maybole Town Centre, Culzean Castle and Country Park and Brunston Castle Golf Club draw the most short-term rental interest in Maybole. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Maybole?
AirROI counted 18 active Airbnb listings in Maybole as of April 2026. The closest tracked market is Alloway, 9 km away.
How much are Airbnb cleaning fees in Maybole?
In Maybole, about six in ten listings add a cleaning fee. The median fee is £30; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Maybole from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.