The Shepherd's Hut Entire home · 1 bedroom Rated 4.95 - Revenue
- £99,765
- Occupancy
- 87.2%
- Daily rate
- £305
Prices in
Airbnb market data · 202612 months to October 2026
Montrose, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Montrose brought in £19,378 over the 12 months through October 2026, about 33% less than the Scotland average of £28,841.
The short answer
Montrose Airbnb Market at a Glance
Rates and bookings both trail the Scotland average. Listings averaged £138 a night and were booked on 46% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Montrose is the 92nd-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings grew 4%.
Browse the live Montrose Airbnb market See Every Montrose ListingRevenue
How Much Do Airbnb Hosts Make in Montrose?
Gross bookings per Montrose listing averaged £19,378 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Montrose listing brings in £3,230 in July, its best month, and £1,580 in January, its slowest. Both ends are close calls: July leads August by 1%, and January sits just 1% below December, so either pair can swap places in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £4,160+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn £2,830 or more, roughly £1,200 a month above the median.
- Typical properties (median) earn about £1,680 a month.
- Entry-level properties (bottom 25%) earn £1,030 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £3,250 £1,170
The dashed line is the average of the months shown, £2,070. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Montrose Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,067 | 49.6% | £129 | £67 | 51 days | 3.8 nights |
| Nov 2025 | £1,764 | 37.3% | £124 | £59 | 45 days | 4.9 nights |
| Dec 2025 | £1,801 | 38.7% | £128 | £58 | 69 days | 4.6 nights |
| Jan 2026 | £1,996 | 40.0% | £124 | £64 | 37 days | 6.6 nights |
| Feb 2026 | £1,790 | 42.3% | £123 | £64 | 40 days | 6.1 nights |
| Mar 2026 | £1,861 | 40.4% | £126 | £60 | 32 days | 5.3 nights |
| Apr 2026 | £2,089 | 46.6% | £131 | £70 | 48 days | 5 nights |
| May 2026 | £1,952 | 44.5% | £133 | £63 | 68 days | 3.8 nights |
| Jun 2026 | £2,253 | 51.9% | £144 | £75 | 66 days | 4.7 nights |
| Jul 2026 | £3,247 | 64.3% | £156 | £105 | 84 days | 4.5 nights |
| Aug 2026 | £3,164 | 65.7% | £155 | £102 | 92 days | 5.6 nights |
| Sep 2026 | £2,476 | 59.4% | £146 | £83 | 54 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Montrose market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Montrose Profitable?
Yes, when it's run well. The average Montrose Airbnb took in £19,378 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,080 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,840 a month.
Cleaning it yourself keeps the £1,340 a year guests pay in cleaning fees, for about £1,190 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £930 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Montrose Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,038 | £30,380 |
| Cleaning fees guests pay7% of Montrose bookings | £1,340 | £2,270 |
| Gross bookings | £19,378 | £32,650 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Montrose listings on Simplified Pricing, 3% for the rest | −£2,850 | −£4,800 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,340 | −£2,270 |
| Utilities and internetAbout 5% of bookings | −£970 | −£1,630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£390 | −£650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£580 | −£980 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£6,420 | −£10,620 |
| Left for housing costs, then profit | £12,958about £1,080 a month | £22,030about £1,840 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Montrose Airbnb Profit
The estimate starts from Montrose's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Montrose home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Montrose's Top Earners Get There
- More nights booked. The busiest quarter of Montrose listings are booked on 67% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £160 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,800 a year.
- Open for the busy months. In a typical year, July brings the average listing about £3,230, against £1,580 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Montrose listings average 4.83 stars, and 66% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,720 a month, against £1,610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Montrose?
Montrose listings were booked on 46% of the nights they were open over the past year, 3 percentage points below the Scotland average (49%) and 5 points above the U.K. average (41%). In a typical year, occupancy swings from 34% in January to 68% in August.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
August is usually the busiest month in Montrose, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 48% 71% 27%
Nightly rates
How Much Does an Airbnb Cost per Night in Montrose?
The average nightly rate in Montrose, known as ADR (average daily rate), was £138 over the past year, about 33% below the Scotland average of £205 and about 29% below the U.K. average of £195. In a typical year, rates peak in July and August at about £145 and bottom out in January and November at about £120.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £215+ a night, about twice the median.
- Strong performers (top 25%) charge £160 or more, about £45 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £86 or less, about three-quarters of the median.
July rates run 22% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £156 £112
The dashed line is the average of the months shown, £128. The 12-month ADR of £138 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Montrose?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Montrose it averaged £66 over the past year, from about £51 in a typical January to about £104 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £112+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn £86 or more, about £35 a night above the median.
- Typical properties (median) earn about £53 per open night.
- Entry-level properties (bottom 25%) earn £35 or less, about two-thirds of the median.
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £105 £38
The dashed line is the average of the months shown, £68.
Seasonality
Best and Worst Months for Airbnb in Montrose
With only 47 active listings, the monthly pattern in Montrose is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Montrose
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £3,230 £1,580
The dashed line is the average of the 12 calendar months, £2,070.
Revenue by month in Montrose in numbers
| Month | Revenue per listing |
|---|---|
| January | £1,580 |
| February | £1,630 |
| March | £1,670 |
| April | £1,940 |
| May | £2,000 |
| June | £2,080 |
| July | £3,230 |
| August | £3,210 |
| September | £2,330 |
| October | £1,900 |
| November | £1,640 |
| December | £1,600 |
How Far in Advance Do Guests Book Airbnb in Montrose?
Guests book Montrose stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 87 days ahead, and March stays closest to arrival, about 29 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 57 days 92 days 26 days
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Montrose
49% of the 47 active listings in Montrose display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Montrose.
Neighborhoods
Best Neighborhoods for Airbnb in Montrose
AirROI's area guide picks six Montrose neighborhoods that draw short-term rental guests, led by Montrose Harbour, Historic Montrose Town Centre and Montrose Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Montrose Harbour | Scenic coastal area with picturesque views and recreational activities. Ideal for tourists looking to experience marine life and local fishing culture. | Montrose Port, Montrose Basin, Bamse Statue, Montrose Beach, The Links, Montrose Botanic Garden |
| Historic Montrose Town Centre | Centrally located with charming streets filled with shops, cafes, and historical sites. Great for visitors wanting to explore the rich heritage of Montrose. | Montrose Museum and Art Gallery, St. Peter's Church, Montrose Air Station Heritage Centre, Historic Market Place, The Old Town Hall, Montrose Town House |
| Montrose Beach | Popular beach destination with sandy shores and family-friendly activities. Suitable for those who enjoy water sports and beach leisure. | Montrose Beach Promenade, Sand Dunes, Water sports rentals, Beachfront cafes, Picnic areas, Children's play park |
| Montrose Wildlife Reserve | Nature lovers paradise with rich wildlife and beautiful landscapes. Attracts visitors interested in birdwatching and outdoor activities. | Montrose Basin Nature Reserve, Birdwatching hides, Walking trails, Wildlife tours, Photography spots, Educational visitor centre |
| Ferryden | Charming coastal village known for its quaint atmosphere and views of the North Sea. Perfect for a relaxing getaway. | Ferryden Beach, Local shops, Seaside walks, Harbor views, Ferryden Lighthouse, Fishing spots |
| Sandyhill | Quiet residential area with easy access to Montrose Beach and local amenities. Attractive for families and long-term rental opportunities. | Local parks, Beach access, Community centre, Playgrounds, Family-friendly atmosphere |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Montrose Airbnb Listings by Type and Size
Entire homes make up 89% of listings in Montrose, alongside 5 private-room listings (11%). Apartments or condos (45%) and houses (40%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Montrose Airbnb listings by room type
- Entire home 89%
- Private room 11%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 89.4% | 42 |
| Private room | 10.6% | 5 |
Apartments and houses split the stock
Montrose Airbnb listings by property type
- Apartment/Condo 45%
- House 40%
- Hotel/Boutique 9%
- Cabin/Outdoor 4%
- Unique stay 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 44.7% | 21 |
| House | 40.4% | 19 |
| Hotel/Boutique | 8.5% | 4 |
| Cabin/Outdoor | 4.3% | 2 |
| Unique stay | 2.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Montrose Have?
Two-bedroom homes are the most common size in Montrose (40% of entire homes), and 38% have three or more bedrooms. Shares are of the 42 entire homes that give a bedroom count; rented rooms are left out.
Montrose entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
19%
40%
26%
10%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.4% | 1 |
| 1 bedroom | 19.0% | 8 |
| 2 bedrooms | 40.5% | 17 |
| 3 bedrooms | 26.2% | 11 |
| 4 bedrooms | 9.5% | 4 |
| 5+ bedrooms | 2.4% | 1 |
What Each Home Size Earns in Montrose
A typical two-bedroom home in Montrose earned £13,500 over the past year, against £21,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 17 | £13,500 | £17,500 | £118 | 49% |
| 3 bedrooms | 11 | £21,900 | £21,500 | £143 | 49% |
How Many Guests Do Airbnbs in Montrose Sleep?
The most common capacity in Montrose is four guests (33% of listings), and 38% of listings sleep six or more.
Montrose listings by guest capacity
Share of listings by the number of guests they sleep
22%
33%
7%
22%
2%
13%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 22.2% | 10 |
| 4 guests | 33.3% | 15 |
| 5 guests | 6.7% | 3 |
| 6 guests | 22.2% | 10 |
| 7 guests | 2.2% | 1 |
| 8+ guests | 13.3% | 6 |
How Montrose Airbnb Listings Are Set Up
Montrose hosts set up an average of 2.9 beds per listing, close to one bed per bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 25
- Beds per listing
- 2.9
- Show exact location
- 36%
What Amenities Do Airbnb Listings in Montrose Offer?
Beach access is common in Montrose: 49% of listings offer it, and 79% offer free parking on site.
Share of Montrose listings with each common amenity
Guests
Who Books Airbnbs in Montrose?
Most Montrose guests are domestic, but a sizeable minority come from abroad: 25% of those who left reviews live outside the United Kingdom, led by visitors from Germany and the United States. Guests speak a mix of languages: English leads at 59%, followed by French and German.
75% of Montrose guests are domestic
Where guests who left reviews live
- Domestic 75%
- International 25%
Where Montrose guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Glasgow | 5.0% |
| Edinburgh | 4.6% |
| Dundee | 1.3% |
Where Montrose guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 75.0% |
| Germany | 5.8% |
| United States | 3.3% |
| France | 2.5% |
| Australia | 2.5% |
Languages spoken by Montrose guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 59.2% |
| French | 13.6% |
| German | 8.8% |
| Spanish | 8.0% |
| Italian | 2.4% |
What Are Airbnb Guest Ratings in Montrose?
Montrose Airbnbs average 4.83 stars, and 66% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Communication scores highest in Montrose; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.84 |
| Communication | 4.89 |
| Location | 4.83 |
| Check-in | 4.88 |
| Value | 4.80 |
Booking patterns
How Guests Book in Montrose: Stays, Rules and Fees
About seven in ten Montrose listings are open to guests more than 180 days a year, but only 30% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 30% of listings; blocked nights include any the host closes off.
Days a year Montrose listings are open to guests
Share of listings by days a year
- 271-366 days 45%
- 181-270 days 26%
- 91-180 days 23%
- 31-90 days 6%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.7% | 21 |
| 181-270 days | 25.5% | 12 |
| 91-180 days | 23.4% | 11 |
| 31-90 days | 6.4% | 3 |
Days a year Montrose listings are booked or blocked
Share of listings by days a year
- 271-366 days 6%
- 181-270 days 23%
- 91-180 days 30%
- 31-90 days 30%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.4% | 3 |
| 181-270 days | 23.4% | 11 |
| 91-180 days | 29.8% | 14 |
| 31-90 days | 29.8% | 14 |
| 1-30 days | 10.6% | 5 |
What Is the Average Length of Stay for Airbnb in Montrose?
The average Montrose booking lasts 5.2 nights, longest in September and shortest in May. Listings took about 27 bookings each over the year, some 1,220 in all. More than two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Montrose
Average nights per booking, by month of stay
Average 4.7 nights 5.6 nights 3.9 nights
Two-year average by calendar month.
Montrose Airbnb Minimum Stay Requirements
More than seven in ten listings in Montrose accept stays of one or two nights.
Minimum stay set by Montrose listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Montrose?
Flexible is the most common cancellation policy in Montrose, used by 40% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Montrose listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Montrose?
About seven in ten Montrose listings charge a cleaning fee. The typical fee is about £46. Spread over the average stay of 5.2 nights, that adds roughly £9 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- £46
- Average cleaning fee
- £59
- Listings charging a fee
- 70.2%
- Share of gross revenue
- 6.9%
Top earners
Top-Earning Airbnbs and Hosts in Montrose
The top-grossing Airbnb in Montrose, a one-bedroom unit, took in £99,800 over the past year, about 5.1 times the city's average of £19,400.
The Shepherd's Hut Entire home · 1 bedroom Rated 4.95 
Stunning modern 2 bedroom cottage with Hottub Entire home · 2 bedrooms Rated 4.95 - Revenue
- £57,650
- Occupancy
- 84.1%
- Daily rate
- £182
Modern country farmhouse with stunning river views Entire home · 4 bedrooms Rated 4.99 - Revenue
- £51,205
- Occupancy
- 68.6%
- Daily rate
- £201
The Steading Entire home · 4 bedrooms Rated 4.94 - Revenue
- £44,949
- Occupancy
- 50.9%
- Daily rate
- £542
Overlooking the golf course and Angus glens Entire home · 3 bedrooms Rated 4.96 - Revenue
- £37,596
- Occupancy
- 59.6%
- Daily rate
- £187
Bright, fresh apartment in the heart of Montrose! Entire home · 3 bedrooms Rated 4.86 - Revenue
- £32,058
- Occupancy
- 62.9%
- Daily rate
- £137
Who Are the Airbnb Hosts in Montrose?
Only 6% of Montrose listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
- Superhosts
- 48.9%
- Professional management
- 6.4%
- Cohosted listings
- 36.2%
- Instant Book enabled
- 57.4%
- Simplified Pricing
- 93.6%
Nearby markets
Montrose vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 51 km, St Andrews (46 km away) earned the most per listing, about 78% more than Montrose.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Angus 17 km | 87 | £14,198 | £164 | 35% |
| Arbroath 18 km | 36 | £19,898 | £150 | 41% |
| Stonehaven 32 km | 57 | £23,173 | £136 | 46% |
| Dundee 40 km | 239 | £17,802 | £152 | 41% |
| St Andrews 46 km | 366 | £34,564 | £328 | 44% |
| Alyth 47 km | 42 | £27,067 | £215 | 39% |
| Crail 51 km | 88 | £28,827 | £254 | 43% |
| Ballater 51 km | 62 | £27,221 | £211 | 46% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
See all 330 Scotland Airbnb markets
Markets Similar to Montrose
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Montrose:
- Glastonbury Airbnb data UK · £141/night · 44.6%
- Cambridge Airbnb data UK · £130/night · 45.9%
- Oxford Airbnb data UK · £146/night · 46.1%
- Truro Airbnb data UK · £148/night · 45.2%
- Bristol Airbnb data UK · £140/night · 43.8%
- Shrewsbury Airbnb data UK · £148/night · 44.9%
FAQ
Montrose Airbnb FAQ
How much do Airbnb hosts make in Montrose?
An active Montrose Airbnb grossed £19,378 on average in the 12 months to October 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,830 or more in a typical month.
How much can I make on Airbnb in Montrose?
It depends most on the home's size, location and how it's run. The middle half of Montrose listings earn between £1,030 and £2,830 in a typical month, and the top tenth £4,160 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Montrose?
Listings in Montrose were booked on 46% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Montrose?
The average booked night in Montrose cost £138 before fees. Half of listings charge between £86 and £160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Montrose?
In Montrose, 49% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Montrose?
Yes, when it's run well. The average Montrose Airbnb grossed £19,378 in the 12 months to October 2026, 33% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,958 a year (about £1,080 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,840 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Montrose?
July usually pays best, averaging £3,230 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Montrose?
Each night a Montrose listing was open to book earned £66 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £112 or more.
How far in advance do guests book Airbnbs in Montrose?
Montrose stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Montrose?
The average Montrose Airbnb stay lasted 5.2 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Montrose rated?
Guests rate Montrose Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Montrose?
Montrose Harbour, Historic Montrose Town Centre and Montrose Beach draw the most short-term rental interest in Montrose. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Montrose?
AirROI counted 47 active Airbnb listings in Montrose as of October 2026. The closest tracked market is Angus, 17 km away.
How much are Airbnb cleaning fees in Montrose?
In Montrose, about seven in ten listings add a cleaning fee, and the typical fee is about £46.
How many tourists visit Montrose, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,221 Airbnb stays in Montrose, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 47 active Airbnb listings in Montrose from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.