Airbnb market data · 202512 months to May 2025
Selkirk, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Selkirk brought in £10,727 over the 12 months through May 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Selkirk run through May 2025.
The short answer
Selkirk Airbnb Market at a Glance
Listings averaged £111 a night and were booked on 35% of available nights.
Timing matters: in August, the best month, the average listing earned about 5.4 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Selkirk is the 312th-largest of 326 Scotland markets AirROI tracks.
Browse the live Selkirk Airbnb market See Every Selkirk ListingRevenue
How Much Do Airbnb Hosts Make in Selkirk?
Gross bookings per Selkirk listing averaged £10,727 over the 12 months to May 2025 (Scotland average: £28,892), before cleaning, platform and management costs and taxes.
The average Selkirk listing brought in £3,380 in August, its best month, and £626 in January, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Selkirk's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,090+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn £2,240 or more, roughly £940 a month above the median.
- Typical properties (median) earn about £1,300 a month.
- Entry-level properties (bottom 25%) earn £952 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 5.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,850.
Selkirk Airbnb Data by Month
Latest 12 months in the May 2025 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | £1,970 | 59.4% | £101 | 118 days |
| Jul 2024 | £3,011 | 76.0% | £104 | 76 days |
| Aug 2024 | £3,384 | 84.3% | £105 | 85 days |
| Sep 2024 | £1,958 | 57.1% | £101 | 38 days |
| Oct 2024 | £1,967 | 59.1% | £102 | 65 days |
| Nov 2024 | £768 | 26.4% | £100 | 28 days |
| Dec 2024 | £843 | 28.4% | £101 | 49 days |
| Jan 2025 | £626 | 20.2% | £117 | 28 days |
| Feb 2025 | £1,145 | 29.6% | £166 | 18 days |
| Mar 2025 | £978 | 23.8% | £172 | 30 days |
| Apr 2025 | £2,611 | 41.5% | £179 | 34 days |
| May 2025 | £2,986 | 46.0% | £200 | 78 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Selkirk listing earns about £1,300 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Selkirk Profitable?
Yes, when it's run well. The average Selkirk Airbnb took in £10,727 in the 12 months to May 2025, and run by its owner at everyday costs, about £650 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Selkirk Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £10,727 | £18,560 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£1,660 | −£2,880 |
| Utilities and internetAbout 5% of bookings | −£540 | −£930 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£210 | −£370 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£320 | −£560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£50 | −£50 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£2,890 | −£4,900 |
| Left for housing costs, then profit | £7,837about £650 a month | £13,660about £1,140 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Selkirk Airbnb Profit
The estimate starts from Selkirk's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Selkirk home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Selkirk's Top Earners Get There
- More nights booked. The busiest quarter of Selkirk listings are booked on 59% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of £90 adds about £903 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £115 a night or more, against a median of £90. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,070 a year.
- Open for the busy months. August brought the average listing about £3,380, against £626 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,550 a month, against £890 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Selkirk?
Selkirk listings were booked on 35% of the nights they were open over the past year, 14 percentage points below the Scotland average (49%) and 6 points below the U.K. average (41%). Occupancy swings from 20% in January to 84% in August.
Across Selkirk's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August was the busiest month in Selkirk, January the quietest
Share of open nights booked, by month
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Selkirk?
The average nightly rate in Selkirk, known as ADR (average daily rate), was £111 over the past year, about 46% below the Scotland and U.K. averages (£205 and £195). Rates swing with the seasons, from about £100 in November and December to about £200 in May.
Across Selkirk's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £240+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge £115 or more, about £25 above the median.
- Typical properties (median) charge about £90 a night.
- Entry-level properties (bottom 25%) charge £76 or less, about 16% below the median.
May rates ran 100% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £129. The 12-month ADR of £111 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Selkirk
With only 18 active listings, the monthly pattern in Selkirk is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Selkirk?
Guests book Selkirk stays 37 days ahead on average (about five weeks). June stays are booked furthest out, about 118 days ahead, and February stays closest to arrival, about 18 days. A typical June booking is made in mid-February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Selkirk
28% of the 18 active listings in Selkirk display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Selkirk.
Neighborhoods
Best Neighborhoods for Airbnb in Selkirk
AirROI's area guide picks eight Selkirk neighborhoods that draw short-term rental guests, led by Historic Selkirk Town Centre, Yarrow Valley and Ettrick Forest. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Selkirk Town Centre | The historic heart of Selkirk, with a range of shops, cafes, and local attractions. Ideal for tourists wanting to explore the town's rich history. | Selkirk Common Riding, Sir Walter Scott's Courtroom, Mertoun Gardens, The Haining, The Scott's View |
| Yarrow Valley | A beautiful valley perfect for outdoor enthusiasts. Popular for hiking and enjoying the stunning views, making it appealing for nature lovers. | Yarrowford, St Mary's Loch, Great Tew, Hawick Golf Club, Yarrow Water |
| Ettrick Forest | A tranquil, forested area ideal for relaxation and outdoor adventures. Great for those seeking a peaceful retreat in nature. | Ettrick Water, Forestry walks, Wildlife spotting, Stargazing, Mountain biking |
| The Haining | A picturesque area with a historic mansion and parkland. Attracts visitors for its beauty and historical significance. | The Haining House, The Haining Park, Play area and walks, Fishing opportunities, Community events |
| Scott's View | A famous viewpoint in the Borders that offers breathtaking scenery. A must-visit for visitors to experience the beauty of the Scottish landscape. | Scott's View viewpoint, Walking trails, Picnic areas, Ruins of the old castle, Photography opportunities |
| Selkirk Hill | An elevated area with panoramic views of Selkirk and surrounding countryside. A scenic location for guests looking for scenic beauty and tranquility. | Selkirk Hill trails, Nature walks, Bird watching, Historical ruins, Photography locations |
| Bowhill Estate | An estate with a mansion and expansive grounds that attracts visitors for its history and outdoor activities. Ideal for families and outdoor enthusiasts. | Bowhill House, Gardens and grounds, Outdoor trails, Cultural events, Wildlife watching |
| Lindean | A small, charming village near Selkirk that provides a peaceful retreat with local attractions and community events. Great for those wanting a quieter option. | Local community events, Nearby farms, Scenic walks, Cultural experiences, Close to Selkirk town |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Selkirk vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 48 km, Midlothian (38 km away, 57 listings) earned the most per listing, about 2.5 times as much as Selkirk. Peebles and Moffat were the busiest, each booked on 47% of nights against 35% in Selkirk.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Scottish Borders 12 km | 204 | £17,528 | £203 | 38% |
| Hawick 14 km | 37 | £19,011 | £161 | 36% |
| Innerleithen 15 km | 42 | £20,865 | £144 | 43% |
| Peebles 24 km | 47 | £20,303 | £148 | 47% |
| Midlothian 38 km | 57 | £27,067 | £230 | 45% |
| Moffat 43 km | 39 | £18,857 | £153 | 47% |
| East Lothian 47 km | 88 | £19,929 | £186 | 42% |
| Cockenzie and Port Seton 48 km | 69 | £20,206 | £167 | 45% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 326 Scotland Airbnb markets
Markets Similar to Selkirk
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Selkirk:
- Birmingham Airbnb data UK · £108/night · 34.7%
- Cleethorpes Airbnb data UK · £108/night · 34.5%
- Stoke-on-Trent Airbnb data UK · £111/night · 33.3%
- Sunderland Airbnb data UK · £111/night · 36.1%
- Crawley Airbnb data UK · £107/night · 35.6%
- Wigan Airbnb data UK · £114/night · 33.3%
FAQ
Selkirk Airbnb FAQ
How much do Airbnb hosts make in Selkirk?
An active Selkirk Airbnb grossed £10,727 on average in the 12 months to May 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,240 or more in a typical month.
How much can I make on Airbnb in Selkirk?
It depends most on the home's size, location and how it's run. The middle half of Selkirk listings earn between £952 and £2,240 in a typical month, and the top tenth £3,090 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Selkirk?
Listings in Selkirk were booked on 35% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Selkirk?
The average booked night in Selkirk cost £111 before fees. Half of listings charge between £76 and £115, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Selkirk?
In Selkirk, 28% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Selkirk?
Yes, when it's run well. The average Selkirk Airbnb grossed £10,727 in the 12 months to May 2025, 63% below the Scotland average of £28,892, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £7,837 a year (about £650 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,140 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Selkirk?
August paid best over the past year, at £3,380 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Selkirk?
Selkirk stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Selkirk?
Historic Selkirk Town Centre, Yarrow Valley and Ettrick Forest draw the most short-term rental interest in Selkirk. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Selkirk?
AirROI counted 18 active Airbnb listings in Selkirk as of May 2025. The closest tracked market is Scottish Borders, 12 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Selkirk from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.