Airbnb market data · 202612 months to October 2026
George Town, TAS Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in George Town brought in A$29,192 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
George Town Airbnb Market at a Glance
Rates and bookings both trail the Tasmania average. Listings averaged A$257 a night and were booked on 40% of available nights, against A$310 and 50% for the Tasmania average.
Timing matters: in January, usually the best month, the average listing earns about 2.1 times as much as in August, usually the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, George Town is the 45th-largest of 62 Tasmania markets AirROI tracks.
Browse the live George Town Airbnb market See Every George Town ListingRevenue
How Much Do Airbnb Hosts Make in George Town?
Gross bookings per George Town listing averaged A$29,192 over the 12 months to October 2026 (Tasmania average: A$48,678), before cleaning, platform and management costs and taxes.
In a typical year, the average George Town listing brings in A$4,660 in January, its best month, and A$2,190 in August, its slowest. November runs within 1% of August, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across George Town's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn A$6,020+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn A$4,330 or more, roughly A$1,500 a month above the median.
- Typical properties (median) earn about A$2,810 a month.
- Entry-level properties (bottom 25%) earn A$1,810 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.1 times what August does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$3,180. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
George Town Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | A$2,722 | 33.5% | A$246 | A$88 | 58 days | 3.6 nights |
| Nov 2025 | A$2,171 | 31.4% | A$248 | A$72 | 52 days | 2.5 nights |
| Dec 2025 | A$4,311 | 49.5% | A$270 | A$139 | 64 days | 4.4 nights |
| Jan 2026 | A$4,964 | 57.9% | A$260 | A$160 | 58 days | 3.5 nights |
| Feb 2026 | A$3,075 | 47.3% | A$254 | A$110 | 53 days | 3.4 nights |
| Mar 2026 | A$4,156 | 49.5% | A$269 | A$134 | 47 days | 2.4 nights |
| Apr 2026 | A$3,619 | 45.6% | A$274 | A$121 | 48 days | 3.4 nights |
| May 2026 | A$2,702 | 33.1% | A$279 | A$87 | 49 days | 4.5 nights |
| Jun 2026 | A$2,915 | 41.6% | A$271 | A$97 | 38 days | 5.7 nights |
| Jul 2026 | A$2,926 | 33.5% | A$274 | A$94 | 24 days | 7.5 nights |
| Aug 2026 | A$2,438 | 28.4% | A$267 | A$79 | 31 days | 3.5 nights |
| Sep 2026 | A$3,221 | 42.1% | A$267 | A$107 | 34 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one George Town address, run it through the Airbnb calculator.
Profit
Is an Airbnb in George Town Profitable?
Yes, when it's run well. The average George Town Airbnb took in A$29,192 in the 12 months to October 2026, and run by its owner at everyday costs, about A$1,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$2,340 a month.
Cleaning it yourself keeps the A$3,410 a year guests pay in cleaning fees, for about A$1,790 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,290 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
George Town Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$25,782 | A$39,740 |
| Cleaning fees guests pay12% of George Town bookings | A$3,410 | A$5,250 |
| Gross bookings | A$29,192 | A$44,990 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of George Town listings on Simplified Pricing, 3% for the rest | −A$4,370 | −A$6,740 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$3,410 | −A$5,250 |
| Utilities and internetAbout 5% of bookings | −A$1,460 | −A$2,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$580 | −A$900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$880 | −A$1,350 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$290 | −A$290 |
| Permit and registrationWhere one is required | −A$150 | −A$150 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −A$11,140 | −A$16,930 |
| Left for housing costs, then profit | A$18,052about A$1,500 a month | A$28,060about A$2,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own George Town Airbnb Profit
The estimate starts from George Town's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one George Town home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How George Town's Top Earners Get There
- More nights booked. The busiest quarter of George Town listings are booked on 56% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of A$250 adds about A$2,500 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge A$345 a night or more, against a median of A$250. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about A$2,580 a year.
- Open for the busy months. In a typical year, January brings the average listing about A$4,660, against A$2,190 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. George Town listings average 4.87 stars, and 71% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$3,750 a month, against A$2,430 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in George Town?
George Town listings were booked on 40% of the nights they were open over the past year, 10 percentage points below the Tasmania average (50%) and 3 points below the Australia average (43%). In a typical year, occupancy swings from 28% in August to 58% in January.
Across George Town's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
January is usually the busiest month in George Town, August the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in George Town?
The average nightly rate in George Town, known as ADR (average daily rate), was A$257 over the past year, about 17% below the Tasmania average of A$310 and about 37% below the Australia average of A$405. In a typical year, rates peak in May and June at about A$260 and bottom out in October and November at about A$220.
Across George Town's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge A$390+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge A$345 or more, about A$95 above the median.
- Typical properties (median) charge about A$250 a night.
- Entry-level properties (bottom 25%) charge A$190 or less, about three-quarters of the median.
June rates run 18% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$248.
What Is the RevPAR for Airbnb in George Town?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In George Town it averaged A$103 over the past year, from about A$71 in a typical August to about A$150 in a typical January.
Across George Town's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn A$176+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn A$123 or more, about A$25 a night above the median.
- Typical properties (median) earn about A$97 per open night.
- Entry-level properties (bottom 25%) earn A$66 or less, about two-thirds of the median.
January RevPAR is about 2.1 times August's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, A$105.
Seasonality
Best and Worst Months for Airbnb in George Town
With only 24 active listings, the monthly pattern in George Town is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in August.
Average revenue by month in George Town
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$3,180.
Revenue by month in George Town in numbers
| Month | Revenue per listing |
|---|---|
| January | A$4,660 |
| February | A$3,560 |
| March | A$3,830 |
| April | A$3,730 |
| May | A$2,760 |
| June | A$2,950 |
| July | A$2,800 |
| August | A$2,190 |
| September | A$2,830 |
| October | A$2,520 |
| November | A$2,210 |
| December | A$4,170 |
How Far in Advance Do Guests Book Airbnb in George Town?
Guests book George Town stays 50 days ahead on average (about seven weeks). December stays are booked furthest out, about 60 days ahead, and July stays closest to arrival, about 28 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in George Town
46% of the 24 active listings in George Town display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in George Town.
Neighborhoods
Best Neighborhoods for Airbnb in George Town
AirROI's area guide picks eight George Town neighborhoods that draw short-term rental guests, led by Battery Point, Salamanca Place and Hobart Central Business District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Battery Point | A historic neighborhood with charming cottages and waterfront views, popular among tourists for its scenic walks and proximity to the city center. | Salamanca Market, St. George's Church, Battery Point Sculpture Trail, Mawson's Huts Replica Museum, The Shipwrights Walk |
| Salamanca Place | A vibrant area known for its historic sandstone buildings, markets, and restaurants. It draws visitors looking for local culture and cuisine. | Salamanca Market, Art Galleries, Restaurants and Cafes, Salamanca Arts Centre, Theatre Royal |
| Hobart Central Business District | The heart of Hobart, this area is bustling with commerce and tourism. It offers easy access to various attractions and amenities. | Elizabeth Street, Hobart Waterfront, Hobart Convention and Entertainment Centre, Museum of Old and New Art (MONA), Franklin Wharf |
| North Hobart | A trendy suburb known for its eclectic mix of eateries, cafes, and bars. Popular with younger crowds and food enthusiasts. | North Hobart Restaurant Strip, State Cinema, The New Towner, Hill Street Grocer, North Hobart Oval |
| Sandy Bay | A picturesque seaside suburb with beautiful beaches and parks, appealing to families and those seeking relaxation. | Long Beach, Sandy Bay Beach, University of Tasmania, Sandy Bay Shopping Village, Royal Hobart Yacht Club |
| Richmond | A historic village just outside Hobart, known for its heritage architecture and charming atmosphere, attracting both tourists and history buffs. | Richmond Bridge, Richmond Gaol, Old Hobart Town Model Village, St John’s Catholic Church, Wine Tasting at Local Wineries |
| Monmouth | A quiet suburban area with attractive natural surroundings, ideal for tourists seeking a peaceful getaway yet close to Hobart's attractions. | Nearby parks, Walking trails, Local farms, Small cafes, Proximity to city areas |
| Glenorchy | An affordable area with a diverse community, providing unique experiences and a range of amenities, gaining interest from budget-conscious travelers. | Derwent Entertainment Centre, Moonah Arts Centre, Glenorchy District Football Club, Local fishing spots, Shopping centres |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
George Town vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 72 km, Kentish (69 km away, 70 listings) earned the most per listing, about twice as much as George Town. Ulverstone and Kentish were the busiest, each booked on 53% of nights against 40% in George Town.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| West Tamar 17 km | 53 | A$54,607 | A$321 | 52% |
| Latrobe 37 km | 38 | A$31,297 | A$280 | 43% |
| Bridport 40 km | 66 | A$43,356 | A$359 | 43% |
| Launceston 41 km | 539 | A$43,195 | A$279 | 50% |
| Devonport 48 km | 88 | A$35,537 | A$227 | 50% |
| Ulverstone 65 km | 33 | A$35,380 | A$217 | 53% |
| Kentish 69 km | 70 | A$57,179 | A$314 | 53% |
| Derby 72 km | 83 | A$38,978 | A$288 | 43% |
Other Airbnb Markets in Tasmania
- Hobart Airbnb data 1,441 listings
- Bicheno Airbnb data 187 listings
- Coles Bay Airbnb data 144 listings
- Tasman Airbnb data 121 listings
- Binalong Bay Airbnb data 96 listings
- Kingborough Airbnb data 83 listings
- Sorell Airbnb data 81 listings
- St Helens Airbnb data 81 listings
See all 62 Tasmania Airbnb markets
Markets Similar to George Town
Markets elsewhere in Australia with a similar nightly rate and occupancy to George Town:
- Geelong Airbnb data VIC · A$273/night · 40.8%
- Ballarat Airbnb data VIC · A$255/night · 44.1%
- Mildura Airbnb data VIC · A$292/night · 41.3%
- Bendigo Airbnb data VIC · A$288/night · 41.8%
- Bellingen Airbnb data NSW · A$295/night · 43.6%
- St Kilda Airbnb data VIC · A$243/night · 45.6%
FAQ
George Town Airbnb FAQ
How much do Airbnb hosts make in George Town?
An active George Town Airbnb grossed A$29,192 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$4,330 or more in a typical month.
How much can I make on Airbnb in George Town?
It depends most on the home's size, location and how it's run. The middle half of George Town listings earn between A$1,810 and A$4,330 in a typical month, and the top tenth A$6,020 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in George Town?
Listings in George Town were booked on 40% of available nights over the past year. That compares with 50% for the Tasmania average. January is usually the busiest month.
How much does an Airbnb cost per night in George Town?
The average booked night in George Town cost A$257 before fees. Half of listings charge between A$190 and A$345, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in George Town?
In George Town, 46% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in George Town?
Yes, when it's run well. The average George Town Airbnb grossed A$29,192 in the 12 months to October 2026, 40% below the Tasmania average of A$48,678, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$18,052 a year (about A$1,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$2,340 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in George Town?
January usually pays best, averaging A$4,660 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in George Town?
Each night a George Town listing was open to book earned A$103 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$176 or more.
How far in advance do guests book Airbnbs in George Town?
George Town stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in George Town?
The average George Town Airbnb stay lasted 4.1 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in George Town rated?
Guests rate George Town Airbnbs 4.87 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in George Town?
Battery Point, Salamanca Place and Hobart Central Business District draw the most short-term rental interest in George Town. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in George Town?
AirROI counted 24 active Airbnb listings in George Town as of October 2026. The closest tracked market is West Tamar, 17 km away.
How much are Airbnb cleaning fees in George Town?
In George Town, about half of listings add a cleaning fee. The median fee is A$86, and some higher fees lift the average to A$168.
How many tourists visit George Town, TAS?
All of Australia had 7.6 million international tourist arrivals in 2024, Tourism Research Australia reports. AirROI estimates 591 Airbnb stays in George Town, TAS in the 12 months to October 2026, which counts bookings and not tourists. See Australia tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in George Town from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.