Whitfield, Victoria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Whitfield, Victoria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,167 per year — at a $255 nightly rate, 41.1% occupancy, and a $88 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Whitfield is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Whitfield?
In Whitfield, the headline Airbnb metrics are $28,167 in average annual revenue,41.1% occupancy, $255 ADR, and $88 in RevPAR, and guests book about 92 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Whitfield?
Understanding the monthly revenue variations for Airbnb listings in Whitfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitfield is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,386 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whitfield
What Is the Monthly Airbnb Occupancy Rate in Whitfield?
Maximize your bookings by understanding the Whitfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitfield:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whitfield
What Is the Average Airbnb Nightly Rate in Whitfield?
Effective short term rental pricing strategy in Whitfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitfield typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $554+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Whitfield
What Is the RevPAR for Airbnb in Whitfield?
RevPAR in Whitfield is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $82 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Whitfield
RevPAR Insights for Whitfield
- The average RevPAR in Whitfield is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($51) is $80, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Whitfield benchmarks. If your RevPAR falls below the median of $82, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Whitfield?
Whitfield's peak Airbnb season falls in April, October, May, while the softest stretch is February, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, May)
- Revenue averages $3,247 per month
- Occupancy rates average 49.3%
- Daily rates average $257
Shoulder Season
- Revenue averages $2,701 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $252
Low Season (February, June, September)
- Revenue drops to average $2,022 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $253
Seasonality Insights for Whitfield
- The Airbnb seasonality pattern in Whitfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whitfield's highest earning potential, with monthly revenues climbing to $3,378, occupancy reaching 53.7%, and ADRs peaking at $259.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,772, occupancy could drop to 33.1%, and ADRs may adjust to $247.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Whitfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Whitfield?
Low regulation and minimal registration activity in Whitfield, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Whitfield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Whitfield?
With a compact short-term rental market, Whitfield gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whitfield Village | Charming village known for its mountainous landscapes and proximity to beautiful wineries. Ideal for tourists looking for a peaceful retreat with outdoor activities and local wine tasting experiences. | King Valley wineries, Murray to Mountains Rail Trail, Whitfield Brewery, Warby-Ovens National Park, Local restaurants featuring regional cuisine |
| King Valley | Famous for its picturesque vineyards and gourmet food offerings. A fantastic spot for those interested in agritourism and culinary experiences. | Valley Views Vineyard, Brown Brothers Winery, Pizzini Wines, King Valley Olive Estate, Gourmet food festivals |
| Myrtleford | A gateway to the Alpine region, Myrtleford offers seasonal outdoor activities including hiking and skiing, making it a year-round destination. | Myrtleford Butter Factory, Myrtleford Streamside Reserve, Alpine Valley Cheese, Murray to Mountains Rail Trail, Beck's Blueberry Farm |
| Porepunkah | Located at the foot of the Mount Buffalo National Park, ideal for nature lovers and outdoor enthusiasts, especially popular in winter. | Mount Buffalo National Park, Buffalo River, Porepunkah Bridge, Lakeside restaurants, Adventure tours |
| Beechworth | Historic town with well-preserved colonial architecture, known for its rich history and cultural significance. Great for tourists interested in history and food. | Beechworth Gaol, Beechworth Bakery, Ned Kelly Museum, Woolshed Falls, Beechworth Honey |
| Bright | Known for its stunning landscapes and outdoor activities throughout the year. Ideal for families and adventure seekers. | Bright Splash Park, Mountain biking trails, Bright marron farm, Ovens River, Canyoning and rafting experiences |
| Yackandandah | A beautiful, historic town with a strong arts community. Perfect for visitors looking for unique crafts and a quiet experience. | Yackandandah Museum, Yackandandah Brewery, Local art galleries, Bushwalking trails, Craft markets |
| Cheshunt | Quiet rural area known for its scenic views and proximity to wineries. Suitable for guests seeking tranquility and nature-based experiences. | Cheshunt Vineyards, Murray River hiking trails, Local dairy farms, Scenic lookout points, Picnic spots by the river |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Whitfield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Whitfield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whitfield
- The Whitfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whitfield, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Whitfield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whitfield
- The dominant room capacity in Whitfield is 3 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 85.7% of the active Airbnb listings in Whitfield, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitfield.
Whitfield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whitfield
- The most common guest capacity trend in Whitfield vacation rentals is listings accommodating 2 guests (38.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Whitfield STR market, accounting for 66.7% of listings.
- 47.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitfield.
- On average, properties in Whitfield are equipped to host 4.5 guests.
How Do Listings in Whitfield Compare on Quality?
Listing quality in Whitfield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Whitfield
- The average of 15.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 52.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Whitfield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Whitfield?
Amenity Prevalence
Amenity Insights for Whitfield
- Essential amenities in Whitfield that guests expect include: Heating, Smoke alarm, Air conditioning, Hair dryer, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Fire extinguisher, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whitfield: Heating, Smoke alarm, Air conditioning, Hair dryer, Iron.
- Prioritize adding missing essentials: Heating, Hair dryer, Iron.
- Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whitfield to stay competitive.
Which Airbnb Amenities Boost Revenue in Whitfield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Whitfield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 76.2% | $33,168 | $12,165 | 172.6% |
Outdoor dining area | 71.4% | $32,070 | $18,409 | 74.2% |
Board games | 33.3% | $38,530 | $22,986 | 67.6% |
Ceiling fan | 28.6% | $38,800 | $23,914 | 62.2% |
Washer | 57.1% | $32,756 | $22,049 | 48.6% |
Extra pillows and blankets | 47.6% | $33,614 | $23,216 | 44.8% |
Long term stays allowed | 23.8% | $36,112 | $25,684 | 40.6% |
Outdoor furniture | 57.1% | $31,780 | $23,351 | 36.1% |
Freezer | 42.9% | $32,957 | $24,574 | 34.1% |
Luggage dropoff allowed | 23.8% | $34,528 | $26,180 | 31.9% |
Revenue Impact Insights for Whitfield
- Kitchen tops the revenue impact list with a 172.6% uplift — listings with this amenity earn $33,168 vs. $12,165 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Whitfield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhitfield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Whitfield
- The typical guest profile for Airbnb in Whitfield consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 95.8% of guests.
- Key international markets include Australia (95.8%) and United States (1.7%).
- Top languages spoken are English (79.5%) followed by Chinese (2.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Whitfield?
Listings in Whitfield average 4.86 out of 5 overall, with about 65.4 reviews per active listing and 61.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Whitfield
- With an overall rating of 4.86, Whitfield listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Whitfield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whitfield
- The most common availability pattern in Whitfield falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Whitfield (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Whitfield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Whitfield
- The overall average booking lead time for vacation rentals in Whitfield is 92 days.
- Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Spring (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Whitfield.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Whitfield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Whitfield?
Guests in Whitfield stay about 2.4 nights on average, generating roughly 878 reservations and 41.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Whitfield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Whitfield
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 41.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (5.7 nights) and shorten in Jul (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Whitfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
4 listings
19% of total
30+ Nights
7 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Whitfield is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Whitfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Whitfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Whitfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitfield.
Whitfield Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
9.5% of total
Moderate
2 listings
9.5% of total
Firm
15 listings
71.4% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Whitfield
- The prevailing Airbnb cancellation policy trend in Whitfield is Firm, used by 71.4% of listings.
- A majority (80.9%) of hosts in Whitfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 71.4% market standard in Whitfield.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Whitfield.
How Much Are Airbnb Cleaning Fees in Whitfield?
Cleaning fees in Whitfield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Whitfield
- 76.2% of listings charge a cleaning fee, making it standard practice in Whitfield. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $39 is close to the median ($22), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Whitfield median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Whitfield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dal Zotto Homestead - Three Bedrooms
Entire Place • 3 bedrooms
Acorn Cottage - King Valley Food & Wine Region
Entire Place • 3 bedrooms
Shed TWO @ 3BlackSHEDS - Stunning Couples Escape
Entire Place • 1 bedroom
Dal Zotto Homestead - Two Bedrooms
Entire Place • 2 bedrooms
BIG Shed @ 3BlackSHEDS - Getaway for the FAMILY
Entire Place • 3 bedrooms
Shed ONE @ 3BlackSHEDS - Luxury Couple Getaway
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Whitfield?
Learn from the best! This table showcases top-performing Airbnb hosts in Whitfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 6 | $165,737 | 18 | 4.57/5.0 |
| Alan & Rowena | 4 | $129,043 | 214 | 4.99/5.0 |
| Paul | 1 | $43,994 | 67 | 4.97/5.0 |
| Alison | 1 | $36,073 | 155 | 4.97/5.0 |
| Gemma | 1 | $35,623 | 27 | 4.93/5.0 |
| Carla | 1 | $32,791 | 128 | 4.88/5.0 |
| Melanie | 1 | $29,945 | 212 | 4.96/5.0 |
| Michelle | 1 | $23,809 | 121 | 4.96/5.0 |
| Nicole | 1 | $21,647 | 215 | 4.92/5.0 |
| Tessa | 1 | $21,148 | 107 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitfield.
Who Are the Airbnb Hosts in Whitfield?
Whitfield is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Whitfield
- With 57.1% Superhosts, Whitfield has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 95.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Whitfield averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Whitfield
These are the highest-grossing professional property management operations in Whitfield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Carla | 1 | $32,791 | $158 | 57.0% | 4.88/5 |
| Leith | 1 | $11,932 | $319 | 15.9% | N/A |
Management Company Insights for Whitfield
- The leading management company, Carla, operates 1 listings with $32,791 in gross revenue — a useful benchmark for what scale looks like in Whitfield.
- Top managers average 1 properties each, suggesting professional management in Whitfield still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Whitfield's Airbnb Market Compare to Nearby Cities?
How does the Whitfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hawthorn, Whitfield has 8 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Mansfield | 84 | $2,960 | $383.92 | 31% |
| Bright | 487 | $2,930 | $284.03 | 38% |
| Shire of Strathbogie | 38 | $2,879 | $341.42 | 35% |
| Kinglake | 13 | $2,863 | $287.67 | 41% |
| Hawthorn | 14 | $2,852 | $269.20 | 49% |
| Shire of Murrindindi | 73 | $2,717 | $319.15 | 37% |
| Yarrawonga | 109 | $2,706 | $386.77 | 31% |
| Mount Buller | 91 | $2,664 | $571.91 | 29% |
| Beechworth | 119 | $2,660 | $256.12 | 39% |
| City of Greater Shepparton | 10 | $2,606 | $251.52 | 39% |
Frequently Asked Questions About Airbnb in Whitfield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Whitfield.
How much do Airbnb hosts make in Whitfield?
Whitfield hosts earn about $28,167 per year on average, with an average nightly rate of $255 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Whitfield, Victoria, not the ceiling for the best operators. Source: AirROI 2026 data, Whitfield market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Whitfield?
The average Airbnb occupancy rate in Whitfield is 41.1%. April is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Whitfield?
Listings in Whitfield average $255 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Whitfield?
Whitfield currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Whitfield?
AirROI currently classifies the short-term rental regulation level in Whitfield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Whitfield?
RevPAR in Whitfield is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Whitfield?
At 41.1% occupancy, Whitfield can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,167, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Whitfield?
The average booking lead time in Whitfield is about 92 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Whitfield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Whitfield include Whitfield Village, King Valley, Myrtleford. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Whitfield?
entire_home listings make up 100.0% of the active supply in Whitfield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Whitfield compare to nearby Airbnb markets?
Among neighboring markets, Shire of Mansfield posts $35,515 in average annual revenue with 31.1% occupancy, compared to Whitfield's $28,167 and 41.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Whitfield?
The average Airbnb stay length in Whitfield is about 2.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Whitfield?
Airbnb listings in Whitfield average 4.86 out of 5 overall. About 61.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Whitfield?
Kitchen and Outdoor dining area are among the strongest revenue-linked amenities in Whitfield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Whitfield?
Yes. About 76.2% of active Airbnb listings in Whitfield charge a cleaning fee, and the average fee is $39. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Whitfield?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.