Tourism statisticsCountry2026
Japan Tourism Statistics: 36.9M Arrivals in 2024
Japan recorded 36.9 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI tracks 75,804 Airbnb homes in Japan. Reviews show 91% of Japan Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 20% and Australia at 5.6%.
Airbnb figures are from AirROI listing data. Read the method
- From abroad, among guests who left a review
- 91%
- Top country abroad, among guests who left a review
- United States
- Top origin city, among guests who left a review
- Seoul
Key facts
Japan Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts Japan at 36.9 million international tourist arrivals in 2024, via Our World in Data.
Airbnb homes
- AirROI tracked 75,804 Airbnb homes in Japan as of October 2026.
Guests
- AirROI estimates 91% of Japan Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 20% and Australia at 5.6%.
- Among Japan Airbnb guests who left a review as of October 2026, Seoul was the top origin city at 2.4%, ahead of Paris at 1.6%, AirROI estimates.
By place
- AirROI tracked the most Airbnb homes in Japan in Tokyo, at 14,921 as of October 2026.
Official numbers
How Many Tourists Visit Japan?
UN Tourism counted 36.9 million international tourist arrivals in 2024, via Our World in Data.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 36.9 millionInternational tourist arrivals | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb homes
Airbnb Homes in Japan
Japan had 75,804 Airbnb homes as of October 2026, across 332 towns, as AirROI tracked them. Places it does not track are not counted, so this is a floor.
Where guests come from
Where Do Japan Airbnb Guests Come From?
Among Japan Airbnb guests who left a review as of October 2026, nearly all came from abroad (91%), led by the United States at 20% and Australia at 5.6%, AirROI estimates. Among the same guests, Seoul was the top origin city at 2.4%, ahead of Paris at 1.6%. The figures rest on 11,497,612 reviews, written over many years.
91% from abroad
Among guests who left a review, as of October 2026
- From abroad 91%
- From within Japan 9%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By city
Airbnb Homes by City in Japan
| Tokyo | 14,921 |
|---|---|
| Osaka | 11,929 |
| Kyoto | 4,219 |
| Sapporo | 2,358 |
| Fukuoka | 1,823 |
| Sumida-ku | 1,498 |
| Shinjuku | 1,470 |
| Taitō-ku | 968 |
| Shibuya | 941 |
| Toshima-k | 916 |
| Nagoya | 834 |
| Naha | 758 |
| Hakuba | 755 |
| Hiroshima | 652 |
| Fujikawaguchiko | 598 |
| Shinjuku City | 542 |
| Takamatsu | 485 |
| Nishinari Ward | 475 |
| Onna | 471 |
| Ishigaki | 462 |
| Minato-ku | 456 |
| Nakano City | 442 |
| Kanazawa | 437 |
| Hakone | 424 |
| Ōta-ku | 424 |
* Among guests who left a review. Homes are as AirROI tracked them, Airbnb only.
FAQ
Questions About Tourism in Japan
How many tourists visit Japan?
Japan had 36.9 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count.
How many Airbnb homes are there in Japan?
As of October 2026, AirROI tracked 75,804 Airbnb homes in Japan.
Where do Airbnb guests in Japan come from?
Of Japan Airbnb guests who left a review as of October 2026, 91% came from abroad, AirROI estimates. The largest groups were the United States at 20% and Australia at 5.6%. Among the same guests, the top origin city was Seoul at 2.4%, ahead of Paris at 1.6%.
Which city in Japan has the most Airbnb homes?
AirROI tracked the most in Tokyo, at 14,921 homes as of October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Home counts are as AirROI tracked them, from Airbnb listing data, and cover Airbnb only. Origin rests on 11,497,612 reviews and describes guests who left a review, not everyone who came. Read the method page.