Moo 2, Surat Thani Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Moo 2, Surat Thani Province? Based on AirROI's 2026 dataset (March 2025 – February 2026), the short answer is $12,580 per year — at a $95 nightly rate, 39.1% occupancy, and a N/A RevPAR.
With just 20 active listings, Moo 2 is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Moo 2?
In Moo 2, the headline Airbnb metrics are $12,580 in average annual revenue,39.1% occupancy, $95 ADR, and $0 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Moo 2?
Understanding the monthly revenue variations for Airbnb listings in Moo 2 is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moo 2 is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moo 2 across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,709 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $679 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $343, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moo 2
What Is the Monthly Airbnb Occupancy Rate in Moo 2?
Maximize your bookings by understanding the Moo 2 STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moo 2:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moo 2
What Is the Average Airbnb Nightly Rate in Moo 2?
Effective short term rental pricing strategy in Moo 2 involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moo 2 typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Moo 2
What Is the RevPAR for Airbnb in Moo 2?
RevPAR in Moo 2 is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Moo 2
RevPAR Insights for Moo 2
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Moo 2 benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Moo 2?
Moo 2's peak Airbnb season falls in February, August, January, while the softest stretch is April, May, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, August, January)
- Revenue averages $2,479 per month
- Occupancy rates average 50.6%
- Daily rates average $96
Shoulder Season
- Revenue averages $2,138 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $91
Low Season (April, May, October)
- Revenue drops to average $1,830 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $86
Seasonality Insights for Moo 2
- The Airbnb seasonality pattern in Moo 2 shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moo 2's highest earning potential, with monthly revenues climbing to $2,509, occupancy reaching 54.3%, and ADRs peaking at $102.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,761, occupancy could drop to 34.7%, and ADRs may adjust to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moo 2.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Moo 2 seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Moo 2?
Low regulation and minimal registration activity in Moo 2, Surat Thani Province, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Moo 2 to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Moo 2?
With a compact short-term rental market, Moo 2 gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koh Samui | A popular island destination known for its beautiful beaches and luxury resorts. Attracts tourists looking for a tropical paradise with a vibrant nightlife and various water activities. | Chaweng Beach, Lamai Beach, Big Buddha Temple, Fisherman's Village, Ang Thong National Marine Park |
| Koh Phangan | Famous for its Full Moon Party and stunning beaches. Attracts backpackers, party-goers, and those seeking a more laid-back island experience. | Haad Rin Beach, Thong Nai Pan Noi, Phaeng Waterfall, Koh Ma, Amsterdam Bar |
| Surat Thani City | The gateway to the islands, offering local culture and cuisine. A great base to explore nearby attractions and islands. | Surat Thani Night Market, Wat Phra Boromathat Chaiya, Surat Thani Cultural Centre, Suan Kiet Park, Ratchaprapha Dam |
| Koh Tao | A diving paradise known for its crystal-clear waters and rich marine life. Popular among divers and adventure seekers. | Sairee Beach, Shark Bay, Hin Wong Bay, Aow Leuk, Koh Nang Yuan |
| Mu Ko Ang Thong National Park | A stunning archipelago with breathtaking scenery and outdoor activities like kayaking and snorkeling. An ideal spot for nature lovers. | Ang Thong National Park viewpoint, Emerald Lake, Koh Wua Talap, Snorkeling spots, Kayaking routes |
| Nathon Town | The main town on Koh Samui offering a local feel away from the touristy areas. Close to the ferry terminals and local markets. | Nathon Pier, Local food markets, Shopping street, Coconut Museum, Wat Khunaram |
| Lipa Noi Beach | A quieter beach area on Koh Samui, perfect for families and relaxation with stunning sunsets. | Lipa Noi Beach, Nikki Beach, Lipa Noi Waterfall, Horseback riding, Local restaurants |
| Bophut | A picturesque fishing village with a charming atmosphere and the famous Fisherman’s Village night market. Great for tourists looking for a blend of culture and relaxation. | Fisherman’s Village, Bophut Beach, Night market, Wat Bophut, Restaurants and cafes along the beach |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Moo 2 offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Moo 2?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moo 2
- The Moo 2 Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moo 2, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Moo 2 Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moo 2
- The dominant room capacity in Moo 2 is 1 bedroom listings, making up 75% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.0% of the active Airbnb listings in Moo 2, indicating a high concentration in these sizes.
- With over half the market (75%) consisting of studios or 1-bedroom units, Moo 2 is particularly well-suited for individuals or couples.
Moo 2 Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moo 2
- The most common guest capacity trend in Moo 2 vacation rentals is listings accommodating 2 guests (75%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Moo 2 STR market, accounting for 85.0% of listings.
- A significant 75.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Moo 2.
- On average, properties in Moo 2 are equipped to host 2.6 guests.
What Amenities Do Airbnb Guests Expect in Moo 2?
Amenity Prevalence
Amenity Insights for Moo 2
- Essential amenities in Moo 2 that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moo 2: Wifi, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moo 2 to stay competitive.
Dive Deeper: Advanced Moo 2 STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moo 2. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoo 2 Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Moo 2
- The typical guest profile for Airbnb in Moo 2 consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.1% of guests.
- Key international markets include Germany (25%) and France (14.8%).
- Top languages spoken are English (43.6%) followed by German (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Moo 2 Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moo 2
- The most common availability pattern in Moo 2 falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Moo 2 (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Moo 2?
Average Booking Lead Time by Month
Booking Lead Time Insights for Moo 2
- The overall average booking lead time for vacation rentals in Moo 2 is 48 days.
- Guests book furthest in advance for stays during December (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Moo 2.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Moo 2 averages to identify opportunities for dynamic pricing adjustments.
Moo 2 Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
3 listings
15% of total
3 Nights
4 listings
20% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
2 listings
10% of total
30+ Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Moo 2 is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Moo 2, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Moo 2 hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moo 2.
Moo 2 Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5% of total
Moderate
2 listings
10% of total
Firm
10 listings
50% of total
Strict
7 listings
35% of total
Cancellation Policy Insights for Moo 2
- The prevailing Airbnb cancellation policy trend in Moo 2 is Firm, used by 50% of listings.
- A majority (85.0%) of hosts in Moo 2 utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Moo 2.
- With 35% using Strict terms, this is a viable option in Moo 2, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Moo 2.
What Do the Top Airbnb Listings in Moo 2 Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moo 2based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa EKOH sea view pool jacuzzi. Hotel service.
Entire Place • 3 bedrooms
ARAYA Villa - Sea view & Pool
Entire Place • 2 bedrooms
Unique Nature Retreat with Panoramic Seaviews & AC
Entire Place • 1 bedroom
Traditional Thai House in Bantai 2BR
Entire Place • 1 bedroom
BambooLove
Entire Place • 1 bedroom
KPG Baan Tai 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Moo 2?
Learn from the best! This table showcases top-performing Airbnb hosts in Moo 2 based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrice | 1 | $89,324 | 58 | 4.98/5.0 |
| Piyatida | 1 | $62,170 | 132 | 5.00/5.0 |
| Satika | 1 | $50,121 | 71 | 4.94/5.0 |
| Vladimir And Anastasiia | 3 | $14,645 | 76 | 4.17/5.0 |
| Guillaume | 1 | $9,219 | 4 | 4.50/5.0 |
| Natsaraporn | 1 | $5,041 | 10 | 5.00/5.0 |
| Kungnang | 5 | $4,754 | 89 | 4.81/5.0 |
| Nabi | 1 | $4,733 | 19 | 4.95/5.0 |
| Marisol | 1 | $3,772 | 11 | 4.82/5.0 |
| Lena | 1 | $2,572 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moo 2.
How Does Moo 2's Airbnb Market Compare to Nearby Cities?
How does the Moo 2 Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Baan Hua Thanon, Moo 2 has 8 percentage points lower occupancy and about $163 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baan Thong Krut | 29 | $3,990 | $655.00 | 41% |
| Baan Thong Po | 134 | $3,859 | $381.86 | 45% |
| Baan Taling Ngam | 39 | $3,328 | $385.02 | 36% |
| Baan Chaweng Noi | 327 | $3,051 | $295.40 | 44% |
| Ko Samui | 879 | $2,991 | $340.43 | 42% |
| Amphoe Ko Pha-ngan | 10 | $2,942 | $428.89 | 46% |
| Ban Bang Khao | 57 | $2,776 | $411.87 | 36% |
| Tong Yang | 55 | $2,741 | $565.43 | 34% |
| Baan Pang Ka | 15 | $2,686 | $246.18 | 45% |
| Baan Hua Thanon | 92 | $2,654 | $257.62 | 47% |
Frequently Asked Questions About Airbnb in Moo 2
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Moo 2.
How much do Airbnb hosts make in Moo 2?
Moo 2 hosts earn about $12,580 per year on average, with an average nightly rate of $95 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Moo 2, Surat Thani Province, not the ceiling for the best operators. Source: AirROI 2026 data, Moo 2 market, March 2025 to February 2026.
What is the average Airbnb occupancy rate in Moo 2?
The average Airbnb occupancy rate in Moo 2 is 39.1%. February is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Moo 2?
Listings in Moo 2 average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Moo 2?
Moo 2 currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Moo 2?
AirROI currently classifies the short-term rental regulation level in Moo 2 as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Moo 2?
RevPAR in Moo 2 is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Moo 2?
Occupancy of 39.1% means Moo 2 is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,580, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Moo 2?
The average booking lead time in Moo 2 is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Moo 2?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Moo 2 include Koh Samui, Koh Phangan, Surat Thani City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Moo 2?
entire_home listings make up 100.0% of the active supply in Moo 2. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Moo 2 compare to nearby Airbnb markets?
Among neighboring markets, Baan Thong Krut posts $47,875 in average annual revenue with 40.8% occupancy, compared to Moo 2's $12,580 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Moo 2?
February is the highest-revenue month in Moo 2, while April is the softest. The revenue spread between them indicates relatively stable demand year-round, which simplifies cash-flow forecasting and reduces the need for aggressive seasonal pricing swings.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.