Airbnb market data · 202612 months to April 2026
Charleston, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Charleston brought in £24,898 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Charleston run through April 2026.
The short answer
Charleston Airbnb Market at a Glance
Listings averaged £167 a night and were booked on 49% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.8 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Charleston is the 268th-largest of 330 Scotland markets AirROI tracks.
Browse the live Charleston Airbnb market See Every Charleston ListingRevenue
How Much Do Airbnb Hosts Make in Charleston?
Gross bookings per Charleston listing averaged £24,898 over the 12 months to April 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Charleston listing brought in £4,730 in August, its best month, and £988 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Charleston's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £5,010+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn £2,900 or more, roughly £800 a month above the median.
- Typical properties (median) earn about £2,100 a month.
- Entry-level properties (bottom 25%) earn £1,190 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.8 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,440.
Charleston Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £2,790 | 55.2% | £158 | £90 | 78 days | 3.2 nights |
| Jun 2025 | £2,966 | 56.1% | £166 | £99 | 86 days | 3.4 nights |
| Jul 2025 | £4,315 | 74.4% | £174 | £139 | 98 days | 4.5 nights |
| Aug 2025 | £4,734 | 82.1% | £172 | £153 | 107 days | 3.1 nights |
| Sep 2025 | £3,532 | 69.3% | £164 | £118 | 107 days | 2.6 nights |
| Oct 2025 | £2,431 | 47.6% | £152 | £78 | 61 days | 2.7 nights |
| Nov 2025 | £1,619 | 33.0% | £148 | £54 | 80 days | 4.3 nights |
| Dec 2025 | £1,675 | 33.2% | £165 | £54 | 99 days | 4.5 nights |
| Jan 2026 | £988 | 25.2% | £158 | £32 | 65 days | 2.6 nights |
| Feb 2026 | £1,186 | 24.5% | £152 | £42 | 34 days | 2.1 nights |
| Mar 2026 | £1,270 | 23.2% | £157 | £41 | 51 days | 2.1 nights |
| Apr 2026 | £1,743 | 32.4% | £171 | £58 | 79 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Charleston market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Charleston Profitable?
Yes, when it's run well. The average Charleston Airbnb took in £24,898 in the 12 months to April 2026, and run by its owner at everyday costs, about £1,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,950 a month.
Cleaning it yourself keeps the £1,670 a year guests pay in cleaning fees, for about £1,540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,210 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Charleston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £23,228 | £32,070 |
| Cleaning fees guests pay7% of Charleston bookings | £1,670 | £2,300 |
| Gross bookings | £24,898 | £34,370 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Charleston listings on Simplified Pricing, 3% for the rest | −£3,530 | −£4,870 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,670 | −£2,300 |
| Utilities and internetAbout 5% of bookings | −£1,240 | −£1,720 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£500 | −£690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£750 | −£1,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£250 | −£250 |
| Permit and registrationWhere one is required | −£120 | −£120 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£8,060 | −£10,980 |
| Left for housing costs, then profit | £16,838about £1,400 a month | £23,390about £1,950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Charleston Airbnb Profit
The estimate starts from Charleston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Charleston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Charleston's Top Earners Get There
- More nights booked. The busiest quarter of Charleston listings are booked on 59% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of £160 adds about £1,580 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £185 a night or more, against a median of £160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,320 a year.
- Open for the busy months. August brought the average listing about £4,730, against £988 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Charleston listings average 4.89 stars, and 74% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,860 a month, against £2,070 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Charleston?
Charleston listings were booked on 49% of the nights they were open over the past year, in line with the Scotland average and 8 percentage points above the U.K. average (41%). Occupancy swings from 23% in March to 82% in August.
Across Charleston's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 32% or less, under three nights a week.
August was the busiest month in Charleston, March the quietest
Share of open nights booked, by month
The 12-month rate of 49% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Charleston?
The average nightly rate in Charleston, known as ADR (average daily rate), was £167 over the past year, about 19% below the Scotland average of £205 and about 14% below the U.K. average of £195. Rates peak in July and August at about £175 and bottom out in November at about £150.
Across Charleston's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £265+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £185 or more, about £25 above the median.
- Typical properties (median) charge about £160 a night.
- Entry-level properties (bottom 25%) charge £115 or less, about three-quarters of the median.
July rates ran 17% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £161.
What Is the RevPAR for Airbnb in Charleston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Charleston it averaged £88 over the past year, from about £32 in January to about £153 in August.
Across Charleston's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £218+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn £96 or more, about £11 a night above the median.
- Typical properties (median) earn about £85 per open night.
- Entry-level properties (bottom 25%) earn £54 or less, about two-thirds of the median.
August RevPAR was about 4.8 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £80. The 12-month RevPAR of £88 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Charleston
With only 19 active listings, the monthly pattern in Charleston is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Charleston?
Guests book Charleston stays 83 days ahead on average (about two and a half months), so guests here plan well ahead. September stays are booked furthest out, about 107 days ahead, and February stays closest to arrival, about 34 days. A typical September booking is made in late May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 83 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Charleston
21% of the 19 active listings in Charleston display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Charleston.
Neighborhoods
Best Neighborhoods for Airbnb in Charleston
AirROI's area guide picks eight Charleston neighborhoods that draw short-term rental guests, led by Historic City Centre, French Quarter and King Street. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic City Centre | The heart of Charleston, bursting with history, beautiful architecture, and Southern charm. It's a prime destination for tourists seeking to explore the rich history of the city and enjoy its vibrant culture. | Charleston City Market, Rainbow Row, The Battery, Fort Sumter, Waterfront Park, South Carolina Aquarium |
| French Quarter | Known for its cobblestone streets and historic buildings, the French Quarter is a cultural gem of Charleston, ideal for visitors wanting to experience art galleries, dining, and nightlife in an atmospheric setting. | St. Philip's Church, The Governor's House, Charleston Museum, Dock Street Theatre, Old Slave Mart Museum |
| King Street | A bustling shopping and dining destination, King Street attracts visitors looking for a mix of upscale boutiques, trendy restaurants, and vibrant nightlife, making it a lucrative area for short-term rentals. | King Street Shopping District, The Cocktail Club, FIG Restaurant, The Gin Joint, The Powder Magazine |
| Battery and White Point Garden | This picturesque area offers stunning views of the harbor and historic mansions, appealing to tourists interested in a scenic and relaxed atmosphere alongside historical significance. | White Point Garden, The Battery, Fort Moultrie, Calhoun Mansion, Edmondston-Alston House |
| Mount Pleasant | Just across the Cooper River, Mount Pleasant is a family-friendly area with beautiful parks and beaches, and close proximity to the historic downtown Charleston, perfect for visitors seeking a quieter stay. | Patriots Point, Shem Creek, Isle of Palms Beach, Mount Pleasant Pier, Old Village |
| Folly Beach | A laid-back beach town known for its stunning coastline and local surf culture. Folly Beach attracts beachgoers and outdoor enthusiasts, making it a popular choice for vacation rentals. | Folly Beach County Park, Morris Island Lighthouse, Folly Beach Pier, Turtle Point, The Washout |
| West Ashley | This residential area is evolving with new dining and shopping options, close to downtown Charleston and offers a more suburban feel, great for families and long-term visitors. | The Venue at Wilkins Park, West Ashley Greenway, Magnolia Plantation and Gardens, South Windermere Shopping Village |
| James Island | Offering a mix of parks, local restaurants, and close access to Folly Beach, James Island is a growing area with a community vibe, appealing to families and groups looking for a mix of comfort and adventure. | Folly River Park, James Island County Park, The Battery, Folly Beach, Mitchell's Dock |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Charleston vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Drumnadrochit (24 km away, 54 listings) earned the most per listing, about 28% more than Charleston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Inverness 5 km | 800 | £28,539 | £181 | 50% |
| Beauly 13 km | 32 | £15,947 | £125 | 43% |
| Kiltarlity 16 km | 49 | £18,015 | £230 | 36% |
| Highland 20 km | 507 | £25,694 | £200 | 50% |
| Drumnadrochit 24 km | 54 | £31,829 | £257 | 47% |
| Lewiston 24 km | 32 | £24,034 | £188 | 44% |
| Nairn 26 km | 83 | £22,206 | £188 | 49% |
| Balnain 27 km | 32 | £24,511 | £259 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
- Dundee Airbnb data 239 listings
See all 330 Scotland Airbnb markets
Markets Similar to Charleston
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Charleston:
- Llangollen Airbnb data UK · £167/night · 47.9%
- Frome Airbnb data UK · £159/night · 48.8%
- Amble Airbnb data UK · £178/night · 47.9%
- Penzance Airbnb data UK · £167/night · 46.1%
- Kendal Airbnb data UK · £169/night · 46.3%
- Alnwick Airbnb data UK · £189/night · 48.9%
FAQ
Charleston Airbnb FAQ
How much do Airbnb hosts make in Charleston?
An active Charleston Airbnb grossed £24,898 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,900 or more in a typical month.
How much can I make on Airbnb in Charleston?
It depends most on the home's size, location and how it's run. The middle half of Charleston listings earn between £1,190 and £2,900 in a typical month, and the top tenth £5,010 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Charleston?
Listings in Charleston were booked on 49% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Charleston?
The average booked night in Charleston cost £167 before fees. Half of listings charge between £115 and £185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Charleston?
In Charleston, 21% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Charleston?
Yes, when it's run well. The average Charleston Airbnb grossed £24,898 in the 12 months to April 2026, 14% below the Scotland average of £28,841, though with only 19 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £16,838 a year (about £1,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,950 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Charleston?
August paid best over the past year, at £4,730 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Charleston?
Each night a Charleston listing was open to book earned £88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £218 or more.
How far in advance do guests book Airbnbs in Charleston?
Charleston stays were booked 83 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Charleston?
The average Charleston Airbnb stay lasted 3.5 nights over the past year. A listing took 38 reservations over the year on average.
How are Airbnbs in Charleston rated?
Guests rate Charleston Airbnbs 4.89 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Charleston?
Historic City Centre, French Quarter and King Street draw the most short-term rental interest in Charleston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Charleston?
AirROI counted 19 active Airbnb listings in Charleston as of April 2026. The closest tracked market is Inverness, 5 km away.
How much are Airbnb cleaning fees in Charleston?
In Charleston, more than a quarter of listings add a cleaning fee. The median fee is £26, and some higher fees lift the average to £39.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Charleston from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.