Airbnb market data · 202512 months to September 2025
Lairg, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lairg brought in £19,290 over the 12 months through September 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Lairg run through September 2025.
The short answer
Lairg Airbnb Market at a Glance
Listings averaged £167 a night and were booked on 44% of available nights.
Timing matters: in August, the best month, the average listing earned about 5.8 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Lairg is the 309th-largest of 330 Scotland markets AirROI tracks.
Browse the live Lairg Airbnb market See Every Lairg ListingRevenue
How Much Do Airbnb Hosts Make in Lairg?
Gross bookings per Lairg listing averaged £19,290 over the 12 months to September 2025 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Lairg listing brought in £4,490 in August, its best month, and £778 in February, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Lairg's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £5,770+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn £2,360 or more, roughly £730 a month above the median.
- Typical properties (median) earn about £1,630 a month.
- Entry-level properties (bottom 25%) earn £1,160 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 5.8 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,350.
Lairg Airbnb Data by Month
Latest 12 months in the September 2025 data.
August led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | £2,224 | 44.1% | £150 | 43 days |
| Nov 2024 | £1,571 | 28.1% | £144 | 25 days |
| Dec 2024 | £2,105 | 38.4% | £147 | 60 days |
| Jan 2025 | £1,469 | 24.4% | £143 | 27 days |
| Feb 2025 | £778 | 23.0% | £142 | 30 days |
| Mar 2025 | £1,252 | 33.1% | £143 | 42 days |
| Apr 2025 | £2,915 | 59.7% | £150 | 75 days |
| May 2025 | £2,671 | 59.0% | £171 | 75 days |
| Jun 2025 | £2,495 | 49.4% | £175 | 74 days |
| Jul 2025 | £3,980 | 68.8% | £175 | 80 days |
| Aug 2025 | £4,490 | 74.2% | £175 | 71 days |
| Sep 2025 | £2,265 | 44.9% | £170 | 95 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Lairg address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Lairg Profitable?
Yes, when it's run well. The average Lairg Airbnb took in £19,290 in the 12 months to September 2025, and run by its owner at everyday costs, about £1,170 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,710 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Lairg Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £19,290 | £27,900 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,990 | −£4,320 |
| Utilities and internetAbout 5% of bookings | −£960 | −£1,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£390 | −£560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£580 | −£840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£5,210 | −£7,400 |
| Left for housing costs, then profit | £14,080about £1,170 a month | £20,500about £1,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Lairg Airbnb Profit
The estimate starts from Lairg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lairg home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Lairg's Top Earners Get There
- More nights booked. The busiest quarter of Lairg listings are booked on 61% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of £105 adds about £1,030 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £155 a night or more, against a median of £105. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,930 a year.
- Open for the busy months. August brought the average listing about £4,490, against £778 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,330 a month, against £1,610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lairg?
Lairg listings were booked on 44% of the nights they were open over the past year, 5 percentage points below the Scotland average (49%) and 3 points above the U.K. average (41%). Occupancy swings from 23% in February to 74% in August.
Across Lairg's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
August was the busiest month in Lairg, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Lairg?
The average nightly rate in Lairg, known as ADR (average daily rate), was £167 over the past year, about 19% below the Scotland average of £205 and about 14% below the U.K. average of £195. Rates peak in June and July at about £175 and bottom out in February and March at about £140.
Across Lairg's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £330+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge £155 or more, about £50 above the median.
- Typical properties (median) charge about £105 a night.
- Entry-level properties (bottom 25%) charge £80 or less, about three-quarters of the median.
June rates ran 23% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £157. The 12-month ADR of £167 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Lairg
With only 18 active listings, the monthly pattern in Lairg is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Lairg?
Guests book Lairg stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. September stays are booked furthest out, about 95 days ahead, and November stays closest to arrival, about 25 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Lairg
11% of the 18 active listings in Lairg display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Lairg.
Neighborhoods
Best Neighborhoods for Airbnb in Lairg
AirROI's area guide picks eight Lairg neighborhoods that draw short-term rental guests, led by Lairg Village, Loch Shin and Strathnaver. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lairg Village | A charming Highland village with a picturesque setting by the loch. It's a great base for exploring the North Highlands and attracts tourists seeking tranquility and nature. | Loch Shin, Lairg Old Mill, Lairg Gallery, Path to the Falls of Shin, Kyle of Sutherland, The North Coast 500 route |
| Loch Shin | Known for its stunning views and outdoor activities, Loch Shin is perfect for those who love fishing, boating, and walking. It's a hotspot for adventure seekers. | Fishing at Loch Shin, Walking routes around the loch, Boat trips, Picnic areas, Wildlife watching, Photography opportunities |
| Strathnaver | Rich in history and culture, Strathnaver is home to ancient sites and beautiful landscapes. It attracts visitors interested in heritage and the great outdoors. | Strathnaver Museum, Castle Varrich, Scourie Beach, The NC500 route, Nature trails, Historic ruins |
| Bonar Bridge | A scenic village located at the junction of the River Carron and the Dornoch Firth. It's a good location for nature lovers and those seeking outdoor adventures. | Bonar Bridge, Dornoch Firth, River Carron, Hiking trails, Fishing spots, Historic sites |
| Falls of Shin | A beautiful natural attraction known for its salmon leaps and picturesque surroundings. Ideal for nature lovers and family outings. | Viewing platforms, Walking trails, Wildlife spotting, Picnic areas, Visitor center, Fishing opportunities |
| Inveran | A tranquil area at the edge of the River Oykel, popular for fishing and outdoor activities. Suitable for those looking to relax and enjoy nature. | Fishing on the River Oykel, Scenic walks, Picnic spots, Wildlife viewing, Cycling routes, Historic sites nearby |
| Ardgay | A quaint village with good access to the Highlands and the coast, known for its friendly atmosphere and local attractions. | Ardgay Train Station, Local shops, Walking trails, Riverside walks, Highland games, Community events |
| Creich | A rural area with stunning views and local charm, suitable for visitors who want a peaceful retreat in the Highlands. | Creich Church, Beautiful landscapes, Hiking routes, Local wildlife, Nature photography, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Lairg vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 65 km, Inverness (64 km away) earned the most per listing, about 48% more than Lairg. Ullapool was the busiest, booked on 56% of nights against 44% in Lairg.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dornoch 29 km | 74 | £25,210 | £287 | 41% |
| Tain 34 km | 35 | £17,191 | £157 | 42% |
| Ullapool 45 km | 65 | £22,667 | £134 | 56% |
| Lochinver 52 km | 38 | £21,301 | £166 | 48% |
| Nairn 61 km | 83 | £22,206 | £188 | 49% |
| Beauly 63 km | 32 | £15,947 | £125 | 43% |
| Inverness 64 km | 800 | £28,539 | £181 | 50% |
| Findhorn 65 km | 53 | £20,477 | £153 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
See all 330 Scotland Airbnb markets
Markets Similar to Lairg
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Lairg:
- St Davids Airbnb data UK · £164/night · 44.0%
- Adur Airbnb data UK · £166/night · 43.2%
- Cambridgeshire Airbnb data UK · £172/night · 43.6%
- Worthing Airbnb data UK · £162/night · 44.2%
- Clifton Airbnb data UK · £168/night · 43.0%
- Somerset Airbnb data UK · £171/night · 43.3%
FAQ
Lairg Airbnb FAQ
How much do Airbnb hosts make in Lairg?
An active Lairg Airbnb grossed £19,290 on average in the 12 months to September 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,360 or more in a typical month.
How much can I make on Airbnb in Lairg?
It depends most on the home's size, location and how it's run. The middle half of Lairg listings earn between £1,160 and £2,360 in a typical month, and the top tenth £5,770 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lairg?
Listings in Lairg were booked on 44% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Lairg?
The average booked night in Lairg cost £167 before fees. Half of listings charge between £80 and £155; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Lairg?
In Lairg, 11% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Lairg?
Yes, when it's run well. The average Lairg Airbnb grossed £19,290 in the 12 months to September 2025, 33% below the Scotland average of £28,841, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £14,080 a year (about £1,170 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,710 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Lairg?
August paid best over the past year, at £4,490 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Lairg?
Lairg stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Lairg?
Lairg Village, Loch Shin and Strathnaver draw the most short-term rental interest in Lairg. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lairg?
AirROI counted 18 active Airbnb listings in Lairg as of September 2025. The closest tracked market is Dornoch, 29 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Lairg from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.