Morar Lodge Entire home · 3 bedrooms Rated 5.00 - Revenue
- £104,977
- Occupancy
- 57.8%
- Daily rate
- £483
Prices in
Airbnb market data · 202612 months to October 2026
Pitlochry, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pitlochry brought in £25,816 over the 12 months through October 2026, about 10% less than the Scotland average of £28,841.
The short answer
Pitlochry Airbnb Market at a Glance
Bookings in Pitlochry trail the Scotland average, at prices about 8% lower. Listings averaged £189 a night and were booked on 45% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest.
With 74 active listings, Pitlochry is the 45th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 17% while the number of active listings shrank 15%.
Browse the live Pitlochry Airbnb market See Every Pitlochry ListingRevenue
How Much Do Airbnb Hosts Make in Pitlochry?
Gross bookings per Pitlochry listing averaged £25,816 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Pitlochry listing brings in £3,960 in July, its best month, and £1,630 in January, its slowest. August runs within 2% of July, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £4,990+ a month, about twice the typical property.
- Strong performers (top 25%) earn £3,760 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £2,620 a month.
- Entry-level properties (bottom 25%) earn £1,390 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £4,130 £1,630
The dashed line is the average of the months shown, £2,680. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Pitlochry Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £3,165 | 53.9% | £188 | £102 | 108 days | 2.7 nights |
| Nov 2025 | £2,053 | 39.3% | £176 | £68 | 87 days | 3.5 nights |
| Dec 2025 | £2,209 | 38.2% | £177 | £71 | 120 days | 4.3 nights |
| Jan 2026 | £1,629 | 29.5% | £174 | £53 | 70 days | 4.4 nights |
| Feb 2026 | £1,751 | 38.9% | £175 | £63 | 79 days | 4.3 nights |
| Mar 2026 | £2,010 | 39.0% | £180 | £65 | 56 days | 4 nights |
| Apr 2026 | £2,579 | 48.7% | £187 | £86 | 94 days | 3.5 nights |
| May 2026 | £3,390 | 55.4% | £193 | £109 | 140 days | 3.9 nights |
| Jun 2026 | £3,185 | 56.7% | £197 | £106 | 117 days | 3.1 nights |
| Jul 2026 | £4,125 | 65.1% | £202 | £133 | 119 days | 4 nights |
| Aug 2026 | £3,931 | 65.3% | £203 | £127 | 117 days | 3.5 nights |
| Sep 2026 | £3,437 | 61.0% | £201 | £115 | 116 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Pitlochry address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Pitlochry Profitable?
Yes, when it's run well. The average Pitlochry Airbnb took in £25,816 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,090 a month.
Cleaning it yourself keeps the £1,690 a year guests pay in cleaning fees, for about £1,590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Pitlochry Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £24,126 | £34,570 |
| Cleaning fees guests pay7% of Pitlochry bookings | £1,690 | £2,420 |
| Gross bookings | £25,816 | £36,990 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Pitlochry listings on Simplified Pricing, 3% for the rest | −£3,780 | −£5,420 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,690 | −£2,420 |
| Utilities and internetAbout 5% of bookings | −£1,290 | −£1,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£520 | −£740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£770 | −£1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£260 | −£260 |
| Permit and registrationWhere one is required | −£130 | −£130 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£8,440 | −£11,930 |
| Left for housing costs, then profit | £17,376about £1,450 a month | £25,060about £2,090 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Pitlochry Airbnb Profit
The estimate starts from Pitlochry's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pitlochry home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Pitlochry's Top Earners Get There
- More nights booked. The busiest quarter of Pitlochry listings are booked on 70% or more of their nights, against 52% for the median listing. Ten more booked nights a year at the median rate of £170 adds about £1,690 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £210 a night or more, against a median of £170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,410 a year.
- Open for the busy months. In a typical year, July brings the average listing about £3,960, against £1,630 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Pitlochry listings average 4.90 stars, and 61% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,080 a month, against £2,150 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pitlochry?
Pitlochry listings were booked on 45% of the nights they were open over the past year, 4 percentage points below the Scotland average (49%) and 4 points above the U.K. average (41%). In a typical year, occupancy swings from 31% in January to 65% in August.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 52% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August is usually the busiest month in Pitlochry, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 49% 65% 29%
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Pitlochry?
The average nightly rate in Pitlochry, known as ADR (average daily rate), was £189 over the past year, about 8% below the Scotland average of £205 and about the same as the U.K. average (£195). In a typical year, rates peak in July and August at about £200 and bottom out in November and December at about £160.
The top 10% charge about twice the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £265+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge £210 or more, about £40 above the median.
- Typical properties (median) charge about £170 a night.
- Entry-level properties (bottom 25%) charge £135 or less, about 80% of the median.
August rates run 24% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £203 £145
The dashed line is the average of the months shown, £181.
What Is the RevPAR for Airbnb in Pitlochry?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pitlochry it averaged £83 over the past year, from about £53 in a typical January to about £128 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £147+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn £112 or more, about £30 a night above the median.
- Typical properties (median) earn about £80 per open night.
- Entry-level properties (bottom 25%) earn £42 or less, about half of the median.
July RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £133 £53
The dashed line is the average of the months shown, £88. The 12-month RevPAR of £83 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Pitlochry
Pitlochry has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Pitlochry
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £3,960 £1,630
The dashed line is the average of the 12 calendar months, £2,680.
Revenue by month in Pitlochry in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,630 |
| February | Low season | £1,730 |
| March | Low season | £1,870 |
| April | Shoulder season | £2,570 |
| May | High season | £3,130 |
| June | High season | £3,150 |
| July | High season | £3,960 |
| August | High season | £3,920 |
| September | High season | £3,480 |
| October | Shoulder season | £2,820 |
| November | Low season | £1,900 |
| December | Low season | £1,980 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £3,530 | 60% | £196 |
| Shoulder seasonApril, October | £2,690 | 51% | £176 |
| Low seasonNovember–March | £1,820 | 37% | £167 |
How Far in Advance Do Guests Book Airbnb in Pitlochry?
Guests book Pitlochry stays 105 days ahead on average (about three and a half months), so guests here plan well ahead. May stays are booked furthest out, about 144 days ahead, and March stays closest to arrival, about 60 days. A typical May booking is made in late December.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 100 days 148 days 47 days
Permits
Airbnb Permits and Registration in Pitlochry
45% of the 74 active listings in Pitlochry display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pitlochry.
Neighborhoods
Best Neighborhoods for Airbnb in Pitlochry
AirROI's area guide picks eight Pitlochry neighborhoods that draw short-term rental guests, led by Atholl Road, Sully's Brae and Port-na-Craig. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Atholl Road | The main street of Pitlochry, lined with charming shops and eateries. A bustling area that attracts tourists for both shopping and dining, making it ideal for Airbnb hosts. | The Pitlochry Festival Theatre, Fish Ladder, Pitlochry Dam, Local shops and boutiques, Cafés and restaurants |
| Sully's Brae | A scenic viewpoint area that offers stunning views over Pitlochry and the surrounding hills. Popular for scenic walks and outdoor activities, attracting nature lovers. | Viewpoints for photography, Picnic spots, Nearby hiking trails, Nature walks |
| Port-na-Craig | A picturesque area along the banks of the River Tummel, featuring walks and access to local attractions. Close to nature yet within reach of the town amenities. | River Tummel, Faskally Forest, Walking and cycling paths, Kayaking and fishing |
| Dunkeld Road | A quieter area that is still close to the town center, providing a peaceful retreat for guests. Attracts visitors who prefer a more tranquil atmosphere while being near attractions. | Nearby ancient woodlands, Access to the River Tay, Historic sites such as Dunkeld |
| Loch Faskally | Surrounded by nature, Loch Faskally offers stunning scenery and a range of outdoor activities. Ideal for guests looking to unwind in a serene environment. | Loch Faskally, Water sports, Picnic areas, Walking trails |
| Pitlochry Train Station Area | Conveniently located for travelers arriving via train. This area is perfect for easy access to Pitlochry’s main attractions and further connections across Scotland. | Pitlochry Railway Station, Local transport options, Proximity to festival events |
| Craigrownie Hill | Offers beautiful hiking opportunities and panoramic views of the town and nearby landscapes. Very appealing to hiking enthusiasts and nature lovers. | Hiking trails, Views of the surrounding countryside, Wildlife watching |
| Balnain Farmstead | A rural area that provides a cozy, countryside experience for visitors looking for an escape from urban life. Popular for its tranquillity and nature. | Farm experiences, Local produce, Countryside walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Pitlochry Airbnb Listings by Type and Size
Entire homes make up 65% of listings in Pitlochry, but private rooms are a real segment: more than one listing in three (35%) rents out a single room. Houses are the most common property type at 68%, about 4.5 times the share of apartments and condos (15%).
Mostly entire homes, with a private-room segment
Pitlochry Airbnb listings by room type
- Entire home 65%
- Private room 35%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 64.9% | 48 |
| Private room | 35.1% | 26 |
Listings by property type
Pitlochry Airbnb listings by property type
- House 68%
- Apartment/Condo 15%
- Hotel/Boutique 12%
- Cabin/Outdoor 3%
- Others 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.6% | 50 |
| Apartment/Condo | 14.9% | 11 |
| Hotel/Boutique | 12.2% | 9 |
| Cabin/Outdoor | 2.7% | 2 |
| Others | 2.7% | 2 |
How Many Bedrooms Do Airbnb Listings in Pitlochry Have?
Two-bedroom homes are the most common size in Pitlochry (40% of entire homes), followed by one-bedroom homes (29%). Shares are of the 48 entire homes that give a bedroom count; rented rooms are left out.
Pitlochry entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
6%
29%
40%
21%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.3% | 3 |
| 1 bedroom | 29.2% | 14 |
| 2 bedrooms | 39.6% | 19 |
| 3 bedrooms | 20.8% | 10 |
| 4 bedrooms | 4.2% | 2 |
What Each Home Size Earns in Pitlochry
A typical one-bedroom home in Pitlochry earned £28,100 over the past year, against £22,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | £28,100 | £23,000 | £144 | 52% |
| 2 bedrooms | 19 | £41,700 | £42,300 | £181 | 64% |
| 3 bedrooms | 10 | £22,600 | £31,900 | £345 | 34% |
How Many Guests Do Airbnbs in Pitlochry Sleep?
Most Pitlochry listings are sized for couples and small families: 77% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 56 listings with a guest capacity on file (76% of the market).
Pitlochry listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
39%
7%
30%
2%
18%
4%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 39.3% | 22 |
| 3 guests | 7.1% | 4 |
| 4 guests | 30.4% | 17 |
| 5 guests | 1.8% | 1 |
| 6 guests | 17.9% | 10 |
| 8+ guests | 3.6% | 2 |
How Pitlochry Airbnb Listings Are Set Up
Pitlochry hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About three in ten listings (31%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 22
- Beds per listing
- 2.4
- Show exact location
- 31%
What Amenities Do Airbnb Listings in Pitlochry Offer?
Free on-site parking is close to standard in Pitlochry: 92% of listings offer it, and 55% have a pet-friendly policy.
Share of Pitlochry listings with each common amenity
Guests
Who Books Airbnbs in Pitlochry?
Pitlochry splits its demand between home and abroad: 44% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 55%, followed by French and German.
56% of Pitlochry guests are domestic
Where guests who left reviews live
- Domestic 56%
- International 44%
Where Pitlochry guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Edinburgh | 6.4% |
| Glasgow | 4.8% |
| London | 2.5% |
Where Pitlochry guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 55.6% |
| United States | 12.9% |
| Germany | 5.3% |
| France | 4.6% |
| Australia | 4.3% |
Languages spoken by Pitlochry guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 55.1% |
| French | 13.8% |
| German | 12.0% |
| Spanish | 6.6% |
| Dutch | 3.2% |
What Are Airbnb Guest Ratings in Pitlochry?
Pitlochry Airbnbs average 4.90 stars, and 61% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83. Listings here carry long review histories, about 105 reviews each on average.
Location and check-in score highest in Pitlochry; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.93 |
| Communication | 4.92 |
| Location | 4.95 |
| Check-in | 4.95 |
| Value | 4.83 |
Booking patterns
How Guests Book in Pitlochry: Stays, Rules and Fees
55% of Pitlochry listings are open to guests more than 180 days a year, and 45% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Pitlochry listings are open to guests
Share of listings by days a year
- 271-366 days 42%
- 181-270 days 14%
- 91-180 days 36%
- 31-90 days 8%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 41.9% | 31 |
| 181-270 days | 13.5% | 10 |
| 91-180 days | 36.5% | 27 |
| 31-90 days | 8.1% | 6 |
Days a year Pitlochry listings are booked or blocked
Share of listings by days a year
- 271-366 days 11%
- 181-270 days 34%
- 91-180 days 15%
- 31-90 days 26%
- 1-30 days 15%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 10.8% | 8 |
| 181-270 days | 33.8% | 25 |
| 91-180 days | 14.9% | 11 |
| 31-90 days | 25.7% | 19 |
| 1-30 days | 14.9% | 11 |
What Is the Average Length of Stay for Airbnb in Pitlochry?
The average Pitlochry booking lasts 3.9 nights, longest in March and shortest in October. Listings took about 36 bookings each over the year, some 2,670 in all. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Pitlochry
Average nights per booking, by month of stay
Average 3.5 nights 3.9 nights 2.5 nights
Two-year average by calendar month.
Pitlochry Airbnb Minimum Stay Requirements
Nearly three-quarters of listings in Pitlochry accept stays of one or two nights.
Minimum stay set by Pitlochry listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Pitlochry?
Firm is the most common cancellation policy in Pitlochry, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Pitlochry listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Pitlochry?
More than four in ten Pitlochry listings charge a cleaning fee. The typical fee is £35, and some higher fees lift the average to £59. Spread over the average stay of 3.9 nights, that adds roughly £9 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- £35
- Average cleaning fee
- £59
- Listings charging a fee
- 41.9%
- Share of gross revenue
- 6.5%
Top earners
Top-Earning Airbnbs and Hosts in Pitlochry
The top-grossing Airbnb in Pitlochry, a three-bedroom home, took in £105,000 over the past year, about four times the city's average of £25,800. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Morar Lodge Entire home · 3 bedrooms Rated 5.00 
The Old Coach House Pitlochry Entire home · 2 bedrooms Rated 4.95 - Revenue
- £60,135
- Occupancy
- 80.1%
- Daily rate
- £187
Drumwin Holiday home with stunning views & gardens Entire home · 2 bedrooms Rated 5.00 - Revenue
- £58,363
- Occupancy
- 57.7%
- Daily rate
- £218
Adorable 2 Bedroom Eco-Friendly Character Cottage Entire home · 2 bedrooms Rated 5.00 - Revenue
- £57,649
- Occupancy
- 70.8%
- Daily rate
- £207
Heather House , luxury holiday house in Pitlochry Entire home · 3 bedrooms Rated 4.98 - Revenue
- £56,084
- Occupancy
- 57.6%
- Daily rate
- £261
Craigroyston Lodge Entire home · 2 bedrooms Rated 4.87 - Revenue
- £55,918
- Occupancy
- 73.2%
- Daily rate
- £209
Who Are the Airbnb Hosts in Pitlochry?
Professional management companies run one in five Pitlochry listings and owners run the rest. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
- Superhosts
- 75.7%
- Professional management
- 20.3%
- Cohosted listings
- 12.2%
- Instant Book enabled
- 67.6%
- Simplified Pricing
- 93.2%
Nearby markets
Pitlochry vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Crieff (38 km away, 57 listings) earned the most per listing, about 16% more than Pitlochry.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aberfeldy 12 km | 51 | £27,525 | £239 | 41% |
| Kirkmichael 13 km | 47 | £25,148 | £176 | 45% |
| Perth and Kinross 25 km | 180 | £26,498 | £212 | 45% |
| Kinloch Rannoch 28 km | 82 | £18,375 | £193 | 39% |
| Blairgowrie and Rattray 28 km | 70 | £28,562 | £215 | 45% |
| Alyth 32 km | 42 | £27,067 | £215 | 39% |
| Crieff 38 km | 57 | £29,820 | £197 | 43% |
| Perth 38 km | 114 | £19,228 | £153 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Pitlochry
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Pitlochry:
- Wiltshire Airbnb data UK · £182/night · 45.3%
- Uttlesford Airbnb data UK · £192/night · 44.6%
- York Airbnb data UK · £190/night · 44.4%
- Stratford-on-Avon Airbnb data UK · £199/night · 45.1%
- Guildford Airbnb data UK · £178/night · 45.5%
- Falmouth Airbnb data UK · £183/night · 46.2%
FAQ
Pitlochry Airbnb FAQ
How much do Airbnb hosts make in Pitlochry?
An active Pitlochry Airbnb grossed £25,816 on average in the 12 months to October 2026, according to AirROI's tracking of 74 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,760 or more in a typical month.
How much can I make on Airbnb in Pitlochry?
It depends most on the home's size, location and how it's run. The middle half of Pitlochry listings earn between £1,390 and £3,760 in a typical month, and the top tenth £4,990 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pitlochry?
Listings in Pitlochry were booked on 45% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Pitlochry?
The average booked night in Pitlochry cost £189 before fees. Half of listings charge between £135 and £210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pitlochry?
In Pitlochry, 45% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Pitlochry?
Yes, when it's run well. The average Pitlochry Airbnb grossed £25,816 in the 12 months to October 2026, 10% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £17,376 a year (about £1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,090 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pitlochry?
July usually pays best, averaging £3,960 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Pitlochry?
Each night a Pitlochry listing was open to book earned £83 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £147 or more.
How far in advance do guests book Airbnbs in Pitlochry?
Pitlochry stays were booked 105 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Pitlochry?
The average Pitlochry Airbnb stay lasted 3.9 nights over the past year. A listing took 36 reservations over the year on average.
How are Airbnbs in Pitlochry rated?
Guests rate Pitlochry Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Pitlochry?
Atholl Road, Sully's Brae and Port-na-Craig draw the most short-term rental interest in Pitlochry. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pitlochry?
AirROI counted 74 active Airbnb listings in Pitlochry as of October 2026. The closest tracked market is Aberfeldy, 12 km away.
How much are Airbnb cleaning fees in Pitlochry?
In Pitlochry, more than four in ten listings add a cleaning fee. The median fee is £35, and some higher fees lift the average to £59.
How many tourists visit Pitlochry, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 2,670 Airbnb stays in Pitlochry, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 74 active Airbnb listings in Pitlochry from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.