Blairgowrie and Rattray, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Blairgowrie and Rattray, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,545 per year — at a $252 nightly rate, 45.6% occupancy, and a $112 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 76 active listings, Blairgowrie and Rattray is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Blairgowrie and Rattray?
In Blairgowrie and Rattray, the headline Airbnb metrics are $35,545 in average annual revenue,45.6% occupancy, $252 ADR, and $112 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Blairgowrie and Rattray?
Understanding the monthly revenue variations for Airbnb listings in Blairgowrie and Rattray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blairgowrie and Rattray is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blairgowrie and Rattray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,876+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,791 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blairgowrie and Rattray
What Is the Monthly Airbnb Occupancy Rate in Blairgowrie and Rattray?
Maximize your bookings by understanding the Blairgowrie and Rattray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blairgowrie and Rattray:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blairgowrie and Rattray
What Is the Average Airbnb Nightly Rate in Blairgowrie and Rattray?
Effective short term rental pricing strategy in Blairgowrie and Rattray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blairgowrie and Rattray typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Blairgowrie and Rattray
What Is the RevPAR for Airbnb in Blairgowrie and Rattray?
RevPAR in Blairgowrie and Rattray is currently $112. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $113 RevPAR.
- Best-in-class (Top 10%) achieve $210 RevPAR.
Average Monthly RevPAR Trend in Blairgowrie and Rattray
RevPAR Insights for Blairgowrie and Rattray
- The average RevPAR in Blairgowrie and Rattray is $112. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($210) and bottom 25% ($47) is $163, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Blairgowrie and Rattray benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $113+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Blairgowrie and Rattray?
Blairgowrie and Rattray's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $5,075 per month
- Occupancy rates average 62.5%
- Daily rates average $255
Shoulder Season
- Revenue averages $3,483 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $249
Low Season (January, February, November)
- Revenue drops to average $2,328 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $250
Seasonality Insights for Blairgowrie and Rattray
- Airbnb seasonality in Blairgowrie and Rattray is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Blairgowrie and Rattray's highest earning potential, with monthly revenues climbing to $5,697, occupancy reaching 69.4%, and ADRs peaking at $260.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,987, occupancy could drop to 26.1%, and ADRs may adjust to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blairgowrie and Rattray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Blairgowrie and Rattray, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Blairgowrie and Rattray, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Blairgowrie and Rattray?
Blairgowrie and Rattray, Scotland, United Kingdom has a high regulation classification, yet only 43% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Blairgowrie and Rattray to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 43% licensed listings)
What Are the Best Neighborhoods for Airbnb in Blairgowrie and Rattray?
Blairgowrie and Rattray is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rattray | Charming village atmosphere with historical significance, making it ideal for those looking to escape the bustling tourist spots. Easy access to local attractions and outdoor activities. | The Dunkeld Cathedral, River Braan, The Hermitage, Lochearnhead, Hillwalking in the surrounding area |
| Blairgowrie Town Centre | The main hub of Blairgowrie, offering local shops, cafes, and restaurants. A lively area with a mix of locals and visitors, perfect for getting a taste of the local culture. | Blairgowrie Golf Club, Wellmeadow Park, Cateran Trail, Blairgowrie & Rattray Heritage Centre, Local farmers' market |
| The Cateran Trail | A scenic walking route through the stunning countryside of Perthshire, attracting outdoor enthusiasts and nature lovers. Ideal for hosts who cater to hikers and adventurers. | Cateran Trail, The Angus Glens, Dunkeld and Birnam, Wildlife spotting opportunities, Charming pubs along the route |
| Glenisla | A picturesque glen with breathtaking scenery and tranquility, ideal for retreat-style getaways or nature-focused stays. Offers peace and relaxation away from urban life. | Loch of Lintrathen, Glenisla Golf Course, Basin of Glenisla, Hiking trails, Historic sites in the area |
| Meikleour | Famous for its Beech hedge and rural charm, Meikleour appeals to those looking for a peaceful, serene stay amidst beautiful landscapes, perfect for couples and families. | Meikleour Beech Hedge, Parks and gardens, River Tay activities, Countryside walks, Local craft shops |
| Errol | A quaint village with rich history and lovely rural surroundings, Errol is great for visitors looking for a quiet getaway while still being close to major attractions. | Errol Park, Historic buildings, Nature walks, Nearby golf courses, Local events and fairs |
| Strathmore | Known for its agricultural richness, Strathmore provides a unique experience for those interested in rural life and local farming activities. Great for experiential tourism. | Strathmore Golf Centre, Local farms, Agricultural shows, Countryside scenery, Tractor tours |
| Scotland's Outdoor Capital | The surrounding areas boast amazing outdoor activities such as fishing, hiking, and mountain biking, drawing adventure seekers and nature enthusiasts. | Cairngorms National Park, Fishing in local rivers, Mountain biking routes, Adventure tours, Wild camping spots |
Because Blairgowrie and Rattray has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Blairgowrie and Rattray?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blairgowrie and Rattray
- The Blairgowrie and Rattray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blairgowrie and Rattray, House properties are the most common (60.5%), reflecting the local real estate landscape.
- Houses represent a significant 60.5% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 5.2%) offer potential for unique stay experiences.
Blairgowrie and Rattray Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blairgowrie and Rattray
- The dominant room capacity in Blairgowrie and Rattray is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Blairgowrie and Rattray, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blairgowrie and Rattray.
Blairgowrie and Rattray Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blairgowrie and Rattray
- The most common guest capacity trend in Blairgowrie and Rattray vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Blairgowrie and Rattray STR market, accounting for 61.9% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blairgowrie and Rattray.
- On average, properties in Blairgowrie and Rattray are equipped to host 3.9 guests.
How Do Listings in Blairgowrie and Rattray Compare on Quality?
Listing quality in Blairgowrie and Rattray can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Blairgowrie and Rattray
- At 27.7 photos per listing on average, Blairgowrie and Rattray hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Blairgowrie and Rattray averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Blairgowrie and Rattray?
Amenity Prevalence
Amenity Insights for Blairgowrie and Rattray
- Essential amenities in Blairgowrie and Rattray that guests expect include: Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blairgowrie and Rattray: Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blairgowrie and Rattray to stay competitive.
Which Airbnb Amenities Boost Revenue in Blairgowrie and Rattray?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Blairgowrie and Rattray, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Portable fansHigh opportunity | 7.9% | $127,757 | $27,642 | 362.2% |
Sound system | 13.2% | $101,048 | $25,621 | 294.4% |
Children’s books and toys | 13.2% | $96,187 | $26,357 | 264.9% |
Refrigerator | 71.1% | $44,957 | $12,443 | 261.3% |
BlenderHigh opportunity | 9.2% | $99,305 | $29,077 | 241.5% |
Board games | 30.3% | $69,733 | $20,709 | 236.7% |
Fireplace guards | 10.5% | $95,307 | $28,515 | 234.2% |
Cooking basics | 63.2% | $47,644 | $14,805 | 221.8% |
Backyard | 57.9% | $50,038 | $15,618 | 220.4% |
Barbecue utensils | 17.1% | $82,618 | $25,832 | 219.8% |
Revenue Impact Insights for Blairgowrie and Rattray
- Portable fans tops the revenue impact list with a 362.2% uplift — listings with this amenity earn $127,757 vs. $27,642 without it.
- High-opportunity amenities — Portable fans, Blender — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Portable fans — it has the best combination of high revenue impact and low market saturation in Blairgowrie and Rattray.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Blairgowrie and Rattray STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blairgowrie and Rattray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlairgowrie and Rattray Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Blairgowrie and Rattray
- The typical guest profile for Airbnb in Blairgowrie and Rattray consists of primarily domestic travelers (75%), often arriving from nearby Edinburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 75.0% of guests.
- Key international markets include United Kingdom (75%) and United States (6.8%).
- Top languages spoken are English (61.1%) followed by French (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edinburgh and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Blairgowrie and Rattray?
Listings in Blairgowrie and Rattray average 4.83 out of 5 overall, with about 84.3 reviews per active listing and 60.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Blairgowrie and Rattray
- With an overall rating of 4.83, Blairgowrie and Rattray listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Blairgowrie and Rattray Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blairgowrie and Rattray
- The most common availability pattern in Blairgowrie and Rattray falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Blairgowrie and Rattray (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Blairgowrie and Rattray?
Average Booking Lead Time by Month
Booking Lead Time Insights for Blairgowrie and Rattray
- The overall average booking lead time for vacation rentals in Blairgowrie and Rattray is 81 days.
- Guests book furthest in advance for stays during August (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Blairgowrie and Rattray.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Blairgowrie and Rattray averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Blairgowrie and Rattray?
Guests in Blairgowrie and Rattray stay about 3.4 nights on average, generating roughly 2,662 reservations and 35 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Blairgowrie and Rattray
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Blairgowrie and Rattray
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 35 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (4.3 nights) and shorten in May (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Blairgowrie and Rattray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
21.1% of total
2 Nights
18 listings
23.7% of total
3 Nights
8 listings
10.5% of total
4-6 Nights
3 listings
3.9% of total
30+ Nights
31 listings
40.8% of total
Key Insights
- The most prevalent minimum stay requirement in Blairgowrie and Rattray is 30+ Nights, adopted by 40.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.8%) caters to monthly stays (30+ nights) in Blairgowrie and Rattray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.8% of Blairgowrie and Rattray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blairgowrie and Rattray.
Blairgowrie and Rattray Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.3% of total
Super Strict 60 Days
8 listings
10.5% of total
Super Strict 30 Days
6 listings
7.9% of total
Flexible
23 listings
30.3% of total
Moderate
12 listings
15.8% of total
Firm
23 listings
30.3% of total
Strict
3 listings
3.9% of total
Cancellation Policy Insights for Blairgowrie and Rattray
- The prevailing Airbnb cancellation policy trend in Blairgowrie and Rattray is Flexible, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (46.1%) and stricter (34.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.3% market standard in Blairgowrie and Rattray.
- Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Blairgowrie and Rattray.
How Much Are Airbnb Cleaning Fees in Blairgowrie and Rattray?
Cleaning fees in Blairgowrie and Rattray are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Blairgowrie and Rattray
- About 44.7% of Blairgowrie and Rattray listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($177) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Blairgowrie and Rattray median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Blairgowrie and Rattray Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blairgowrie and Rattraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your 15x en-suite bedroom Manor, with private pub
Entire Place • 15 bedrooms
Rosebank House - 6 bedrooms, 8 bathrooms, EV point
Entire Place • 6 bedrooms
Luxury House in Perthshire-5 bedrooms all en-suite
Entire Place • 5 bedrooms
Gilmore House - 5 Bedroom Home With Hot Tub
Entire Place • 5 bedrooms
The Pink|Spa|Nest
Entire Place • 2 bedrooms
Altamount Villa - Now includes log fired hot tub!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Blairgowrie and Rattray?
Learn from the best! This table showcases top-performing Airbnb hosts in Blairgowrie and Rattray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louise | 5 | $463,416 | 240 | 4.95/5.0 |
| Nicholas | 1 | $405,814 | 4 | 5.00/5.0 |
| Scott | 1 | $122,850 | 98 | 4.99/5.0 |
| Pondfauld Holidays | 4 | $112,505 | 299 | 4.96/5.0 |
| Vicki | 1 | $110,147 | 125 | 4.92/5.0 |
| Cottages | 4 | $90,390 | 45 | 4.82/5.0 |
| Paul | 1 | $83,560 | 125 | 4.77/5.0 |
| Adam | 2 | $82,657 | 399 | 4.96/5.0 |
| James | 2 | $73,295 | 194 | 4.92/5.0 |
| Chris / Meg | 3 | $60,175 | 164 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blairgowrie and Rattray.
Who Are the Airbnb Hosts in Blairgowrie and Rattray?
Blairgowrie and Rattray is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Blairgowrie and Rattray
- With 56.6% Superhosts, Blairgowrie and Rattray has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 82.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Blairgowrie and Rattray averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Blairgowrie and Rattray
These are the highest-grossing professional property management operations in Blairgowrie and Rattray, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 4 | $90,390 | $242 | 39.7% | 4.82/5 |
| Sykes Holiday Cottages Limited | 2 | $25,382 | $498 | 14.7% | 4.85/5 |
| Travelnest | 1 | $18,316 | $244 | 20.8% | 5.00/5 |
| Travelnest | 1 | $7,556 | $354 | 8.5% | 4.67/5 |
Management Company Insights for Blairgowrie and Rattray
- The leading management company, Cottages, operates 4 listings with $90,390 in gross revenue — a useful benchmark for what scale looks like in Blairgowrie and Rattray.
- Top managers average 2 properties each, suggesting professional management in Blairgowrie and Rattray still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Blairgowrie and Rattray's Airbnb Market Compare to Nearby Cities?
How does the Blairgowrie and Rattray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Blairgowrie and Rattray has 16 percentage points lower occupancy and about $110 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Dalkeith | 10 | $5,473 | $493.43 | 52% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
Frequently Asked Questions About Airbnb in Blairgowrie and Rattray
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Blairgowrie and Rattray.
How much do Airbnb hosts make in Blairgowrie and Rattray?
Blairgowrie and Rattray hosts earn about $35,545 per year on average, with an average nightly rate of $252 and RevPAR of $112. Those figures describe the typical revenue environment for active listings in Blairgowrie and Rattray, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Blairgowrie and Rattray market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Blairgowrie and Rattray?
The average Airbnb occupancy rate in Blairgowrie and Rattray is 45.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Blairgowrie and Rattray?
Listings in Blairgowrie and Rattray average $252 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Blairgowrie and Rattray?
Blairgowrie and Rattray currently has about 76 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Blairgowrie and Rattray?
AirROI currently classifies the short-term rental regulation level in Blairgowrie and Rattray as High. The dataset also shows about 43.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Blairgowrie and Rattray?
RevPAR in Blairgowrie and Rattray is about $112. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Blairgowrie and Rattray?
At 45.6% occupancy, Blairgowrie and Rattray can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,545, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Blairgowrie and Rattray?
The average booking lead time in Blairgowrie and Rattray is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Blairgowrie and Rattray?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Blairgowrie and Rattray include Rattray, Blairgowrie Town Centre, The Cateran Trail. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Blairgowrie and Rattray?
entire_home listings make up 84.2% of the active supply in Blairgowrie and Rattray. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Blairgowrie and Rattray compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Blairgowrie and Rattray's $35,545 and 45.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Blairgowrie and Rattray?
The average Airbnb stay length in Blairgowrie and Rattray is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Blairgowrie and Rattray?
Airbnb listings in Blairgowrie and Rattray average 4.83 out of 5 overall. About 60.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Blairgowrie and Rattray?
Portable fans and Sound system are among the strongest revenue-linked amenities in Blairgowrie and Rattray. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Blairgowrie and Rattray?
Yes. About 44.7% of active Airbnb listings in Blairgowrie and Rattray charge a cleaning fee, and the average fee is $177. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Blairgowrie and Rattray?
A 56.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.