Airbnb market data · 202512 months to June 2025
Portmahomack, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Portmahomack brought in £15,186 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Portmahomack run through June 2025.
The short answer
Portmahomack Airbnb Market at a Glance
Listings averaged £124 a night and were booked on 47% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.8 times as much as in November, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Portmahomack is the 314th-largest of 330 Scotland markets AirROI tracks.
Browse the live Portmahomack Airbnb market See Every Portmahomack ListingRevenue
How Much Do Airbnb Hosts Make in Portmahomack?
Gross bookings per Portmahomack listing averaged £15,186 over the 12 months to June 2025 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Portmahomack listing brought in £3,070 in August, its best month, and £813 in November, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
Across Portmahomack's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,050+ a month, about 1.7 times the typical property.
- Strong performers (top 25%) earn £2,460 or more, roughly £670 a month above the median.
- Typical properties (median) earn about £1,790 a month.
- Entry-level properties (bottom 25%) earn £1,060 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.8 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,880.
Portmahomack Airbnb Data by Month
Latest 12 months in the June 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | £2,493 | 51.6% | £153 | 105 days |
| Aug 2024 | £3,069 | 66.8% | £154 | 88 days |
| Sep 2024 | £2,376 | 62.3% | £146 | 86 days |
| Oct 2024 | £1,932 | 53.8% | £147 | 50 days |
| Nov 2024 | £813 | 24.8% | £144 | 88 days |
| Dec 2024 | £1,271 | 36.4% | £146 | 71 days |
| Jan 2025 | £860 | 26.9% | £142 | 53 days |
| Feb 2025 | £951 | 30.5% | £118 | 29 days |
| Mar 2025 | £1,503 | 39.0% | £118 | 50 days |
| Apr 2025 | £2,446 | 61.3% | £120 | 54 days |
| May 2025 | £2,708 | 58.4% | £130 | 78 days |
| Jun 2025 | £2,100 | 50.9% | £134 | 80 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Portmahomack home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Portmahomack Profitable?
Yes, when it's run well. The average Portmahomack Airbnb took in £15,186 in the 12 months to June 2025, and run by its owner at everyday costs, about £920 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Portmahomack Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £15,186 | £20,880 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£2,350 | −£3,240 |
| Utilities and internetAbout 5% of bookings | −£760 | −£1,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£300 | −£420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£460 | −£630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£150 | −£150 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£4,100 | −£5,560 |
| Left for housing costs, then profit | £11,086about £920 a month | £15,320about £1,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Portmahomack Airbnb Profit
The estimate starts from Portmahomack's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Portmahomack home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Portmahomack's Top Earners Get There
- More nights booked. The busiest quarter of Portmahomack listings are booked on 64% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £145 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,520 a year.
- Open for the busy months. August brought the average listing about £3,070, against £813 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,740 a month, against £1,270 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Portmahomack?
Portmahomack listings were booked on 47% of the nights they were open over the past year, 2 percentage points below the Scotland average (49%) and 6 points above the U.K. average (41%). Occupancy swings from 25% in November to 67% in August.
Across Portmahomack's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
August was the busiest month in Portmahomack, November the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Portmahomack?
The average nightly rate in Portmahomack, known as ADR (average daily rate), was £124 over the past year, about 40% below the Scotland average of £205 and about 36% below the U.K. average of £195. Rates peak in July and August at about £155 and bottom out in February and March at about £120.
Across Portmahomack's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £200+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge £145 or more, about £30 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £91 or less, about 20% below the median.
August rates ran 31% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £138. The 12-month ADR of £124 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Portmahomack
With only 18 active listings, the monthly pattern in Portmahomack is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Portmahomack?
Guests book Portmahomack stays 53 days ahead on average (about eight weeks). July stays are booked furthest out, about 105 days ahead, and February stays closest to arrival, about 29 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Portmahomack
None of the 18 active listings in Portmahomack display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Portmahomack.
Neighborhoods
Best Neighborhoods for Airbnb in Portmahomack
AirROI's area guide picks seven Portmahomack neighborhoods that draw short-term rental guests, led by Portmahomack Village, Eagle Stone and Tarbat Ness. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Portmahomack Village | A picturesque fishing village with stunning coastal views and sandy beaches. Ideal for families and couples looking for a peaceful retreat with local charm. | Tarbat Ness Lighthouse, Portmahomack Beach, Tarbat Discovery Centre, Local seafood restaurants, Fishing opportunities, Coastal walks |
| Eagle Stone | A historic landmark near Portmahomack offering scenic walks and local legends, appealing to history enthusiasts and nature lovers alike. | Eagle Stone historic site, Walking trails around the area, Local wildlife, Scenic viewpoints |
| Tarbat Ness | Known for its dramatic cliffs and breathtaking scenery, Tarbat Ness attracts outdoor enthusiasts and nature lovers seeking adventure. | Tarbat Ness Lighthouse walks, Birdwatching, Photography opportunities, Coastal hiking trials |
| Balintore | Adjacent to Portmahomack, Balintore is known for its beautiful harbor and fishing culture, perfect for those looking to experience local life. | Balintore Harbour, Beech trees walks, Fishing spots, Local village events |
| Nigg | A quiet village near Portmahomack with stunning waterfront views, great for those seeking tranquility and scenic beauty. | Nigg Bay, Historic Nigg Church, Scenic walks, Quiet beaches |
| Dunrobin Castle | A short drive from Portmahomack, this famous castle attracts tourists looking for historical experiences and beautiful gardens. | Dunrobin Castle, Gardens, Falconry Shows, Historical tours |
| Ruthven | A small, charming village known for its rural atmosphere and friendly community, ideal for guests wanting to escape the busyness of city life. | Rural walks, Community events, Local farm experiences, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Portmahomack vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Dornoch (14 km away, 74 listings) earned the most per listing, about 66% more than Portmahomack.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tain 14 km | 35 | £17,191 | £157 | 42% |
| Dornoch 14 km | 74 | £25,210 | £287 | 41% |
| Findhorn 24 km | 53 | £20,477 | £153 | 42% |
| Nairn 28 km | 83 | £22,206 | £188 | 49% |
| Forres 28 km | 32 | £20,692 | £151 | 44% |
| Lossiemouth 34 km | 61 | £16,882 | £151 | 44% |
| Elgin 37 km | 47 | £19,470 | £154 | 47% |
| Moray 43 km | 76 | £23,025 | £237 | 44% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Portmahomack
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Portmahomack:
- Lincoln Airbnb data UK · £123/night · 46.7%
- North Hertfordshire Airbnb data UK · £129/night · 47.2%
- Cambridge Airbnb data UK · £130/night · 45.9%
- Exeter Airbnb data UK · £117/night · 49.3%
- Carlisle Airbnb data UK · £118/night · 43.9%
- Salisbury Airbnb data UK · £147/night · 46.4%
FAQ
Portmahomack Airbnb FAQ
How much do Airbnb hosts make in Portmahomack?
An active Portmahomack Airbnb grossed £15,186 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,460 or more in a typical month.
How much can I make on Airbnb in Portmahomack?
It depends most on the home's size, location and how it's run. The middle half of Portmahomack listings earn between £1,060 and £2,460 in a typical month, and the top tenth £3,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Portmahomack?
Listings in Portmahomack were booked on 47% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Portmahomack?
The average booked night in Portmahomack cost £124 before fees. Half of listings charge between £91 and £145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Portmahomack?
None of the active Portmahomack listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Portmahomack?
Yes, when it's run well. The average Portmahomack Airbnb grossed £15,186 in the 12 months to June 2025, 47% below the Scotland average of £28,841, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £11,086 a year (about £920 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,280 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Portmahomack?
August paid best over the past year, at £3,070 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Portmahomack?
Portmahomack stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Portmahomack?
Portmahomack Village, Eagle Stone and Tarbat Ness draw the most short-term rental interest in Portmahomack. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Portmahomack?
AirROI counted 18 active Airbnb listings in Portmahomack as of June 2025. The closest tracked market is Tain, 14 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Portmahomack from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.