Franklin, Tasmania Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Franklin, Tasmania? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,333 per year — at a $180 nightly rate, 39.1% occupancy, and a $65 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Franklin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Franklin?
In Franklin, the headline Airbnb metrics are $22,333 in average annual revenue,39.1% occupancy, $180 ADR, and $65 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Franklin?
Understanding the monthly revenue variations for Airbnb listings in Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,843+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,343 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,609 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $893, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin
What Is the Monthly Airbnb Occupancy Rate in Franklin?
Maximize your bookings by understanding the Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin
What Is the Average Airbnb Nightly Rate in Franklin?
Effective short term rental pricing strategy in Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Franklin
What Is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $70 RevPAR.
- Best-in-class (Top 10%) achieve $130 RevPAR.
Average Monthly RevPAR Trend in Franklin
RevPAR Insights for Franklin
- The average RevPAR in Franklin is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($130) and bottom 25% ($37) is $93, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Franklin benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $70+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Franklin?
Franklin's peak Airbnb season falls in January, April, December, while the softest stretch is June, August, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, April, December)
- Revenue averages $2,691 per month
- Occupancy rates average 51.5%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,781 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $168
Low Season (June, August, November)
- Revenue drops to average $1,411 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $170
Seasonality Insights for Franklin
- Airbnb seasonality in Franklin is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Franklin's highest earning potential, with monthly revenues climbing to $3,147, occupancy reaching 61.1%, and ADRs peaking at $177.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,257, occupancy could drop to 28.5%, and ADRs may adjust to $164.
- Lower occupancy paired with meaningful seasonality means hosts in Franklin need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Franklin, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Franklin, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Franklin?
Yes, Franklin, Tasmania, Australia enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Franklin?
With a compact short-term rental market, Franklin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Village | Charming village atmosphere with historic buildings and a picturesque waterfront. It's perfect for travelers seeking a peaceful stay near nature and the Huon River. | Huon River, Franklin Maritime Museum, local galleries, Far South Tasmania Distillery, Huon Valley apple orchards |
| Tahune Forest Reserve | A stunning natural reserve offering adventure and breathtaking scenery. Ideal for nature lovers and those seeking outdoor activities such as walking in the forest canopy. | Tahune Airwalk, Huon River Gorge, rafting and kayaking, cycling paths, bushwalking trails |
| Port Huon | A coastal village with stunning views of the water. It's popular for fishing, boating, and water sports, attracting visitors looking to relax by the shore. | Port Huon Marina, Kermandie Lodge, Huon Valley wineries, local seafood markets, boats and fishing excursions |
| Geeveston | A small town known as the gateway to the Southwest National Park. It caters to outdoor enthusiasts and those wanting to explore Tasmania's wilderness. | Hartz Mountains National Park, Geeveston Heritage Museum, Forest & Heritage Centre, local crafts and produce, timber workshops |
| Cygnet | A vibrant township known for its arts scene and agriculture. Cygnet offers a mix of rural charm and artistic creativity, making it appealing to various travelers. | Cygnet Market, local galleries and studios, Cygnet Bay, Cygnet Theatre, restaurants focusing on local produce |
| Huonville | The main hub of the Huon Valley, renowned for its local produce, cafes, and proximity to the river. A great base for tourists exploring the region. | Huon Valley Cheese, local farms and orchards, Huon River walks, Cafés and eateries, Cider & wine tasting |
| Bruny Island | A popular destination just a ferry ride away, known for its stunning scenery, wildlife, and gourmet food options. Ideal for a getaway for visitors looking to indulge in local delicacies. | Bruny Island Cheese Co., Adventure Bay, Cape Bruny Lighthouse, native wildlife and seals, Bruny Island Cruises |
| Dover | A serene town known for its beach and scenic coastline. Perfect for relaxing stays, offering quaint accommodations and access to beautiful beaches. | Dover Beach, Southport Lagoon, local art galleries, historical sites, fishing and water sports |
Because Franklin has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Franklin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin
- The Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin, House properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Franklin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin
- The dominant room capacity in Franklin is 1 bedroom listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.5% of the active Airbnb listings in Franklin, indicating a high concentration in these sizes.
- With over half the market (63.2%) consisting of studios or 1-bedroom units, Franklin is particularly well-suited for individuals or couples.
Franklin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin
- The most common guest capacity trend in Franklin vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franklin STR market, accounting for 57.9% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin.
- On average, properties in Franklin are equipped to host 3.6 guests.
How Do Listings in Franklin Compare on Quality?
Listing quality in Franklin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Franklin
- At 27.7 photos per listing on average, Franklin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 52.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Franklin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Franklin?
Amenity Prevalence
Amenity Insights for Franklin
- Essential amenities in Franklin that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin: Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin to stay competitive.
Which Airbnb Amenities Boost Revenue in Franklin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Franklin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bathtub | 26.3% | $35,396 | $17,667 | 100.4% |
Clothing storage | 31.6% | $33,763 | $17,057 | 97.9% |
Coffee maker | 52.6% | $28,765 | $15,185 | 89.4% |
Hangers | 63.2% | $27,003 | $14,326 | 88.5% |
Iron | 68.4% | $26,055 | $14,268 | 82.6% |
Dining table | 57.9% | $26,280 | $16,904 | 55.5% |
Indoor fireplace | 31.6% | $29,465 | $19,041 | 54.7% |
Board games | 26.3% | $29,894 | $19,632 | 52.3% |
High chair | 31.6% | $29,060 | $19,227 | 51.1% |
Barbecue utensils | 31.6% | $28,849 | $19,325 | 49.3% |
Revenue Impact Insights for Franklin
- Bathtub tops the revenue impact list with a 100.4% uplift — listings with this amenity earn $35,396 vs. $17,667 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Franklin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Franklin
- The typical guest profile for Airbnb in Franklin consists of primarily domestic travelers (92%), often arriving from nearby Launceston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.3% of guests.
- Key international markets include Australia (92.3%) and United Kingdom (2.4%).
- Top languages spoken are English (71.7%) followed by French (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Launceston and Hobart.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Franklin?
Listings in Franklin average 4.92 out of 5 overall, with about 116.9 reviews per active listing and 73.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Franklin
- With an overall rating of 4.92, Franklin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 73.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Franklin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin
- The most common availability pattern in Franklin falls within the 181-270 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Franklin (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Franklin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin
- The overall average booking lead time for vacation rentals in Franklin is 56 days.
- Guests book furthest in advance for stays during November (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Franklin.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Franklin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Franklin?
Guests in Franklin stay about 3.5 nights on average, generating roughly 589 reservations and 31 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Franklin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Franklin
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (7.4 nights) and shorten in Nov (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
52.6% of total
2 Nights
5 listings
26.3% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Franklin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.6% of Franklin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin.
Franklin Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
47.4% of total
Moderate
5 listings
26.3% of total
Firm
5 listings
26.3% of total
Cancellation Policy Insights for Franklin
- The prevailing Airbnb cancellation policy trend in Franklin is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Franklin may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Franklin.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin.
How Much Are Airbnb Cleaning Fees in Franklin?
Cleaning fees in Franklin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Franklin
- About 47.4% of Franklin listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $33 is close to the median ($33), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Franklin median of $33. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Franklin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Alto" Franklin
Entire Place • 3 bedrooms
The Bowmont | Stylish Apartment in Historic Bank
Entire Place • 2 bedrooms
Mathinna House, 4 bedroom heritage home
Entire Place • 3 bedrooms
Convent Franklin Martina Unit
Entire Place • 1 bedroom
Convent Franklin Alice Catherine Unit
Entire Place • 1 bedroom
The Blue Wren’s Nest
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Franklin?
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 5 | $70,021 | 448 | 4.91/5.0 |
| Louella | 1 | $55,083 | 9 | 5.00/5.0 |
| Wendy | 2 | $52,275 | 341 | 4.99/5.0 |
| Michelle | 1 | $47,348 | 90 | 5.00/5.0 |
| Peter | 2 | $43,964 | 162 | 5.00/5.0 |
| Gavin | 1 | $34,631 | 47 | 4.87/5.0 |
| Marcus | 2 | $32,745 | 100 | 4.93/5.0 |
| Pat | 2 | $30,612 | 161 | 4.80/5.0 |
| Clyde & Gaye | 1 | $21,508 | 451 | 4.96/5.0 |
| Heidi | 1 | $21,250 | 85 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin.
Who Are the Airbnb Hosts in Franklin?
Franklin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Franklin
- With 63.2% Superhosts, Franklin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 94.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 52.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Franklin averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Franklin's Airbnb Market Compare to Nearby Cities?
How does the Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sandford, Franklin has 27 percentage points lower occupancy and about $42 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sandford | 12 | $4,501 | $222.14 | 66% |
| City of Clarence | 16 | $3,801 | $282.82 | 42% |
| Glamorgan-Spring Bay | 63 | $3,591 | $254.98 | 51% |
| Coles Bay | 147 | $3,382 | $238.57 | 49% |
| Adventure Bay | 50 | $3,164 | $217.30 | 51% |
| Alonnah | 42 | $3,057 | $226.87 | 47% |
| Cygnet | 19 | $2,867 | $193.04 | 48% |
| Opossum Bay | 17 | $2,841 | $275.13 | 42% |
| Swansea | 56 | $2,717 | $266.02 | 41% |
| Hobart | 1,528 | $2,714 | $191.52 | 53% |
Frequently Asked Questions About Airbnb in Franklin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Franklin.
How much do Airbnb hosts make in Franklin?
Franklin hosts earn about $22,333 per year on average, with an average nightly rate of $180 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Franklin, Tasmania, not the ceiling for the best operators. Source: AirROI 2026 data, Franklin market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Franklin?
The average Airbnb occupancy rate in Franklin is 39.1%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Franklin?
Listings in Franklin average $180 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Franklin?
Franklin currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Franklin?
AirROI currently classifies the short-term rental regulation level in Franklin as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Franklin?
RevPAR in Franklin is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Franklin?
Occupancy of 39.1% means Franklin is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,333, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Franklin?
The average booking lead time in Franklin is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Franklin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Franklin include Franklin Village, Tahune Forest Reserve, Port Huon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Franklin?
entire_home listings make up 100.0% of the active supply in Franklin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Franklin compare to nearby Airbnb markets?
Among neighboring markets, Sandford posts $54,007 in average annual revenue with 65.6% occupancy, compared to Franklin's $22,333 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Franklin?
The average Airbnb stay length in Franklin is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Franklin?
Airbnb listings in Franklin average 4.92 out of 5 overall. About 73.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Franklin?
Bathtub and Clothing storage are among the strongest revenue-linked amenities in Franklin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Franklin?
Yes. About 47.4% of active Airbnb listings in Franklin charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Franklin?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.