Mountain townsItaly2026
Italy Mountain Towns
Including Italy's 30 ski towns
Aosta, Valtournenche and Merano were the most booked of the 44 mountain towns in Italy, 30 of them ski towns, on Airbnb in the 12 months to October 2026, with an estimated 10,546, 8,120 and 7,840 stays. August is the busiest month across them, and the typical stay is 5.2 nights.
Figures are AirROI estimates. How they are made
Ranking
Italy Mountain Towns Ranked by Airbnb Stays
Every one of the mountain and ski towns in Italy with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Aosta, Aosta Valley | 10,546 | €145 |
|---|---|---|---|
| 2 | Valtournenche, Aosta Valley | 8,120 | €271 |
| 3 | Merano, Trentino-Alto Adige | 7,840 | €222 |
| 4 | Cortina d'Ampezzo, Veneto | 7,288 | €527 |
| 5 | Arco, Trentino-Alto Adige | 7,043 | €145 |
| 6 | Tirano, Lombardy | 5,057 | €226 |
| 7 | Bormio, Lombardy | 4,661 | €230 |
| 8 | Livigno, Lombardy | 4,523 | €344 |
| 9 | Bressanone, Trentino-Alto Adige | 3,831 | €242 |
| 10 | Ortisei, Trentino-Alto Adige | 3,786 | €729 |
| 11 | Courmayeur, Aosta Valley | 3,705 | €277 |
| 12 | Castelrotto, Trentino-Alto Adige | 3,419 | €389 |
| 13 | Canazei, Trentino-Alto Adige | 3,034 | €260 |
| 14 | Pinzolo, Trentino-Alto Adige | 2,828 | €253 |
| 15 | San Vito di Cadore, Veneto | 2,734 | €348 |
| 16 | Renon, Trentino-Alto Adige | 2,544 | €346 |
| 17 | Pieve di Cadore, Veneto | 2,507 | €237 |
| 18 | Sauze d'Oulx, Piedmont | 2,453 | €167 |
| 19 | Ledro, Trentino-Alto Adige | 2,450 | €143 |
| 20 | Bardonecchia, Piedmont | 2,435 | €165 |
| 21 | San Giovanni di Fassa, Trentino-Alto Adige | 2,412 | €264 |
| 22 | Sestriere, Piedmont | 2,287 | €189 |
| 23 | Tremosine sul Garda, Lombardy | 2,092 | €196 |
| 24 | Laion, Trentino-Alto Adige | 2,085 | €536 |
| 25 | Valdidentro, Lombardy | 2,065 | €194 |
| 26 | Rocca Pietore, Veneto | 2,022 | €190 |
| 27 | Santa Cristina Valgardena, Trentino-Alto Adige | 1,986 | €423 |
| 28 | Badia, Trentino-Alto Adige | 1,964 | €351 |
| 29 | Ponte di Legno, Lombardy | 1,839 | €215 |
| 30 | Gressan, Aosta Valley | 1,811 | €165 |
| 31 | Pré-Saint-Didier, Aosta Valley | 1,808 | €207 |
| 32 | Moena, Trentino-Alto Adige | 1,805 | €246 |
| 33 | Alleghe, Veneto | 1,759 | €223 |
| 34 | La Salle, Aosta Valley | 1,694 | €182 |
| 35 | Molveno, Trentino-Alto Adige | 1,646 | €182 |
| 36 | Valdisotto, Lombardy | 1,593 | €215 |
| 37 | Lana, Trentino-Alto Adige | 1,576 | €246 |
| 38 | Ayas, Aosta Valley | 1,544 | €236 |
| 39 | La Thuile, Aosta Valley | 1,503 | €215 |
| 40 | Predazzo, Trentino-Alto Adige | 1,474 | €235 |
| 41 | Bagni di Lucca, Tuscany | 1,468 | €212 |
| 42 | Marebbe, Trentino-Alto Adige | 1,424 | €419 |
| 43 | Porlezza, Lombardy | 1,265 | €178 |
| 44 | Fivizzano, Tuscany | 973 | €240 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
By region
Stays and Top Town by Region
| Region | Stays | Top town |
|---|---|---|
| Trentino-Alto Adige | 53,147 | Merano |
| Aosta Valley | 30,731 | Aosta |
| Lombardy | 23,095 | Tirano |
| Veneto | 16,310 | Cortina d'Ampezzo |
| Piedmont | 7,175 | Sauze d'Oulx |
| Tuscany | 2,441 | Bagni di Lucca |
Town by town
Where the Top Towns Stand Out
6 of 8 are busiest in August. Valtournenche peaks in February, and Livigno in January. Among guests who left a review, Italy is the top home country in 3 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Aosta, Aosta Valley
Of the 13 mountain towns in Italy with 200 or more homes, Aosta (Aosta Valley) had the highest occupancy, at 44%, in the 12 months to October 2026.
- Valtournenche, Aosta Valley
Of the 13 mountain towns in Italy with 200 or more homes, Valtournenche (Aosta Valley) had the most Airbnb homes, at 470, and was booked furthest ahead, about 85 days before arrival, in the 12 months to October 2026. Among guests who left a review, the United Kingdom was the top home country for Valtournenche, at 22%.
- Merano, Trentino-Alto Adige
In the 12 months to October 2026, among guests who left a review, Germany was the top home country for Merano, Trentino-Alto Adige, at 48%.
- 4Cortina d'Ampezzo, Veneto
Of the 13 mountain towns in Italy with 200 or more homes, Cortina d'Ampezzo (Veneto) had the highest nightly rate, at €527, and had the biggest share from abroad among guests who left a review, at 92%, in the 12 months to October 2026. Among guests who left a review, the United States was the top home country for Cortina d'Ampezzo, at 35%.
- 5Arco, Trentino-Alto Adige
In the 12 months to October 2026, among guests who left a review, Germany was the top home country for Arco, Trentino-Alto Adige, at 36%.
- 6Tirano, Lombardy
In the 12 months to October 2026, among guests who left a review, the United States was the top home country for Tirano, Lombardy, at 18%.
- 8Livigno, Lombardy
Of the 13 mountain towns in Italy with 200 or more homes, Livigno (Lombardy) had the longest typical stay, at 6.5 nights, in the 12 months to October 2026.
When to go
Busiest and Quietest Months
August, July and February rank as the busiest months for Airbnb nights across the mountain towns in Italy, and April and November as the quietest. August is the busiest month in 31 of the 44, while Valtournenche peaks in February, Livigno in January, and Ortisei in July. Across the 44 towns, nightly rates run lowest in October, at about €254, and highest in February, at about €335. Across the 44 towns, stays run longest in July, at 6.7 nights, and shortest in September, at 3.9 nights.
August ranks first, November last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 6.1 nights | €281 |
| 2 | July | 6.7 nights | €274 |
| 3 | February | 5.9 nights | €335 |
| 4 | September | 3.9 nights | €263 |
| 5 | January | 5.4 nights | €304 |
| 6 | June | 4.9 nights | €272 |
| 7 | December | 4.9 nights | €284 |
| 8 | March | 4.7 nights | €288 |
| 9 | May | 4.7 nights | €266 |
| 10 | October | 4.1 nights | €254 |
| 11 | April | 5.0 nights | €271 |
| 12 | November | 5.2 nights | €264 |
Who comes
Where Guests Come From
Among guests who left a review, 76% come from abroad. Among those guests, the largest groups from abroad come from Germany, the United States and the United Kingdom. The top home cities among those guests are Milan, London and Munich. Cortina d'Ampezzo (Veneto) draws the most from abroad, at 92%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
76% from abroad
The money view
Revenue, Occupancy and Nightly Rate
Among the 13 towns with 200 or more Airbnb homes, Cortina d'Ampezzo has the highest estimated revenue per home, at €45,433 a year. Of those 13, Aosta has the highest occupancy, at 44%, and Ledro has the lowest nightly rate on Airbnb, at €143. The most booked of the 44, Aosta, earns about €17,695 per home.
Highest revenue per home of these 13
A year, AirROI estimate
- Cortina d'Ampezzo €45,433
Veneto
- Valtournenche €26,156
Aosta Valley
- Merano €25,310
Trentino-Alto Adige
- Courmayeur €22,812
Aosta Valley
- Bormio €19,611
Lombardy
Highest occupancy of these 13
Nights booked, AirROI estimate
- Aosta 44%
Aosta Valley
- Merano 43%
Trentino-Alto Adige
- Valtournenche 40%
Aosta Valley
- Arco 40%
Trentino-Alto Adige
Veneto
Lowest nightly rate of these 13
On Airbnb, AirROI estimate
- Ledro €143
Trentino-Alto Adige
- Aosta €145
Aosta Valley
- Arco €145
Trentino-Alto Adige
- Bardonecchia €165
Piedmont
- Sauze d'Oulx €167
Piedmont
FAQ
Frequently Asked Questions
What is the most popular mountain town in Italy?
By AirROI's estimates, Aosta (Aosta Valley) is the most booked of the 44 mountain towns in Italy, with 10,546 Airbnb stays in the 12 months to October 2026. Valtournenche is second, with 8,120. This counts Airbnb bookings only.
What are the ski towns in Italy?
In AirROI's data for the 12 months to October 2026, 30 of the 44 mountain towns in Italy are ski towns, among them Cortina d'Ampezzo, Bormio and Livigno.
What is the most affordable mountain town in Italy?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among mountain towns in Italy with 200 or more homes, the lowest are Ledro (Trentino-Alto Adige) (€143), Aosta (Aosta Valley) (€145) and Arco (Trentino-Alto Adige) (€145). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small mountain towns in Italy?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 44 mountain towns it lists in Italy are Predazzo (Trentino-Alto Adige) (100), Alleghe (Veneto) (101) and Rocca Pietore (Veneto) (103). AirROI's list starts at 100 homes, so smaller places are not on it.
What mountain towns in Italy offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among mountain towns in Italy with 200 or more homes, the highest are Cortina d'Ampezzo (Veneto) (€45,433), Valtournenche (Aosta Valley) (€26,156) and Merano (Trentino-Alto Adige) (€25,310). Among the same towns, Aosta (Aosta Valley) has the highest occupancy, at 44%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to sit in a mountain range or right at its foot, with the mountains the reason it is known and why people go. The town's own listings can back that up, with 15% of its listing titles naming the mountains. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 281,892 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.