Airbnb market data · 202612 months to May 2026
Fortrose, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Fortrose brought in £19,162 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Fortrose run through May 2026.
The short answer
Fortrose Airbnb Market at a Glance
Listings averaged £157 a night and were booked on 47% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.8 times as much as in January, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Fortrose is the 255th-largest of 330 Scotland markets AirROI tracks.
Browse the live Fortrose Airbnb market See Every Fortrose ListingRevenue
How Much Do Airbnb Hosts Make in Fortrose?
Gross bookings per Fortrose listing averaged £19,162 over the 12 months to May 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Fortrose listing brought in £3,400 in July, its best month, and £1,210 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Fortrose's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,380+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn £2,660 or more, roughly £890 a month above the median.
- Typical properties (median) earn about £1,770 a month.
- Entry-level properties (bottom 25%) earn £1,200 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.8 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,140.
Fortrose Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £2,549 | 63.5% | £140 | £85 | 90 days | 3.9 nights |
| Jul 2025 | £3,401 | 75.8% | £143 | £110 | 107 days | 4.4 nights |
| Aug 2025 | £3,155 | 67.5% | £146 | £102 | 114 days | 4.8 nights |
| Sep 2025 | £2,649 | 63.3% | £137 | £88 | 88 days | 3.5 nights |
| Oct 2025 | £2,031 | 43.7% | £134 | £66 | 71 days | 3.6 nights |
| Nov 2025 | £1,477 | 36.7% | £131 | £49 | 48 days | 5.1 nights |
| Dec 2025 | £1,779 | 45.2% | £127 | £57 | 84 days | 5.8 nights |
| Jan 2026 | £1,206 | 27.6% | £150 | £39 | 72 days | 3.7 nights |
| Feb 2026 | £1,269 | 28.9% | £151 | £45 | 54 days | 5.1 nights |
| Mar 2026 | £1,717 | 33.5% | £157 | £55 | 77 days | 5.3 nights |
| Apr 2026 | £2,337 | 51.0% | £167 | £78 | 80 days | 3.8 nights |
| May 2026 | £2,069 | 48.6% | £171 | £67 | 111 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Fortrose home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Fortrose Profitable?
Yes, when it's run well. The average Fortrose Airbnb took in £19,162 in the 12 months to May 2026, and run by its owner at everyday costs, about £1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,660 a month.
Cleaning it yourself keeps the £1,530 a year guests pay in cleaning fees, for about £1,230 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Fortrose Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £17,632 | £26,470 |
| Cleaning fees guests pay8% of Fortrose bookings | £1,530 | £2,300 |
| Gross bookings | £19,162 | £28,770 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of Fortrose listings on Simplified Pricing, 3% for the rest | −£2,250 | −£3,380 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,530 | −£2,300 |
| Utilities and internetAbout 5% of bookings | −£960 | −£1,440 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£380 | −£580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£570 | −£860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£190 | −£190 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −£5,980 | −£8,850 |
| Left for housing costs, then profit | £13,182about £1,100 a month | £19,920about £1,660 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Fortrose Airbnb Profit
The estimate starts from Fortrose's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Fortrose home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Fortrose's Top Earners Get There
- More nights booked. The busiest quarter of Fortrose listings are booked on 64% or more of their nights, against 52% for the median listing. Ten more booked nights a year at the median rate of £135 adds about £1,330 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £180 a night or more, against a median of £135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,760 a year.
- Open for the busy months. July brought the average listing about £3,400, against £1,210 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Fortrose listings average 4.86 stars, and 60% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,400 a month, against £1,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Fortrose?
Fortrose listings were booked on 47% of the nights they were open over the past year, 2 percentage points below the Scotland average (49%) and 6 points above the U.K. average (41%). Occupancy swings from 28% in January to 76% in July.
Across Fortrose's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly five nights a week.
- Typical properties (median) fill about 52% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
July was the busiest month in Fortrose, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Fortrose?
The average nightly rate in Fortrose, known as ADR (average daily rate), was £157 over the past year, about 23% below the Scotland average of £205 and about 19% below the U.K. average of £195. Rates peak in May at about £170 and bottom out in December at about £125.
Across Fortrose's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £225+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £180 or more, about £45 above the median.
- Typical properties (median) charge about £135 a night.
- Entry-level properties (bottom 25%) charge £94 or less, about two-thirds of the median.
May rates ran 35% above December's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £146. The 12-month ADR of £157 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Fortrose?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Fortrose it averaged £70 over the past year, from about £39 in January to about £110 in July.
Across Fortrose's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £101+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn £86 or more, about £25 a night above the median.
- Typical properties (median) earn about £63 per open night.
- Entry-level properties (bottom 25%) earn £46 or less, about three-quarters of the median.
July RevPAR was about 2.8 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £70.
Seasonality
Best and Worst Months for Airbnb in Fortrose
With only 20 active listings, the monthly pattern in Fortrose is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Fortrose?
Guests book Fortrose stays 88 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 114 days ahead, and November stays closest to arrival, about 48 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 88 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Fortrose
25% of the 20 active listings in Fortrose display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Fortrose.
Neighborhoods
Best Neighborhoods for Airbnb in Fortrose
AirROI's area guide picks eight Fortrose neighborhoods that draw short-term rental guests, led by East Fortrose, Rosemarkie and Black Isle. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| East Fortrose | A picturesque coastal area known for its stunning views of the Moray Firth. Ideal for guests looking for tranquility and natural beauty, with opportunities for dolphin watching and scenic walks. | Fortrose Cathedral, Chanonry Point, Rosemarkie Beach, Fortrose Harbour, Moray Firth Dolphins |
| Rosemarkie | Offering beautiful sandy beaches and a charming village atmosphere, Rosemarkie attracts families and beachgoers looking for a relaxing getaway close to nature. | Rosemarkie Beach, Groam House Museum, Chanonry Point, Fortrose Tidal Pool, Cliffs and coastal paths |
| Black Isle | The Black Isle region is renowned for its rural charm and proximity to both countryside and coastline. It's appealing for those looking to explore the scenic beauty and local wildlife. | Black Isle Brewery, Cromarty Firth, Local farms and markets, Historic sites and castles, Wildlife observing |
| Chanonry Point | Famous for its lighthouse and regular sightings of dolphins, Chanonry Point is a hotspot for visitors interested in marine life and stunning coastal scenery. | Chanonry Lighthouse, Dolphin watching tours, Fortrose Beach, East Coast walking trails, Scenic picnic spots |
| Fortrose Town Centre | The heart of Fortrose, with shops, restaurants, and cafes, making it convenient for guests who appreciate easy access to local amenities and community events. | Local shops, Restaurants and cafes, Fortrose Golf Club, Community events, Historic buildings |
| Avoch | A charming fishing village with a welcoming atmosphere, Avoch is appealing due to its local culture and proximity to outdoor activities and coastal experiences. | Avoch Harbour, Moray Firth views, Walking trails, Local fishing opportunities, Community events |
| Nigg | Offering a more rural experience, Nigg is great for guests looking for solitude and natural landscapes, while still being within reach of Fortrose’s attractions. | Nigg Heritage Centre, Nigg Bay, Walking trails, Wildlife watching, Peaceful countryside |
| Cromarty | Although a bit further away, Cromarty is a popular destination known for its historical significance and stunning coastal landscapes, attracting visitors with rich history and outdoor activities. | Cromarty Courthouse Museum, Cromarty Firth, Historic sites, Local art galleries, Beautiful coastal walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Fortrose vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Inverness (14 km away) earned the most per listing, about 49% more than Fortrose. Inverness and Highland were the busiest, each booked on 50% of nights against 47% in Fortrose.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Inverness 14 km | 800 | £28,539 | £181 | 50% |
| Nairn 16 km | 83 | £22,206 | £188 | 49% |
| Beauly 24 km | 32 | £15,947 | £125 | 43% |
| Tain 25 km | 35 | £17,191 | £157 | 42% |
| Kiltarlity 28 km | 49 | £18,015 | £230 | 36% |
| Forres 30 km | 32 | £20,692 | £151 | 44% |
| Highland 32 km | 507 | £25,694 | £200 | 50% |
| Findhorn 32 km | 53 | £20,477 | £153 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
- Dundee Airbnb data 239 listings
See all 330 Scotland Airbnb markets
Markets Similar to Fortrose
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Fortrose:
- Fareham Airbnb data UK · £156/night · 46.7%
- Ludlow Airbnb data UK · £151/night · 47.8%
- Frome Airbnb data UK · £159/night · 48.8%
- Llangollen Airbnb data UK · £167/night · 47.9%
- Gloucester Airbnb data UK · £150/night · 46.2%
- Salisbury Airbnb data UK · £147/night · 46.4%
FAQ
Fortrose Airbnb FAQ
How much do Airbnb hosts make in Fortrose?
An active Fortrose Airbnb grossed £19,162 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,660 or more in a typical month.
How much can I make on Airbnb in Fortrose?
It depends most on the home's size, location and how it's run. The middle half of Fortrose listings earn between £1,200 and £2,660 in a typical month, and the top tenth £4,380 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Fortrose?
Listings in Fortrose were booked on 47% of available nights over the past year. That compares with 49% for the Scotland average. July was the busiest month.
How much does an Airbnb cost per night in Fortrose?
The average booked night in Fortrose cost £157 before fees. Half of listings charge between £94 and £180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Fortrose?
In Fortrose, 25% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Fortrose?
Yes, when it's run well. The average Fortrose Airbnb grossed £19,162 in the 12 months to May 2026, 34% below the Scotland average of £28,841, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,182 a year (about £1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,660 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Fortrose?
July paid best over the past year, at £3,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Fortrose?
Each night a Fortrose listing was open to book earned £70 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £101 or more.
How far in advance do guests book Airbnbs in Fortrose?
Fortrose stays were booked 88 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Fortrose?
The average Fortrose Airbnb stay lasted 4.4 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Fortrose rated?
Guests rate Fortrose Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Fortrose?
East Fortrose, Rosemarkie and Black Isle draw the most short-term rental interest in Fortrose. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Fortrose?
AirROI counted 20 active Airbnb listings in Fortrose as of May 2026. The closest tracked market is Inverness, 14 km away.
How much are Airbnb cleaning fees in Fortrose?
In Fortrose, 45% of listings add a cleaning fee. The median fee is £39, but a minority of much higher fees lifts the average to £91, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Fortrose from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.