Airbnb market data · 202612 months to June 2026
Kirriemuir, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Kirriemuir brought in £22,821 over the 12 months through June 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Kirriemuir run through June 2026.
The short answer
Kirriemuir Airbnb Market at a Glance
Listings averaged £143 a night and were booked on 48% of available nights.
August, the best month, brought in about 85% more per listing than January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Kirriemuir is the 233rd-largest of 326 Scotland markets AirROI tracks.
Browse the live Kirriemuir Airbnb market See Every Kirriemuir ListingRevenue
How Much Do Airbnb Hosts Make in Kirriemuir?
Gross bookings per Kirriemuir listing averaged £22,821 over the 12 months to June 2026 (Scotland average: £28,892), before cleaning, platform and management costs and taxes.
The average Kirriemuir listing brought in £3,200 in August, its best month, and £1,730 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Kirriemuir's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £7,320+ a month, about 4.8 times the typical property.
- Strong performers (top 25%) earn £2,510 or more, roughly £980 a month above the median.
- Typical properties (median) earn about £1,530 a month.
- Entry-level properties (bottom 25%) earn £1,070 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.9 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,470. Dashed: June left out, as the latest month's data looks incomplete.
Kirriemuir Airbnb Data by Month
Latest 12 months in the June 2026 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | £2,975 | 67.4% | £147 | £96 | 95 days | 4.2 nights |
| Aug 2025 | £3,199 | 70.0% | £149 | £103 | 106 days | 5 nights |
| Sep 2025 | £2,211 | 53.5% | £137 | £74 | 83 days | 5.4 nights |
| Oct 2025 | £2,731 | 53.7% | £137 | £88 | 50 days | 5.9 nights |
| Nov 2025 | £1,956 | 51.2% | £130 | £65 | 31 days | 4.2 nights |
| Dec 2025 | £2,052 | 48.4% | £133 | £66 | 54 days | 3.5 nights |
| Jan 2026 | £1,726 | 33.6% | £132 | £56 | 32 days | 4 nights |
| Feb 2026 | £2,295 | 39.9% | £139 | £82 | 42 days | 10.1 nights |
| Mar 2026 | £2,661 | 36.3% | £145 | £86 | 67 days | 4.1 nights |
| Apr 2026 | £2,652 | 45.7% | £158 | £88 | 100 days | 3.9 nights |
| May 2026 | £2,720 | 51.3% | £164 | £88 | 108 days | 2.9 nights |
| Jun 2026* | £2,409 | 42.0% | £176 | £80 | 80 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Jun 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Kirriemuir listing earns about £1,530 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Kirriemuir Profitable?
Yes, when it's run well. The average Kirriemuir Airbnb took in £22,821 in the 12 months to June 2026, and run by its owner at everyday costs, about £1,230 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,020 a month.
Cleaning it yourself keeps the £2,350 a year guests pay in cleaning fees, for about £1,420 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Kirriemuir Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £20,471 | £33,510 |
| Cleaning fees guests pay10% of Kirriemuir bookings | £2,350 | £3,850 |
| Gross bookings | £22,821 | £37,360 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Kirriemuir listings on Simplified Pricing, 3% for the rest | −£3,150 | −£5,150 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,350 | −£3,850 |
| Utilities and internetAbout 5% of bookings | −£1,140 | −£1,870 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£460 | −£750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£680 | −£1,120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£230 | −£230 |
| Permit and registrationWhere one is required | −£110 | −£110 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£8,120 | −£13,080 |
| Left for housing costs, then profit | £14,701about £1,230 a month | £24,280about £2,020 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Kirriemuir Airbnb Profit
The estimate starts from Kirriemuir's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Kirriemuir home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Kirriemuir's Top Earners Get There
- More nights booked. The busiest quarter of Kirriemuir listings are booked on 67% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,150 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £160 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,050 a year.
- Open for the busy months. August brought the average listing about £3,200, against £1,730 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Kirriemuir listings average 4.86 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,110 a month, against £1,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Kirriemuir?
Kirriemuir listings were booked on 48% of the nights they were open over the past year, in line with the Scotland average and 7 percentage points above the U.K. average (41%). Occupancy swings from 34% in January to 70% in August.
Across Kirriemuir's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August was the busiest month in Kirriemuir, January the quietest
Share of open nights booked, by month
Dashed: June data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Kirriemuir?
The average nightly rate in Kirriemuir, known as ADR (average daily rate), was £143 over the past year, about 30% below the Scotland average of £205 and about 27% below the U.K. average of £195. Rates peak in May at about £165 and bottom out in January and November at about £130.
Across Kirriemuir's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £320+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge £160 or more, about £45 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £86 or less, about three-quarters of the median.
May rates ran 27% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £143. Dashed: June data incomplete.
What Is the RevPAR for Airbnb in Kirriemuir?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Kirriemuir it averaged £76 over the past year, from about £56 in January to about £103 in August.
Across Kirriemuir's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £147+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn £76 or more, about £25 a night above the median.
- Typical properties (median) earn about £51 per open night.
- Entry-level properties (bottom 25%) earn £39 or less, about three-quarters of the median.
August RevPAR was about 1.9 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £81. Dashed: June data incomplete. The 12-month RevPAR of £76 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Kirriemuir
With only 22 active listings, the monthly pattern in Kirriemuir is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Kirriemuir?
Guests book Kirriemuir stays 83 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 108 days ahead, and November stays closest to arrival, about 31 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete. The 12-month figure of 83 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Kirriemuir
45% of the 22 active listings in Kirriemuir display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Kirriemuir.
Neighborhoods
Best Neighborhoods for Airbnb in Kirriemuir
AirROI's area guide picks seven Kirriemuir neighborhoods that draw short-term rental guests, led by Glen Clova, Kirriemuir Town Centre and Lethnot. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Glen Clova | Picturesque glen known for its natural beauty, hiking trails, and access to wildlife. A tranquil retreat for nature lovers and outdoor enthusiasts. | Glen Clova Hotel, Hiking trails, Wildlife observation, Fishing in local streams, Scenic drives |
| Kirriemuir Town Centre | The historic heart of Kirriemuir with charming streets, shops, and cafes. Ideal for visitors wanting to explore local culture and history. | Gateway to the Glens Visitor Centre, Handloom Weaving, The Kirriemuir Heritage Trust, The Glenprosen Church |
| Lethnot | Idyllic rural area offering peace and tranquility. Attracts those seeking a rural escape with access to nature and walking paths. | Lethnot Forest, Nearby hiking routes, Local farms and produce, Beautiful countryside scenery |
| Clova Mountain | Great for adventurers and hikers, Clova Mountain is a popular spot for those looking to explore the rugged Scottish highlands. | Clova Mountain hikes, Scenic views, Nearby rivers and streams, Wildlife photography |
| Glenisla | Charming village that provides access to Glenisla Golf Course and scenic walks, appealing to both golfers and hikers. | Glenisla Golf Course, Walking routes, Local flora and fauna, Lakes and fishing spots |
| Rory McIlroy Golf Course | A world-renowned golf course that attracts visitors from all over, making it a great spot for golfers seeking short-term accommodation. | Golfing events, Clubhouse and amenities, Beautiful course layout, Scenic views of the countryside |
| Strathmore | Known for its fertile farmland and local produce, this area attracts those looking to experience rural Scotland and its agricultural heritage. | Farming experiences, Local food shops, Cultural events, Scenic drives through the countryside |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Kirriemuir vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 40 km, Blairgowrie and Rattray (23 km away, 70 listings) earned the most per listing, about 25% more than Kirriemuir.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Alyth 15 km | 42 | £27,067 | £215 | 39% |
| Angus 20 km | 87 | £14,198 | £164 | 35% |
| Blairgowrie and Rattray 23 km | 70 | £28,562 | £215 | 45% |
| Dundee 26 km | 239 | £17,802 | £152 | 41% |
| Arbroath 30 km | 36 | £19,898 | £150 | 41% |
| Kirkmichael 32 km | 47 | £25,148 | £176 | 45% |
| Montrose 33 km | 47 | £19,378 | £138 | 46% |
| Ballater 40 km | 62 | £27,221 | £211 | 46% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 326 Scotland Airbnb markets
Markets Similar to Kirriemuir
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Kirriemuir:
- Ludlow Airbnb data UK · £151/night · 47.8%
- Salisbury Airbnb data UK · £147/night · 46.4%
- Oxford Airbnb data UK · £146/night · 46.1%
- Gloucester Airbnb data UK · £150/night · 46.2%
- Frome Airbnb data UK · £159/night · 48.8%
- North Hertfordshire Airbnb data UK · £129/night · 47.2%
FAQ
Kirriemuir Airbnb FAQ
How much do Airbnb hosts make in Kirriemuir?
An active Kirriemuir Airbnb grossed £22,821 on average in the 12 months to June 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,510 or more in a typical month.
How much can I make on Airbnb in Kirriemuir?
It depends most on the home's size, location and how it's run. The middle half of Kirriemuir listings earn between £1,070 and £2,510 in a typical month, and the top tenth £7,320 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Kirriemuir?
Listings in Kirriemuir were booked on 48% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Kirriemuir?
The average booked night in Kirriemuir cost £143 before fees. Half of listings charge between £86 and £160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Kirriemuir?
In Kirriemuir, 45% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Kirriemuir?
Yes, when it's run well. The average Kirriemuir Airbnb grossed £22,821 in the 12 months to June 2026, 21% below the Scotland average of £28,892, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £14,701 a year (about £1,230 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,020 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Kirriemuir?
August paid best over the past year, at £3,200 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Kirriemuir?
Each night a Kirriemuir listing was open to book earned £76 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £147 or more.
How far in advance do guests book Airbnbs in Kirriemuir?
Kirriemuir stays were booked 83 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Kirriemuir?
The average Kirriemuir Airbnb stay lasted 4.7 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Kirriemuir rated?
Guests rate Kirriemuir Airbnbs 4.86 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Kirriemuir?
Glen Clova, Kirriemuir Town Centre and Lethnot draw the most short-term rental interest in Kirriemuir. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Kirriemuir?
AirROI counted 22 active Airbnb listings in Kirriemuir as of June 2026. The closest tracked market is Alyth, 15 km away.
How much are Airbnb cleaning fees in Kirriemuir?
In Kirriemuir, more than three-quarters of listings add a cleaning fee. The median fee is £47, but a minority of much higher fees lifts the average to £128, so the median is the better guide.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Kirriemuir from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.