Kirriemuir, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Kirriemuir, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,808 per year — at a $189 nightly rate, 46.3% occupancy, and a $93 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Kirriemuir is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 29.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Kirriemuir?
In Kirriemuir, the headline Airbnb metrics are $27,808 in average annual revenue,46.3% occupancy, $189 ADR, and $93 in RevPAR, and guests book about 81 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Kirriemuir?
Understanding the monthly revenue variations for Airbnb listings in Kirriemuir is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kirriemuir is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kirriemuir across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,695+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,171 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,415, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kirriemuir
What Is the Monthly Airbnb Occupancy Rate in Kirriemuir?
Maximize your bookings by understanding the Kirriemuir STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kirriemuir:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kirriemuir
What Is the Average Airbnb Nightly Rate in Kirriemuir?
Effective short term rental pricing strategy in Kirriemuir involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kirriemuir typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $411+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Kirriemuir
What Is the RevPAR for Airbnb in Kirriemuir?
RevPAR in Kirriemuir is currently $93. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $213 RevPAR.
Average Monthly RevPAR Trend in Kirriemuir
RevPAR Insights for Kirriemuir
- The average RevPAR in Kirriemuir is $93. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($213) and bottom 25% ($53) is $160, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Kirriemuir benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Kirriemuir?
Kirriemuir's peak Airbnb season falls in August, July, October, while the softest stretch is January, April, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,947 per month
- Occupancy rates average 63.7%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,877 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $193
Low Season (January, April, May)
- Revenue drops to average $2,532 per month
- Occupancy decreases to average 44.1%
- Daily rates adjust to average $192
Seasonality Insights for Kirriemuir
- The Airbnb seasonality pattern in Kirriemuir shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kirriemuir's highest earning potential, with monthly revenues climbing to $4,215, occupancy reaching 70.0%, and ADRs peaking at $207.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,432, occupancy could drop to 32.8%, and ADRs may adjust to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kirriemuir.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Kirriemuir, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Kirriemuir seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Kirriemuir?
Kirriemuir, Scotland, United Kingdom has a high regulation classification, yet only 45% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kirriemuir to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 45% licensed listings)
What Are the Best Neighborhoods for Airbnb in Kirriemuir?
With a compact short-term rental market, Kirriemuir gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glen Clova | Picturesque glen known for its natural beauty, hiking trails, and access to wildlife. A tranquil retreat for nature lovers and outdoor enthusiasts. | Glen Clova Hotel, Hiking trails, Wildlife observation, Fishing in local streams, Scenic drives |
| Kirriemuir Town Centre | The historic heart of Kirriemuir with charming streets, shops, and cafes. Ideal for visitors wanting to explore local culture and history. | Gateway to the Glens Visitor Centre, Handloom Weaving, The Kirriemuir Heritage Trust, The Glenprosen Church |
| Lethnot | Idyllic rural area offering peace and tranquility. Attracts those seeking a rural escape with access to nature and walking paths. | Lethnot Forest, Nearby hiking routes, Local farms and produce, Beautiful countryside scenery |
| Clova Mountain | Great for adventurers and hikers, Clova Mountain is a popular spot for those looking to explore the rugged Scottish highlands. | Clova Mountain hikes, Scenic views, Nearby rivers and streams, Wildlife photography |
| Glenisla | Charming village that provides access to Glenisla Golf Course and scenic walks, appealing to both golfers and hikers. | Glenisla Golf Course, Walking routes, Local flora and fauna, Lakes and fishing spots |
| Rory McIlroy Golf Course | A world-renowned golf course that attracts visitors from all over, making it a great spot for golfers seeking short-term accommodation. | Golfing events, Clubhouse and amenities, Beautiful course layout, Scenic views of the countryside |
| Strathmore | Known for its fertile farmland and local produce, this area attracts those looking to experience rural Scotland and its agricultural heritage. | Farming experiences, Local food shops, Cultural events, Scenic drives through the countryside |
| Cairngorms National Park (nearby) | Although slightly further away, the Cairngorms is a major destination for outdoor activities and attracts a large number of tourists throughout the year. | Highland wildlife, Hiking and skiing, Adventure sports, Scenic landscapes |
Because Kirriemuir has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Kirriemuir?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kirriemuir
- The Kirriemuir Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kirriemuir, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.
Kirriemuir Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kirriemuir
- The dominant room capacity in Kirriemuir is 2 bedrooms listings, making up 68.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 86.4% of the active Airbnb listings in Kirriemuir, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kirriemuir.
Kirriemuir Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kirriemuir
- The most common guest capacity trend in Kirriemuir vacation rentals is listings accommodating 4 guests (68.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Kirriemuir STR market, accounting for 77.3% of listings.
- On average, properties in Kirriemuir are equipped to host 3.8 guests.
How Do Listings in Kirriemuir Compare on Quality?
Listing quality in Kirriemuir can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Kirriemuir
- At 29 photos per listing on average, Kirriemuir hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Kirriemuir averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Kirriemuir?
Amenity Prevalence
Amenity Insights for Kirriemuir
- Essential amenities in Kirriemuir that guests expect include: Heating, Smoke alarm, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kirriemuir: Heating, Smoke alarm, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kirriemuir to stay competitive.
Which Airbnb Amenities Boost Revenue in Kirriemuir?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kirriemuir, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 40.9% | $39,545 | $19,682 | 100.9% |
High chair | 36.4% | $39,527 | $21,112 | 87.2% |
Dedicated workspace | 50.0% | $32,303 | $23,313 | 38.6% |
Backyard | 50.0% | $29,525 | $26,091 | 13.2% |
Free parking on premises | 72.7% | $28,479 | $26,018 | 9.5% |
Dishwasher | 54.5% | $28,799 | $26,619 | 8.2% |
Fire extinguisher | 77.3% | $28,197 | $26,485 | 6.5% |
First aid kit | 68.2% | $26,911 | $29,730 | -9.5% |
Bathtub | 22.7% | $25,175 | $28,582 | -11.9% |
Coffee | 27.3% | $24,914 | $28,893 | -13.8% |
Revenue Impact Insights for Kirriemuir
- Indoor fireplace tops the revenue impact list with a 100.9% uplift — listings with this amenity earn $39,545 vs. $19,682 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Kirriemuir STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kirriemuir. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKirriemuir Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kirriemuir
- The typical guest profile for Airbnb in Kirriemuir consists of primarily domestic travelers (78%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.0% of guests.
- Key international markets include United Kingdom (78%) and France (3.1%).
- Top languages spoken are English (64.5%) followed by French (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Kirriemuir?
Listings in Kirriemuir average 4.86 out of 5 overall, with about 68.5 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Kirriemuir
- With an overall rating of 4.86, Kirriemuir listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.93), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Kirriemuir Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kirriemuir
- The most common availability pattern in Kirriemuir falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kirriemuir (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Kirriemuir?
Average Booking Lead Time by Month
Booking Lead Time Insights for Kirriemuir
- The overall average booking lead time for vacation rentals in Kirriemuir is 81 days.
- Guests book furthest in advance for stays during May (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Kirriemuir.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Kirriemuir averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Kirriemuir?
Guests in Kirriemuir stay about 4.6 nights on average, generating roughly 676 reservations and 30.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Kirriemuir
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Kirriemuir
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (6.2 nights) and shorten in Apr (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Kirriemuir Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
10 listings
45.5% of total
3 Nights
4 listings
18.2% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Kirriemuir is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.7%) of the Kirriemuir Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Kirriemuir, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Kirriemuir hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (45.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kirriemuir.
Kirriemuir Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
4.5% of total
Super Strict 60 Days
4 listings
18.2% of total
Flexible
3 listings
13.6% of total
Moderate
9 listings
40.9% of total
Firm
3 listings
13.6% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Kirriemuir
- The prevailing Airbnb cancellation policy trend in Kirriemuir is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (22.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Kirriemuir.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kirriemuir.
How Much Are Airbnb Cleaning Fees in Kirriemuir?
Cleaning fees in Kirriemuir are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Kirriemuir
- 77.3% of listings charge a cleaning fee, making it standard practice in Kirriemuir. Guests expect it and factor it into their booking decisions.
- The gap between the average ($176) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Kirriemuir median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Kirriemuir Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kirriemuirbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cullew Bothy
Entire Place • 2 bedrooms
Rottal Farmhouse
Entire Place • 4 bedrooms
2 Bed in Glenclova (93001)
Entire Place • 2 bedrooms
The Dairy 5* with Hot tub.
Entire Place • 1 bedroom
Charming 2 Bedroom Flat in the Heart of Kirriemuir
Entire Place • 2 bedrooms
Thrums Cottage - A Writer's Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Kirriemuir?
Learn from the best! This table showcases top-performing Airbnb hosts in Kirriemuir based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 3 | $181,895 | 64 | 4.96/5.0 |
| Holidaycottages.Co.Uk | 1 | $65,243 | 7 | 4.86/5.0 |
| Clark Anderson Properties | 2 | $63,015 | 172 | 4.88/5.0 |
| Ally | 2 | $49,794 | 321 | 4.94/5.0 |
| Veronica | 1 | $34,428 | 34 | 4.79/5.0 |
| Louis | 1 | $28,294 | 127 | 4.85/5.0 |
| Alexander | 1 | $26,836 | 131 | 4.98/5.0 |
| Margaret | 1 | $25,905 | 109 | 4.95/5.0 |
| Elaine | 1 | $24,522 | 160 | 4.95/5.0 |
| Maureen | 1 | $18,461 | 98 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kirriemuir.
Who Are the Airbnb Hosts in Kirriemuir?
Kirriemuir leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Kirriemuir
- Only 18.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 31.8% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Kirriemuir averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Kirriemuir
These are the highest-grossing professional property management operations in Kirriemuir, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 3 | $181,895 | $335 | 48.4% | 4.96/5 |
| Holidaycottages.Co.Uk | 1 | $65,243 | $403 | 51.0% | 4.86/5 |
| Clark Anderson Properties | 2 | $63,015 | $178 | 52.9% | 4.88/5 |
| Veronica | 1 | $34,428 | $122 | 77.0% | 4.79/5 |
Management Company Insights for Kirriemuir
- The leading management company, Cottages, operates 3 listings with $181,895 in gross revenue — a useful benchmark for what scale looks like in Kirriemuir.
- Top managers average 2 properties each, suggesting professional management in Kirriemuir still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Kirriemuir's Airbnb Market Compare to Nearby Cities?
How does the Kirriemuir Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Kirriemuir has 16 percentage points lower occupancy and about $173 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Dalkeith | 10 | $5,473 | $493.43 | 52% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
Frequently Asked Questions About Airbnb in Kirriemuir
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kirriemuir.
How much do Airbnb hosts make in Kirriemuir?
Kirriemuir hosts earn about $27,808 per year on average, with an average nightly rate of $189 and RevPAR of $93. Those figures describe the typical revenue environment for active listings in Kirriemuir, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Kirriemuir market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Kirriemuir?
The average Airbnb occupancy rate in Kirriemuir is 46.3%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Kirriemuir?
Listings in Kirriemuir average $189 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Kirriemuir?
Kirriemuir currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Kirriemuir?
AirROI currently classifies the short-term rental regulation level in Kirriemuir as High. The dataset also shows about 45.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Kirriemuir?
RevPAR in Kirriemuir is about $93. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Kirriemuir?
At 46.3% occupancy, Kirriemuir can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,808, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Kirriemuir?
The average booking lead time in Kirriemuir is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Kirriemuir?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kirriemuir include Glen Clova, Kirriemuir Town Centre, Lethnot. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Kirriemuir?
entire_home listings make up 100.0% of the active supply in Kirriemuir. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Kirriemuir compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Kirriemuir's $27,808 and 46.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Kirriemuir?
The average Airbnb stay length in Kirriemuir is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Kirriemuir?
Airbnb listings in Kirriemuir average 4.86 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Kirriemuir?
Indoor fireplace and High chair are among the strongest revenue-linked amenities in Kirriemuir. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Kirriemuir?
Yes. About 77.3% of active Airbnb listings in Kirriemuir charge a cleaning fee, and the average fee is $176. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Kirriemuir?
Only 18.2% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.