Airbnb market data · 202612 months to June 2026
Peterhead, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Peterhead brought in £10,676 over the 12 months through June 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Peterhead run through June 2026.
The short answer
Peterhead Airbnb Market at a Glance
Listings averaged £109 a night and were booked on 37% of available nights.
Timing matters: in September, the best month, the average listing earned about 2.9 times as much as in January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Peterhead is the 238th-largest of 330 Scotland markets AirROI tracks.
Browse the live Peterhead Airbnb market See Every Peterhead ListingRevenue
How Much Do Airbnb Hosts Make in Peterhead?
Gross bookings per Peterhead listing averaged £10,676 over the 12 months to June 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Peterhead listing brought in £1,930 in September, its best month, and £669 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Peterhead's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,450+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn £1,750 or more, roughly £680 a month above the median.
- Typical properties (median) earn about £1,070 a month.
- Entry-level properties (bottom 25%) earn £501 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 2.9 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,350. Dashed: June left out, as the latest month's data looks incomplete.
Peterhead Airbnb Data by Month
Latest 12 months in the June 2026 data.
September led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | £1,792 | 51.9% | £104 | £58 | 36 days | 5.7 nights |
| Aug 2025 | £1,895 | 53.0% | £102 | £61 | 58 days | 7.8 nights |
| Sep 2025 | £1,927 | 58.1% | £101 | £64 | 21 days | 3.7 nights |
| Oct 2025 | £1,190 | 39.7% | £97 | £38 | 22 days | 4.5 nights |
| Nov 2025 | £786 | 31.4% | £95 | £26 | 41 days | 4.8 nights |
| Dec 2025 | £803 | 28.0% | £98 | £26 | 40 days | 4.7 nights |
| Jan 2026 | £669 | 21.5% | £95 | £22 | 18 days | 5.6 nights |
| Feb 2026 | £1,173 | 41.1% | £100 | £42 | 33 days | 11.6 nights |
| Mar 2026 | £1,673 | 35.5% | £105 | £54 | 22 days | 8.4 nights |
| Apr 2026 | £1,633 | 49.3% | £109 | £54 | 45 days | 5.7 nights |
| May 2026 | £1,267 | 38.3% | £108 | £41 | 29 days | 3.8 nights |
| Jun 2026* | £830 | 24.1% | £110 | £28 | 28 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Jun 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Peterhead market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Peterhead Profitable?
Yes, when it's run well. The average Peterhead Airbnb took in £10,676 in the 12 months to June 2026, and run by its owner at everyday costs, about £630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,040 a month.
Cleaning it yourself keeps the £490 a year guests pay in cleaning fees, for about £680 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Peterhead Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £10,186 | £16,630 |
| Cleaning fees guests pay5% of Peterhead bookings | £490 | £800 |
| Gross bookings | £10,676 | £17,430 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Peterhead listings on Simplified Pricing, 3% for the rest | −£1,350 | −£2,210 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£490 | −£800 |
| Utilities and internetAbout 5% of bookings | −£530 | −£870 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£210 | −£350 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£320 | −£520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£50 | −£50 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −£3,060 | −£4,910 |
| Left for housing costs, then profit | £7,616about £630 a month | £12,520about £1,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Peterhead Airbnb Profit
The estimate starts from Peterhead's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Peterhead home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Peterhead's Top Earners Get There
- More nights booked. The busiest quarter of Peterhead listings are booked on 57% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of £92 adds about £925 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £130 a night or more, against a median of £92. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,020 a year.
- Open for the busy months. September brought the average listing about £1,930, against £669 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Peterhead listings average 4.86 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,450 a month, against £890 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Peterhead?
Peterhead listings were booked on 37% of the nights they were open over the past year, 12 percentage points below the Scotland average (49%) and 4 points below the U.K. average (41%). Occupancy swings from 22% in January to 58% in September.
Across Peterhead's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
September was the busiest month in Peterhead, January the quietest
Share of open nights booked, by month
Dashed: June data incomplete. The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Peterhead?
The average nightly rate in Peterhead, known as ADR (average daily rate), was £109 over the past year, about 47% below the Scotland and U.K. averages (£205 and £195). Rates peak in April and May at about £110 and bottom out in January and November at about £95.
Across Peterhead's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £140+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge £130 or more, about £40 above the median.
- Typical properties (median) charge about £92 a night.
- Entry-level properties (bottom 25%) charge £78 or less, about 15% below the median.
April rates ran 15% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £101. Dashed: June data incomplete. The 12-month ADR of £109 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Peterhead?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Peterhead it averaged £40 over the past year, from about £22 in January to about £64 in September.
Across Peterhead's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £61+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn £51 or more, about £13 a night above the median.
- Typical properties (median) earn about £38 per open night.
- Entry-level properties (bottom 25%) earn £20 or less, about half of the median.
September RevPAR was about three times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £44. Dashed: June data incomplete. The 12-month RevPAR of £40 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Peterhead
With only 22 active listings, the monthly pattern in Peterhead is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Peterhead?
Guests book Peterhead stays 30 days ahead on average (about four weeks). August stays are booked furthest out, about 58 days ahead, and January stays closest to arrival, about 18 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete. The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Peterhead
14% of the 22 active listings in Peterhead display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Peterhead.
Neighborhoods
Best Neighborhoods for Airbnb in Peterhead
AirROI's area guide picks eight Peterhead neighborhoods that draw short-term rental guests, led by Peterhead Harbour, Buchan Ness Lighthouse and Peterhead Prison Museum. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Peterhead Harbour | A focal point for tourism and local culture, Peterhead Harbour attracts visitors interested in maritime activities, fishing trips, and beautiful coastal scenery. | Peterhead Maritime Heritage, Lighthouse Museum, Fishing Tours, Harbour Views, Restaurants with Seafood Specialties |
| Buchan Ness Lighthouse | This iconic lighthouse is a significant landmark in Peterhead and is popular among tourists looking for scenic views and photographic opportunities. | Buchan Ness Lighthouse, Coastal Walks, Beach Access, Wildlife Watching |
| Peterhead Prison Museum | An intriguing museum set in the former prison, offering insights into local history and prison life, appealing to tourists with an interest in heritage. | Prison Exhibitions, Guided Tours, Local History Displays |
| Rattray Head Lighthouse | Located just outside Peterhead, this historical lighthouse is a must-visit for those interested in marine history and stunning coastal landscapes. | Rattray Head Beach, Scenic Views, Historical Tours |
| Cruden Bay | A charming village near Peterhead, known for its beautiful beach and golf course, popular among visitors seeking recreation and relaxation. | Cruden Bay Beach, Cruden Bay Golf Club, Nearby Castle of Slains |
| Fraserburgh | A nearby town with its own attractions, Fraserburgh offers a mix of fishing heritage and coastal scenery, making it an appealing destination for day trips. | Fraserburgh Lighthouse, Museum of Scottish Lighthouses, Aberdeenshire Coastline |
| Peterhead Town Centre | The town center features shops, eateries, and local markets, providing a taste of the local culture and community life. | Local Shops, Cafes and Restaurants, Community Events |
| Longhaven Cliffs | A natural attraction with stunning views of the cliffs and ocean, ideal for hiking and nature walks, attracting those who enjoy outdoor activities. | Hiking Trails, Bird Watching, Natural Beauty |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Peterhead vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 91 km, Ballater (91 km away, 62 listings) earned the most per listing, about 2.5 times as much as Peterhead. Stonehaven and Ballater were the busiest, each booked on 46% of nights against 37% in Peterhead.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aberdeen City 44 km | 466 | £12,641 | £122 | 38% |
| Banff 47 km | 31 | £11,972 | £151 | 33% |
| Aberdeenshire 49 km | 138 | £19,186 | £191 | 41% |
| Stonehaven 65 km | 57 | £23,173 | £136 | 46% |
| Cullen 65 km | 36 | £25,107 | £185 | 43% |
| Dufftown 81 km | 30 | £23,882 | £200 | 45% |
| Moray 87 km | 76 | £23,025 | £237 | 44% |
| Ballater 91 km | 62 | £27,221 | £211 | 46% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
See all 330 Scotland Airbnb markets
Markets Similar to Peterhead
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Peterhead:
- South Yorkshire Airbnb data UK · £108/night · 37.1%
- Sunderland Airbnb data UK · £111/night · 36.1%
- Crawley Airbnb data UK · £107/night · 35.6%
- Woking Airbnb data UK · £116/night · 37.1%
- Sheffield Airbnb data UK · £116/night · 37.3%
- Birmingham Airbnb data UK · £108/night · 34.7%
FAQ
Peterhead Airbnb FAQ
How much do Airbnb hosts make in Peterhead?
An active Peterhead Airbnb grossed £10,676 on average in the 12 months to June 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,750 or more in a typical month.
How much can I make on Airbnb in Peterhead?
It depends most on the home's size, location and how it's run. The middle half of Peterhead listings earn between £501 and £1,750 in a typical month, and the top tenth £2,450 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Peterhead?
Listings in Peterhead were booked on 37% of available nights over the past year. That compares with 49% for the Scotland average. September was the busiest month.
How much does an Airbnb cost per night in Peterhead?
The average booked night in Peterhead cost £109 before fees. Half of listings charge between £78 and £130, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Peterhead?
In Peterhead, 14% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Peterhead?
Yes, when it's run well. The average Peterhead Airbnb grossed £10,676 in the 12 months to June 2026, 63% below the Scotland average of £28,841, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £7,616 a year (about £630 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,040 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Peterhead?
September paid best over the past year, at £1,930 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Peterhead?
Each night a Peterhead listing was open to book earned £40 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £61 or more.
How far in advance do guests book Airbnbs in Peterhead?
Peterhead stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Peterhead?
The average Peterhead Airbnb stay lasted 5.3 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Peterhead rated?
Guests rate Peterhead Airbnbs 4.86 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Peterhead?
Peterhead Harbour, Buchan Ness Lighthouse and Peterhead Prison Museum draw the most short-term rental interest in Peterhead. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Peterhead?
AirROI counted 22 active Airbnb listings in Peterhead as of June 2026. The closest tracked market is Aberdeen City, 44 km away.
How much are Airbnb cleaning fees in Peterhead?
In Peterhead, 55% of listings add a cleaning fee. The median fee is £30, and some higher fees lift the average to £41.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Peterhead from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.