Peterhead, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Peterhead, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,166 per year — at a $145 nightly rate, 40.3% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Peterhead is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 81.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Peterhead?
In Peterhead, the headline Airbnb metrics are $16,166 in average annual revenue,40.3% occupancy, $145 ADR, and $58 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Peterhead?
Understanding the monthly revenue variations for Airbnb listings in Peterhead is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peterhead is typically September, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peterhead across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,348 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,405 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peterhead
What Is the Monthly Airbnb Occupancy Rate in Peterhead?
Maximize your bookings by understanding the Peterhead STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peterhead:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peterhead
What Is the Average Airbnb Nightly Rate in Peterhead?
Effective short term rental pricing strategy in Peterhead involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peterhead typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Peterhead
What Is the RevPAR for Airbnb in Peterhead?
RevPAR in Peterhead is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $72 RevPAR.
- Best-in-class (Top 10%) achieve $87 RevPAR.
Average Monthly RevPAR Trend in Peterhead
RevPAR Insights for Peterhead
- The average RevPAR in Peterhead is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($87) and bottom 25% ($41) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Peterhead benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $72+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Peterhead?
Peterhead's peak Airbnb season falls in September, August, July, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, August, July)
- Revenue averages $2,554 per month
- Occupancy rates average 54.3%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,623 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $131
Low Season (January, March, December)
- Revenue drops to average $901 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $129
Seasonality Insights for Peterhead
- Airbnb seasonality in Peterhead is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Peterhead's highest earning potential, with monthly revenues climbing to $2,618, occupancy reaching 58.1%, and ADRs peaking at $142.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $727, occupancy could drop to 21.0%, and ADRs may adjust to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peterhead.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Peterhead, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Peterhead?
With 15% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Peterhead. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Peterhead to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 15% licensed listings)
What Are the Best Neighborhoods for Airbnb in Peterhead?
With a compact short-term rental market, Peterhead gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Peterhead Harbour | A focal point for tourism and local culture, Peterhead Harbour attracts visitors interested in maritime activities, fishing trips, and beautiful coastal scenery. | Peterhead Maritime Heritage, Lighthouse Museum, Fishing Tours, Harbour Views, Restaurants with Seafood Specialties |
| Buchan Ness Lighthouse | This iconic lighthouse is a significant landmark in Peterhead and is popular among tourists looking for scenic views and photographic opportunities. | Buchan Ness Lighthouse, Coastal Walks, Beach Access, Wildlife Watching |
| Peterhead Prison Museum | An intriguing museum set in the former prison, offering insights into local history and prison life, appealing to tourists with an interest in heritage. | Prison Exhibitions, Guided Tours, Local History Displays |
| Rattray Head Lighthouse | Located just outside Peterhead, this historical lighthouse is a must-visit for those interested in marine history and stunning coastal landscapes. | Rattray Head Beach, Scenic Views, Historical Tours |
| Cruden Bay | A charming village near Peterhead, known for its beautiful beach and golf course, popular among visitors seeking recreation and relaxation. | Cruden Bay Beach, Cruden Bay Golf Club, Nearby Castle of Slains |
| Fraserburgh | A nearby town with its own attractions, Fraserburgh offers a mix of fishing heritage and coastal scenery, making it an appealing destination for day trips. | Fraserburgh Lighthouse, Museum of Scottish Lighthouses, Aberdeenshire Coastline |
| Peterhead Town Centre | The town center features shops, eateries, and local markets, providing a taste of the local culture and community life. | Local Shops, Cafes and Restaurants, Community Events |
| Longhaven Cliffs | A natural attraction with stunning views of the cliffs and ocean, ideal for hiking and nature walks, attracting those who enjoy outdoor activities. | Hiking Trails, Bird Watching, Natural Beauty |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Peterhead offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Peterhead?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peterhead
- The Peterhead Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peterhead, Apartment/Condo properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
Peterhead Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peterhead
- The dominant room capacity in Peterhead is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Peterhead, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Peterhead.
Peterhead Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peterhead
- The most common guest capacity trend in Peterhead vacation rentals is listings accommodating 4 guests (55%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Peterhead STR market, accounting for 70.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peterhead.
- On average, properties in Peterhead are equipped to host 4.1 guests.
How Do Listings in Peterhead Compare on Quality?
Listing quality in Peterhead can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Peterhead
- At 22 photos per listing on average, Peterhead hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Peterhead averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Peterhead?
Amenity Prevalence
Amenity Insights for Peterhead
- Essential amenities in Peterhead that guests expect include: Kitchen, Wifi, Hangers, Heating, Washer, TV, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peterhead: Kitchen, Wifi, Hangers, Heating, Washer, TV, Iron.
- Prioritize adding missing essentials: Hangers, Heating, Washer, TV, Iron.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peterhead to stay competitive.
Which Airbnb Amenities Boost Revenue in Peterhead?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Peterhead, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free street parking | 70.0% | $19,804 | $7,676 | 158.0% |
Long term stays allowed | 50.0% | $22,265 | $10,067 | 121.2% |
Oven | 70.0% | $19,218 | $9,043 | 112.5% |
Patio or balcony | 30.0% | $25,440 | $12,191 | 108.7% |
Coffee maker | 25.0% | $25,936 | $12,909 | 100.9% |
Hair dryer | 70.0% | $18,990 | $9,575 | 98.3% |
Beach access | 35.0% | $23,209 | $12,373 | 87.6% |
Cleaning products | 50.0% | $21,008 | $11,324 | 85.5% |
Free parking on premises | 55.0% | $20,281 | $11,136 | 82.1% |
Books and reading material | 30.0% | $22,847 | $13,303 | 71.7% |
Revenue Impact Insights for Peterhead
- Free street parking tops the revenue impact list with a 158.0% uplift — listings with this amenity earn $19,804 vs. $7,676 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Peterhead STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peterhead. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeterhead Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Peterhead
- The typical guest profile for Airbnb in Peterhead consists of primarily domestic travelers (78%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 78.1% of guests.
- Key international markets include United Kingdom (78.1%) and United States (3.9%).
- Top languages spoken are English (69.2%) followed by German (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Peterhead?
Listings in Peterhead average 4.87 out of 5 overall, with about 41.3 reviews per active listing and 55.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Peterhead
- With an overall rating of 4.87, Peterhead listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.96), while Location (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Peterhead Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peterhead
- The most common availability pattern in Peterhead falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Peterhead (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Peterhead?
Average Booking Lead Time by Month
Booking Lead Time Insights for Peterhead
- The overall average booking lead time for vacation rentals in Peterhead is 28 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Peterhead.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Peterhead averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Peterhead?
Guests in Peterhead stay about 5.9 nights on average, generating roughly 368 reservations and 18.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Peterhead
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Peterhead
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (9.4 nights) and shorten in Mar (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Peterhead Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
8 listings
40% of total
3 Nights
5 listings
25% of total
7-29 Nights
2 listings
10% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Peterhead is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Peterhead, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Peterhead hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peterhead.
Peterhead Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5% of total
Non-refundable
1 listings
5% of total
Refundable
1 listings
5% of total
Flexible
6 listings
30% of total
Moderate
8 listings
40% of total
Firm
3 listings
15% of total
Cancellation Policy Insights for Peterhead
- The prevailing Airbnb cancellation policy trend in Peterhead is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (15.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Peterhead.
- Regularly review your cancellation policy against competitors and market demand shifts in Peterhead.
How Much Are Airbnb Cleaning Fees in Peterhead?
Cleaning fees in Peterhead are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Peterhead
- About 50.0% of Peterhead listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $53 is close to the median ($40), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Peterhead median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Peterhead Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peterheadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central 5BR House. Parking, WiFi, sea views
Entire Place • 5 bedrooms
Captain's Retreat, Peterhead
Entire Place • 3 bedrooms
Homely 3 bed town centre flat with parking + WiFi
Entire Place • 3 bedrooms
Cottage near Cruden Bay, Aberdeenshire
Entire Place • 2 bedrooms
Peterhead Harbour 2 Bed Apartment
Entire Place • 1 bedroom
Coopers Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Peterhead?
Learn from the best! This table showcases top-performing Airbnb hosts in Peterhead based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephen | 2 | $70,285 | 29 | 4.87/5.0 |
| Lynsey | 1 | $35,818 | 30 | 4.90/5.0 |
| Siobhan | 2 | $34,939 | 206 | 4.87/5.0 |
| Tyrique | 2 | $34,782 | 56 | 4.91/5.0 |
| Mitchell | 2 | $23,972 | 16 | 4.62/5.0 |
| Susan | 1 | $22,677 | 51 | 4.98/5.0 |
| Philip | 1 | $18,626 | 38 | 5.00/5.0 |
| Jennifer | 1 | $16,291 | 80 | 4.88/5.0 |
| Stuart | 1 | $16,091 | 120 | 4.83/5.0 |
| Richard | 1 | $14,529 | 77 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peterhead.
Who Are the Airbnb Hosts in Peterhead?
Peterhead is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Peterhead
- With 60.0% Superhosts, Peterhead has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 15.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 50.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Peterhead averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Peterhead
These are the highest-grossing professional property management operations in Peterhead, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mitchell | 2 | $23,972 | $147 | 36.4% | 4.62/5 |
| Cottages | 1 | $8,914 | $227 | 20.9% | 5.00/5 |
Management Company Insights for Peterhead
- The leading management company, Mitchell, operates 2 listings with $23,972 in gross revenue — a useful benchmark for what scale looks like in Peterhead.
- Top managers average 2 properties each, suggesting professional management in Peterhead still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Peterhead's Airbnb Market Compare to Nearby Cities?
How does the Peterhead Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gullane, Peterhead has 14 percentage points lower occupancy and about $200 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Leuchars | 13 | $4,373 | $448.77 | 43% |
| Gullane | 27 | $3,772 | $344.40 | 54% |
| St Andrews | 377 | $3,579 | $403.67 | 46% |
| North Berwick | 108 | $3,563 | $392.03 | 43% |
| Leven | 10 | $3,427 | $241.06 | 47% |
| Banchory | 18 | $3,338 | $296.30 | 49% |
| Colinsburgh | 16 | $3,251 | $233.09 | 47% |
| Angus Council | 12 | $3,209 | $287.97 | 49% |
| Cruden Bay | 13 | $3,203 | $333.31 | 44% |
| Inchmarlo | 10 | $3,110 | $231.64 | 49% |
Frequently Asked Questions About Airbnb in Peterhead
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Peterhead.
How much do Airbnb hosts make in Peterhead?
Peterhead hosts earn about $16,166 per year on average, with an average nightly rate of $145 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Peterhead, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Peterhead market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Peterhead?
The average Airbnb occupancy rate in Peterhead is 40.3%. September is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Peterhead?
Listings in Peterhead average $145 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Peterhead?
Peterhead currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Peterhead?
AirROI currently classifies the short-term rental regulation level in Peterhead as Moderate. The dataset also shows about 15.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Peterhead?
RevPAR in Peterhead is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Peterhead?
At 40.3% occupancy, Peterhead can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,166, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Peterhead?
The average booking lead time in Peterhead is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Peterhead?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Peterhead include Peterhead Harbour, Buchan Ness Lighthouse, Peterhead Prison Museum. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Peterhead?
entire_home listings make up 95.0% of the active supply in Peterhead. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Peterhead compare to nearby Airbnb markets?
Among neighboring markets, Leuchars posts $52,474 in average annual revenue with 43.1% occupancy, compared to Peterhead's $16,166 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Peterhead?
The average Airbnb stay length in Peterhead is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Peterhead?
Airbnb listings in Peterhead average 4.87 out of 5 overall. About 55.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Peterhead?
Free street parking and Long term stays allowed are among the strongest revenue-linked amenities in Peterhead. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Peterhead?
Yes. About 50.0% of active Airbnb listings in Peterhead charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Peterhead?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.