Airbnb market data · 202612 months to October 2026
Tomigusuku, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tomigusuku brought in ¥4,017,211 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Tomigusuku Airbnb Market at a Glance
Tomigusuku is cheaper but busier than the Okinawa Prefecture average. Listings averaged ¥23,428 a night and were booked on 54% of available nights, against ¥30,300 and 47% for the Okinawa Prefecture average.
July, usually the best month, brings in about 86% more per listing than November, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Tomigusuku is the 18th-largest of 19 Okinawa Prefecture markets AirROI tracks.
Browse the live Tomigusuku Airbnb market See Every Tomigusuku ListingRevenue
How Much Do Airbnb Hosts Make in Tomigusuku?
Gross bookings per Tomigusuku listing averaged ¥4,017,211 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,661,952), before cleaning, platform and management costs and taxes.
In a typical year, the average Tomigusuku listing brings in ¥565,000 in July, its best month, and ¥303,000 in November, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Tomigusuku's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥784,000+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn ¥573,000 or more, roughly ¥260,000 a month above the median.
- Typical properties (median) earn about ¥318,000 a month.
- Entry-level properties (bottom 25%) earn ¥218,000 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥426,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Tomigusuku Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥410,794 | 60.5% | ¥25,737 | ¥13,251 | 67 days | 3.1 nights |
| Nov 2025 | ¥323,560 | 56.7% | ¥23,891 | ¥10,785 | 33 days | 2.3 nights |
| Dec 2025 | ¥326,810 | 43.8% | ¥24,236 | ¥10,542 | 34 days | 3 nights |
| Jan 2026 | ¥307,203 | 43.3% | ¥23,389 | ¥9,910 | 37 days | 3 nights |
| Feb 2026 | ¥449,876 | 74.2% | ¥23,980 | ¥16,067 | 49 days | 5 nights |
| Mar 2026 | ¥442,447 | 67.4% | ¥23,349 | ¥14,272 | 54 days | 3.1 nights |
| Apr 2026 | ¥314,135 | 51.0% | ¥24,824 | ¥10,471 | 40 days | 2.6 nights |
| May 2026 | ¥392,820 | 53.8% | ¥25,873 | ¥12,672 | 39 days | 2.8 nights |
| Jun 2026 | ¥361,448 | 54.6% | ¥23,301 | ¥12,048 | 43 days | 2.5 nights |
| Jul 2026 | ¥549,897 | 66.5% | ¥26,162 | ¥17,739 | 55 days | 4.6 nights |
| Aug 2026 | ¥539,101 | 57.9% | ¥28,378 | ¥17,390 | 67 days | 2.5 nights |
| Sep 2026 | ¥399,142 | 48.8% | ¥25,726 | ¥13,305 | 68 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Tomigusuku listing earns about ¥318,000 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Tomigusuku Profitable?
Yes, when it's run well. The average Tomigusuku Airbnb took in ¥4,017,211 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥218,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥397,000 a month.
Cleaning it yourself keeps the ¥317,000 a year guests pay in cleaning fees, for about ¥244,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥187,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Tomigusuku Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,700,211 | ¥6,672,000 |
| Cleaning fees guests pay8% of Tomigusuku bookings | ¥317,000 | ¥572,000 |
| Gross bookings | ¥4,017,211 | ¥7,244,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Tomigusuku listings on Simplified Pricing, 3% for the rest | −¥623,000 | −¥1,123,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥317,000 | −¥572,000 |
| Utilities and internetAbout 5% of bookings | −¥201,000 | −¥362,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥80,000 | −¥145,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥121,000 | −¥217,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥40,000 | −¥40,000 |
| Permit and registrationWhere one is required | −¥20,000 | −¥20,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,402,000 | −¥2,479,000 |
| Left for housing costs, then profit | ¥2,615,211about ¥218,000 a month | ¥4,765,000about ¥397,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Tomigusuku Airbnb Profit
The estimate starts from Tomigusuku's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tomigusuku home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tomigusuku's Top Earners Get There
- More nights booked. The busiest quarter of Tomigusuku listings are booked on 75% or more of their nights, against 59% for the median listing. Ten more booked nights a year at the median rate of ¥23,300 adds about ¥233,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥30,200 a night or more, against a median of ¥23,300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥370,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about ¥565,000, against ¥303,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Tomigusuku listings average 4.83 stars, and 37% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥604,000 a month, against ¥335,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tomigusuku?
Tomigusuku listings were booked on 54% of the nights they were open over the past year, 7 percentage points above the Okinawa Prefecture average (47%) and 5 points above the Japan average (49%). In a typical year, occupancy climbs to 70% in February and falls to 46% in December.
Across Tomigusuku's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 24 points above the median.
- Strong performers (top 25%) fill 75% or more, roughly five nights a week.
- Typical properties (median) fill about 59% of open nights.
- Entry-level properties (bottom 25%) fill 40% or less, under three nights a week.
February is usually the busiest month in Tomigusuku, December the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Tomigusuku?
The average nightly rate in Tomigusuku, known as ADR (average daily rate), was ¥23,428 over the past year, about 23% below the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,600). In a typical year, rates peak in August at about ¥29,300 and bottom out in November at about ¥22,000.
Across Tomigusuku's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥40,100+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge ¥30,200 or more, about ¥6,900 above the median.
- Typical properties (median) charge about ¥23,300 a night.
- Entry-level properties (bottom 25%) charge ¥13,600 or less, about 58% of the median.
August rates run 33% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥25,000. The 12-month ADR of ¥23,428 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Tomigusuku?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tomigusuku it averaged ¥12,700 over the past year, from about ¥10,100 in a typical November to about ¥18,200 in a typical July.
Across Tomigusuku's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥23,200+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn ¥18,300 or more, about ¥9,400 a night above the median.
- Typical properties (median) earn about ¥8,930 per open night.
- Entry-level properties (bottom 25%) earn ¥7,420 or less, about 17% below the median.
July RevPAR is about 1.8 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥14,000. The 12-month RevPAR of ¥12,700 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Tomigusuku
With only 27 active listings, the monthly pattern in Tomigusuku is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
Average revenue by month in Tomigusuku
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥426,000.
Revenue by month in Tomigusuku in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥399,000 |
| February | ¥464,000 |
| March | ¥461,000 |
| April | ¥373,000 |
| May | ¥460,000 |
| June | ¥424,000 |
| July | ¥565,000 |
| August | ¥541,000 |
| September | ¥387,000 |
| October | ¥379,000 |
| November | ¥303,000 |
| December | ¥358,000 |
How Far in Advance Do Guests Book Airbnb in Tomigusuku?
Guests book Tomigusuku stays 50 days ahead on average (about seven weeks). September stays are booked furthest out, about 59 days ahead, and November stays closest to arrival, about 33 days. A typical September booking is made in mid-July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tomigusuku
85% of the 27 active listings in Tomigusuku display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tomigusuku.
Neighborhoods
Best Neighborhoods for Airbnb in Tomigusuku
AirROI's area guide picks eight Tomigusuku neighborhoods that draw short-term rental guests, led by Fusaki Beach, Nirai Kanai Bridge and Tomigusuku City Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fusaki Beach | A beautiful beach area known for its clear waters and stunning sunsets, ideal for beach lovers and families. Close proximity to a variety of water sports and relaxation options. | Fusaki Beach, Tropical Beach, Water activities, Beachfront resorts, Sunset views |
| Nirai Kanai Bridge | A stunning bridge offering breathtaking views of the ocean and the surrounding islands. Popular spot for tourists wanting great photography opportunities and scenic views. | Nirai Kanai Bridge, Panoramic views, Nature walks, Photography hotspots |
| Tomigusuku City Center | The central area of Tomigusuku, offering local shops, restaurants, and easy access to main transport routes. A great base for guests wanting to explore the local culture. | Local markets, Restaurants, Shops, Cultural sites |
| Okinawa World | An entertainment park showcasing Okinawan culture, traditional crafts, and local cuisine. Attracts tourists interested in cultural experiences and family activities. | Gyokusendo Cave, Traditional Okinawan crafts, Eisa dance performances, Local food stalls |
| Sefa Utaki | A UNESCO World Heritage site, Sefa Utaki is revered in Okinawan culture. Visitors come for spiritual experiences and the natural beauty surrounding it. | Sefa Utaki site, Landscaped gardens, Historical significance |
| Shurijo Castle | An important historical site in Okinawa, Shurijo Castle offers a glimpse into the Ryukyu Kingdom and attracts history enthusiasts and tourists alike. | Shurijo Castle ruins, Cultural exhibits, Gardens |
| Kozushima Beach | This lesser-known beach offers pristine sand and a tranquil atmosphere, perfect for those looking to escape the crowds. | Quiet beach, Snorkeling spots, Secluded relaxation |
| Okinawa Churaumi Aquarium | One of the most popular aquariums in Japan, known for its massive tanks and variety of marine life. Attracts families and tourists of all ages. | Main aquarium tank, Dolphin show, Coral reefs, Interactive exhibits |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Tomigusuku vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Ginowan (14 km away, 50 listings) earned the most per listing, about 61% more than Tomigusuku.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Naha 5 km | 758 | ¥3,545,920 | ¥20,193 | 52% |
| Itoman 6 km | 53 | ¥3,979,941 | ¥22,923 | 51% |
| Urasoe 11 km | 32 | ¥4,952,400 | ¥30,020 | 48% |
| Nanjo 12 km | 129 | ¥5,681,273 | ¥37,585 | 51% |
| Ginowan 14 km | 50 | ¥6,486,728 | ¥29,576 | 59% |
| Chatan 19 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
| Okinawa 23 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Yomitan 27 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
Other Airbnb Markets in Okinawa Prefecture
- Onna Airbnb data 471 listings
- Ishigaki Airbnb data 462 listings
- Motobu Airbnb data 332 listings
- Miyakojima Airbnb data 316 listings
- Nago Airbnb data 263 listings
- Nakijin Airbnb data 192 listings
- Uruma Airbnb data 155 listings
See all 19 Okinawa Prefecture Airbnb markets
Markets Similar to Tomigusuku
Markets elsewhere in Japan with a similar nightly rate and occupancy to Tomigusuku:
- Katsushika-ku Airbnb data Japan · ¥24,016/night · 54.2%
- Nagoya Airbnb data Japan · ¥24,448/night · 53.0%
- Fukuoka Airbnb data Japan · ¥24,348/night · 52.4%
- Hakata Ward Airbnb data Japan · ¥24,069/night · 51.8%
- Ōta-ku Airbnb data Japan · ¥25,008/night · 52.5%
- Chuo Ward Airbnb data Japan · ¥22,898/night · 51.1%
FAQ
Tomigusuku Airbnb FAQ
How much do Airbnb hosts make in Tomigusuku?
An active Tomigusuku Airbnb grossed ¥4,017,211 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥573,000 or more in a typical month.
How much can I make on Airbnb in Tomigusuku?
It depends most on the home's size, location and how it's run. The middle half of Tomigusuku listings earn between ¥218,000 and ¥573,000 in a typical month, and the top tenth ¥784,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tomigusuku?
Listings in Tomigusuku were booked on 54% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. February is usually the busiest month.
How much does an Airbnb cost per night in Tomigusuku?
The average booked night in Tomigusuku cost ¥23,428 before fees. Half of listings charge between ¥13,600 and ¥30,200, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Tomigusuku?
In Tomigusuku, 85% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Tomigusuku?
Yes, when it's run well. The average Tomigusuku Airbnb grossed ¥4,017,211 in the 12 months to October 2026, 14% below the Okinawa Prefecture average of ¥4,661,952, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,615,211 a year (about ¥218,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥397,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Tomigusuku?
July usually pays best, averaging ¥565,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Tomigusuku?
Each night a Tomigusuku listing was open to book earned ¥12,700 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥23,200 or more.
How far in advance do guests book Airbnbs in Tomigusuku?
Tomigusuku stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Tomigusuku?
The average Tomigusuku Airbnb stay lasted 3.1 nights over the past year. A listing took 42 reservations over the year on average.
How are Airbnbs in Tomigusuku rated?
Guests rate Tomigusuku Airbnbs 4.83 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Tomigusuku?
Fusaki Beach, Nirai Kanai Bridge and Tomigusuku City Center draw the most short-term rental interest in Tomigusuku. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tomigusuku?
AirROI counted 27 active Airbnb listings in Tomigusuku as of October 2026. The closest tracked market is Naha, 5 km away.
How much are Airbnb cleaning fees in Tomigusuku?
In Tomigusuku, nearly eight in ten listings add a cleaning fee. The median fee is ¥5,347, and some higher fees lift the average to ¥7,324.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Tomigusuku from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.