Airbnb market data · 202612 months to April 2026
Alness, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Alness brought in £20,592 over the 12 months through April 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Alness run through April 2026.
The short answer
Alness Airbnb Market at a Glance
Listings averaged £133 a night and were booked on 52% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.9 times as much as in December, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Alness is the 249th-largest of 330 Scotland markets AirROI tracks.
Browse the live Alness Airbnb market See Every Alness ListingRevenue
How Much Do Airbnb Hosts Make in Alness?
Gross bookings per Alness listing averaged £20,592 over the 12 months to April 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Alness listing brought in £4,000 in July, its best month, and £1,020 in December, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Alness's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £4,150+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn £2,820 or more, roughly £930 a month above the median.
- Typical properties (median) earn about £1,890 a month.
- Entry-level properties (bottom 25%) earn £960 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.9 times what December did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £2,190. Dashed: April left out, as the latest month's data looks incomplete.
Alness Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £2,462 | 62.8% | £151 | £79 | 64 days | 2.7 nights |
| Jun 2025 | £2,311 | 56.3% | £159 | £77 | 68 days | 2.9 nights |
| Jul 2025 | £3,996 | 81.6% | £165 | £129 | 94 days | 3.4 nights |
| Aug 2025 | £3,722 | 78.7% | £162 | £120 | 103 days | 2.7 nights |
| Sep 2025 | £2,678 | 68.6% | £153 | £89 | 98 days | 2.8 nights |
| Oct 2025 | £2,155 | 62.7% | £149 | £70 | 58 days | 3.8 nights |
| Nov 2025 | £1,537 | 46.4% | £142 | £51 | 34 days | 4.9 nights |
| Dec 2025 | £1,025 | 31.8% | £128 | £33 | 72 days | 2.8 nights |
| Jan 2026 | £1,097 | 33.6% | £121 | £35 | 49 days | 5.3 nights |
| Feb 2026 | £1,144 | 40.1% | £126 | £41 | 40 days | 7.2 nights |
| Mar 2026 | £1,982 | 49.5% | £132 | £64 | 62 days | 3 nights |
| Apr 2026* | £1,515 | 37.5% | £140 | £51 | 53 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Alness listing earns about £1,890 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Alness Profitable?
Yes, when it's run well. The average Alness Airbnb took in £20,592 in the 12 months to April 2026, and run by its owner at everyday costs, about £1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,670 a month.
Cleaning it yourself keeps the £2,070 a year guests pay in cleaning fees, for about £1,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Alness Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,522 | £27,610 |
| Cleaning fees guests pay10% of Alness bookings | £2,070 | £3,090 |
| Gross bookings | £20,592 | £30,700 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Alness listings on Simplified Pricing, 3% for the rest | −£2,810 | −£4,180 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,070 | −£3,090 |
| Utilities and internetAbout 5% of bookings | −£1,030 | −£1,540 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£620 | −£920 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£7,250 | −£10,650 |
| Left for housing costs, then profit | £13,342about £1,110 a month | £20,050about £1,670 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Alness Airbnb Profit
The estimate starts from Alness's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Alness home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Alness's Top Earners Get There
- More nights booked. The busiest quarter of Alness listings are booked on 69% or more of their nights, against 57% for the median listing. Ten more booked nights a year at the median rate of £120 adds about £1,210 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £150 a night or more, against a median of £120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,850 a year.
- Open for the busy months. July brought the average listing about £4,000, against £1,020 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Alness listings average 4.81 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,560 a month, against £1,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Alness?
Alness listings were booked on 52% of the nights they were open over the past year, 3 percentage points above the Scotland average (49%) and 11 points above the U.K. average (41%). Occupancy swings from 32% in December to 82% in July.
Across Alness's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 69% or more, roughly five nights a week.
- Typical properties (median) fill about 57% of open nights.
- Entry-level properties (bottom 25%) fill 39% or less, under three nights a week.
July was the busiest month in Alness, December the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 52% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Alness?
The average nightly rate in Alness, known as ADR (average daily rate), was £133 over the past year, about 35% below the Scotland average of £205 and about 32% below the U.K. average of £195. Rates peak in July and August at about £165 and bottom out in January at about £120.
Across Alness's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £225+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge £150 or more, about £30 above the median.
- Typical properties (median) charge about £120 a night.
- Entry-level properties (bottom 25%) charge £85 or less, about two-thirds of the median.
July rates ran 36% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £144. Dashed: April data incomplete. The 12-month ADR of £133 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Alness?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Alness it averaged £71 over the past year, from about £33 in December to about £129 in July.
Across Alness's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £139+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn £97 or more, about £40 a night above the median.
- Typical properties (median) earn about £59 per open night.
- Entry-level properties (bottom 25%) earn £32 or less, about 54% of the median.
July RevPAR was about 3.9 times December's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £72. Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Alness
With only 20 active listings, the monthly pattern in Alness is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Alness?
Guests book Alness stays 65 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 103 days ahead, and November stays closest to arrival, about 34 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete.
Permits
Airbnb Permits and Registration in Alness
45% of the 20 active listings in Alness display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Alness.
Neighborhoods
Best Neighborhoods for Airbnb in Alness
AirROI's area guide picks five Alness neighborhoods that draw short-term rental guests, led by Alness Town Centre, Cromarty Firth Area and Balblair. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Alness Town Centre | The heart of Alness, featuring local shops, restaurants, and easy access to public transport. A hub for travelers looking to explore the Highlands and the Cromarty Firth. | Alness Heritage Centre, River Averon, Local shops and cafes, Cromarty Firth, Nearby golf courses |
| Cromarty Firth Area | A picturesque area known for its stunning landscapes and wildlife. Ideal for nature lovers and those wanting to enjoy the scenic beauty of the Scottish Highlands. | Cromarty Firth, Wildlife watching, Beautiful walking trails, Cromarty Inverness Firth |
| Balblair | A quaint village near Alness known for its stunning countryside and community spirit. Attracts visitors interested in local traditions and rural charm. | Balblair Distillery, Great North Trail, Scenic countryside, Local festivals |
| Strathpeffer | Famous for its Victorian architecture and spa heritage, Strathpeffer is a historic village appealing to health and wellness seekers. | Strathpeffer Pavilion, Spa history, Walking trails, Local shops and cafes |
| Kildary | A peaceful village close to Alness, offering a relaxing atmosphere and beautiful surroundings. Great option for those looking for tranquility and a countryside retreat. | Kildary Castle ruins, Countryside walks, Local farms |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Alness vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Inverness (26 km away) earned the most per listing, about 39% more than Alness.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tain 17 km | 35 | £17,191 | £157 | 42% |
| Dornoch 24 km | 74 | £25,210 | £287 | 41% |
| Inverness 26 km | 800 | £28,539 | £181 | 50% |
| Nairn 27 km | 83 | £22,206 | £188 | 49% |
| Beauly 28 km | 32 | £15,947 | £125 | 43% |
| Kiltarlity 34 km | 49 | £18,015 | £230 | 36% |
| Highland 37 km | 507 | £25,694 | £200 | 50% |
| Forres 39 km | 32 | £20,692 | £151 | 44% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
- Dundee Airbnb data 239 listings
See all 330 Scotland Airbnb markets
Markets Similar to Alness
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Alness:
- North Hertfordshire Airbnb data UK · £129/night · 47.2%
- Exeter Airbnb data UK · £117/night · 49.3%
- Lincoln Airbnb data UK · £123/night · 46.7%
- Ludlow Airbnb data UK · £151/night · 47.8%
- Frome Airbnb data UK · £159/night · 48.8%
- Salisbury Airbnb data UK · £147/night · 46.4%
FAQ
Alness Airbnb FAQ
How much do Airbnb hosts make in Alness?
An active Alness Airbnb grossed £20,592 on average in the 12 months to April 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,820 or more in a typical month.
How much can I make on Airbnb in Alness?
It depends most on the home's size, location and how it's run. The middle half of Alness listings earn between £960 and £2,820 in a typical month, and the top tenth £4,150 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Alness?
Listings in Alness were booked on 52% of available nights over the past year. That compares with 49% for the Scotland average. July was the busiest month.
How much does an Airbnb cost per night in Alness?
The average booked night in Alness cost £133 before fees. Half of listings charge between £85 and £150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Alness?
In Alness, 45% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Alness?
Yes, when it's run well. The average Alness Airbnb grossed £20,592 in the 12 months to April 2026, 29% below the Scotland average of £28,841, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,342 a year (about £1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,670 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Alness?
July paid best over the past year, at £4,000 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Alness?
Each night a Alness listing was open to book earned £71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £139 or more.
How far in advance do guests book Airbnbs in Alness?
Alness stays were booked 65 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Alness?
The average Alness Airbnb stay lasted 3.8 nights over the past year. A listing took 37 reservations over the year on average.
How are Airbnbs in Alness rated?
Guests rate Alness Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Alness?
Alness Town Centre, Cromarty Firth Area and Balblair draw the most short-term rental interest in Alness. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Alness?
AirROI counted 20 active Airbnb listings in Alness as of April 2026. The closest tracked market is Tain, 17 km away.
How much are Airbnb cleaning fees in Alness?
In Alness, about three-quarters of listings add a cleaning fee. The median fee is £42, but a minority of much higher fees lifts the average to £85, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Alness from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.