Evanton, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Evanton, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $43,690 per year — at a $339 nightly rate, 50.0% occupancy, and a $151 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Evanton is a micro-market where solid booking activity throughout the year. Supply grew 16.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Evanton?
In Evanton, the headline Airbnb metrics are $43,690 in average annual revenue,50.0% occupancy, $339 ADR, and $151 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Evanton?
Understanding the monthly revenue variations for Airbnb listings in Evanton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Evanton is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Evanton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,412+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,905, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Evanton
What Is the Monthly Airbnb Occupancy Rate in Evanton?
Maximize your bookings by understanding the Evanton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Evanton:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Evanton
What Is the Average Airbnb Nightly Rate in Evanton?
Effective short term rental pricing strategy in Evanton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Evanton typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Evanton
What Is the RevPAR for Airbnb in Evanton?
RevPAR in Evanton is currently $151. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $89 RevPAR.
- Typical properties (Median) generate $113 RevPAR.
- Strong performers (Top 25%) earn $149 RevPAR.
- Best-in-class (Top 10%) achieve $281 RevPAR.
Average Monthly RevPAR Trend in Evanton
RevPAR Insights for Evanton
- The average RevPAR in Evanton is $151. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($281) and bottom 25% ($89) is $192, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Evanton benchmarks. If your RevPAR falls below the median of $113, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $149+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Evanton?
Evanton's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $6,627 per month
- Occupancy rates average 67.8%
- Daily rates average $440
Shoulder Season
- Revenue averages $4,298 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $399
Low Season (January, February, November)
- Revenue drops to average $1,947 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $327
Seasonality Insights for Evanton
- Airbnb seasonality in Evanton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Evanton's highest earning potential, with monthly revenues climbing to $6,720, occupancy reaching 70.8%, and ADRs peaking at $443.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,773, occupancy could drop to 19.4%, and ADRs may adjust to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Evanton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Evanton, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Evanton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Evanton?
Evanton, Scotland, United Kingdom has a high regulation classification, yet only 48% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Evanton to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 48% licensed listings)
What Are the Best Neighborhoods for Airbnb in Evanton?
With a compact short-term rental market, Evanton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Inverness | The cultural capital of the Scottish Highlands, Inverness offers stunning scenery and rich history, making it a favorite for tourists. | Loch Ness, Inverness Castle, Culloden Battlefield, River Ness, Inverness Museum and Art Gallery |
| Loch Ness | Famous for its legendary monster, Loch Ness attracts visitors seeking beautiful landscapes and outdoor activities like hiking and boating. | Loch Ness, Urquhart Castle, Nessie excursions, The Great Glen Way, Fort Augustus |
| Fort William | Known as the outdoor capital of the UK, Fort William offers access to the Ben Nevis mountain and a variety of outdoor sports. | Ben Nevis, West Highland Museum, Glen Nevis, Nevis Range Mountain Resort, Steall Waterfall |
| Skye | Isle of Skye is renowned for its dramatic landscapes and picturesque villages, perfect for nature lovers and photographers. | The Old Man of Storr, Fairy Pools, Portree, Quiraing, Dunvegan Castle |
| Oban | A charming seaside town known as the 'Gateway to the Isles', Oban is popular for its seafood and ferry links to the Hebrides. | Oban Distillery, McCaig's Tower, Dunstaffnage Castle, Oban Ferry Terminal, The Esplanade |
| St Andrews | Famous for its university and golf courses, St Andrews draws tourists interested in history, education, and coastal beauty. | St Andrews Links, St Andrews Cathedral, The Old Course, University of St Andrews, West Sands |
| Dornoch | A picturesque coastal town renowned for its historic church and golf course, attracting visitors looking for a quaint seaside escape. | Dornoch Cathedral, Royal Dornoch Golf Club, Dornoch Beach, Historylinks Museum, Skibo Castle |
| Pitlochry | This charming town is known for its outdoor activities, festivals, and scenic surroundings in the heart of Scotland. | Pitlochry Festival Theatre, Blair Athol Distillery, Faskally Wood, The Enchanted Forest, Edradour Distillery |
Because Evanton has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Evanton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Evanton
- The Evanton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Evanton, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Evanton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Evanton
- The dominant room capacity in Evanton is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.6% of the active Airbnb listings in Evanton, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Evanton.
Evanton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Evanton
- The most common guest capacity trend in Evanton vacation rentals is listings accommodating 6 guests (23.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Evanton STR market, accounting for 47.6% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Evanton.
- On average, properties in Evanton are equipped to host 4.7 guests.
How Do Listings in Evanton Compare on Quality?
Listing quality in Evanton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Evanton
- At 38.8 photos per listing on average, Evanton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Evanton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Evanton?
Amenity Prevalence
Amenity Insights for Evanton
- Essential amenities in Evanton that guests expect include: TV, Smoke alarm, Wifi, Heating, Fire extinguisher, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, First aid kit, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Evanton: TV, Smoke alarm, Wifi, Heating, Fire extinguisher, Hot water, Free parking on premises.
- Prioritize adding missing essentials: TV, Fire extinguisher, Hot water, Free parking on premises.
- Consider adding popular differentiators like Backyard or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Evanton to stay competitive.
Which Airbnb Amenities Boost Revenue in Evanton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Evanton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 71.4% | $55,245 | $14,802 | 273.2% |
Dishwasher | 71.4% | $55,245 | $14,802 | 273.2% |
High chair | 57.1% | $61,435 | $20,030 | 206.7% |
Dedicated workspace | 52.4% | $60,257 | $25,466 | 136.6% |
Crib | 38.1% | $67,737 | $28,891 | 134.5% |
Dryer | 42.9% | $61,733 | $30,157 | 104.7% |
Children’s dinnerware | 23.8% | $70,156 | $35,419 | 98.1% |
Bathtub | 42.9% | $60,317 | $31,219 | 93.2% |
Private entrance | 66.7% | $52,010 | $27,050 | 92.3% |
BBQ grill | 28.6% | $65,851 | $34,825 | 89.1% |
Revenue Impact Insights for Evanton
- Washer tops the revenue impact list with a 273.2% uplift — listings with this amenity earn $55,245 vs. $14,802 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Evanton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Evanton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEvanton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Evanton
- The typical guest profile for Airbnb in Evanton consists of predominantly international visitors (82%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.2% of guests.
- Key international markets include United States (51.8%) and United Kingdom (18.2%).
- Top languages spoken are English (59.2%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Evanton?
Listings in Evanton average 4.89 out of 5 overall, with about 198.3 reviews per active listing and 57.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Evanton
- With an overall rating of 4.89, Evanton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.92), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 57.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Evanton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Evanton
- The most common availability pattern in Evanton falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Evanton (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Evanton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Evanton
- The overall average booking lead time for vacation rentals in Evanton is 87 days.
- Guests book furthest in advance for stays during September (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Evanton.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Evanton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Evanton?
Guests in Evanton stay about 3.7 nights on average, generating roughly 711 reservations and 33.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Evanton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Evanton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (7 nights) and shorten in Jun (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Evanton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
4 listings
19% of total
3 Nights
3 listings
14.3% of total
4-6 Nights
2 listings
9.5% of total
30+ Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Evanton is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Evanton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Evanton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Evanton.
Evanton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
9.5% of total
Flexible
9 listings
42.9% of total
Moderate
2 listings
9.5% of total
Firm
6 listings
28.6% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Evanton
- The prevailing Airbnb cancellation policy trend in Evanton is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (38.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Evanton.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Evanton.
How Much Are Airbnb Cleaning Fees in Evanton?
Cleaning fees in Evanton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Evanton
- Only 38.1% of listings charge a cleaning fee, suggesting that most hosts in Evanton bundle cleaning costs into the nightly rate.
- The gap between the average ($961) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Evanton median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Evanton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Evantonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Assynt House - Exclusive Use Holiday House
Entire Place • 7 bedrooms
The Bakehouse, Foulis Castle, Highland Scotland
Entire Place • 4 bedrooms
Bridge House
Entire Place • 5 bedrooms
The Pavilion, Foulis Castle, Highland Scotland
Entire Place • 2 bedrooms
Foulis Castle Gate Lodge
Entire Place • 2 bedrooms
A spacious country retreat.
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Evanton?
Learn from the best! This table showcases top-performing Airbnb hosts in Evanton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ohma | 5 | $344,605 | 3293 | 4.88/5.0 |
| Elizabeth Sarah | 1 | $119,134 | 2 | Not Rated |
| Cottages | 1 | $96,989 | 7 | 4.43/5.0 |
| Reece | 3 | $68,568 | 82 | 4.93/5.0 |
| Sam | 1 | $50,357 | 2 | Not Rated |
| Gabrielle | 1 | $37,449 | 167 | 4.83/5.0 |
| Piers | 1 | $35,125 | 63 | 4.95/5.0 |
| Robert | 1 | $32,802 | 72 | 4.97/5.0 |
| Gabrielle | 1 | $28,623 | 88 | 5.00/5.0 |
| Cynthia | 1 | $28,080 | 198 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Evanton.
Who Are the Airbnb Hosts in Evanton?
Evanton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Evanton
- With 61.9% Superhosts, Evanton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Evanton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Evanton
These are the highest-grossing professional property management operations in Evanton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elizabeth Sarah | 1 | $119,134 | $2,277 | 27.1% | N/A |
| Cottages | 1 | $96,989 | $454 | 61.2% | 4.43/5 |
Management Company Insights for Evanton
- The leading management company, Elizabeth Sarah, operates 1 listings with $119,134 in gross revenue — a useful benchmark for what scale looks like in Evanton.
- Top managers average 1 properties each, suggesting professional management in Evanton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.43/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Evanton's Airbnb Market Compare to Nearby Cities?
How does the Evanton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Evanton has 12 percentage points lower occupancy and about $23 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Camuscross | 13 | $5,132 | $359.46 | 58% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
Frequently Asked Questions About Airbnb in Evanton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Evanton.
How much do Airbnb hosts make in Evanton?
Evanton hosts earn about $43,690 per year on average, with an average nightly rate of $339 and RevPAR of $151. Those figures describe the typical revenue environment for active listings in Evanton, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Evanton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Evanton?
The average Airbnb occupancy rate in Evanton is 50.0%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Evanton?
Listings in Evanton average $339 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Evanton?
Evanton currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Evanton?
AirROI currently classifies the short-term rental regulation level in Evanton as High. The dataset also shows about 47.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Evanton?
RevPAR in Evanton is about $151. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Evanton?
At 50.0% occupancy, Evanton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $43,690, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Evanton?
The average booking lead time in Evanton is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Evanton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Evanton include Inverness, Loch Ness, Fort William. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Evanton?
entire_home listings make up 85.7% of the active supply in Evanton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Evanton compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Evanton's $43,690 and 50.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Evanton?
The average Airbnb stay length in Evanton is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Evanton?
Airbnb listings in Evanton average 4.89 out of 5 overall. About 57.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Evanton?
Washer and Dishwasher are among the strongest revenue-linked amenities in Evanton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Evanton?
Yes. About 38.1% of active Airbnb listings in Evanton charge a cleaning fee, and the average fee is $961. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Evanton?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.