Mountain townsSoutheast2026

Mountain Towns in the Southeast

Mountain towns in the South, apart from Texas and Oklahoma

Sevierville, Gatlinburg and Pigeon Forge were the most booked of the 95 mountain towns in the Southeast, which covers most mountain towns in the South, on Airbnb in the 12 months to October 2026, with an estimated 257,488, 139,930 and 116,754 stays. October is the busiest month across them, and the typical stay is 3.8 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 54 towns with 200+ homes

Most booked of these 54: Sevierville 257,488 stays
Highest revenue per home of these 54: Sevierville $60,014 a year
Highest rated of these 54: Highlands and Mena 4.92 out of 5
Lowest nightly rate of these 54: Mena $208 a night
Longest typical stay of these 54: Asheville 5.3 nights

Ranking

Mountain Towns in the Southeast Ranked by Airbnb Stays

Every one of the mountain towns and villages in the Southeast with 100 or more Airbnb homes and recent stays, most booked first.

Mountain Towns in the Southeast ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Sevierville, Tennessee	257,488	7,523	3.7 nights	October	$417	45%	$60,014	4.78
2	Gatlinburg, Tennessee	139,930	4,115	3.6 nights	October	$385	44%	$54,870	4.77
3	Pigeon Forge, Tennessee	116,754	3,414	3.6 nights	October	$368	43%	$51,413	4.76
4	Asheville, North Carolina	61,139	1,836	5.3 nights	October	$270	45%	$38,341	4.90
5	Blue Ridge, Georgia	48,897	1,523	3.5 nights	October	$393	40%	$49,016	4.87
6	Bryson City, North Carolina	29,803	984	3.5 nights	October	$278	39%	$33,143	4.84
7	Ellijay, Georgia	29,500	1,066	3.9 nights	October	$339	38%	$38,925	4.88
8	Eureka Springs, Arkansas	28,292	850	2.7 nights	October	$226	36%	$26,453	4.87
9	Boone, North Carolina	17,643	608	3.6 nights	July	$360	38%	$36,886	4.85
10	Beech Mountain, North Carolina	17,431	822	3.8 nights	January	$356	32%	$31,453	4.80
11	Luray, Virginia	16,199	407	3.1 nights	October	$302	42%	$42,017	4.86
12	Maggie Valley, North Carolina	15,836	588	4.2 nights	October	$273	39%	$32,493	4.88
13	Helen, Georgia	15,548	470	2.9 nights	October	$317	36%	$36,409	4.79
14	Townsend, Tennessee	15,418	479	3.8 nights	October	$281	42%	$36,960	4.80
15	Black Mountain, North Carolina	15,178	518	4.4 nights	October	$318	41%	$39,209	4.90
16	Hendersonville, North Carolina	14,566	569	4.9 nights	October	$249	40%	$28,390	4.89
17	Banner Elk, North Carolina	13,906	599	4.1 nights	July	$433	34%	$38,910	4.83
18	Blowing Rock, North Carolina	13,781	500	3.9 nights	July	$391	36%	$41,627	4.85
19	Wintergreen, Virginia	13,686	512	3.6 nights	January	$363	35%	$40,558	4.90
20	Dahlonega, Georgia	13,563	337	2.9 nights	October	$322	43%	$46,622	4.91
21	Cosby, Tennessee	13,557	459	3.8 nights	October	$250	38%	$31,310	4.79
22	Stanton, Kentucky	11,678	327	2.9 nights	October	$239	39%	$30,742	4.81
23	Waynesville, North Carolina	11,456	504	4.7 nights	October	$256	37%	$28,263	4.88
24	Snowshoe, West Virginia	11,305	658	3.8 nights	January	$442	33%	$36,817	4.80
25	Lake Lure, North Carolina	10,865	512	4.3 nights	July	$347	32%	$30,817	4.82
26	Brevard, North Carolina	10,766	381	4.8 nights	October	$265	43%	$33,446	4.91
27	Morganton, Georgia	10,607	430	3.8 nights	October	$372	36%	$41,726	4.87
28	Mineral Bluff, Georgia	10,182	397	3.8 nights	October	$407	35%	$45,341	4.88
29	Highlands, North Carolina	9,456	358	4.4 nights	August	$460	39%	$52,857	4.92
30	Sugar Mountain, North Carolina	9,247	494	3.8 nights	January	$273	31%	$20,827	4.73
31	Pittman Center, Tennessee	9,082	289	3.6 nights	October	$346	41%	$48,407	4.79
32	Murphy, North Carolina	8,840	409	5.1 nights	October	$214	37%	$21,521	4.89
33	Campton, Kentucky	8,694	228	2.9 nights	October	$296	40%	$39,839	4.82
34	Davis, West Virginia	8,614	327	3.5 nights	January	$356	35%	$35,316	4.78
35	Franklin, North Carolina	8,532	373	4.7 nights	October	$220	38%	$23,623	4.88
36	Sautee Nacoochee, Georgia	8,525	242	3.1 nights	December	$281	40%	$34,232	4.80
37	Whittier, North Carolina	8,383	274	3.7 nights	October	$260	39%	$32,931	4.85
38	Cherry Log, Georgia	8,282	258	3.6 nights	October	$348	41%	$44,692	4.87
39	Massanutten, Virginia	8,113	289	3.6 nights	July	$427	33%	$50,122	4.81
40	Blairsville, Georgia	7,768	327	4.3 nights	October	$289	36%	$28,248	4.87
41	Fairview, North Carolina	7,457	226	4.2 nights	October	$369	42%	$51,297	4.90
42	Hiawassee, Georgia	7,274	313	3.9 nights	October	$291	35%	$30,320	4.88
43	Berkeley Springs, West Virginia	7,058	165	2.9 nights	July	$282	46%	$44,918	4.87
44	Sylva, North Carolina	6,861	232	4.3 nights	October	$225	44%	$28,348	4.85
45	Mentone, Alabama	6,720	187	3.0 nights	October	$246	38%	$31,420	4.89
46	Cleveland, Georgia	6,614	211	3.3 nights	December	$333	37%	$38,836	4.87
47	Basye, Virginia	6,568	249	4.4 nights	July	$248	36%	$29,590	4.83
48	Harpers Ferry, West Virginia	6,550	171	2.9 nights	August	$312	43%	$45,734	4.86
49	Fayetteville, West Virginia	6,474	213	3.6 nights	July	$265	41%	$32,958	4.89
50	Jasper, Arkansas	6,397	180	3.3 nights	June	$249	41%	$32,713	4.92
51	Mars Hill, North Carolina	6,070	244	4.7 nights	October	$341	37%	$34,979	4.89
52	Robbinsville, North Carolina	6,070	243	4.0 nights	October	$217	37%	$24,104	4.90
53	Stanardsville, Virginia	5,987	164	3.2 nights	October	$244	38%	$30,488	4.85
54	McGaheysville, Virginia	5,902	153	3.2 nights	December	$490	42%	$75,451	4.89
55	Afton, Virginia	5,684	155	3.3 nights	October	$406	42%	$55,685	4.94
56	West Jefferson, North Carolina	5,673	210	3.9 nights	July	$275	35%	$29,534	4.89
57	Swannanoa, North Carolina	5,622	167	4.6 nights	October	$265	45%	$39,993	4.90
58	Burnsville, North Carolina	5,443	247	4.5 nights	October	$254	35%	$25,496	4.88
59	Wears Valley, Tennessee	5,426	172	3.9 nights	October	$367	43%	$55,095	4.81
60	Newland, North Carolina	5,377	212	4.3 nights	July	$236	37%	$25,428	4.87
61	Clayton, Georgia	5,280	193	3.7 nights	October	$275	38%	$30,624	4.90
62	Stanley, Virginia	5,261	113	2.7 nights	October	$359	46%	$59,666	4.87
63	Jasper, Georgia	4,989	226	4.0 nights	October	$329	34%	$33,174	4.78
64	Shenandoah, Virginia	4,913	107	2.8 nights	October	$392	47%	$62,176	4.89
65	Mena, Arkansas	4,748	218	3.4 nights	October	$208	31%	$19,665	4.92
66	Hot Springs, North Carolina	4,719	145	3.8 nights	October	$214	39%	$26,630	4.91
67	Marshall, North Carolina	4,377	156	4.4 nights	October	$277	40%	$31,085	4.90
68	Monteagle, Tennessee	4,370	145	3.3 nights	June	$265	35%	$30,720	4.89
69	Mountain View, Arkansas	4,321	181	3.5 nights	July	$173	32%	$16,764	4.88
70	Rising Fawn, Georgia	4,321	122	3.4 nights	October	$274	42%	$38,198	4.89
71	Tracy City, Tennessee	4,316	146	2.8 nights	June	$224	32%	$23,411	4.90
72	Seven Devils, North Carolina	4,080	152	3.7 nights	July	$380	35%	$37,986	4.81
73	Leicester, North Carolina	4,004	134	4.9 nights	October	$323	44%	$46,242	4.92
74	Canton, North Carolina	3,776	132	4.1 nights	October	$284	41%	$34,798	4.90
75	Marion, North Carolina	3,541	145	4.1 nights	October	$250	34%	$26,014	4.89
76	Clarkesville, Georgia	3,255	116	3.4 nights	December	$272	33%	$26,947	4.88
77	Pisgah Forest, North Carolina	3,217	118	4.3 nights	July	$263	43%	$33,257	4.92
78	Abingdon, Virginia	3,211	126	4.2 nights	July	$217	38%	$24,069	4.93
79	Front Royal, Virginia	3,196	112	4.2 nights	October	$296	38%	$37,242	4.90
80	Mount Jackson, Virginia	3,168	102	3.1 nights	October	$296	37%	$35,330	4.91
81	Topton, North Carolina	3,075	136	4.9 nights	July	$311	37%	$34,893	4.87
82	Suches, Georgia	3,031	121	3.6 nights	October	$232	35%	$26,539	4.83
83	Sapphire, North Carolina	2,954	213	4.9 nights	July	$363	29%	$30,481	4.84
84	Saluda, North Carolina	2,896	122	4.2 nights	July	$239	35%	$23,096	4.90
85	Cullowhee, North Carolina	2,693	132	4.4 nights	July	$313	35%	$27,751	4.89
86	Old Fort, North Carolina	2,679	103	3.8 nights	October	$286	37%	$30,813	4.92
87	Vilas, North Carolina	2,672	118	4.0 nights	October	$354	33%	$29,753	4.83
88	Hayesville, North Carolina	2,586	151	5.2 nights	July	$253	34%	$22,279	4.85
89	Damascus, Virginia	2,488	120	3.5 nights	October	$214	33%	$18,758	4.93
90	Cashiers, North Carolina	2,449	118	4.2 nights	July	$439	35%	$44,318	4.89
91	Tellico Plains, Tennessee	2,383	120	4.0 nights	October	$220	32%	$17,676	4.77
92	Beattyville, Kentucky	2,170	107	4.3 nights	October	$163	34%	$14,913	4.86
93	Tryon, North Carolina	2,149	111	4.6 nights	October	$222	35%	$20,166	4.92
94	Butler, Tennessee	2,034	106	4.1 nights	July	$271	33%	$26,087	4.89
95	Lake Junaluska, North Carolina	1,907	110	5.2 nights	July	$243	35%	$18,595	4.68

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.

By region

Stays and Top Town by Region

Mountain Towns in the Southeast by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Tennessee	11	570,758	Sevierville
North Carolina	42	379,175	Asheville
Georgia	16	187,636	Blue Ridge
Virginia	13	84,376	Luray
Arkansas	4	43,758	Eureka Springs
West Virginia	5	40,001	Snowshoe
Kentucky	3	22,542	Stanton
Alabama	1	6,720	Mentone

Town by town

Where the Top Towns Stand Out

All 8 are busiest in October. Among guests who left a review, Nashville is the top home city in 3 of the 8. Cabins, campers and other outdoor stays are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Sevierville, Tennessee
Of the 54 mountain towns in the Southeast with 200 or more homes, Sevierville (Tennessee) had the most Airbnb homes, at 7,523, in the 12 months to October 2026.
4
Asheville, North Carolina
Of the 54 mountain towns in the Southeast with 200 or more homes, Asheville (North Carolina) had the longest typical stay, at 5.3 nights, in the 12 months to October 2026. Houses were the largest home type in Asheville, at 51% of homes.
5
Blue Ridge, Georgia
In the 12 months to October 2026, among guests who left a review, Atlanta was the top home city for Blue Ridge, Georgia, at 13%.
7
Ellijay, Georgia
In the 12 months to October 2026, among guests who left a review, Atlanta was the top home city for Ellijay, Georgia, at 12%.

When to go

Busiest and Quietest Months

October, July and June rank as the busiest months for Airbnb nights across the mountain towns in the Southeast, and January and February as the quietest. October is the busiest month in 59 of the 95, while Boone and Banner Elk peak in July, and Beech Mountain in January. Across the 95 towns, nightly rates run lowest in September, at about $305, and highest in December, at about $379. Across the 95 towns, stays run longest in July, at 4.6 nights, and shortest in February and September, at 3.1 nights.

October ranks first, February last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in the Southeast by rank
Rank	Month	Typical stay	Nightly rate
1	October	3.3 nights	$349
2	July	4.6 nights	$357
3	June	4.0 nights	$359
4	December	3.9 nights	$379
5	November	3.4 nights	$345
6	August	3.9 nights	$312
7	September	3.1 nights	$305
8	March	3.6 nights	$327
9	May	3.5 nights	$321
10	April	3.5 nights	$315
11	January	3.3 nights	$337
12	February	3.1 nights	$323

Who comes

Where Guests Come From

Among guests who left a review, 98% come from within the United States. The top home cities among those guests are Atlanta, Charlotte and Raleigh. Luray (Virginia) draws the most from abroad, at 4.3%, among towns with 200 or more homes.

Top home cities

Among guests who left a review

98% from within the United States

Atlanta 2.9%
Charlotte 2.3%
Raleigh 1.2%

The money view

Revenue, Occupancy and Nightly Rate

Among the 54 towns with 200 or more Airbnb homes, Sevierville has the highest estimated revenue per home, at $60,014 a year. Of those 54, Asheville and Sevierville share the highest occupancy, at 45%, and Mena has the lowest nightly rate on Airbnb, at $208. Sevierville is also the most booked of the 95.

Highest revenue per home of these 54

A year, AirROI estimate

Sevierville $60,014
Tennessee
Gatlinburg $54,870
Tennessee
Highlands $52,857
North Carolina
Pigeon Forge $51,413
Tennessee
Fairview $51,297
North Carolina

Highest occupancy of these 54

Nights booked, AirROI estimate

Asheville 45%
North Carolina
Sevierville 45%
Tennessee
Gatlinburg 44%
Tennessee
Sylva 44%
North Carolina
Pigeon Forge 43%
Tennessee

Lowest nightly rate of these 54

On Airbnb, AirROI estimate

Mena $208
Arkansas
Murphy $214
North Carolina
Robbinsville $217
North Carolina
Franklin $220
North Carolina
Sylva $225
North Carolina

FAQ

Frequently Asked Questions

What is the most popular mountain town in the Southeast?

By AirROI's estimates, Sevierville (Tennessee) is the most booked of the 95 mountain towns in the Southeast, with 257,488 Airbnb stays in the 12 months to October 2026. Gatlinburg is second, with 139,930. This counts Airbnb bookings only.

What are the mountain towns in the South?

In AirROI's data for the 12 months to October 2026, 90 of the 93 mountain towns in the South with 100 or more Airbnb homes are in the Southeast. The other 3 are in Texas and Oklahoma. Of the 95 mountain towns in the Southeast, the most booked by AirROI's estimated stays are Sevierville, Gatlinburg and Pigeon Forge.

What is the most affordable mountain town in the Southeast?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among mountain towns in the Southeast with 200 or more homes, the lowest are Mena (Arkansas) ($208), Murphy (North Carolina) ($214) and Robbinsville (North Carolina) ($217). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small mountain towns in the Southeast?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 95 mountain towns it lists in the Southeast are Mount Jackson (Virginia) (102), Old Fort (North Carolina) (103) and Butler (Tennessee) (106). AirROI's list starts at 100 homes, so smaller places are not on it.

What mountain towns in the Southeast offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among mountain towns in the Southeast with 200 or more homes, the highest are Sevierville (Tennessee) ($60,014), Gatlinburg (Tennessee) ($54,870) and Highlands (North Carolina) ($52,857). Among the same towns, Asheville (North Carolina) and Sevierville (Tennessee) share the highest occupancy, at 45%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to sit in a mountain range or right at its foot, with the mountains the reason it is known and why people go. The town's own listings can back that up, with 15% of its listing titles naming the mountains. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 3,420,238 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.