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Beach townsMexico2026

Mexico Beach Towns

Puerto Vallarta, Cancún and Playa del Carmen were the most booked of the 77 beach towns in Mexico on Airbnb in the 12 months to October 2026, with an estimated 120,910, 111,879 and 106,775 stays. February is the busiest month across them, and the typical stay is 5.3 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 55 towns with 200+ homes

Most booked of these 55: Puerto Vallarta 120,910 stays
Highest revenue per home of these 55: Punta de Mita MX$936,887 a year
Highest rated of these 55: El Pescadero 4.89 out of 5
Lowest nightly rate of these 55: Ciudad Madero MX$1,594 a night
Longest typical stay of these 55: Puerto Aventuras 7.3 nights

Ranking

Mexico Beach Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Mexico with 100 or more Airbnb homes and recent stays, most booked first.

Mexico Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Puerto Vallarta, Jalisco	120,910	7,470	6.7 nights	February	MX$4,046	39%	MX$418,152	4.79
2	Cancún, Quintana Roo	111,879	6,117	5.2 nights	March	MX$2,399	37%	MX$245,146	4.68
3	Playa del Carmen, Quintana Roo	106,775	8,049	7.2 nights	February	MX$2,487	38%	MX$229,961	4.72
4	Tulum, Quintana Roo	88,055	8,269	5.1 nights	January	MX$3,503	30%	MX$265,077	4.75
5	Acapulco, Guerrero	85,248	5,218	4.2 nights	August	MX$3,398	27%	MX$234,883	4.72
6	Puerto Escondido, Oaxaca	67,785	3,016	5.0 nights	March	MX$2,977	38%	MX$329,950	4.74
7	Mazatlán, Sinaloa	60,123	4,952	5.0 nights	July	MX$2,557	27%	MX$158,066	4.78
8	La Paz, Baja California Sur	52,155	2,139	4.8 nights	March	MX$2,610	41%	MX$323,277	4.80
9	Rocky Point, Sonora	41,317	2,374	3.6 nights	June	MX$4,781	27%	MX$331,719	4.81
10	Cabo San Lucas, Baja California Sur	40,829	2,921	5.6 nights	March	MX$7,531	33%	MX$573,520	4.85
11	Ensenada, Baja California	27,098	1,569	3.9 nights	July	MX$2,942	28%	MX$215,898	4.82
12	Sayulita, Nayarit	26,440	1,536	5.6 nights	February	MX$4,816	37%	MX$473,689	4.80
13	Bucerías, Nayarit	22,893	1,725	6.9 nights	February	MX$4,203	36%	MX$358,200	4.75
14	Isla Mujeres, Quintana Roo	19,919	923	5.0 nights	February	MX$4,694	39%	MX$579,440	4.77
15	San José del Cabo, Baja California Sur	19,308	1,421	5.7 nights	March	MX$7,198	33%	MX$530,347	4.82
16	Rosarito, Baja California	18,977	1,295	3.7 nights	July	MX$3,713	24%	MX$227,159	4.78
17	Manzanillo, Colima	18,022	1,161	4.5 nights	December	MX$2,925	28%	MX$203,410	4.72
18	San Miguel de Cozumel, Quintana Roo	16,563	1,104	6.0 nights	February	MX$2,872	35%	MX$274,903	4.82
19	La Crucecita, Oaxaca	16,209	1,000	5.8 nights	January	MX$2,470	34%	MX$213,901	4.72
20	San Carlos Nuevo Guaymas, Sonora	15,541	829	3.4 nights	July	MX$4,361	26%	MX$311,963	4.77
21	Boca del Río, Veracruz	13,880	667	3.7 nights	July	MX$1,874	31%	MX$164,388	4.74
22	Zihuatanejo, Guerrero	11,521	934	5.9 nights	February	MX$3,520	31%	MX$246,250	4.76
23	Puerto Morelos, Quintana Roo	11,201	950	6.7 nights	February	MX$2,925	35%	MX$238,000	4.75
24	Nuevo Vallarta, Nayarit	10,886	808	6.6 nights	February	MX$3,976	35%	MX$304,957	4.79
25	Holbox, Quintana Roo	10,785	561	3.6 nights	March	MX$3,310	30%	MX$318,513	4.69
26	Ciudad Madero, Tamaulipas	10,483	610	3.5 nights	August	MX$1,594	28%	MX$109,797	4.74
27	La Cruz de Huanacaxtle, Nayarit	9,091	638	6.2 nights	February	MX$5,149	32%	MX$404,666	4.80
28	Solidaridad, Quintana Roo	9,044	799	6.9 nights	February	MX$2,995	33%	MX$206,633	4.78
29	Todos Santos, Baja California Sur	7,798	483	5.3 nights	February	MX$5,324	34%	MX$470,291	4.88
30	San Pancho, Nayarit	7,787	507	5.8 nights	February	MX$4,186	36%	MX$419,325	4.78
31	Mazunte, Oaxaca	7,254	448	4.8 nights	February	MX$1,997	32%	MX$180,887	4.71
32	Punta de Mita, Nayarit	7,195	536	5.3 nights	February	MX$14,134	30%	MX$936,887	4.83
33	Compostela, Nayarit. Includes Rincón de Guayabitos, La Peñita de Jaltemba and Chacala.	7,089	463	4.9 nights	February	MX$3,608	28%	MX$261,680	4.67
34	Progreso, Yucatán	6,371	455	6.0 nights	July	MX$2,645	33%	MX$198,086	4.73
35	El Tezal, Baja California Sur	6,209	326	5.9 nights	March	MX$3,958	37%	MX$426,401	4.83
36	Loreto, Baja California Sur	5,952	367	4.9 nights	February	MX$2,785	33%	MX$251,574	4.81
37	Ixtapa Zihuatanejo, Guerrero	5,764	539	5.1 nights	July	MX$3,328	24%	MX$179,083	4.67
38	Ixtapa, Guerrero	5,096	349	5.5 nights	February	MX$4,694	32%	MX$362,614	4.77
39	Boca de Tomatlán, Jalisco	4,775	277	5.0 nights	January	MX$7,076	34%	MX$518,578	4.79
40	Mezcales, Nayarit	4,753	358	6.0 nights	February	MX$3,223	32%	MX$274,833	4.76
41	San Felipe, Baja California	4,664	381	3.4 nights	July	MX$4,133	21%	MX$180,974	4.75
42	El Pescadero, Baja California Sur	4,285	355	6.0 nights	February	MX$5,552	32%	MX$405,681	4.89
43	Popotla, Baja California	4,252	237	3.5 nights	July	MX$3,731	26%	MX$253,466	4.81
44	El Cuyo, Yucatán	3,902	254	4.3 nights	April	MX$2,417	27%	MX$194,162	4.70
45	Playas de Tijuana, Baja California	3,830	251	4.8 nights	July	MX$1,892	29%	MX$144,527	4.77
46	Puerto Aventuras, Quintana Roo	3,809	416	7.3 nights	February	MX$5,097	33%	MX$368,201	4.78
47	Bahía Kino, Sonora	3,796	212	2.6 nights	July	MX$5,027	23%	MX$342,683	4.78
48	Las Jarretaderas, Nayarit	3,757	394	6.6 nights	February	MX$5,149	29%	MX$260,016	4.80
49	Playa Encanto, Sonora	3,373	147	3.6 nights	June	MX$6,568	31%	MX$519,699	4.86
50	Chicxulub Puerto, Yucatán	3,275	304	5.8 nights	July	MX$3,906	28%	MX$224,970	4.69
51	Chelem, Yucatán	3,137	226	5.7 nights	August	MX$2,522	32%	MX$221,642	4.76
52	El Sargento, Baja California Sur	3,011	280	6.3 nights	February	MX$3,258	31%	MX$256,601	4.82
53	Telchac Puerto, Yucatán	3,008	222	4.9 nights	July	MX$3,398	27%	MX$227,615	4.76
54	La Huerta, Jalisco. Includes La Manzanilla.	2,941	235	5.4 nights	February	MX$5,079	28%	MX$308,915	4.79
55	Guaymas, Sonora	2,806	162	3.4 nights	July	MX$2,382	27%	MX$184,127	4.76
56	Las Conchas, Sonora	2,745	147	3.7 nights	June	MX$5,447	27%	MX$395,471	4.78
57	Santa María Huatulco, Oaxaca. Includes Bahías de Huatulco.	2,710	197	5.4 nights	February	MX$3,731	32%	MX$297,058	4.73
58	Lo de Marcos, Nayarit	2,647	186	6.1 nights	January	MX$2,960	38%	MX$283,380	4.77
59	Puerto Ángel, Oaxaca	2,596	189	4.9 nights	February	MX$2,925	29%	MX$233,867	4.79
60	La Ventana, Baja California Sur	2,416	168	6.0 nights	December	MX$3,713	34%	MX$358,481	4.81
61	Mahahual, Quintana Roo	2,362	210	4.7 nights	January	MX$2,259	26%	MX$139,518	4.74
62	Troncones, Guerrero	2,354	200	5.7 nights	January	MX$5,657	28%	MX$390,514	4.83
63	Yelapa, Jalisco	2,296	144	4.7 nights	February	MX$2,347	32%	MX$194,565	4.80
64	Ciudad del Carmen, Campeche	2,125	163	3.8 nights	August	MX$1,471	26%	MX$89,883	4.74
65	Tecolutla, Veracruz	2,074	127	3.1 nights	August	MX$2,154	22%	MX$154,668	4.48
66	San Agustinillo, Oaxaca	2,036	113	6.1 nights	January	MX$2,434	38%	MX$290,893	4.77
67	Cozumel, Quintana Roo	1,989	152	5.5 nights	January	MX$3,660	35%	MX$322,489	4.83
68	Los Barriles, Baja California Sur	1,921	178	6.7 nights	January	MX$4,711	36%	MX$357,973	4.86
69	El Tomate, Sonora	1,898	112	4.5 nights	July	MX$3,836	28%	MX$303,381	4.76
70	Playa Zipolite, Oaxaca	1,887	121	5.1 nights	January	MX$1,734	35%	MX$141,795	4.76
71	Primo Tapia, Baja California	1,751	127	3.1 nights	July	MX$5,534	22%	MX$266,671	4.84
72	San Blas, Nayarit	1,587	146	3.7 nights	December	MX$2,329	21%	MX$111,285	4.71
73	Barra de Navidad, Jalisco	1,430	124	5.3 nights	January	MX$2,452	27%	MX$171,849	4.75
74	Nopoló, Baja California Sur	1,418	122	7.0 nights	February	MX$5,429	35%	MX$377,168	4.87
75	San Antonio del Mar, Baja California	1,409	103	4.1 nights	June	MX$3,538	25%	MX$210,048	4.80
76	San Patricio, Jalisco	984	107	6.7 nights	February	MX$2,189	30%	MX$128,869	4.81
77	Nuevo Altata, Sinaloa	720	108	2.0 nights	August	MX$2,382	16%	MX$68,060	4.79

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Compostela and rows like it cover several towns.

Money figures on this page are in Mexican pesos, converted from US dollars at MX$17.5 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Mexico Beach Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Quintana Roo	11	382,381	Cancún
Baja California Sur	11	145,302	La Paz
Jalisco	6	133,336	Puerto Vallarta
Guerrero	5	109,983	Acapulco
Nayarit	11	104,125	Sayulita
Oaxaca	7	100,477	Puerto Escondido
Sonora	7	71,476	Rocky Point
Baja California	7	61,981	Ensenada
Sinaloa	2	60,843	Mazatlán
Yucatán	5	19,693	Progreso
Colima	1	18,022	Manzanillo
Veracruz	2	15,954	Boca del Río
Tamaulipas	1	10,483	Ciudad Madero
Campeche	1	2,125	Ciudad del Carmen

Town by town

Where the Top Towns Stand Out

3 of 8 are busiest in March. Puerto Vallarta and Playa del Carmen peak in February, Tulum in January, Acapulco in August, and Mazatlán in July. Among guests who left a review, Mexico is the top home country in 6 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Puerto Vallarta, Jalisco
In the 12 months to October 2026, among guests who left a review, the United States was the top home country for Puerto Vallarta, Jalisco, at 46%.
4
Tulum, Quintana Roo
Of the 55 beach towns in Mexico with 200 or more homes, Tulum (Quintana Roo) had the most Airbnb homes, at 8,269, in the 12 months to October 2026. Among guests who left a review, the United States was the top home country for Tulum, at 36%.
8
La Paz, Baja California Sur
Of the 55 beach towns in Mexico with 200 or more homes, La Paz (Baja California Sur) had the highest occupancy, at 41%, in the 12 months to October 2026.

When to go

Busiest and Quietest Months

February, March and January rank as the busiest months for Airbnb nights across the beach towns in Mexico, and October and September as the quietest. February is the busiest month in 29 of the 77, while Cancún peaks in March, Tulum in January, and Acapulco in August. Across the 77 towns, nightly rates run lowest in September, at about MX$3,153, and highest in January, at about MX$3,801. Across the 77 towns, stays run longest in January, at 7.4 nights, and shortest in September, at 3.7 nights.

February ranks first, September last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Mexico by rank
Rank	Month	Typical stay	Nightly rate
1	February	7.3 nights	MX$3,713
2	March	5.4 nights	MX$3,660
3	January	7.4 nights	MX$3,801
4	December	5.8 nights	MX$3,783
5	July	5.4 nights	MX$3,380
6	November	5.3 nights	MX$3,450
7	August	4.0 nights	MX$3,275
8	June	4.8 nights	MX$3,415
9	April	4.4 nights	MX$3,608
10	May	4.3 nights	MX$3,485
11	October	4.6 nights	MX$3,328
12	September	3.7 nights	MX$3,153

Who comes

Where Guests Come From

Among guests who left a review, 53% come from abroad. Among those guests, the largest groups from abroad come from the United States, Canada and France. The top home cities among those guests are Mexico City, Guadalajara and Tijuana. Rocky Point (Sonora) draws the most from abroad, at 85%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

United States 32%
Canada 9.1%
France 1.6%
Germany 1.2%

Top home cities

Among guests who left a review

53% from abroad

Mexico City 10%
Guadalajara 2.8%
Tijuana 1.1%
New York 1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 55 towns with 200 or more Airbnb homes, Punta de Mita has the highest estimated revenue per home, at MX$936,887 a year. Of those 55, La Paz has the highest occupancy, at 41%, and Ciudad Madero has the lowest nightly rate on Airbnb, at MX$1,594. The most booked of the 77, Puerto Vallarta, earns about MX$418,152 per home.

Highest revenue per home of these 55

A year, AirROI estimate

Punta de Mita MX$936,887
Nayarit
Isla Mujeres MX$579,440
Quintana Roo
Cabo San Lucas MX$573,520
Baja California Sur
San José del Cabo MX$530,347
Baja California Sur
Boca de Tomatlán MX$518,578
Jalisco

Highest occupancy of these 55

Nights booked, AirROI estimate

La Paz 41%
Baja California Sur
Puerto Vallarta 39%
Jalisco
Isla Mujeres 39%
Quintana Roo
Playa del Carmen 38%
Quintana Roo
Puerto Escondido 38%
Oaxaca

Lowest nightly rate of these 55

On Airbnb, AirROI estimate

Ciudad Madero MX$1,594
Tamaulipas
Boca del Río MX$1,874
Veracruz
Playas de Tijuana MX$1,892
Baja California
Mazunte MX$1,997
Oaxaca
Mahahual MX$2,259
Quintana Roo

FAQ

Frequently Asked Questions

What is the most popular beach town in Mexico?

By AirROI's estimates, Puerto Vallarta (Jalisco) is the most booked of the 77 beach towns in Mexico, with 120,910 Airbnb stays in the 12 months to October 2026. Cancún is second, with 111,879. This counts Airbnb bookings only.

What is the most affordable beach town in Mexico?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Mexico with 200 or more homes, the lowest are Ciudad Madero (Tamaulipas) (MX$1,594), Boca del Río (Veracruz) (MX$1,874) and Playas de Tijuana (Baja California) (MX$1,892). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Mexico?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 77 beach towns it lists in Mexico are San Antonio del Mar (Baja California) (103), San Patricio (Jalisco) (107) and Nuevo Altata (Sinaloa) (108). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Mexico offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Mexico with 200 or more homes, the highest are Punta de Mita (Nayarit) (MX$936,887), Isla Mujeres (Quintana Roo) (MX$579,440) and Cabo San Lucas (Baja California Sur) (MX$573,520). Among the same towns, La Paz (Baja California Sur) has the highest occupancy, at 41%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off, unless people travel to them for the beach. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 3,949,577 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.